Last week was Watches and Wonders, a trade show in Switzerland where watch brands showcase their latest releases. Journalists, tastemakers, and watch enthusiasts flock to Geneva to see and photograph new timepieces, meet with brand representatives, and drink no shortage of champagne and Negronis. Watches and Wonders is a masterclass in marketing, also known as the mass manipulation of consumers. We have previously written about covert influence in watch media (READ HERE) and this event is the Superbowl or, if you will, the Fashion Week. Propelled by the rise of digital media, what was once a straightforward industry trade show has been catapulted into the feeds of even the most basic enthusiast, with extensive coverage across all forms of social media, podcasts, and legacy watch publications.  Photo Credit: Watches and Wonders For weeks leading up to the event, the internet has been rife with “Watches and Wonders Predictions,” an organic marketing exercise that benefits both brands and content creators. The most influential tastemakers are invited to Switzerland as guests of the trade show, with hotels and other expenses covered either by the Watches and Wonders foundation or the brands. Lavish parties are thrown to showcase the watches but more importantly to woo the journalists, who are then expected to (objectively) cover the new watches, often simply regurgitating press releases with brand-approved language. Whether or not they are invited back next year is implied in part on their coverage of the event or the particular brand that sponsored their attendance. It’s brilliant.    Photo Credit: Watches and Wonders Don’t Hate The Player Or The Game To be clear, we don’t hate the players or the game. On the contrary, we admire the masterclass that is Watches and Wonders. It’s a fascinating exercise in human psychology, consumer behavior, and marketing. As enthusiasts, the releases are exciting, the speculation and leaks are admittedly fun, and the grand reveals offer the age-old intrigue of the unknown. While we normally don’t cover new releases, we want to highlight several watches that speak specifically to our community and our “Use Your Tools” ethos.  Photo Credit: Watches and Wonders We originally planned to cover 10-12 timepieces, but frankly struggled to identify more than a handful that met our criteria. The industry is trending towards high fashion and this seemed to be the year of dress watches and precious metals, which needless to say is not really within our wheelhouse. These are by no means endorsements, but here are a few that caught our eye. Rolex GMT-Master II Grey-Black Bezel Price: $10,900 (In Theory) A CIA Case Officer has been described as a “Ph.D. that can win in a bar fight”, and that fictional person would (traditionally) wear a Rolex GMT.  Whether the updated grey and black bezel on the newest GMT Master II is to your taste is up to you, but we would argue it gives the watch a modern look that is also more subtle than something like the legendary Pepsi bezel. For the traditionalists, the Pepsi is still available and was not discontinued as indicated by the rumor mill.  It’s an easy win and we like it. Cons: The days of a Case Officer or SpecOps operator walking into a boutique on R&R and walking out with a Rolex GMT are over. Given the astronomical secondary market prices (at times over double retail for certain references), it’s hard to say a new Rolex GMT is a true tool watch with a straight face. Modern Rolex models tend to be pretty shiny and this new GMT is unfortunately no exception. It can and will still be used as a tool by a select few, but the modern GMT Master II lacks much of its original tool watch feel. Also, good luck getting one at retail. Doxa Sub 200T Price: $1,550 - $1,590 For both the military and recreational diving communities, Doxa is a legendary name, having famously been worn by Dirk Pitt, Clive Cussler’s fictional undersea hero, and in the US Navy’s pioneering SEALAB experiments. Better known for their storied salvaging efforts, US Navy Divers also have been at the pointy end of the espionage spear, responsible for developing and executing a daring mission to tap Soviet undersea communication cables in the 1970s on Operation Ivy Bells. Jumping ahead to 2024, Doxa sneaked in just ahead of the Watches and Wonders releases, unveiling the Sub 200T about a week ahead of the big show. Providing a smaller alternative to the established Sub 300 and 300T, the 200T comes in with a 39mm diameter and more slender case while maintaining much of the Doxa Sub design language. Available in a staggering array of colors and matte or sunray dial finishes, the Sub 200T seems poised to provide a smaller-wearing alternative for those who have traditionally considered Doxa’s chunky cushion case to be a bit too much. Cons: Most Doxa Sub models wear considerably smaller than their stated diameter, meaning this 39mm Sub 200T might wear more like 36 or 37mm on the wrist, pretty small. Tudor Black Bay 58 GMT “Coke” Price: $4,400 - $4,600 While they may not have the historic caché offered by Rolex’s GMT Master models, Tudor’s GMT watches have come a long way since the release of the Black Bay GMT in 2018. However, from that 41mm wide by 15mm thick model’s inception, many were quick to call for a smaller and thinner option. But what most enthusiasts wanted was a Black Bay 58 GMT, and that’s exactly what we got in 2024. At this point, Tudor’s relationship with our community is well-established. Still producing unit watches for some of the world’s most elite military operators, Tudors of Espionage (T.O.E.) are very much a thing. That said, the new Black Bay 58 GMT feels like more of a vintage throwback than a modern practitioner's watch, but still offers its own play on the desirable “Coke” format along with the best set of dimensions thus far for a Tudor GMT, measuring 39mm wide and under 13mm thick. Cons: The new BB58 GMT relies heavily on “gilt” gold-tone markings that aren't for everyone. The faux rivets on the bracelet have to go and it’s really hard to understand why they use them on new designs. There is no utility to this feature and it crosses the line of homage-corny. The nicest thing we have heard about faux rivets is, “...they don’t bother me that much.” Bremont Terra Nova Price: $2,850 - $4,250 We are big fans of Bremont and we've previously covered the UK brand’s intriguing relationships with intel and military units around the globe (READ HERE). It would be intellectually dishonest to ignore the new Terra Nova collection of field watches “inspired by military pocket watches of the early 20th century”. That said, it’s hard to sugarcoat this one. To use a cricket metaphor, it was a swing and a miss. The rebranding fell flat with both enthusiasts and Bremont traditionalists.   Prior to the event, newly appointed Bremont CEO Davide Cerrato (formerly of Tudor, Montblanc, and Panerai) foreshadowed a pivot to a lower price point and we were genuinely excited about these releases. The strategy was sound but the implementation was flawed. The Terra Nova and the redesigned Bremont Supermarine are a stark departure from what makes Bremont loved by many, standing out as classy and refined aviation-inspired watches. Cons: The list is unfortunately long. The new logo, font, and overall design and manufacturing quality fall well short of expectations. To make matters worse, the price range places it squarely in competition with the likes of Tudor and many others. On the bright side, the brand appears to still offer the previous models (with original branding) and Special Projects appear unchanged. Understanding that a full pivot like this is bold, and takes a lot of time, effort, and money, we would love to see Bremont bounce back from this and return to its roots. Tudor Black Bay Monochrome Price: $4,225 - $4,550 We didn’t set out to profile two watches from the same brand, but Tudor came in with another solid (though predictable) win, not our fault. A follow-up to last year’s redesigned 41mm Black Bay Burgundy that added additional strap and bracelet options as well as METAS certification, the new Black Bay Monochrome makes one of Tudor’s single strongest arguments for a vintage-inspired sports watch to wear every day. Though we’ve often argued the Pelagos 39 is the modern Tudor-Sub, the Black Bay Monochrome is now right up there with a slimmer case design compared to previous iterations and more subtle looks than something like a ceramic Rolex Submariner. In our opinion, this is a major step up from the Black Bay 58, which we also love. Cons: If forced to nitpick a great watch, again enough with the faux rivets.  Fortunately, this watch is also available with a “Five-Link” (Jubilee) or an integrated rubber strap, both of which feel like better moves. Zenith DEFY Revival A3648 Price: $7,700 It’s not a name we talk about all the time in our shadowy corner of the watch world, but Zenith is a brand we respect and is also doing some very interesting things in 2024. Better known for its contributions to the world of chronographs, having unveiled one of the automatic chronographs in 1969 with the El Primero, modern Zenith balances a collection of up-to-date designs and heritage. This particular inclusion in this list is slightly less about being an ideal watch for Intel/Spec Ops and more about simply being a great new luxury tool watch. Completely overshadowed by the collection of chronographs, Zenith also produced several chunky yet capable dive watches in the late 1960s and 1970s including the rarely-seen Defy A3648. It’s not going to be for everyone, but the modern DEFY Revival A3648 is a near 1:1 of the original with a 37mm case and a very old-school feeling bracelet. With no less than 600 meters of water resistance, it’s also as capable a dive watch as you could ever want while offering a serious splash of orange on the bezel, dial, and hands that will speak to dive watch enthusiasts. Cons: It’s awesome they made this thing 37mm, but a lot of modern-day collectors might not be able to handle the lack of girth. Bright colors on watches are not for everyone (myself included), and a more subtle option might be cool to see in the future. Grand Seiko SBGJ277 Price: $6,800  Like Zenith, we seldom talk about Grand Seiko, instead concentrating on Seiko’s well-established and legendary historical associations with military special operations. With that in mind, Grand Seiko has operated as a separate brand for years now and provides some of the best watchmaking in its price category. The newly-released SBGJ277 leans into Grand Seiko’s history with high-beat mechanical calibers, in this case operating at 5 hz or 36,000 VPH. In addition, this new member of the brand’s Sport collection offers 100 meters of water resistance and a 55-hour power reserve, more than enough to suit the average Case Officer while differentiating from the established Rolex and Tudor crowds. Cons: While the finishing on this SBGJ277 is impressive for the dollar amount, the additional polished elements and textured dial both serve to create a more refined and therefore less utilitarian look. It’s not to say you couldn’t “Use Your Tools” with this watch but rather that it doesn’t look or feel the part as much as some others on this list. Again, we are not necessarily endorsing these watches, but each of them caught our eye and calls for a closer look. We understand that these watches are not cheap and if you’re interested in learning more about entry-level options that are well-suited to our community, check out “Best Watches Under $1,000 - Ask the Experts.” Next week we will resume our regular programming.  *sponsored by Rolex, Doxa, Tudor, Zenith, Bremont, and Grand Seiko (Just Kidding) -- If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Remembering the Legacy of Billy Waugh Through His Watches

Round Two of honoring the age-old tradition of matching watches up with heavy-hitting machinery. We’ve done it once before–paired watches with military aircraft–and now we’re doing it again. Except this time, we’re trading wings and rotors for wheels and tracks. These watch pairings explore the world of military vehicles.  There’s no hard and fast rule that we use to come up with the pairings–the goal is to explore the world of watches–and military vehicles–in a way that’s engaging and offers some insight into both worlds. Part of this exercise is to isolate characteristics of a watch or vehicle that make it unique. It forces us to look at a watch and contextualize it using its physical character and attributes, and beyond that, the reputation of the watch that the community has created for it, or sometimes the brand themselves. Many of you will have experience with some of these vehicles–and watches– and you might even have a specific pairing you’ve found works. We’d love to hear about them.  To preempt any comments, yes, the Casio G-Shock could be paired with any and all of these vehicles, but that would be a pretty boring article. Let’s shift into low gear and roll right into it.  The Vehicle: The 464 G-Class Utility Truck Credit: Mercedes-Benz  The G-Wagon from Mercedes-Benz has been hijacked by the likes of the Kardashians and finance bros, but the roots of the truck couldn’t be further away from that specific culture. Contrary to the current reputation of the truck, it started off as an idea put forth by the Shah of Iran Mohammad Reza Pahlavi for the Iranian military. The brief was to create a reliable and capable 4WD platform that could stand up to the austere terrain the Iranian forces operated in. The Shah was an important stakeholder of Mercedes at the time, so the brief was realized in the form of the 1979 debut of the “Geländewagen,” or “G-wagon”.  Of course the modern civilian version is far from its roots, but for decades, forces around the world have used the G-Wagon to get it done. Mercedes still produces a special variant of the G-Wagon for defense and security forces. It’s called the 464 G-Class Utility Truck, and unlike the civilian version that needs 93 Octane, this version can run on poor quality diesel anywhere in the world, and sports a ladder frame, three locking differentials, and rigid axles up front and in the rear. And of course, a desert khaki paint scheme with black plastic instead of chrome.  The Watch:  IWC Big Pilot's Watch Perpetual Calendar TOP GUN Edition "Mojave Desert" Photo Credit: IWC This desert khaki ceramic perpetual calendar will set you back a cool 40 large. It’s the kind of watch with a case as big as its price tag at 46.5mm. But the aesthetic of the watch is its strength. It looks cool, even if you’re paying dearly for that look. IWC is based in Schaffhausen, Switzerland, in the German-speaking region near the German border. Underneath it all, there’s an in-house caliber that’s well engineered.  The Link: Expensive but capable is the theme here, and both of these things have a degree of unnecessary tacticool flashiness that’s earned them a legion of loyal followers, even if they’re designed with stealthiness in mind.  The Vehicle: Toyota Hi-Lux This is regarded as the most indestructible truck on the planet by most automotive enthusiasts. For better or worse, bad actors agree. That’s why you’ll often see a squad of masked goons perched in the bed alongside a shoddily mounted SALW set up ripping through the desert. We don’t get the Hi-Lux in the US, instead we get the Tacoma, which is a great truck in its own right–but not quite as tough as the Hi-Lux. It comes in a range of diesel and petrol options, 4x4 drivetrains, and the most basic features possible. Trucks modified as an “improvised fighting vehicle” are referred to as technicals. While yes, terrorists are known to employ technicals, our own Special Operations Forces have used them as well. The Toyota Hi-Lux is an absolute legend.  The Watch: Casio F-91W Speaking of legendary, Kikuo Ibe’s G-Shock is unequivocally the watch of choice for terrorists. It’s no secret that Usama bin Laden wore the F-91W. This isn’t to be taken as a knock against the watch, however. Terrorists deserve absolutely zero praise, a lot of us have dedicated our careers to mitigating their efforts.  But the truth is, the equipment that terrorists typically use has to be cheap and reliable. That’s exactly what the F-91W is.  (Read More: Casio F-91W, the Preferred Watch of Terrorists) The Link: I’ve met a few terrorists in my life, and they come in all shapes and sizes.  The one thing they all have in common, whether in Colombia, Somalia or Afghanistan, is a love for Hi-Lux and Casio.  Indestructible, simple, easy to use, and both favorites of bad actors around the globe–and good ones, too.  The Vehicle:  Land Rover Wolf You probably know the Land Rover Defender–the boxy, no-frills 4x4 that’s earned a massive fan base around the globe for its collection of 90-degree angles, not to mention its reputation as the physical incarnation of the English can-do attitude. It’s long out of production now, but the Wolf is the Defender, mostly in OD Green, with a roll bar and soft top, and a number of fortifications that made it fit for military duty. It also used the 300Tdi engine instead of the Td5 as it was considered easier to work on in the field because of its analog properties. It was widely used by UK forces during GWOT. There were nearly 100 versions of the Wolf performing specific roles like serving as an ambulance or modified for winter-specific operations.  The Watch: Bremont Broadsword Bremont Broadsword (Photo Credit Bremont) The Broadsword is Bremont’s interpretation of a Dirty Dozen watch, and it’s settled into the line-up as a GADA model that’s closely associated with Bremont’s military program. It’s simple, it’s tough, and has a touch of elegance. Just like its country of origin. It’s got small seconds at 6 just like the original Dirty Dozen watches, but now it’s joined by a date window. The font is modern, and it’s been endorsed by the MoD. That means Bremont has the rights to revive the Broad Arrow markings and put it on this very model. (See our profile: Aviation “Unit Watches”: Bremont Military and Special Projects Division) The Link: Strong ties to heritage and made in England with English pride is the theme here.  The Vehicle: MRZR 4x4 You’ve either driven a Polaris RZR or know someone who has one. They’re everywhere outside major cities in the US. The MRZR isn’t all that different, but it runs on diesel and includes strategic protection for use in conflict zones. The strength of the vehicle remains the same between the civilian and military variant: being able to rip through rough terrain quickly and reliably. The MRZR is designed to be transported in the V-22, H-53, and H-47.  The Watch: Pelagos 39 Photo Credit: James Rupley Rendered in titanium with the same legible dial layout as the apex predator dive watch, the Tudor Pelagos, the Pelagos 39 is slightly downsized for a perfect fit. Some folks don’t like the brushing on the dial or bezel, but it’s hard to deny how well this watch wears and how legible it is. (Read More: Tudors of Espionage (T.O.E.s) The Link: Light and nimble. Pared down. Easy to use. Their perfect size is their strength.  The Vehicle: High Mobility Multipurpose Wheeled Vehicle (HMMWV; Humvee) SOCOM Modified HUMVEE as a part of the Ground Mobility Vehicle (GMV) program. (Photo Credit: DOD) The High Mobility Multipurpose Wheeled Vehicle, otherwise known as the Humvee, entered service in the late ‘80s, just as tensions were heating up around the globe. Developed for large scale Cold War-level conflicts, it quickly became a central figure in TV reportage of the Persian Gulf War. Meanwhile it served in Just Cause, Somalia, and the conflicts of the time in Bosnia and Kosovo. Its early success cemented its reputation as reliable and effective, and it went on to become known as the most successful light military truck in modern history. Where the Willys Jeep is a symbol of American mid-century might, the Humvee stands in for the military role the US has played in modern times. In fact, the vehicle was so beloved by the Americans that AM General produced a civilian version of it, the Hummer.  The Watch: Panerai Submersible PAM02973 (Photo Credit: Panerai) Panerai (in some fashion) was one of the original suppliers to Italian Frogmen. The brand’s signature svelte Italian curvy case and sandwich dial might have been relegated to the more style-oriented subset of watches today, but there’s certainly bonafide military history in Panerai’s past. The watches are chunky and oversized. The Submersible adds the functionality of a rotating bezel and is engineered for diving. What many people forget is just how desirable Panerais were in the ‘90s and early 2000s. There were waiting lists and you had to “be someone” to get an allocation long before the modern hype watch phenomena. While many watch blogs continue to debate (hate on) Panerai’s marketing, the fact is it does have a strong following in the NatSec space, particularly with the Naval Special Warfare community.  The Link: Both the Humvee and the Submersible are built like tanks and were true kings of the ‘90s and 2000s. Back then, many people were probably into both. The brawny draw of both captured the same sort of enthusiast, though it may not remain so today.  The Vehicle: Soviet/Russian MAZ-7917 With a 14x12 drivetrain and the ability to obliterate nations with ICBM launching capabilities, the MAZ-7917 is a force to be reckoned with. If you see MAZ-7917 movements on intelligence reports it gets attention. It transports, erects, and launches the Topol-M missile. The 54th Guards Order of Kutuzov Rocket Division is reported to oversee the Topol-M program. MAZ (Minsk Automobile Plant) manufactures the MAZ-7917 in Belarus, and is state-run. In addition to military vehicles, they produce vehicles like city buses for Eastern European nations.  The Watch: Seiko Astron The 1969 Quartz Astron 50th Anniversary Limited Edition (Photo Credit: Seiko) In 1969, Seiko unveiled the first quartz watch, and set off what would come to be dubbed the “quartz crisis” by the watch industry. The Astron relied on electronics to tell the time rather than traditional watchmaking know-how that Switzerland specialized in. Quartz watches were cheaper and more accurate, and Japan’s trio of Citizen, Seiko, and Casio owned the market. The Astron was the watch that started this trend. We all know how the story went–Quartz had a moment but certainly did not completely stamp out the Swiss mechanical watch industry. But it was the Astron that sounded the alarms.  The Link: Both the MAZ-7917 and the Seiko Astron have the potential to set off catastrophic chain reactions. And one–the Astron–did in 1969.  The Vehicle: Bradley Fighting Vehicle The Bradley Fighting Vehicle is named for General Omar Bradley, made by British BAE Systems, and operated by Croatia, Lebanon, Saudi Arabia, Ukraine and of course, the US. It’s one of the most widely used tracked armored vehicles by the US and has been in service since 1981. As a tank, it’s a popular fixture in Hollywood military movies, and that’s for good reason: there are around 4,500 being actively used by the US military, and roughly 2,000 in storage. There are two versions, the M2 Infantry Fighting Vehicle and the M3 Cavalry Fighting Vehicle. It’s still being delivered to this day, at roughly 160 units per year.  The Watch: Omega PloProf Omega Seamaster Ploprof 1200M (Photo Credit: Omega) This is the ultimate dive watch from Omega. It’s waterproof to a staggering 1200 meters and originally used a monobloc case design which means the movement is loaded through the front and then a crystal is pressed into the case. In short, again, it’s built like a tank. There isn't an obvious curve on the case, either. The crown guard and bezel lock mechanism are actually part of the case, lending to a very functional design.   The Link: Both of these things are built in the same way–like tanks. One is actually a tank (well, a tracked armored fighting vehicle), and the other is as close as a watch can get to a tank.  The Vehicle: Type-10 Snow Vehicle Photo Credit: Military Today This vehicle is relatively obscure for a reason. Japan has a self-defense force (as opposed to an expeditionary force) and only recently has it moved towards exporting any sort of defense machinery. This means that most Japanese-developed military vehicles have stayed inside Japan, like the Type-10. It’s made by the company Ohara, which specializes in supporting civilian operations with vehicles in snowy environments, like Antarctica, where Japan maintains Syowa Research Station. The Type 10 is designed to carry 8 soldiers with gear and runs with a crew of 2.  The Watch: Seiko SPB297 Photo Credit: Seiko In 1965, Seiko came out with the 62MAS, their very first dive watch. It was well-received for the time, and Seiko took testing and quality control very seriously. The watch was issued to the 8th Antarctic Research Expedition team that stayed on the ice from 66-69. This visual language and case shape laid the foundation for plenty of Seiko’s dive watches since, and in the last five years Seiko has released a bevy of watches directly paying homage to this model. The SPB297 is one of them, and it features an icy dial to establish the link.  Showa Station, home of Seiko 62MAS testing. Credit: Antarctic Journal of the United States, 1967-68 The Link: We’ve said before that Seiko is the Toyota of Watches, but in this case it is the Ohara of watches.  Seiko might still issue watches to Japanese Antarctic teams (it’s known that Seiko made watches for JARE47 and JARE49), and if they do, it should be the SPB297. And you might find a Type-10 at Japan’s Antarctic station Showa as well.  The Vehicle:  BTR-80 - Soviet Union The Soviet-Afghan War is often overlooked, but some of the equipment that took part in the conflict certainly isn’t. The BTR-80 is one of the most striking symbols of the Soviet Union’s military might. It’s often depicted rolling through the Red Square with its crew popping out the hatches in the front of the vehicle during military parades. Most recently, the BTR-80 played an important role in the War in Ukraine. Both sides operate the BTR-80, and both sides have lost a number of them in the conflict. They’re still being produced to this day. The Watch: Vostok Amphibia Steve Zissou wore this watch in the movie The Life Aquatic, but that’s not why we think it’s interesting. The Amphibia is probably the most recognized example of a “Russian” watch. Although it should really be known as a Soviet watch, since it’s been around since ‘67 and Vostok as a company has been around since ‘42. Some collectors have a fascination with Russian/Soviet watches because of their prevalence in the current conflict in Ukraine. The Link: Both are instantly recognizable Soviet designs.  The Vehicle:  Jeep Willys MB Part of Roosevelt’s plan to emerge victorious during WWII included “out-producing the enemy” and this meant that the military industrial complex was spun up to full force. It resulted in an economic miracle, and one singular byproduct of that is the Willys Jeep. Roughly 600,000 of these light and capable 4x4 vehicles were produced, and they were shipped to every theater that the US was operating in. The vehicle went on to play a role in just about every conflict immediately following for a few decades; it was prominently featured in the show M*A*S*H, a comedic illustration of life soldiers’ lives during the Korean War. Of course, the platform evolved into an automotive smash hit in the civilian world with the Jeep Wrangler, but it started off as a humble git ‘er done piece of machinery serving on the battlefield.  The Watch: Hamilton Khaki Field Photo Credit: Hamilton We’re talking about an entire family of watches here, but if we want to get down to a specific reference, it would be the GG-W-113.  This watch was produced by many manufacturers, including Hamilton, to a US Gov spec (and that spec is GG-W-113, hence the name of the watches it spawned). That spec came out in 1967, and has since been replaced. But the modern, non-gov spec Hamilton Khaki field is the spiritual reincarnation of those Vietnam-era watches. The Link: Hamilton is now owned by the Swatch group, but it was once a truly American company that gave the US a lot of pride. The Jeep is another American icon. Both the Khaki Field and the Jeep spin off very successful civilian products that have become icons in their own right from a military specification.  -- If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.     Read Next: SEAL Team Six and a U.S. Navy-Issued Seiko Turtle

One of the most common questions we receive from active duty military, law enforcement and intelligence officers is how to organize a “unit watch.”  We have previously profiled Tudor’s unit watch program and plan to cover all of the major players in this space.    UK-based Bremont Watch Company has made significant headway in capturing the market and providing unique watches to military and intelligence units, including the highest tiers of the US Intelligence, Aviation and Special Operations community. In order to document a first hand perspective, we asked Nic, an Australian military pilot, to write a Dispatch on his experience organizing a custom Bremont for his squadron. As always, this content is not sponsored and the views and perspectives are of the author.  At W.O.E., we are brand agnostic but do support any brand that supports our community. Aviation Unit Watch Case Study: Bremont Military and Special Projects Division The EA-18G Bremont U-2 on the wrist of a Growler pilot (Photo Credit: @outboundcourse)  In the world of horology, Bremont is a relative newcomer, having been founded by brothers Nick and Giles English in 2002. The siblings, inspired by their father’s passion for both aviation and mechanical devices, merged their interests to design, manufacture and release their first pilot's watch in 2007. Bremont arrived on the scene as a fresh contender at a time when established players were coincidently shifting their focus away from the aviation and military markets towards more mainstream celebrity brand ambassadors. In 2009, U-2 spy plane pilots from Beale Air Force Base, California contacted Bremont to see if the brand would be willing to create a bespoke watch for their squadron. Bremont subsequently produced and delivered the watch as its first ever military project in 2010. The following year, they launched a partnership with ejection seat manufacturer Martin Baker and started to garner interest from the global military aviation community. Bremont was then approached by the US Navy Test Pilot School, USAF C-17 Globemaster community and US Navy VFA-81 Sunliners Squadron and asked to produce special military watches for their members. The Military and Special Projects Bremont made for U-2 spy plane pilots was the brand’s first custom military watch. (Photo credit: @bremontmilitary) Once the custom C-17 watch appeared on social media in 2012, the brand received significantly more attention from potential military clients. To cater for this increase in queries and requests for projects, Bremont’s Military and Special Project Division was established by Catherine Villeneuve. Over ten years later, Catherine – who is also Nick English’s wife – leads a sizable and dedicated team as Bremont’s Head of Military and Special Projects. The C-17A Bremont ALT1-WT (Photo credit: @bremontmilitary) I first heard about Bremont from a friend who had run his own project and so got in touch with the brand’s Military and Special Projects team in 2016 to enquire about developing a watch for my Australian squadron of KC-30A air-to-air refueling aircraft. Once I’d established contact the process was straight forward. Due to the expeditionary nature of our work, I chose the Bremont World Timer as a base model and then started the back-and-forth with the Bremont design team to determine how to make the project unique and meaningful to those of us who would eventually wear it. This mainly consisted of me sending poorly constructed Microsoft Paint pictures of airplanes and crests pasted onto watches and them responding with high quality renderings of potential design options. As the military traditionally offers limited opportunities for creative expression within its ranks, I really enjoyed the opportunity to play designer with the guidance from Bremont’s professionals. Catherine explains that “The design focus is to base the client’s idea around an existing model, staying true to our brand DNA and then elegantly and subtly integrating design details within the watch dial and sometimes other watch parts, to best identify the military squadron, unit or community”. The “triple seven," an Afghan unit trained/mentored by Americans for air lift assets, most notably the Russian built Mi-17.  This watch was produced by Bremont for the American servicemen supporting that unit. Bremont distinguishes itself from many competitors’ military offerings by allowing extensive customisation options. Beyond simply featuring aircraft silhouettes on the dial or unit crests on the case back, clients can opt for a variety of modifications, depending on the size of their order. For example, the C-130J Hercules project features a small seconds hand shaped like the aircraft’s six-blade propellers; the F-14 Tomcat project has hands coloured to match the jet’s tailhook; and the movement rotors of the A-10C project are carved into the shape of the Hawg’s iconic 30mm autocannon. For our project we were able to use a GMT hand coloured to match our refueling boom and a bespoke time zone bezel that showed the ICAO codes of our frequently visited airports and air bases. The C-130J Bremont ALT1-Z (Photo credit: @bremontmilitary) There are still some design rules to adhere to – Catherine notes “We have detailed documents regarding specific Terms and Conditions when it comes to designing and purchasing a Bremont Military and Special Project watch”. However, IYKYK acronyms sometimes appear on project dials that may skirt some of the restrictions (see: USAF KC-135’s “NKAWTG”, F-16CJ Super Weasel’s “YGBSM” and RAAF 75SQN’s “YKYMF”). Custom Bremont MBIIIs for F-16CJ Super Weasels and RAAF 75SQN (Photo credit @bremontmilitary) Once our design was finalized and eligibility criteria set, it was time for me to collect orders from my colleagues to meet the minimum number requirements. The amount of emotional energy invested during the design phase made this portion of the process particularly stressful. For many at military units, this is their first foray into the world of luxury mechanical watches so justifying the price tag can be a difficult feat but to help with this, Bremont offers significant discounts to it’s military customers. Once the minimum numbers were met and deposits paid, production began with the final product being delivered about nine months later. While the completion of production and delivery marks the end of the journey for most customers, a significant number of us choose to maintain a connection with the brand by engaging through social media, sharing photos of watches in action (use your tools!) or by dropping into local boutiques to share a story and enjoy a drink. It’s also worth noting the project leader can decide whether the project is a limited run or not. Even years after the first batch of deliveries, latecomers such as new squadron members or people who didn’t have the funds at the time can still get on board as Bremont maintains contact with the original project leader to ensure accurate verification of eligibility. Bremont's Military and Special Projects Division has become a pillar of the brand's success, accounting for almost 20% of its total sales. Interestingly, design ideas incubated by military projects can also overflow to Bremont’s core range. For example, the ALT1-WT was inspired by the C-17 Globemaster watch, the ALT-1B from a B-2 bomber project and the U-22 from an F-22 Raptor project. The purple, bronze and titanium-colored barrels across the MB range were all first featured on military projects. The F-22 Bremont U-22. The exposed date wheel was first for the brand and went on to inform the design of the civilian U-22 model. (Photo credit @bremontmilitary) The Bremont Military Instagram account showcases a myriad of professional and user-submitted photos, providing a glimpse into the vast number of individual projects the Military and Special Projects Division have produced with many more discreet projects remaining unseen by the public and unspoken about by the brand. When asked which projects were her personal favorites, Catherine responded “There are so many I could mention. Over the last 13 years Bremont has created and delivered almost 500 different military and special projects. Some of them are incredibly exciting but sadly the details of many projects cannot be shared. Design-wise, I would say the F-35 collection (F-35A, F-35B, F-35C and F-35 Dambuster) is very cool, the RAF Lancaster Bomber, HSM-85 Squadron, 89th Airlift, Grim Reapers 493rd Fighter Squadron, RSAF Tornado, the Royal Marine 350th, the new Royal Navy Submariners and of course the Australian KC-30A are personal favorites.” The KC-30A Bremont ALT1-WT on the beaches of Diego Garcia (Photo credit @bremontmilitary) Although military projects account for about 80% of the timepieces produced by the Military and Special Projects Division, watches are also made for civilian organizations. These clients have included BAE Systems, Oxbridge alumni, Rapha, FedEx pilots, Aston Martin Owners’ Club, Heathrow Air Traffic Controllers, REORG veterans’ charity, as well as rugby and cricket clubs. Moving forward, we can expect to see (or maybe only hear rumors of) many more bespoke Bremont Military and Special Projects watches that not only tell the time, but also tell the stories of the elite units, squadrons, ships and regiments that they have been created for.  READ NEXT: Marathon, Watch Maker For The Modern Military Author: Nic is an Australian military pilot that has been a follower of W.O.E. since the early days. He has a particular interest in custom military watch projects having designed and produced timepieces with multiple brands