The Incredible Story Of Todd Beamer, A Rolex, & United Flight 93
It has been two weeks since we launched the W.O.E. YouTube channel with our first video, “Sketchy Dudes Wear Breitling - We Don’t Make The Rules”. The response has been humbling, THANK YOU!
While the first one was more of a lighthearted look at the relationship between a brand and its sketchy end-users, our second video tackles a more serious topic, sharing the incredible story of Todd Beamer, an ordinary man who rose to the occasion when United Flight 93 was hijacked on September 11th, 2001. After terrorists took control of the aircraft on the morning of 9/11, Beamer quickly contacted authorities:
"If I don't make it, please call my family and let them know how much I love them… Are you ready? Okay, Let's roll."
Incredibly, Beamer’s gold and steel Rolex Datejust Turn-O-Graph was found among the debris from Flight 93, serving as a solemn reminder of the brave sacrifice of the passengers onboard United Flight 93 on 9/11.
This video was created in honor of the 2,977 people who died on September 11th, 2001 as well as Todd Beamer’s wife, Lisa, and their three children.
-W.O.E.
3 comments
My cousin and her husband lost a brave friend on 9/11. Michael Francis Lynch‚ was a Firefighter on rotation to Engine 40/Ladder 35. I met him back in 91 and we both were groomsmen in my cousin’s wedding. He was even nice enough to let me swim in his family’s pool. I always remembered him. I was truly blessed to be surrounded by people like Michael and Todd.
Fantastic. I started following you on Instagram early on and then started reading the Dispatch but the WoE YouTube transition has been the best thing to happen to the watch community in years. Its hard to imagine what is next.
Thanks for that video, a great reminder that despite all our differences we will come together to defeat evil threatening us.