Backed by a significant history of producing military watches dating back to the First World War, Omega quietly continues to produce customized “Unit Watches” for select government organizations and military units including the US Navy SEALs, US Secret Service, Danish Frogman Corps, and more. Intriguingly, despite being one of the world’s largest watch brands and no stranger to mass marketing, Omega’s unit watch program isn’t officially acknowledged.
In the newest episode on the W.O.E. YouTube Channel, we pull back the curtain on Omega’s modern unit watch program, using specific examples and intel gathered from the world of SpecOps to show that at least for Omega, the Use Your Tools ethos is alive and well. And no, you can’t have a custom unit Seamaster for your local watch meetup.
Enjoy episode fourteen of W.O.E. TV.
Happy Hunting,
-W.O.E.
2 comments
Loved the video as always! In Sweden we have a special door kicker Police unit, the ones that only trains until the shit hits the fan. They are like our military SF units but Police. They are named NI – Nationella Insatstyrkan (National Taskforce) They sport our Swedish watch brand Sjöö Sandström on a similar basis as the Omegas. I have a friend who is a retired NI operator and he showed me his watch, their insignia on the back, a rised Black Panther with flames coming out of the mouth on a shield with our three crowns. Tried to find a pic on the www but I only found a submarine insignia and some secret police unit. Stay Frosty
Love this site.
Love it, love it, love it…..
I know Rolex was approached to do the same thing to one extent or another, but turned it down.
Good for Omega.
What about the mythical white faced Rolex Explorerll for the U.K’s Special Reconnaissance Regiment?
Was this ever debunked as just bullshit?
I’ve never been able to ascertain its authenticity.