WOE Dispatch
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Watches Of A Jihadist-Turned World Leader
The Evolution Of A Rebel Leader Turned Syrian President, Told Through His Watches - Tactical Watch, Seiko, Omega, & Patek Philippe At Watches of Espionage,...
Read OnThe Evolution Of A Rebel Leader Turned Syrian President, Told Through His Watches - Tactical Watch, Seiko, Omega, & Patek Philippe At Watches of Espionage, we explore national security and current events through the lens of timepieces. Today we take a close look at the watches of Abu Mohammad al-Jolani, the former Al-Qaeda in Iraq fighter who led the movement to overthrow the Syrian regime, now serving as President of Syria. As he ascended to power, al-Jolani’s watches changed to match his persona, communicating a message to his supporters and the international community. In intelligence and national security, a watch is a tool. In this case, al-Jolani’s watch serves as a tool to telegraph a persona. When Syria’s Bashar al-Assad was overthrown at the beginning of December 2024, ending some five decades of rule by the Assad regime, I was—along with the rest of the world—genuinely surprised by the speed with which the events transpired. With extensive experience living, working, and traveling throughout the Middle East, including to Syria, I would have expected the Assad family to maintain its totalitarian stranglehold over its 25 million citizens all but indefinitely. So how could this have happened? And where do watches fit into the picture? Al-Jolani made the change from a seemingly-generic quartz watch to a more refined Seiko as he molded himself into a statesman. At the center of the conversation was one man: the “rebel leader” then called Abu Mohammed al-Jolani, who led the effort to overthrow Assad. Despite a challenging background, ties to the Islamic State and al-Qaeda, and a stint in Iraq’s infamous Camp Bucca internment facility, al-Jolani has demonstrated an impressive grasp on the importance of communication and influence since becoming Syria’s new head of state. While his attire was perhaps the first to change—from olive drab fatigues to a business suit—for a trained eye, nowhere was this shift from Jihadist to political leader more apparent than with al-Jolani’s watches. For al-Jolani, who has since dropped his nom de guerre in favor of his real name, Ahmed al-Sharaa, his choice of watches symbolizes an intriguing step-by-step ascent from a scrappy rebel leader, to a budding diplomat, and eventually, to a fully fledged statesman complete with a Patek Philippe, all taking place in record time. Remember, a watch is never just a watch. Unknown Tactical Watch A photograph from the first days of al-Sharaa’s rule showing his mysterious black tool watch. As the first images of a triumphant al-Sharaa in Damascus hit the media on 08 December 2024, he wore the de facto Middle Eastern rebel uniform: a thick beard and olive drab fatigues. In our earliest discussion of the events, we incorrectly identified the watch on al-Sharaa’s wrist as a black plastic Digital Tool Watch (D.T.W.), but as more photos of the events have surfaced, it would appear the watch is some kind of all-black, likely quartz analog watch with an integrated rubber strap. Despite our best efforts, we have yet to identify the watch. If anyone out there knows, we’ll be sure to update this article. Another angle shows the watch. Does anyone have any idea about this one? In any case, the tactical-looking watch was in line with al-Sharaa’s messaging at the time, portraying himself as the militant Jihadist leader commanding troops on the road to Damascus. And while that image served al-Sharaa’s needs, it would appear the new Syrian leader had a long-term plan in mind with regards to his look, quickly making the swap to business suits and a more elegant timepiece. It happened so quickly, it would appear significant forethought went into al-Sharaa’s appearance and watches. Seiko Kinetic SRN045P1 - $150 al-Sharaa wearing his Seiko in the days following the overthrow of the Assad regime. In the days immediately following the overthrow of the Assad regime, al-Sharaa began a campaign to court the media, inviting a series of politicians and delegates to Damascus for highly publicized displays of the “new Syria”. Along with some fresh threads, al-Sharaa upgraded the black tactical watch to a more refined Seiko Kinetic SRN045P1. The Seiko Kinetic SRN045P1 was Ahmed al-Sharaa’s watch of choice in his early days as Syria’s leader. While it isn’t expensive by watch standards at around $150, the Seiko looked the part with a new, more business-like but still modest al-Sharaa and accompanied him on a series of high-profile meetings in his quest for international legitimacy. Seiko is an intriguing brand, serving as one of the world’s largest watchmakers while also balancing a passionate following among the military and watch enthusiasts with mainstream commercial success, including at least one Middle Eastern head of state. We discussed al-Sharaa’s then two-piece watch collection in our SITREP back in December, thinking that at least the watch story had run its course. As it turns out, al-Sharaa is more of a watch guy than we ever imagined and has significantly leveled up his timepiece game in recent weeks, starting with a Swiss luxury icon from one of the biggest names in the business. Omega Seamaster Diver 300 - $5,900 An Omega Seamaster Diver 300 on al-Sharaa’s wrist as he met with a Qatari delegation. On 23 December, al-Sharaa stepped up his game as he met with a delegation from the Qatari Foreign Ministry. Given away by its distinctive early 90s bracelet design and helium escape valve, the watch was an Omega Seamaster Diver 300 in the more seldom-seen grey dial/navy blue bezel configuration. Often associated with James Bond for its predecessor's antics on the wrist of Pierce Brosnan in 1995’s GoldenEye, the Seamaster Professional has become one of the single most popular luxury dive watches in the world, serving as an entry-point to luxury watchmaking for many, including al-Sharaa. The Seamaster appeared to be a mainstay on the al-Sharaa’s wrist for weeks to follow, and we might have once again called our conversation on the leader’s watches complete. After all, the Seamaster hits a nice sweet spot of not feeling overly expensive or luxurious while still representing a big jump above a Seiko. Also favored by former US President Joe Biden, the Seamaster is not cheap, but a world leader likely won’t be accused of corruption or anything else interesting simply for wearing an Omega, which is where our next and (maybe) final watch comes into play. Patek Philippe World Time Chronograph 5930G - $81,610 Moving from a $150 Seiko to an Omega with a retail price of around $6k is a leap, sure, but nothing compared to al-Sharaa’s next move. Last week, al-Sharaa, who is now officially the “Interim President” of Syria, visited Saudi Arabia to meet with Saudi Crown Prince Mohammed bin Salman (MBS), the Kingdom’s de facto ruler, in Riyadh. The visit was in keeping with al-Sharaa’s recent MO, shaking hands in front of the camera with as many prominent leaders in the region as possible in an attempt to earn favor for Syria’s new political direction. What was out of place was the watch on al-Sharaa’s wrist, a white gold Patek Philippe 5930G. The watch, which offers “world time” functionality as well as a chronograph, goes for over $80k new and closer to $50k on the secondary market, a significant leap from a Seamaster to say the least. Where the Patek came from is anyone’s guess, but the fact that it was first spotted in Saudi does offer clues depending on your level of pessimism. We have discussed the role of watches in diplomacy and the Middle East and the Saudis in particular are known for cementing relationships with the gift of watches. We assess with medium confidence that this watch could have been a gift from MBS or another Saudi official. Regardless, the Patek Philippe stands in stark contrast to the black tactical watch the rebel leader wore just two months prior and marks a clear evolution to a leader in the Middle East. Final Thoughts If you made a movie about a fictitious rebel leader becoming the legitimate president of a Middle Eastern country, I’m not sure you could have cast the watches any better, representing a near-perfect four-watch staircase demonstrating al-Sharaa’s rise from Jihadi fighter to president. Starting with a humble black “tactical” watch fit for battle fatigues, then swapping for an elegant Seiko to pair with political business attire, to one of the biggest names in luxury watches in the Omega Seamaster, and finally a complicated Patek Philippe, one of the most storied (and expensive) names in watchmaking, al-Sharaa has proven once again that there is more to every watch than meets the eye. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Bribes & Operational Gifts - The Role Of Timepieces In Clandestine Operations
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Watch Industry SITREP - December 2024
Espionage In Luxury, Trump Tariffs, Watch Crime, & The Watches Of Middle-Eastern Leaders By Benjamin Lowry It’s time for the December edition of our Watch...
Read OnEspionage In Luxury, Trump Tariffs, Watch Crime, & The Watches Of Middle-Eastern Leaders By Benjamin Lowry It’s time for the December edition of our Watch Industry SITREP or Situation Report, a brief recap of the previous month’s watch-related news, and any other current events related to our community, paired with our commentary. Tomorrow, we’ll kick off 2025, but before we put a bow on the past year, let’s take a closer look at December’s watch-related happenings. December didn’t disappoint, with espionage making the news at the highest echelons of luxury goods, the watches of Syrian leaders, and new tariffs on the horizon that will likely significantly impact watch brands. In addition, we take a closer look at yet another instance of watch crime targeting a comedian friend of none other than Joe Rogan before discussing the auction of a Rolex owned by Gamal Abdel Nasser, the former President of Egypt. Buckle up, it’s time for the SITREP. Luxury’s Most Powerful Man Takes The Stand In Corporate Espionage Trial (Photo Credit: AFP) While espionage is often the work of state actors and the military, intelligence tradecraft works just as well, and is just as common, in the corporate world. Earlier this month, Bernard Arnault, chairman and CEO of LVMH and one of the world’s richest men, was called to testify in the French trial of Bernard Squarcini, a former head of France’s domestic security service—a spy in other words. Squarcini was hired as a consultant by LVMH to help monitor counterfeiting and more interestingly keep track of some of the group’s left-wing adversaries, allegedly breaking more than a few laws in the process. (Photo Credit: Reuters) Unsurprisingly, Arnault said he didn’t know anything about any illegal surveillance or other illicit activities. In any case, the trial is a rare glimpse into an often unseen world where huge corporations are willing to pay big bucks—and break the law—to protect their image and bottom line. Along with the Swatch and Richemont Groups and Rolex/Tudor, LVHM is among the largest conglomerates in watches, serving as the parent organization behind TAG Heuer, Hublot, Zenith, and Bulgari, among other brands. Syrian Rebel Leader Changes Watches As He Seeks To Become Statesman Al-Jolani made the change from a digital tool watch to a more refined Seiko as he molded himself into a statesman. When “rebel leader” Abu Mohammed al-Jolani overthrew the Assad regime earlier this month, taking control of Syria in the process, he wore the de facto Middle Eastern rebel uniform: olive drab fatigues and a black plastic digital tool watch (D.T.W.). Since then, al-Jolani has made a noticeable shift in his appearance, from bad-guy-in-a-GWOT-movie to a bonafide Banana Republic head of state. Once again demonstrating the power of watches in sending a message, al-Jolani also swapped watches from his tactical digital model to a much more refined Seiko Kinetic SRN045P1. The Seiko Kinetic SRN045P1 is Ahmed al-Sharaa’s watch of choice when in head-of-state mode. The Seiko is not expensive by watch standards but is also not out of place in his new role as he seeks international legitimacy. Whether the watch plays a part or not, the changes seem to be working. Al-Jolani, who now prefers to be called by his real name, Ahmed al-Sharaa, has been busy entertaining throngs of diplomats from around the world in recent weeks, all with a Seiko on his wrist. An Al-Assad-signed Rolex Submariner was auctioned by Antiquorum in November. (Photo Credit: Antiquorum) Often in the news for the wrong reasons, Syria has always been an interesting historical footnote for watch enthusiasts, with the Al-Assad regime famously ordering numerous Rolex models including the Submariner, Explorer II, and Sea-Dweller, typically with Hafez Al-Assad’s signature on the dial. For more on Assad’s watches, see a previous Dispatch on Watches Of The Middle East. Trump’s Promised Tariffs Could Make Already Expensive Watches A Lot More Costly (Photo Credit: AP) President-Elect Donald Trump has promised to invoke new tariffs targeting Mexico, Canada, and China as early as his first day in office. These tariffs, essentially a tax on goods coming from these countries, will amount to 25% for Mexico and Canada and a 10% increase to any existing tariffs for China. (He previously threatened 60% tariffs on goods from China). In China’s case, Trump specifically states the tariffs will continue until the country ceases its illegal import of fentanyl into the United States. Whether they say “Swiss Made” on the dial or not, many watch components come from China. (Photo Credit: European Press Photo Agency) The rising tariffs for goods manufactured in China will likely mean higher prices for the watch industry as many raw materials and finished components are Chinese, including parts of watches that claim to be “Swiss-made”. This could have a particular impact on microbrands, which rely on China for cost-effective manufacturing. At the moment, it’s unclear how it will shake down if these tariffs come to pass, but with around 20% of Swiss watchmaking being imported to the United States through the US arms of Swiss watch brands, one would imagine these higher costs will eventually be passed on to US consumers. Comedian Hans Kim Drugged & Robbed Of Rolex & $25k In Cash Hans Kim wearing his (now-stolen) Rolex Submariner. (Photo Credit: Time & Tide) If you’ve read the SITREP before, you know we like to catch our monthly dose of watch-related crime. This month, the growing luxury watch robbery trend touched the fringes of celebrity when Hans Kim, a comedian and friend of Joe Rogan, was robbed of his Rolex by a woman he brought back to his place. This story comes from episode 2238 of The Joe Rogan Experience, where Rogan describes Kim losing his Rolex and “25,000 dollars in cash” after waking up alone the morning after meeting what he thought was a nice young lady. According to Rogan, testing later revealed Kim had a lot of Xanax in his system. Apparently, Kim’s lady friend put crushed-up Xannies in his drink the night before to put him to sleep, making him an easy target. Also, who on Earth (besides Diddy) has $25k lying around their house? Luckily, though out 25 grand a Rolex, Kim appears to be unharmed. We’ve said this before, but if you’re a solid six and a ten walks up to you in a bar anxious to take you home, be suspicious. It’s possible they’re not only interested in your sense of humor. James Stacey, Hodinkee’s New Editor-In-Chief While we normally don’t cover industry news as such, we’d like to take a moment to congratulate our friend James Stacey who recently took the reins as Editor-In-Chief over at Hodinkee. James is a good dude, half of the team at TGN along with Jason Heaton, a gifted writer/photographer, and a longtime believer in the Use Your Tools ethos, at least when it comes to GMTs. James is a friend of both W.O.E. and myself and has been a great resource as we have grown our platform. While we admit Hodinkee has faced its share of challenges in recent years, we’re excited and hopeful to see where the platform goes with Stacey at the editorial helm. Rolex Purchases A 1963 President Day-Date Belonging To President Gamal Abdel Nasser of Egypt (Photo Credit: Sotheby’s) On December 6th, a 1963 gold President Day-Date sold at a Sotheby’s auction for an astonishing $840,000, well over the auction house’s $60k estimate. Far from the average mid-century Rolex, this watch was owned by late Egyptian President Gamal Nasser and given to him by Anwar El Sadat, his successor, in 1963. Dripping with provenance, the case back offers an inscription from Sadat, and the watch has been in family hands since Nasser’s passing in 1970, right up until his grandson elected to put it up for auction. Presidents Eisenhower and Nasser, photographed in New York in 1960. Nasser’s Rolex is just visible. Nasser was responsible for the 1952 revolution that destroyed Egypt’s British-controlled monarchy. His influence on the country’s political landscape and the broader Arab world’s relationship with the West are difficult to overstate. Intriguingly, the watch was purchased by the Rolex organization, marking another example of the Crown curating its history by buying important watches at auction, including a GMT-Master worn by Apollo 17 Command Module Pilot Ron Evans. We’ve written at length about watches and world leaders, but suffice it to say that especially for heads of state, a watch is never just a watch. We have asked our friend Tony Traina what this really means and he has pledged to write a more in-depth Dispatch in the near future, stay tuned. Final Thoughts With only a few days left in 2024, we hope you’ve enjoyed this holiday-sized portion of watch industry news and our pedantic commentary. Whether it’s Bernard Arnault catchin’ smoke over corporate espionage, new Trump tariffs that might make your next Seamaster more expensive than ever, a Syrian rebel leader’s watch transformation, a comedian being drugged and robbed of his Rolex, or the Crown itself buying yet another historically-important watch, December provided a ho-ho-whole lot of watch goodies to capture our attention. Before we close out the year, thanks again for your support. We’ve been amazed to see W.O.E. grow from the Instagram page that started it all to the website to our collection of purpose-built tools to the W.O.E. YouTube Channel. We have a lot more in store for 2025. Stay tuned. Happy New Year from all of us at W.O.E. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Watch Industry SITREP - November 2024
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The Watches of Hamas, ISIS, & the Taliban
Is an Obscure Islamic Digital Watch The New Choice Of Terrorists & Non-State Actors? We once called the Casio F91W the “Preferred Watch Of Terrorists”...
Read OnIs an Obscure Islamic Digital Watch The New Choice Of Terrorists & Non-State Actors? We once called the Casio F91W the “Preferred Watch Of Terrorists” based largely on its associations with Usama bin Laden who was often photographed wearing the attainable Japanese digital watch before his impromptu meeting with SEAL Team Six in 2011. However, recent photographs of leaders of prominent terrorist organizations may indicate a changing tide in the arena of tool watches of terror. The watches are produced by a brand called Al-Fajr, which is based in Saudi Arabia and known for its collection of what it calls “Islamic” watches and clocks that have functions specific to Islam including prayer time alarms and the ability to determine Qibla direction. We have written extensively about politicians and world leaders using timepieces as subtle communicative objects, and terrorist leaders are no different. The price is modest, ranging from sub-$100 to $300, marking an affordable option for the supposed pious individuals, many of which have access to extensive sums of money. Siraj Haqqani, seen here wearing an Al-Fajr watch, is the Taliban’s Interior Minister in Afghanistan’s post-2021 government. While the associations are likely unintended, the brand’s roots and Islamic functions have made the brand the new watch of choice for several leaders of prominent terror organizations including but not limited to Hamas, the Islamic State, and the Taliban. *To be very clear, this article is not a condemnation of Al-Fajr or Islam, just an observation of the tools worn by those at the tip of the (terrorism) spear. Also, coverage does not equal endorsement, each of these groups is designated as a Foreign Terrorist Organization (FTO) by the US Department of State. Hamas Assassinated Hamas leader Ismail Haniyeh wearing an intriguing digital Al-Fajr Islamic watch. The impetus for this article stems from the events of July 31st, 2024, when the political leader of Hamas, Ismail Haniyeh, was assassinated in the Iranian capital of Tehran. In recent photographs preceding his assassination, which was reportedly carried out by Israeli assets who placed an explosive device in a guesthouse in which he was supposed to stay, Haniyeh wore an Al-Fajr Islamic watch, marking one of our first interactions with the brand. As with all politicians or world leaders, it is safe to assume this Islam-specific watch was also worn to convey a message, one that is not exclusive to the departed Hamas leader. Read about watches worn in the Israel-Palestine conflict HERE. ISIS ISIS Emir Abu Bakr al-Baghdadi wearing an Al-Fajr watch in 2014. Former Islamic State Emir Abu Bakr al-Baghdadi made one of his few public appearances in 2014 when he delivered a sermon at the Great Mosque of al-Nuri in Mosul, Iraq. Press reporting was quick to note the steel watch on his right hand, speculating that it was potentially an expensive Rolex or Omega “Seafarer.” (Of note, there is no Omega “Seafarer”.) This would have been notable in itself; however, it appears the watch is another example of an Al-Fajr Islamic watch being worn by a prominent terrorist. Further, he was also wearing the watch on his right hand, which some believe is in line with Islamic tradition. ISIS maintained a sophisticated PR and media wing that could rival any nation-state, so it stands to reason that significant thought was put into al-Baghdadi’s watch before this recording of one of his few public appearances, but of course, this is simply speculation. Taliban Mullah Yaqoob, the Taliban’s Defense Minster, photographed in 2024 wearing a general’s military uniform and a gold-tone Al-Fajr Islamic watch. Anointed the Taliban’s Defense Minister in the wake of the US withdrawal from Afghanistan in 2021, Mullah Yaqoob was recently photographed wearing a military uniform complete with the rank of general and another, slightly different watch from Al-Fajr with a gold-tone case. As was the case for Ismail Haniyeh, choosing a watch produced by a brand based in the Middle East with Islam-centric functionality serves two-fold, first acting as a legitimate tool for a practitioner of Islam and second as an element of propaganda intended to showcase the ingenuity and technical manufacturing capabilities of the broader Islamic world. When A Watch Is More Than Just A Watch As we’ve often discussed with political leaders and other globally impactful individuals, a watch often serves as far more than its core timekeeping functionality may suggest, instead acting as a symbol of power, ingenuity, and/or unity within certain communities. For leaders of terrorist organizations to wear watches designed with Islam in mind especially when in the public eye demonstrates an awareness of the importance of media, propaganda, and influence, once again demonstrating that it’s never just a watch. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: CIA Analysis of Foreign Leaders’ Timepieces *Featured Image Credit: Claire Harbage/NPR
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Watches of the Middle East and the Israeli - Palestinian Conflict
The latest Israel-Hamas war began one month ago with the October 7 terrorist attacks. It’s another conflict that will have significant impacts on the future...
Read OnThe latest Israel-Hamas war began one month ago with the October 7 terrorist attacks. It’s another conflict that will have significant impacts on the future of the region and potentially the world. While the nature of a conflict changes over time, one constant is the presence of timepieces on the wrist of those making decisions. Our content is often influenced by current events, so today we’re looking at watches of the Middle East. As usual, we take an intelligence officer’s approach–devoid of opinion– as we explore the wrists of decision-makers, past and present, in the Middle East. Analysis of Foreign Leaders Timepieces As discussed in the previous Dispatch, “CIA Analysis Of Foreign Leaders’ Timepieces,” a foreign leader’s or warfighter's timepiece can tell us a lot about their character, how they perceive themselves, and how they want to be perceived by others. Analyzing a practitioner's watch can provide unique insight into both their personality and what they are trying to telegraph to their own constituents as well as the larger world, something especially true in today’s information war, which is something both Hamas and the Israelis engage in with varying efficacy. 1 September 2010. During Middle East negotiations, Egyptian President Mubarak and Israeli Prime Minister Benjamin Netanyahu of Israel check their watches to see if the sun has set; during Ramadan. (Photo Credit: Wikimedia Commons) Watches and the Middle East In the Middle East, watches play a significant role in diplomacy and business. They are just as much a status symbol as anywhere else; however, in diplomacy and intelligence circles, senior government officials present Swiss watches as gifts to recognize and honor a personal relationship. As a personal touch, many Middle Eastern governments special-order watches with the royal or national military crest on the dial or caseback to present as gifts. Prior to joining CIA, I was given a Breitling Aerospace from King Abdullah II bin Al-Hussein and I have since acquired a second Jordanian Breitling Aerospace from Abdullah’s father, his Majesty Hussein bin Talal. Additionally, on one of my first days at CIA as a junior trainee, I was provided $20,000 in cash and sent to an authorized dealer in McLean, Virginia, to purchase a timepiece for the Director of CIA to give as a gift to the visiting head of a Middle Eastern intelligence service. War: To Study, Not Glorify While we often explore the dark corners of horology, we do not seek to glorify war or take a side on this particular conflict or any other. Coverage does not signify endorsement; watches are simply our prism for looking at history and current events in the way we know best: analyzing the wrists of those involved. Israel Israel has a long history with military timepieces. Everything from Rolex and Omega to Seiko can be seen on the wrists of Generals, spooks and Prime Ministers. Isser Harel was reportedly awarded this Rolex Submariner ref 5512 at the conclusion of his 11 year tenure as Director of the Israeli intelligence service Mossad in 1963. The watch was complete with an engraving containing his name and the Mossad insignia on the caseback. Rolex Sub 5512 belonging to former Mossad Director Isser Harel, (Photo Credit: Antiquorum) Prime Minister Benjamin "Bibi" Netanyahu- Panerai PAM048 Prime Minister Netanyahu regularly wears a Panerai Luminor PAM048, as was seen when he met with Israeli Defense Force (IDF) personnel while planning the response to the 7 October attacks. The PM served five years in a Special Operations unit of the IDF, Sayeret Matkal, with multiple combat deployments including a 1968 operation into Lebanon and the rescue of Sabena Flight 571. Former Israeli Prime Minister Yitzhak Rabin- Rolex Submariner 1680 Photo Credit: Tiroche Auction House Yitzhak Rabin served as the Israeli Prime Minister from 1974 until 1977 and again from 1992 until his assassination in 1995 by ultranationalist Yigal Amir. Rabin was a career military officer. He oversaw Israeli operations during the 1967 Six-Day War and ultimately served as Minister of Defense for much of the 1980s. Rabin reportedly purchased this Rolex Submariner 1680 in Washington, D.C. when he became Israeli Ambassador to the US in 1972. The watch sold at auction for $95,000 in 2021. Former Minister of Defense Benny Gantz - Breitling Aerospace Breitling has long adorned the wrists of military personnel in both Israel and Arab nations. Pictured below is Former Minister of Defense and Deputy Prime Minister Benny Gantz wearing a Breitling Aerospace. Breitling has also produced several limited editions for Israel, including a Breitling Aerospace featuring the Star of David for the fifty year anniversary of Israel. Photo Credit: AAG Auctioneers Hamas Assassinated Hamas leader Ismail Haniyeh wearing an intriguing digital Alfajr Islamic watch. While this article was originally published back in November of 2023, in light of the events on July 31st, 2024, we wanted to add a section about the assassination of the political leader of Hamas, Ismail Haniyeh, in the Iranian capital of Tehran. Hamas Leader Ismail Haniyeh - Alfajr Islamic Watch The Alfajr Islamic watch worn by Ismail Haniyeh had functions specific to Islam including alarms for prayer times. In recent photographs, before his assassination, which was reportedly carried out by Israeli assets who placed an explosive device in a guesthouse he was supposed to stay in, Haniyeh wore an Alfajr Islamic watch that has several unique features including alarms for worldwide prayer times and a digital compass for Qibla direction. As with all politicians/world leaders, we can assume this watch was also worn to convey a message. Palestine Yasser Arafat- Rolex Datejust Yasser Arafat (kunya- Abu Ammar) was Chairman of the Palestinian Liberation Organization (PLO) from the late 1960s until the early 2000s and wore several watches, including a Rolex Datejust (pictured). A number of profiles have noted his obsession with time, constantly checking his watch. In a 1989 Vanity Fair article, the author mentioned Arafat's lack of personal possessions, except for toiletry items and an expensive watch. When asked about the watch, Arafat replied: “It’s a Rolex, and works well.” Then he laughed and said, “But I don’t want to do propaganda for them.” Jordan King Abdullah II - MTM Black Falcon King Abdullah II of Jordan wearing a tactical MTM Black Falcon, which appears to be his daily wear. He embodies a "Warrior-King" ethos and judging from my limited personal experience seems to truly live this philosophy. His Majesty attended Sandhurst (British Royal Military Academy) in the UK and spent a career in the military. In 1994 he assumed command of Jordan's Special Operations Forces and built the Joint Special Operations Command. He is western-educated, attended Georgetown University's School of Foreign Service and a course at American Naval Postgraduate School. He’s also a Black Hawk pilot, as you may recall from a previous Dispatch article on the Jordanian Breitling. King Hussein bin Talal - Breitling Cosmonaute 809 Jordanian King Hussein bin Talal is pictured below wearing a custom Breitling Cosmonaute 809 during a military exercise in 1969. While we’re not entirely certain, the young boy is likely the current King Abdullah II, as the then-prince would have been seven years old at the time. According to Breitling aficionado Fred Mandelbaum ( @watchfred ), the connection between Breitling and King Hussein bin Talal started in 1965 and 1966, when he ordered several Navitimer 806s and Cosmonaute 809s in steel and had this Special Edition solid gold Cosmonaute 809 made for his personal collection. (Photo Credit: @ watchfred) The "King Hussein" in lustrous 18k gold, manufactured “ex ledger” without serial number and model reference for the private collection of Hussein bin Talal, the King of Jordan, with only his coat of arms on the caseback. Syria Hafiz Al-Assad - Commissioned Rolex “Syrian Submariner” Hafiz Al-Assad served as the President of Syria from 1971 until June 2000. During his tenure, he commissioned several Rolex pieces, including a “Polar dial” Explorer II (ref. 16550), Sea-Dweller (ref 1665) and this Submariner (Ref. 5513). Notably, each reference contains Al-Assad’s signature in red Arabic script, which have led some to refer to this as the “Syrian Submariner.” (Photo Credit: Hairspring) (Photo Credit: Hairspring) The below Sea-Dweller was reportedly a personal watch of Assad, and was gifted to his chef in return for a Ramadan meal. (Photo Credit: 10 Past Ten / Eric Ku) Egypt Hosni Mubarak - Rolex GMT Former President and Egyptian Air Force commander, Hosni Mubarak wore a Rolex GMT-Master on a steel and gold Jubilee bracelet during a meeting with Yasser Arafat. Mubarak reportedly owned several Rolex watches, including another Pepsi GMT and a Rolex Date-Just. Photo Credit: Unknown, sourced from Jake’s Rolex World Major General Abbas Kamel, the Director of the Egyptian General Intelligence Directorate (EGID), wearing a not-yet-identified watch during a visit to Gaza. Palestinian security detail wearing a plethora of Digital Tool Watches. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Tudors of Espionage (T.O.E.s)
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Israeli Spy Eli Cohen’s Eterna-Matic Centenaire Recovered by Mossad
By Toby Harnden The announcement in July 2018 of a successful “special Mossad operation” to recover a watch came more than 53 years after its...
Read OnBy Toby Harnden The announcement in July 2018 of a successful “special Mossad operation” to recover a watch came more than 53 years after its owner had been publicly hanged in Damascus, Syria. The Eterna-Matic Centenaire 61 had been purchased in Geneva in 1961 by a Syrian called Kamel Amin Thaabet, who would wear the timepiece for almost four years. But Thaabet was a fiction. In fact, he was a Mossad officer called Eli Cohen, an Egyptian-born Jew who became Israel’s most legendary spy. Cohen has been depicted in numerous books and screen treatments, including by Sacha Baron Cohen in Netflix's The Spy in 2019. The Centenaire 61, then marketed as “thin…elegant…new…time and date at a glance, automatically” and retailed at $135 ($1,389 today) was a finishing touch to his cover. It seemed to befit his identity as Thaabet, a wealthy, flamboyant businessman bound for Buenos Aires. To this day, the remains of Cohen, who operated in Damascus for three years until his capture in January 1965, have never been recovered. His watch was returned to his wife Nadia in Israel. Like the family of CIA contract pilot Norman Schwartz, killed in Manchuria in 1952, who received a Rolex Oyster Datejust from the U.S government in 2019, the Cohens have no body to bury and only a timepiece from his final mission. The lengths to which Mossad went to locate the Centenaire and the simmering national anger over the failure by an Arab enemy to return his body speaks to the centrality of espionage and enduring enmities in the psyche of the Jewish state. (Photo Credit: NetFlix) With Mossad facing criticism for the intelligence lapses that led to the surprise, barbaric attacks of October 7th by Iran-backed Hamas, Israeli leaders will doubtless consider stories of bravery and sacrifice in the wars against Arabs by the likes of Cohen to be as important and potent as ever. "We remember Eli Cohen and do not forget,” Yossi Cohen, then Mossad chief—and born in the year the executed spy bought the Centenaire—said in a statement when the watch was found. “His heritage, of dedication, determination, courage and love of the homeland, is our heritage. We remember and have maintained a close connection over the years with his family, Nadia and the children. “This year, at the conclusion of an operational effort, we succeeded in locating and bringing to Israel the wristwatch that Eli Cohen wore in Syria until the day he was captured. The watch was part of Eli Cohen's operational image and part of his fabricated Arab identity." (Photo Credit: Eli Cohen Museum) Benjamin Netanyahu, the Israeli prime minister—a position he now occupies once again—added: “I commend the fighters of the Mossad for the determined and courageous operation, the sole objective of which was to return to Israel a memento from a great fighter who greatly contributed to the security of the state." Thaabet, as created by Mossad, had been born to parents who were of Syrian origin but had immigrated to Lebanon. After his parents had died, he went to Argentina to work with his uncle, who had emigrated there in 1946. Eli Cohen, a devout Jew born in Alexandria, Egypt, in 1924. His father had moved to Egypt from Aleppo in 1914. His parents and brothers had moved to Israel in 1949. Cohen remained to carry out underground Zionist operations and followed later. Cohen in Damascus, Syria (Photo Credit: Eli Cohen Museum) Cohen had initially been rejected as too arrogant for undercover work but was recruited to Unit 188, a military intelligence unit dedicated to operations outside Israel, at the end of 1959. Mossad trained him to speak Arabic with a Syrian dialect as part of his cover story as Thaabet. Cohen landed in the Argentine capital in February 1961 and began learning Spanish with a private teacher, reaching a proficiency that would convince Syrians he had been living in Argentina for 16 years. On January 10, 1962, Cohen, as Thaabet, boarded a tourist ship that set out from Genoa, Italy, on a passage to Beirut. From Lebanon, he was helped by Majeed Sheikh al-Ard, a CIA asset from 1951 to 1959, to enter Syria. Sacha Baron Cohen plays Eli Cohen in The Spy (Photo Credit: Netflix) Cohen did not try to hide or operate in the shadows. His role was to insinuate himself into the high society of Damascus, renting a luxury villa near the Syrian army headquarters and the diplomatic district. Soon, he was throwing parties attended by generals and politicians. Cohen had a remarkable memory and he was skilled at pretending he was drunk while keeping a mental note of everything that was being said. Although there were prostitutes and alcohol at his parties, Israeli sources insist that Cohen cover did not extend to having sexual relationships with Syrian women or taking a girlfriend, as was depicted by Sacha Baron Cohen in The Spy. Each morning, Cohen radioed out back to Mossad, his transmissions covered by those from the nearby Syrian army base. He dispatched backgammon pieces, modified to contain microfilms of documents he had copied, to “friends” in Argentina. His intelligence reports tracked the rising influence of the Ba’ath party, which came to power in a coup in March 1963. Amin al Hafiz, who Cohen had befriended when Hafiz was military attache in Buenos Aires, became defense minister. Mossad now had access to the heart of the Syrian government. Cohen reported details of the Syrian order of battle and border defenses. He was said to have learned about the Jordan River engineering works—designed to divert water from Israel—from Mohammed bin Laden, a Saudi engineer who had won the contract. One of Bin Laden’s sons, Osama, later became the leader of al-Qaeda. When Israel was able to capture the Golan Heights during the Six-Day War of 1967, credit was given to Cohen’s reporting. Cohen (in the middle) at the Golan Heights (Eli Cohen Museum) According to his daughter Sophie Ben-Dor, Cohen was the ideal Israeli spy. “He was a conservative person,” she said in a 2020 documentary. He was very Zionist, very loyal and very honest. “He was very brave and sociable, but he also really liked his own company. He was very thorough. He knew more than just Arabic. He knew a number of languages to a very high level. He was very intelligent and trustworthy.” Controversy still rages over how Cohen was caught. Some charge that his Mossad handlers pushed him to produce more, others that Cohen was reckless in transmitting for longer than the two minutes—easily timed by glancing at his Centenaire—he had been told was his limit of safety. Mossad has accepted a degree of responsibility in recent years. In 2015, then Mossad chief Tamir Pardo said: “In retrospect, it’s clear that his last return to Syria was a mistake. In the profession of secret warfare, we know that from the first moment of an operation, we’re in a countdown to its end.” (Photo Credit: Eli Cohen Museum) On January 24, 1965, Syrian troops stormed into Cohen’s apartment while he was transmitting. The Syrians forced him to send bogus messages back to Israel but Cohen was able to indicate he was being coerced. Mossad finally realized the game was up when they received a final message addressed to the Israeli prime minister: “Kamal and friends are our guests for three years. Calm down about the fate of what is to come. Military organization of Syria.” Cohen, like any intelligence officer behind enemy lines, especially one operating under non-official cover, had already sacrificed an immense amount. Ben-Dor described in the documentary his arrival at the airport in Israel during one of her father’s last visits home. “I saw him from a distance, wearing a suit and a coat,” she said. “He was nervous. He took my hand and squeezed it. He hardly recognized me. He was so nervous that he hurt my hand but I was too embarrassed to tell him. He was always a stranger to me.” Eli Cohen executed by hanging in Damascus, Syria- May 1965 He almost certainly endured torture at the hands of the Syrians, who forced him to submit to a show trial and then hanged him before a baying crowd in Marjeh Square. A parchment filled with anti-Zionist slogans was attached to his body, which was left swaying from the rope for six hours. The Centenaire is said to have been recovered as part of a new push to locate his remains that began in 2004, according to former Mossad chief Meir Dagan. While the Israeli government hinted in 2018 that the watch was found during a daring undercover mission in Damascus, the Cohen family has suggested that it was bought from a Syrian seeking to profit from its provenance. Eterna Centenaire 61 (Photo Credit: Invaluable) Mossad is believed to have kept documentation of the purchase of the Centenaire—perhaps connecting a serial number—that confirmed Cohen purchased it in Switzerland when his cover as Thaabet was being established. Eterna is a Swiss brand that was founded in Grenchen, Switzerland in 1856 and initially called Dr. Girard & Schild. It gained a reputation for producing high-quality and reliable watches and in 1948 Eterna introduced a revolutionary innovation—the Eterna-Matic automatic movement, featuring a ball-bearing rotor system, which improved accuracy and reliability. In the 1960s, Eterna became a leader in developing diving watches, introducing the KonTiki line, named after the explorer Thor Heyerdahl's famous raft expedition across the Pacific. The brand would later provide watches to the Israeli Navy, most notably the Shayetet 13, a maritime commando unit to the IDF. Nadia, widow of Israeli spy Eli Cohen, shows a photograph of herself with her late husband, during an interview with Reuters in Herzliya, Israel October 6, 2019. Picture taken October 6, 2019. (Photo Credit: REUTERS/Amir Cohen) The Centenaire has been added to the Eli Cohen legend. In 2019, one television reviewer used it to describe the limits of Sasha Baron Cohen’s Netflix portrayal: “Like the watch, the show is durable, handsome, expertly engineered, but predictable in its movements.” It has, however, provided the Cohen family with a degree of comfort, if not closure. Cohen’s wife Nadia, now 87, described in 2018 being told that the Centenaire, now on display in a new Eli Cohen museum at Herzliya, had been found. “The moment that they informed me, my mouth went dry and I got the chills. At that moment I felt that I could feel his hand, I felt that part of him was with us.” READ NEXT: Jordanian Breitling: The Gift From A King That Spawned A CIA Case Officer's Love Of Timepieces About the author: Toby Harnden is the author of First Casualty: The Untold Story of the CIA Mission to Avenge 9/11. He is currently working on a new book about courage and the CIA, due to be published by Simon & Schuster in 2025. He can be followed on X at @tobyharnden and on Instagram at @tobyharnden1 and @espionage_bookshelf.
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Double Wristing Stormin' Norman
No, General Schwarzkopf did not double wrist a Rolex and Seiko Despite What You’ve Read. Pictured is General H. Norman Schwarzkopf wearing two watches. Read...
Read OnNo, General Schwarzkopf did not double wrist a Rolex and Seiko Despite What You’ve Read. Pictured is General H. Norman Schwarzkopf wearing two watches. Read any story on Schwarzkopf and watches and you’ll learn that it’s a Rolex Day-Date and a Seiko diver. There’s just one problem–he didn’t wear a Rolex. The truth is just as interesting, however. Both watches are Seikos, aka the Toyota of Watches. Thanks to research by our friend @niccoloy, we’d like to set the record straight, and while we’re at it, we’ll dig into the idea of “double wristing”, or simply put–wearing two watches at once. “Double Wristing” -Bravado vs practical utility: Double wristing can be understood today as somewhat of a “flex”, done by celebrities, athletes and rappers as an ostentatious display of wealth, an indication one has “f*ck you money.” But wearing two watches before the era of smartphones meant something different. Keep in mind, watches were largely used for their intended purpose - to tell time. Wearing two watches meant that you probably had a reason to. While the GMT complication has allowed a single watch to track two time zones at once, several historical figures have worn multiple watches. Most notable among them is Four Star General H. Norman Schwarzkopf, aka Stormin’ Norman, who wore a watch on each wrist during the First Gulf War. There’s undeniably an element of projecting a certain image, but here’s the reason in his own words: "I always wore two watches during the war. The one on my left arm was set on Saudi Arabian time and the Seiko on my right arm was set on Eastern Standard Time. That way I could quickly glance at my watches and instantly know the time in both Saudi Arabia and Washington, D.C.” Then commander of United States Central Command (CENTCOM) and head of coalition forces against Saddam Hussein, Schwarzkopf was pictured regularly wearing the two timepieces, a supposed two tone "Rolex" and a Seiko diver on a rubber strap. Photo Credit: Yousuf Karsh The dressier watch is regularly reported in watch media as a two tone Rolex Day-Date, which is incorrect. According to expert historical watch spotter @niccoloy, both watches are actually Seikos. Niccoloy looked through scores of pictures to find this relatively obscure photo of General Schwarzkopf on a helicopter, the signature Seiko clasp clearly visible on the inside of the wrist. Practicality vs Imagery, Bravado, Perceptions: Did the General really need two watches to track the time in DC and Saudi Arabia? Probably not, a simple GMT function would have sufficed. Or a quick calculation. While we will not outright question Schwarzkopf’s claimed utility of the two timepieces, we can also assume that the watches also served as a tool in the information war. In Diplomacy, Military, and Intelligence, imagery and perception matters. Modern day Generals are just as much politicians and diplomats as they are warfighters. Schwarzkopf was the face of the Gulf conflict to the American people, allies, and Iraqis. He likely spent considerable time thinking about how he was perceived by each constituent. While it seems comical now, thirty-plus years ago, the “double wristing” arguably supported his persona as someone in charge, someone who valued time and someone intensely focused on accomplishing his mission. The contrast of the two watches, one a riff on the watch par excellence, and the other a known tool watch, mirrored his position as warrior-diplomat. An effective General can get his hands dirty during the day and stroll right into a state dinner at night looking the part. Our assessment is that these two accessories were intended as a physical display of this dichotomy. The watches were tools–each one for a different job. Interestingly, General Schwarzkopf appears to periodically switch wrists throughout the conflict, the reasoning behind this is purely speculation. While the two tone dress Seiko is unidentified, the blue and red “Pepsi” bezel Seiko on a rubber strap was auctioned in the 1990s at Antiquorum for $11,000. The Seiko diver is often listed as a Seiko SKX009, but according to the 1999 auction description, it was quartz so it is likely something a Seiko reference 7548. Havana - Moscow - Washington D.C. The General is by no means the first notable historical figure to wear two watches at once. Fidel Castro routinely wore multiple watches, sometimes on the same wrist, including during a 1963 meeting with Soviet leader Nikita Khrushchev in the Kremlin. There are some indications he set the watches to Havana, Moscow, and Washington DC (The third utilizing the GMT function). Similar to Schwarzkopf, we can assume this was just as much a strategic decision as it was practical. We can only speculate what a socialist and Marxist-Leninist leader was trying to accomplish with this display, but we can assume it was no accident. (Today Washington D.C. and Havana are in the same time zone -UTC -5-, but between the years 1960 and 1964 Havana used the time zone UTC -4.) Modern Day Double Wristing - Is it acceptable? In general, we do not judge people for how or why they wear their watches. Anything that lets one enjoy their timepieces is a good thing. It appears that double wristing is having a renaissance with the advent of the smart watch. This may seem overboard, but the use case of wearing a high tech Apple Watch and a traditional timepiece seems to make complete sense. Recently, former Delta Officer and JSOC Commander, Four Star Gen. Scott Miller was seen double wristing an Omega Seamaster 300M and smart watch while meeting with some former Afghan partners in Texas. It's hard to judge a man like Scotty Miller. READ NEXT: The History Of Casio G-Shocks And The US Military
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"Let's Roll" - A Hero's Rolex Frozen In Time - September 11, 2001
Todd Beamer’s gold and steel Rolex was found among the debris from Flight 93. While the hands are disfigured and the sapphire crystal is gone,...
Read OnTodd Beamer’s gold and steel Rolex was found among the debris from Flight 93. While the hands are disfigured and the sapphire crystal is gone, the date window–frozen in time– still reads “11.” Remembering the heroes of September 11th Attacks: On the morning of September 11th, 2001, Todd Beamer, a 32-year-old Account Manager at Oracle, rose early to catch United Airlines Flight 93 from Newark to San Francisco for a business trip. As part of his morning routine, he snapped the clasp shut on the two-tone jubilee bracelet of his 36mm Rolex Datejust Turn-O-Graph before heading out the door at 6:15 am, leaving his pregnant wife, Lisa, and their two children at home. After a 42 minute delay, he boarded Flight 93; it departed from Gate 17 at Newark Liberty International Airport and took off at 8:42 am. At 9:28 am, the calm Tuesday morning flight was interrupted when Al Qaeda hijackers, led by Ziad Samir Jarrah, used box cutters and a supposed explosive device to take control of the plane and divert the aircraft back east towards Washington D.C. The hijackers moved Beamer and the other 43 passengers to the rear of the plane. Using cellphones and seatback phones, the passengers contacted loved ones and airport officials and learned that three other aircraft were weaponized and deliberately crashed into some of our nation’s most important buildings: the Pentagon and World Trade Center. Beamer and other passengers acted fast and stormed the cockpit in an effort to take back the aircraft. Beamer’s last words were recorded through the seatback phone. If I don't make it, please call my family and let them know how much I love them...Are you ready? Okay, Let's roll. At 10:03 am, Flight 93 crashed into a field near Shanksville, Pennsylvania, just 20 minutes flying time from the terrorists’ intended target: the U.S. Capital. Beamer and a number of other passengers had thwarted Al Qaeda’s plans. Beamer’s gold and steel Rolex was found among the debris from Flight 93. While the hands are disfigured and the sapphire crystal is gone, the date window–frozen in time– still reads “11.” His watch is a two-tone 18k yellow gold Rolex Datejust Turn-O-Graph, likely reference 16263, with a champagne tapestry dial. Despite the use of precious metal, the watch was originally developed as a tool watch in the early 1950s with a bidirectional bezel for timing. Nicknamed the “Thunderbird,” it was issued in the late 1950s to the U.S. Air Force Air Demonstration Squadron pilots, with the famed unit’s insignia on the dial. Late 1950s Rolex advertisement. Hanging on the wall of my office is an old Rolex advertisement that I see everyday. The copy, in bold, reads, “Men who guide the destinies of the world wear Rolex Watches.” The ad is clearly meant to conjure up images of Presidents, Generals and Diplomats– but what Beamer did that day is exactly what the ad says: he changed the course of history. Had he and the other brave passengers on the plane not acted, the aircraft would have continued to Washington D.C. and likely inflicted significant harm on the U.S. Capitol, the heart of American democracy. Beamer was an ordinary American who showed extraordinary courage during a time of need. He was a man of action. Like most great men, the man made the watch, not the other way around. The fact that he was wearing a Rolex is insignificant, but the watch lives on as a memorial to him and his fellow passengers that made the ultimate selfless sacrifice on the morning of September 11th, 2001. Beamer’s legacy lives on beyond his parting heroic action. Let's Roll became a unifying command, a battle cry for America in the Post-9/11 era. Troops deploying to Afghanistan months later would use this as a motivational phrase to bring the fight to the enemy. Years later when I traveled to war zones, “Let’s Roll” was still commonly heard before departing on an operation or seen painted on a gym wall at remote U.S. Government outposts. Today, Beamer’s mangled Rolex is on display in the National September 11 Memorial Museum in New York City, along with an Oracle business card discovered in the wreckage, both donated by his wife, Lisa, to honor his sacrifice and legacy. The date window still chillingly displays the day that the world changed forever; “11.” Let's Roll - CIA in Afghanistan after 9/11 attacks. Beamer’s father, David Beamer, would later remark to the New York Times, “The function of the watch is supposed to be to tell time. What it doesn’t tell is what time it is anymore. What it does tell is what time it was. It marks the time that a successful counterattack on Flight 93 came to an end.” There are few actions more selfless than sacrificing your life for another, and that’s exactly what the passengers of United Airlines Flight 93 did. Had the airplane continued to Washington D.C. and struck the U.S. Capitol, scores of elected officials, civil servants, and innocent civilians would have perished. Like Beamer on the morning of September 11th, 2001, countless men and women would choose to roll into action and answer the call to serve in the wake of 9/11. This Dispatch is in honor of the 2,977 people who died on September 11th, 2001 and Todd Beamer’s wife, Lisa, and their three children. Read Next: CIA’s JAWBREAKER Team And A Rolex Submariner This newsletter has been reviewed by the CIA’s Prepublication Classification Review Board to prevent the disclosure of classified information.
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CIA Officer’s Love Affair with the Arabic Seiko
As I type this Dispatch, I am on a transatlantic flight to London for a short visit, a mix of business and pleasure. As a...
Read OnAs I type this Dispatch, I am on a transatlantic flight to London for a short visit, a mix of business and pleasure. As a former CIA Case Officer, separating the two can be difficult. In my W.O.E. travel pouch is my Rolex GMT Master II 16710. On my wrist is the Arabic Seiko, the understated watch that I plan to wear while in London due to the increased watch theft in the city. Why I am bringing the Rolex at all is a story for another time. Arabic Seiko Once an obscure watch, the “Arabic Seiko” (aka the "Seik-W.O.E." and the W.O.E. hype watch) is a popular reference within the W.O.E. community, and for good reason. In part, its popularity is owed to the fact that it’s just a downright cool and unique piece at an affordable price point–but it’s also received consistent coverage on W.O.E. to bolster its reputation. Just as important, however, is the deep meaning it has for our community. Many of us have spent a considerable amount of time in the Middle East over the past 20+ years. I personally have a strong affinity for the rich culture and language of the Arab world and this piece is a constant reminder of that connection and that specific period in my life. A lot of veterans and NatSec folks can identify with this connection. Additionally, while I never wore a Seiko in any operational capacity during my time at the CIA, the Japanese brand has a long history in the Intelligence and Special Operations community. Our predecessors in the 1960s and 1970s wore "SOG" Seikos during covert operations carried out during the Vietnam War. Maritime Special Operations units (including the Navy SEALs) were issued Seiko Divers until at least the mid-1990s and the CIA even modified a digital Seiko with a covert camera for intelligence collection. In short, the ref Arabic Seiko connects with every facet of the community in one way or another, and that’s what makes it so popular. It is a great conversation starter, and you can’t go wrong with this W.O.E. “hype watch.” Origin Story If this is the first time you are hearing about the Arabic Seiko, you are probably wondering how a former CIA Case Officer came across this unique timepiece. Did W.O.E. pick it up at Khan el-Khalili Souk in Cairo to support a cover legend, or receive it as an honorary gift from a Middle Eastern intelligence service after an impactful operation? The truth is, it was purchased online. Amazon’s algorithm served it to me in early 2022, something that I even wrote an article about for Hodinkee. It is not a daring spy story, but it does say a lot about the state of technology and (commercial) surveillance. Amazon knew I would like this watch before I even knew it existed, and that is fascinating. At the time I had two Arabic-dial watches in my collection: A Breitling Aerospace (a gift from King Abdullah of Jordan), and an Arabic Breitling Aviator 8 Etihad Limited "Middle East" Edition in black steel, both watches that a treasured, something that would make my Arabic tutors in Beirut proud. W.O.E. personal Breitling and Arabic Seiko, Photo Credit: James Rupley Specs The Arabic Seiko is a simple black dialed Seiko 5, with large Eastern Arabic numerals. The day feature is in Arabic and English, with the Arabic word for Friday (الجمعة) in Red, English “SAT” in blue and “SUN” in red, presumably honoring the holy days of the three Abrahamic faiths: Islam, Judaism and Christianity. There are actually two readily available Arabic dial Seiko’s, the 42mm SNKP21J1 and the smaller 34mm SNK063J5. Beyond the size, the main difference is the smaller version has an integrated bracelet, making it difficult to change out straps. I own the 42mm and while it is larger than most watches in my collection, the 12.5mm thickness makes it wear much smaller and lie flat on the wrist. There is a wide gap between the watch and the spring bar, making strap changes easy. The visible caseback showing the 7S26 automatic movement is something that is always fun for those new to the hobby. Social Media and “Influence” Chrono24 video discussing correlation between W.O.E. posts and Seiko Arabic dial sales. The watch is also a story of social media “influence” and subliminal advertising. After a month on the wrist, I posted it on the @watchesofespionage to my (then) 30,000+ followers in February 2022. Over the next 24 hours, Amazon’s price for the watch incrementally rose from $140 to well over $200, as followers were quick to visit the everything store. Within 48 hours demand surpassed supply, the watch sold out. At time of writing, Amazon’s price for the watch is $213.01, nearly double what I paid for it. After analyzing purchasing data on Chono24 and other sites, Thomas Hendricks of Chrono24 crowned the Arabic Dials the top selling Seikos for 2022: We looked at the data and we saw spikes in sales correlating to posts from one popular account. Watches of Espionage is a niche but influential account covering the intersection of watches and spycraft, run by an anonymous former CIA operative. Followers of the account will remember that WOE published an article detailing his love for these Seiko references in early August of this year. Subsequently, sales for these two references spiked significantly on Chrono24 and other platforms in the following weeks. I now wonder how many people have purchased the Arabic Seiko watch after seeing coverage on the Watches of Espionage platform, my guess is in the thousands of pieces, most purchased online or the lucky few able to secure one in a more memorable place like Dubai. W.O.E. personal Arabic Seiko, Photo Credit: James Rupley Advertising and Influencers We are bombarded with advertising, especially on social media, however the modern consumer (you) is not stupid. The “wisdom of the crowd” can see through most marketing schemes and identify platforms that are genuine. One of the reason’s the Watches of Espionage community continues to grow is authenticity, and the increase in sales of this watch is a perfect example. Despite a proposal from a major retailer for an official “affiliate” relationship (which we declined), W.O.E. hasn’t received financial remuneration from Seiko or any other company for promoting this timepiece. This is authentic and organic promotion for altruistic reasons. One of our goals at Watches of Espionage is preserving and promoting watch culture in the National Security space, and this watch is a fun entrée to the world of automatic watches, especially for those who wore Digital Tool Watches during the Global War on Terror (GWOT). W.O.E. personal Arabic Seiko, Photo Credit: James Rupley Conclusion At the end of the day, I do not care if you buy this watch or any other for that matter. But if this unique and affordable timepiece catches your interest and expands your view of time, that is a good thing. Despite my now extensive and growing watch collection, the Arabic Seiko will continue to adorn my wrist on a regular basis, including this visit to the United Kingdom. This watch has been on my wrist in 8 countries on three continents. It has flown in helicopters, skied down mountains and been inside more than a few SCIFs. If it is lost, stolen or damaged, it can be easily replaced at an affordable price, even if slightly inflated after the release of this article. READ NEXT: CIA Analysis Of Foreign Leaders’ Timepieces This article has been reviewed by the CIA's Prepublication Classification Review Board to prevent the disclosure of classified information.
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Espionage & Family: A Tale of Two Watches
Chris Costa is the Executive Director of the International Spy Museum and a 34-year veteran intelligence officer, with extensive experience working in counterintelligence, human intelligence...
Read OnChris Costa is the Executive Director of the International Spy Museum and a 34-year veteran intelligence officer, with extensive experience working in counterintelligence, human intelligence and with special operations forces (SOF). Chris has worked in numerous operational positions throughout the globe and was the first civilian squadron Deputy Director at the Naval Special Warfare Development Group, and the Special Assistant to the President & Senior Director for Counterterrorism at the National Security Council. The one common thread throughout his career is the presence of a Rolex Submariner on his wrist. A Tale of Two Watches By Christopher P. Costa I came from humble roots. My mother raised me and my two siblings alone as a single parent after my dad passed away far too young. I was always into watches, but it was my younger brother who caringly kept my father’s watches and much later in life gave them to my two sons at special milestones in their lives; he continued this tradition by gifting watches to our grandsons. The idea of me or my siblings having a Rolex of our own was far-fetched until much later in our lives. I spent most of my career as a U.S. Army intelligence officer. After the Panama invasion and then the first Gulf War, I thought maybe I could afford to buy a Rolex Submariner; I wanted something meaningful to leave for one of my boys. Like many soldiers, I saw early on in my army career the untimely service-related deaths of troops, way more often than I like to talk about. In one of my first assignments, I dealt with the tragic aftermath of the Gander, Newfoundland plane crash that killed 248 soldiers. Two of the fallen troops who perished in the crash were from my rifle platoon as part of the 101st Airborne Division. This disaster was an early reminder in my career that life was precious and fleeting. December 12, 1985, Arrow Air Flight 1285 crashed during take-off in Gander, Newfoundland. The chartered flight was transporting 248 soldiers from the 101st Airborne back to their base at Fort Campbell, Kentucky, ending a six-month peace-keeping mission in Sinai, Egypt. (Photo Credit: DOD) After returning home from the first Gulf War, my wife ended up getting me the Rolex Submariner that I had always wanted, and I wore it for the rest of my intelligence career, ever-mindful of its deeper meaning. I wore it for decades– during training to be a Case Officer; during hurried meetings in cars with sources; in remote villages, cities, and safehouses. I wore it during surveillance and countersurveillance. I wore it in Afghanistan, Iraq, and the Horn of Africa. I even wore that Rolex when I briefed the President on terrorism and hostages at the White House. I often quipped to my sons that if my Rolex Submariner could talk, many of the stories it could tell would be classified. It was a critical piece of my gear and part of my clandestine work. Costa (L) serving as Special Assistant to the President & Senior Director for Counterterrorism at the National Security Council. (Photo Credit: White House) Case Officers carefully, even obsessively, focus on their operational time windows for meetings with their sources. Precision is important in both clandestine work and in special operations. So is operational adaptation, when necessary. I sheepishly smile when I think of an improvisation featuring that Rolex Submariner during an important meeting that I had with an influential Afghan tribal leader. The ambassador, a general officer, senior intelligence officers – and even the president of that country – were all anxious to hear the results of that particular meeting, which was very much choreographed to achieve our objectives, namely to change the malign behavior of a tribe and its fighters. I was frustrated and weary of the lengthy, lecturing tone of the tribal chieftain during my excruciating meeting with him, so along with a little unrehearsed drama, I tersely cut the chieftain off in mid-sentence. I told him that I will see him thirty days from that very moment, and, somewhat theatrically, I tapped my Rolex and told him the exact time I expected him back to see me. He protested that al-Qaeda would kill him if he came back. I told him that was not my problem. No one aware of that meeting believed this warlord would be back thirty days from the moment that I registered the time out loud by glancing at my Rolex. Surprisingly, the tribal chief came back thirty days later at the exact time I had directed, then he returned again – and again. During another combat deployment, I woke up in the middle of the night with pangs of anxiousness, something I suspect is universal among people operating in combat zones. I worried that an improvised roadside explosive and a fiery ambush would destroy my watch and my son would never get it. In the aftermath of a particularly tough night in a combat zone, where a lethal ambush had taken place, I contemplated taking the watch off and leaving it behind at a forward operating base. I was going out again to the same village where the attack had taken place the night before, and I thought it was prudent to leave the watch behind, having a premonition of bad things ahead. In the end, I just decided to wear the watch anyway. I was once again fortunate and incredibly grateful to get through another deployment. After all those years, that Rolex made it, and in good time, it will be passed on to my oldest son with a few tales attached to it. As it turned out, my younger brother turned his passion for watches into a successful professional career at Tourneau Watch Company and Rolex. He traveled across the United States as well as internationally to Switzerland, at the request of manufacturers looking to expand their market share, and was a brand ambassador for Breitling. My brother loved watches – and people – and his unflinching optimism for life is more a parable of his character perhaps, rather than a tale about a second Rolex. Coming up on my 60th birthday I really wanted another watch, albeit I was self-conscious that perhaps one Rolex was enough for me. But I really wanted a second watch so that I could leave it to my youngest son someday. My brother – always selfless – engineered a conspiracy with my wife and his watch store colleagues for a 60th birthday surprise. So, my wife bought me a Rolex GMT-Master II, and my whole family chipped in to get me a very nice watch winder. I was serenely at peace knowing that I could someday leave a Rolex for each of my sons. Still, I was a little regretful that the GMT-Master would not be on my wrist during any clandestine meetings, in combat zones, nor with any tribal leaders. My GMT-Master would never have the history of that first watch. Or so I thought. Just about a year to the day that my brother and wife arranged to get me that Rolex GMT-Master, fulfilling my plan of being able to pass the watch on to my second son, my brother died unexpectedly. Through my personal grieving, I realized yet another gift my brother gave me. The GMT-Master does not need to be on my wrist for clandestine work; this second watch is my brother’s legacy, it’s part of our family story now – our lore – that will get told and passed on. My brother never had his own Rolex, or his own children; he was simply a loving brother, son, friend, uncle and a treasured colleague for those loyal co-workers that sold watches alongside him in Boston. He was satisfied with being happy for others. So, every morning that I put on that watch, it’s a treasured reminder of my brother’s selflessness and the precious time he shared with us. READ NEXT: CIA Analysis Of Foreign Leaders’ Timepieces Colonel Costa is the Executive Director of the International Spy Museum, and a 34-year veteran of the Department of Defense. Previously, he served 25 years in the United States Army working in counterintelligence, human intelligence and with special operations forces (SOF) in Central America, Europe, and throughout the Middle East. He ran a wide range of intelligence and special operations in Panama, Bosnia, the first and second Iraq wars, and Afghanistan. Costa earned two Bronze stars for sensitive human intelligence work in Afghanistan. Later assigned to the Naval Special Warfare Development Group, he served as the first civilian squadron Deputy Director. In 2013, Costa was inducted into the United States Special Operations Commando Hall of Honor for lifetime service to US Special Operations. Most recently, he served as the Special Assistant to the President & Senior Director for Counterterrorism at the National Security Council.
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Jordanian Breitling: The Gift From A King That Spawned A CIA Case Officer's Love Of Timepieces
At its core, the Breitling Aerospace is a functional tool watch. The dual digital screens of the chronometer-certified "SuperQuartz" have practical features including a digital...
Read OnAt its core, the Breitling Aerospace is a functional tool watch. The dual digital screens of the chronometer-certified "SuperQuartz" have practical features including a digital chronograph, second time zone, day and date, alarm, and countdown timer. In the intelligence business, these would be useful features for conducting clandestine operations where time matters. While serving overseas with the CIA, the second time feature would be set to Washington D.C. in order to quickly confirm when my headquarters-based counterparts would arrive in the office to check secure communications. The digital timer was particularly useful and was used to log activities during surveillance operations in African capitals, time custodial debriefings of ISIS members, and to record legs of Surveillance Detection Runs.
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Casio F-91W, the Preferred Watch of Terrorists
The Casio F-91W’s reputation looms large in both horology and national security circles, and for good reason. The simple, cheap and effective plastic watch is...
Read OnThe Casio F-91W’s reputation looms large in both horology and national security circles, and for good reason. The simple, cheap and effective plastic watch is likely one of the most ubiquitous timepieces on the planet, with an estimated three million produced each year since sometime in the early 1990s. However, the watch that is coveted by hipsters and former presidents alike has a more sinister utility: it has been used to deadly effect as a timer for explosive charges and Improvised Explosive Devices (IEDs) and worn regularly by members of al-Qaeda, ISIS and other transnational militant groups.
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