The Other Watches of James Bond

Despite being a fictional character, perhaps no figure in the world of Watches of Espionage claims as much influence as James Bond. The celebrated links between 007, Rolex, and Omega are well-established and contribute to the lore surrounding two of history’s most important tool watches, namely the Rolex Submariner and Omega Seamaster.

But wherever you fall on the Rolex vs. Omega debate for 007, the charismatic secret agent’s watch history is much more diverse, including several brands and watches you may have never imagined. We’ve theorized our picks for a more realistic James Bond in the past (read HERE), but what brands and watches have been worn by Bond onscreen that didn’t come from the hallowed halls of Omega or the Crown?

To explore the lesser-known watches of James Bond, we invited Caleb Daniels, a longtime friend of the site and subject matter expert on all things James Bond, for an in-depth look at Bond’s other watches.

For those interested in Bond’s considerable history with firearms, Caleb has a new book coming out with our friends at Headstamp Publishing called LICENSED TROUBLESHOOTER: The Guns of James Bond.

Beyond Omega & Rolex, The Watches Worn by 007 Over The Years 

By Caleb Daniels

In two previous Dispatches, the discussion around the watches of James Bond has focused on the two most prevalent brands of the franchise, Rolex and Omega. There are, however, many other timepieces that have been included in the cinematic world of James Bond, and this Dispatch will highlight these watches from varying manufacturers and their stories. Some, you may know. Others appear only in brief sequences and are often missed but deserve equal celebration.

Gruen Precision 510 (Or Maybe Not) - Dr. No, From Russia with Love, Goldfinger, You Only Live Twice, Diamonds are Forever

(Watch Photo Credit: Second Hand Horology)

In 1962’s Dr. No, when James Bond utters the famous line introducing himself for the first time, in a dim casino, while lighting a cigarette nonchalantly, it’s not a Rolex on his wrist. Rather, it is a common watch for the era, an understated and relatively small gold dress watch. Legend has it that this was a personal watch of Connery’s. Further, this watch would appear time and again throughout his tenure as 007, including in From Russia with Love, Goldfinger, You Only Live Twice, and Diamonds Are Forever.

If speculation is to be believed (and it ought not to be) the watch in question is a Gruen Precision 510, a diminutive 34mm, 17-jewel watch with a sub-seconds register. Or at least that’s the story on most style blogs and mainstream outlets, including Esquire and GQ. Unfortunately, this model selection is entirely speculative, as at no time on screen is the watch visible enough to confirm any definitive identifiable details. In 2013, Dell Deaton “confirmed” the model as accurate on James Bond Watches Blog, leading to absurdly overpriced listings of a relatively simple timepiece.

A Gruen Precision 510 similar to the one Bond could have worn in several films.

Ironically, Connery’s watch could be an Omega based on the case construction and lug shape. If that’s the case, Omega by sheer happenstance was the first ever on-screen Bond watch, a monumentally big deal if true.

Despite the uncertainty around the piece, I appreciate the lower-priced Gruen examples—as little as $30—as a quiet Bond nod and adore the finished details. The questionable origin story notwithstanding, the brand has been deeply ingrained in the Bond community, and I enjoy seeing it on the wrist. Tragically, we have yet to identify this watch, but if the Connery estate ever confirms the model, expect to see yet another classic and inexpensive timepiece explode in value.

Breitling Top Time - Thunderball

“Here we have a Geiger counter, useful and unobstructive, the sweep hand takes the radioactive count, it's waterproof of course” - Q to Bond in Thunderball. (Watch Photo Credit: Christie’s Auction House)

Sketchy dudes wear Breitling. W.O.E. doesn’t make the rules but just keeps getting this one completely right. In one of my all-time favorite films, Thunderball, 007 dons a Breitling Top Time encapsulated in an oversized cushion case as he hunts for missing nuclear weapons stolen by SPECTRE. His Breitling, in a wild turn of events, is equally as sketchy as the man who wears it, as its Q Branch modifications include the addition of a Geiger counter to aid Bond in his mission. The oversized case was designed by the Valley Tool Company, as commissioned by EON’s art department. Only one watch was ever manufactured, making this an incredibly rare piece.

The actual watch is infamous for going missing for decades, only to be found at a flea market, purchased for roughly $33, and in 2013 it fetched $103,875 at Christie’s. The Top Time dial lends itself to the Q Branch aesthetic, with the two silver sub-registers that could just as easily actually be a Geiger counter.

Bond wears this watch most notably with his blue striped camp shirt and cream linen trousers while visiting Emilio Largo’s oceanside home, Palmyra. It’s in this sequence that Connery casually shoots a 12-gauge Browning A5 from the hip while trap-shooting over the water, and without looking, dusts the clay pigeon. This scene is made even cooler by the very real recoil of the shotgun—it’s likely that Connery actually fired a live 12 gauge round over the ocean from the hip. Sketchy watch, Sketchy dude, epic film.

Bond - “Seems terribly difficult…” [shoots without looking] “Why no, it isn’t, is it?”

Hamilton Pulsar P2 2900 - Live and Let Die

With Roger Moore, a new Bond was brought onto the scene, and unlike with Lazenby, a conscious effort was made by EON Productions to market Moore as his own version of the character. Live and Let Die’s marketing portrays Bond with several Smith & Wesson revolvers, most notably the chrome-plated .44 Magnum Model 29. Moore’s Bond also doesn’t smoke cigarettes anymore, he prefers cigars, and bourbon to his martinis. While Moore does wear a Rolex throughout his films, his Bond also wore a variety of digital timepieces, hallmarks of the quartz revolution and a new age of timekeeping.

Live and Let Die opens with Bond being issued a new Rolex, with a buzz-saw bezel and a magnetic personality, but in putting it on, he first removes his Hamilton Pulsar P2, highlighting the timeliness of the Bond films. Pulsar released the P2 in 1973, the same year as the film, and it was the first successfully marketed and manufactured digital watch. The Pulsar’s portrayal in the film is brief but serves as a clear example of EON’s concern for putting daylight between Connery and Lazenby, the Bonds of old, and Moore, a 007 for a new generation. Bond’s digital Pulsar had glowing red digital indices that appeared only when the user tapped a button on the side of the case.

Hamilton recently brought this model back, with the most notable difference being their name on the case instead of Pulsar.

The Seikos of Roger Moore

Moore’s affinity for new, cutting-edge watches did not end in Live and Let Die. Throughout the 12 years and (00)7 Bond movies, there are (00)7 nonstandard watches worn, including the aforementioned Pulsar and six Seikos. The Seiko watches selected work well inside the Moore era, which leaned on the campier tones more often than not. Like so many Bond watches, the Seikos get gratuitous screen time as gadgets on many occasions, beginning with the Seiko 0764 LC of The Spy Who Loved Me.

Seiko 0764 LC - The Spy Who Loved Me

In the opening sequence of The Spy Who Loved Me, James Bond is rather cozy in front of a fire, only to be interrupted by his timepiece that prints out the message “007 TO REPORT.” Bond quickly dons his canary yellow ski suit, departs the cabin, battles KGB agents on the slopes, and opens the title song sequence by skiing off a cliff face and opening a rather overt Union Jack parachute. Unlike his Pulsar, Bond wears this watch throughout the entire film.

Seiko M354 Memory Bank Calendar - Moonraker

Promotional shot for Moonraker focusing on the Seiko.

It is an interesting selection that feels a bit visually incongruent with the classic country aesthetics of Moore’s sartorial selection in Moonraker. The full-face digital display is in harsh contrast to his brown donegal tweed suit and the chateau atmosphere of the Drax estate. For all the deliberation we have had in previous Dispatches on product placement, the forceful inclusion of this watch in the place of the previously worn Rolex 5513 is an error I cannot defend.

Once again, this watch is a gadget used by Bond. In this case, it conceals an explosive that Bond and Ms. Goodnight use to escape the Moonraker launch platform. Billboards for this watch are visible in the film as well, highlighting the clear partnership between EON and Seiko.

Seiko H357 Dual Display - For Your Eyes Only

Screen capture from For Your Eyes Only.

The Dual Display seen in For Your Eyes Only is an interesting design, with a digital screen above a more traditional analog dial. The watch is rarely seen on-screen but does get a shining moment at the end of the film. Bond receives a message on his watch in red letters, scrolling across the screen reading “COME IN 007.” The film ends with Bond dropping the watch next to a parrot, who speaks to Prime Minister Margaret Thatcher (an impersonator) in Bond’s place, using the watch as a communication device. Is there anything more Moore than that?

Seiko 7549-7009 Professional Quartz Diver (Golden Tuna) - For Your Eyes Only

(Watch Photo Credit: Analog:Shift)

The aforementioned Dual Display is one of two Seikos worn by Bond in For Your Eyes Only. Bond also wears his Golden Tuna while searching the St. George wreck for the missing ATAC (Automatic Targeting Attack Communicator) device. The Golden Tuna is worn against the canary yellow dive suit, outside the sleeve, and on full display. The black titanium nitride-coated case and black rubber strap are in stark contrast to his brightly colored suit, but the gold bezel and accents are complementary to his louder dive getup.

(Photo Credit: @movementsofaction)

The Tuna is rather famous outside of Bond as it was the first dive watch ever produced with a quartz movement. The Tuna is also notable for its titanium case and is still highly regarded.

Seiko TV Watch DXA-001 - Octopussy

In the 1983 film Octopussy, Bond introduces us to the TV Watch during the standard issue Q Branch scene. 007 walks up to the watch and mounted camera combination and asks Q about it while messing with the camera, notably zooming in on the chest of a nearby MI6 employee, checking his work on the watch’s display, quipping, “Perfect image, Q.”

Aside from that tongue-in-cheek, signature Moore moment, the TV Watch is used in the climax of the film. As Bond and Q descend on Kamal Khan’s palace, they use cameras mounted below their hot air balloon to view the ongoing battle and to locate Octopussy. Bond watches the video feed on his timepiece.

(Photo Credit: @movementsofaction)

The Seiko TV Watch features a 1.2” LCD in a standard Seiko case. All UHF and VHF channels can be viewed with the aid of an external receiver which affixes to the top of the watch case. The watch function is found in the thin banner above the TV screen, similar in style to the previously shown Dual Display.

Seiko G757 Sports 100 - Octopussy

(Photo Credit: @movementsofaction)

This watch’s unique display design makes for a perfect Q Branch gadget. In an earlier Q Branch scene, it is implied that this model is the standard issue 00 operative watch, as Q notes that, “the homing device is compatible with the standard issue radio finder in your watch.”

Bond uses this tracking device and the mini-map on his watch face to locate the Fabergé egg. Bond Lifestyle notes that this watch is the most visible Seiko in any of the films, and gets a healthy amount of close-ups throughout the film.

A View to a Kill - A Trio Of Quiet Seikos

Moore’s last outing as James Bond features three Seiko models, each with relatively brief moments, and as such they’ll be all addressed together here, for the sake of completionism.

Seiko 7A28 7020 Quartz Chronograph

Bond wears this white-dialed chronograph after evading capture in a ski chase and climbing aboard his iceberg-shaped submarine. The watch gets its moment in the sun as Bond flirts with yet another coworker.

Seiko 6923-8080 Quartz SPD094

(Photo Credit: @movementsofaction)

The gold dial dress quartz is only shown briefly but is worn by Bond during his time at Zorin’s home. The colorway and design are clearly Seiko’s budget take on the iconic Rolex Oyster Perpetual Datejust. Stills show that at one point Moore accidentally wore (or perhaps wore due to prop unavailability) his personal Datejust in place of the Seiko.

Seiko “Arnie” H558-5000

Another Seiko dive watch is worn twice on screen by 007, first during the ski escape sequence (which causes a continuity error for the submarine scene) and later during the Eiffel Tower chase with May Day. In addition, the so-called Seiko “Arnie” also features on the wrist of a nefarious KGB agent in the film, providing a better screen capture than we were able to get for Bond himself.

Product Placement & Seiko

Beginning in The Spy Who Loved Me, the credits of Bond films note “Seiko Watches” as a partner. Unfortunately little is known about the behind-the-scenes reasons for this partnership, but the commercial nature of it is very clear, as shown by the advertisements of the period. Bond advertising and watches have a history spanning back to the Connery era and Rolex, and of course throughout recent years and the Omega partnership.

TAG Heuer 1000 Professional Night Diver Ref. 980.031- The Living Daylights

The last non-Omega or Rolex worn on screen by 007 was the seldom-seen TAG Heuer 1000 Professional Night Diver sported by Timothy Dalton in 1987’s The Living Daylights, and its appearance was once again tragically brief. The pre-titles show the 00 division parachuting into Gibraltar for a training exercise. Kitted out in 1980s SAS-style black tactical attire from head to toe, Bond also wears the black PVD cased watch on the matching bracelet. The only pop of color is the dial, which is fully lumed, leading to a soft yellow-green coloration. TAG Heuer released an updated variant of the Night Diver in 2021, with several prominent design modifications, making the new watch hardly reminiscent of the original.

Bond’s watches, like his sidearms, are an iconic part of the character. Despite the miscellaneous Q Branch gadgets that crop up in many films, Bond often depends primarily on his wits, watch, and PPK to save the world. To that end, the timepieces of 007 will always be a cornerstone of the character, and if and when Bond 26 ever appears, I look forward to seeing what is on the wrist.

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