Veterans Watchmaker Initiative & The Global Watchmaker Shortage

The World Needs Watchmakers & A Unique Organization Aims To Help Fill The Gap With Veterans

Bolstered by the rise of social media and a slew of watch-related platforms, the internet has made the age-old art and science of horology cool once again. Ironically, as more people enter the hobby, the global watch industry faces a labor crisis. Becoming a skilled watchmaker is no joke, and there are simply not enough qualified watchmakers to go around. In this Dispatch, we’ll discuss the watchmaker shortage, including how we got here, what the industry is doing about it, and a unique opportunity for veterans who want to get involved.

It may not feel like an obvious choice, but if you’re a disabled veteran in search of a new career, watchmaking may be one to consider. An organization called the Veterans Watchmaker Initiative provides all but completely free initial watchmaker training, credentialing, and even help with job placement.

What Is A Watchmaker?

(Photo Credit: VWI)

Watches date back to the 16th Century, and watchmakers were artisans who hand-fabricated every component of every single watch they produced. By the early 1900s, standardization took over, with watch companies focusing on mass production using interchangeable components.

A watchmaker from the Swiss Vallée de Joux. (Photo Credit: Musée de l’Elysée, Lausanne)

Watchmaking changed from a largely European artisanal cottage industry to a broader technical field where budding watchmakers could learn the ways of assembling, maintaining, and repairing watches and “calibers”, which is what watch nerds and the French call the movement. Until the 1960s, watches were virtually all powered by mechanical means.

That, coupled with the fact that almost everyone used to wear a watch, meant watchmaking was a small but legitimate career field supported by trade schools, apprenticeship programs, and infrastructure providing aftermarket components for servicing or repair.

The Quartz Crisis To Today

The release of the Seiko Astron spurred the Quartz Crisis, the effects of which directly influenced the current watchmaker shortage. (Photo Credit: Seiko)

While there were numerous earlier efforts with electronic timekeeping, Seiko’s 1969 release of the Astron launched what came to be known as the “Quartz Crisis”, a major contributor to today’s watchmaker shortage. Bad news for watchmakers, quartz calibers were easier to mass produce and would quickly become far less expensive than their mechanical counterparts.

Some estimates indicate the number of watchmakers employed just in Switzerland dropped by over 60% during the 1970s while the Swiss watch industry as a whole saw its employment decline from 90,000 at its peak to just 28,000 during the same period.

Inexpensive digital quartz watches from Japan like the Casio Casiotron of 1974 emperiled the Swiss industry like never before. (Photo Credit: Casio USA)

As the need for watchmaking declined with the rise of quartz, the once-proud trade of watchmaking became less profitable and attractive and the watchmaking needs of those who still preferred mechanical timekeeping were increasingly met by an aging population of watchmakers, a trend that continues into modern times. The numbers are staggering.

A watchmaker at work at Patek Philippe's "The Art Of Watches" exhibition in 2017. (Photo Credit: CNN/Getty)

According to Jordan Ficklin, the executive director of the American Watchmakers-Clockmakers Institute (AWCI), today there are an estimated 4,000 watchmakers in the United States, a decrease of as much as 90% compared to the 1960s. Of course, there are fewer mechanical watches out and about compared to that period, but the shortage still means backlogs for watch repairs stretch into the years in some instances.

Becoming A Watchmaker In 2024

(Photo Credit: VWI)

As internet-based watch enthusiasm has spurred a modern renaissance for mechanical watches at virtually all levels of the industry, the supply of newly minted watchmakers has failed to keep pace. Every year, hundreds of watchmakers who were trained before the Quartz Crisis retire with only a handful of qualified replacements stepping up to take up the reins.

But let’s say you’re interested in watches and seriously considering taking up watchmaking as a career choice, how does one become a watchmaker in the first place? At least in the United States, there are essentially two options. A budding watchmaker can either attend a formal school—and there are only a few in the US—or complete an apprenticeship program.

There are only a handful of certified watchmaking schools in the United States including Gem City College School of Horology in Quincy, Illinois (Photo Credit: AWCI)

With a formal watchmaking school, students pay to attend a program lasting from two to four years. The schools also typically work with brands and other entities to employ newly minted watchmakers, which is the easy part given the shortage. With an eye towards self-preservation more than altruism, many watchmaking schools are subsidized by the brands. Apprenticeships, the old-school way of becoming a watchmaker, still exist but are rare in the United States today. In most cases, apprentices don’t get paid, making this a challenging route.

(Photo Credit: VWI)

In either case, if you can get yourself trained or experienced or both to a solid level, there is no shortage of jobs out there waiting for qualified watchmakers, some of which pay surprisingly well compared to a traditional college education for non-binary art history or whatever kids are studying these days. If you’re a veteran, there is another unique opportunity out there that is so good, we almost didn’t think it was real.

Veterans Watchmaker Initiative

Sam Cannan founded VWI in 2017. (Photo Credit: VWI)

Starting in 2015, Sam Cannan, a retired Baltimore police officer turned watchmaker, set out on a unique journey, to create a school for disabled veterans to learn watchmaking. Even more challenging, Cannan aimed to make the school completely free of charge, providing a pathway for veterans to learn a skilled trade and earn gainful employment in a high-demand career field. It took a couple of years, but Cannan eventually found a building in Odessa, Delaware where he set up shop, donated by the New Castle County government for $1 a year.

The Joseph Bulova School of Watchmaking was founded after the Second World War and provided no-cost watchmaker training to disabled veterans. (Photo Credit: Bulova)

Calling back to the Joseph Bulova School of Watchmaking founded in WWII to provide veterans of the wars in Europe and the Pacific with free watchmaker training, Bulova came on board as a founding sponsor. In return, VWI is also an authorized Bulova service center, and students finishing the school’s full 16-month watchmaker training course attend a further three-month internship repairing watches within the service center. While studying, students also have the option to live in a nearby house owned by the school, providing an opportunity for students to obtain an almost completely free education in watchmaking.

(Photo Credit: VWI)

The program’s graduates are in high demand and have been placed—with the program’s assistance—within the Richemont and Swatch Groups as well as brands like Patek Philippe, with a near 100% placement rate for students graduating from the full watchmaker course.

Staring into a watch movement wearing a loupe may seem like a far cry from the realities of military service, but many program attendees and particularly those diagnosed with PTSD as a service-connected disability describe the trade as therapeutic, providing a level of mental health support in addition to promising career implications. If you’re a disabled veteran and interested in attending one of VWI’s courses, which also include a shorter six-week watch technician program, click HERE to learn more.

Watchmaking In 2024

(Photo Credit: VWI)

Thus far, a renewed interest in mechanical watches has failed to spur a new generation of watchmakers. However, with the help of programs like VWI, hope is on the horizon. As is often the case with the so-called “Skills Gap”, awareness is at the core of the issue. If watch brands both big and small hope to persevere, qualified watchmakers must exist at all levels, ready to handle assembly at the production level as well as after-sales service whether handled by an authorized dealer or an independent watch repair business.

As we’ve described, brands including Bulova are stepping up to help—in its interest as much as anything—but we would argue a broader effort from the largest players is necessary to keep pace with a majority retirement-age watchmaking workforce. Especially for disabled veterans searching for a skilled career field that is also in high demand, watchmaking might be a great place to look.

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