The Watches Of Die Hard, Home Alone, & Lethal Weapon As we move into the holiday season, we have a special treat for you: a look at Christmas movies and tactical watches. This is a fun one and a clear sign that we don’t take ourselves too seriously. Tradition matters at Watches of Espionage. It’s what builds culture and forms the pillars of our community. During the holiday season, tradition means appreciating the cinematic masterpiece that is Die Hard as well as Home Alone and other Christmas classics. As always, watches are the lens through which we view everything from historical events to films. As it happens, some of our favorite holiday films also prominently feature watches that are significant in our community. In our new video on the W.O.E. YouTube Channel, we stay true to our roots, exploring these iconic holiday films in the way we know best, through the lens of national security and—of course—the watches worn on screen. Enjoy episode nine of W.O.E. TV. Happy Hunting, -W.O.E.

SpecOps, Spies, & Military Watches In Movies Watches play a significant role in films, and an accurate depiction of a character often includes a watch they might actually wear. This is especially true in movies focusing on the military and intelligence. Whether we’re talking about mercenaries, arms dealers, CIA Officers, or Navy SEALs, a thoughtfully selected timepiece can complement a fictional character, lending a sense of credibility and bridging the gap between reality and Hollywood—especially for those in the know. Watches in popular films are also influential. Believe it or not, we know plenty of real spies and operators whose watch choices were influenced by movies. Take for example the Omega Seamaster and its connection to James Bond. Even though Omega pays big bucks to be the watch of choice for 007, the Seamaster has still become a go-to option for real-life intelligence officers, a classic case of life imitating art and vice versa. In our new video on the W.O.E. YouTube channel, we discuss some of the most accurate and intriguing depictions of watches in movies relevant to our community. Enjoy episode six of W.O.E. TV. Happy Hunting, -W.O.E.

Despite being a fictional character, perhaps no figure in the world of Watches of Espionage claims as much influence as James Bond. The celebrated links between 007, Rolex, and Omega are well-established and contribute to the lore surrounding two of history’s most important tool watches, namely the Rolex Submariner and Omega Seamaster. But wherever you fall on the Rolex vs. Omega debate for 007, the charismatic secret agent’s watch history is much more diverse, including several brands and watches you may have never imagined. We’ve theorized our picks for a more realistic James Bond in the past (read HERE), but what brands and watches have been worn by Bond onscreen that didn’t come from the hallowed halls of Omega or the Crown? To explore the lesser-known watches of James Bond, we invited Caleb Daniels, a longtime friend of the site and subject matter expert on all things James Bond, for an in-depth look at Bond’s other watches. For those interested in Bond’s considerable history with firearms, Caleb has a new book coming out with our friends at Headstamp Publishing called LICENSED TROUBLESHOOTER: The Guns of James Bond. Beyond Omega & Rolex, The Watches Worn by 007 Over The Years  By Caleb Daniels In two previous Dispatches, the discussion around the watches of James Bond has focused on the two most prevalent brands of the franchise, Rolex and Omega. There are, however, many other timepieces that have been included in the cinematic world of James Bond, and this Dispatch will highlight these watches from varying manufacturers and their stories. Some, you may know. Others appear only in brief sequences and are often missed but deserve equal celebration. Gruen Precision 510 (Or Maybe Not) - Dr. No, From Russia with Love, Goldfinger, You Only Live Twice, Diamonds are Forever (Watch Photo Credit: Second Hand Horology) In 1962’s Dr. No, when James Bond utters the famous line introducing himself for the first time, in a dim casino, while lighting a cigarette nonchalantly, it’s not a Rolex on his wrist. Rather, it is a common watch for the era, an understated and relatively small gold dress watch. Legend has it that this was a personal watch of Connery’s. Further, this watch would appear time and again throughout his tenure as 007, including in From Russia with Love, Goldfinger, You Only Live Twice, and Diamonds Are Forever. If speculation is to be believed (and it ought not to be) the watch in question is a Gruen Precision 510, a diminutive 34mm, 17-jewel watch with a sub-seconds register. Or at least that’s the story on most style blogs and mainstream outlets, including Esquire and GQ. Unfortunately, this model selection is entirely speculative, as at no time on screen is the watch visible enough to confirm any definitive identifiable details. In 2013, Dell Deaton “confirmed” the model as accurate on James Bond Watches Blog, leading to absurdly overpriced listings of a relatively simple timepiece. A Gruen Precision 510 similar to the one Bond could have worn in several films. Ironically, Connery’s watch could be an Omega based on the case construction and lug shape. If that’s the case, Omega by sheer happenstance was the first ever on-screen Bond watch, a monumentally big deal if true. Despite the uncertainty around the piece, I appreciate the lower-priced Gruen examples—as little as $30—as a quiet Bond nod and adore the finished details. The questionable origin story notwithstanding, the brand has been deeply ingrained in the Bond community, and I enjoy seeing it on the wrist. Tragically, we have yet to identify this watch, but if the Connery estate ever confirms the model, expect to see yet another classic and inexpensive timepiece explode in value. Breitling Top Time - Thunderball “Here we have a Geiger counter, useful and unobstructive, the sweep hand takes the radioactive count, it's waterproof of course” - Q to Bond in Thunderball. (Watch Photo Credit: Christie’s Auction House) Sketchy dudes wear Breitling. W.O.E. doesn’t make the rules but just keeps getting this one completely right. In one of my all-time favorite films, Thunderball, 007 dons a Breitling Top Time encapsulated in an oversized cushion case as he hunts for missing nuclear weapons stolen by SPECTRE. His Breitling, in a wild turn of events, is equally as sketchy as the man who wears it, as its Q Branch modifications include the addition of a Geiger counter to aid Bond in his mission. The oversized case was designed by the Valley Tool Company, as commissioned by EON’s art department. Only one watch was ever manufactured, making this an incredibly rare piece. The actual watch is infamous for going missing for decades, only to be found at a flea market, purchased for roughly $33, and in 2013 it fetched $103,875 at Christie’s. The Top Time dial lends itself to the Q Branch aesthetic, with the two silver sub-registers that could just as easily actually be a Geiger counter. Bond wears this watch most notably with his blue striped camp shirt and cream linen trousers while visiting Emilio Largo’s oceanside home, Palmyra. It’s in this sequence that Connery casually shoots a 12-gauge Browning A5 from the hip while trap-shooting over the water, and without looking, dusts the clay pigeon. This scene is made even cooler by the very real recoil of the shotgun—it’s likely that Connery actually fired a live 12 gauge round over the ocean from the hip. Sketchy watch, Sketchy dude, epic film. Bond - “Seems terribly difficult…” [shoots without looking] “Why no, it isn’t, is it?” Hamilton Pulsar P2 2900 - Live and Let Die With Roger Moore, a new Bond was brought onto the scene, and unlike with Lazenby, a conscious effort was made by EON Productions to market Moore as his own version of the character. Live and Let Die’s marketing portrays Bond with several Smith & Wesson revolvers, most notably the chrome-plated .44 Magnum Model 29. Moore’s Bond also doesn’t smoke cigarettes anymore, he prefers cigars, and bourbon to his martinis. While Moore does wear a Rolex throughout his films, his Bond also wore a variety of digital timepieces, hallmarks of the quartz revolution and a new age of timekeeping. Live and Let Die opens with Bond being issued a new Rolex, with a buzz-saw bezel and a magnetic personality, but in putting it on, he first removes his Hamilton Pulsar P2, highlighting the timeliness of the Bond films. Pulsar released the P2 in 1973, the same year as the film, and it was the first successfully marketed and manufactured digital watch. The Pulsar’s portrayal in the film is brief but serves as a clear example of EON’s concern for putting daylight between Connery and Lazenby, the Bonds of old, and Moore, a 007 for a new generation. Bond’s digital Pulsar had glowing red digital indices that appeared only when the user tapped a button on the side of the case. Hamilton recently brought this model back, with the most notable difference being their name on the case instead of Pulsar. The Seikos of Roger Moore Moore’s affinity for new, cutting-edge watches did not end in Live and Let Die. Throughout the 12 years and (00)7 Bond movies, there are (00)7 nonstandard watches worn, including the aforementioned Pulsar and six Seikos. The Seiko watches selected work well inside the Moore era, which leaned on the campier tones more often than not. Like so many Bond watches, the Seikos get gratuitous screen time as gadgets on many occasions, beginning with the Seiko 0764 LC of The Spy Who Loved Me. Seiko 0764 LC - The Spy Who Loved Me In the opening sequence of The Spy Who Loved Me, James Bond is rather cozy in front of a fire, only to be interrupted by his timepiece that prints out the message “007 TO REPORT.” Bond quickly dons his canary yellow ski suit, departs the cabin, battles KGB agents on the slopes, and opens the title song sequence by skiing off a cliff face and opening a rather overt Union Jack parachute. Unlike his Pulsar, Bond wears this watch throughout the entire film. Seiko M354 Memory Bank Calendar - Moonraker Promotional shot for Moonraker focusing on the Seiko. It is an interesting selection that feels a bit visually incongruent with the classic country aesthetics of Moore’s sartorial selection in Moonraker. The full-face digital display is in harsh contrast to his brown donegal tweed suit and the chateau atmosphere of the Drax estate. For all the deliberation we have had in previous Dispatches on product placement, the forceful inclusion of this watch in the place of the previously worn Rolex 5513 is an error I cannot defend. Once again, this watch is a gadget used by Bond. In this case, it conceals an explosive that Bond and Ms. Goodnight use to escape the Moonraker launch platform. Billboards for this watch are visible in the film as well, highlighting the clear partnership between EON and Seiko. Seiko H357 Dual Display - For Your Eyes Only Screen capture from For Your Eyes Only. The Dual Display seen in For Your Eyes Only is an interesting design, with a digital screen above a more traditional analog dial. The watch is rarely seen on-screen but does get a shining moment at the end of the film. Bond receives a message on his watch in red letters, scrolling across the screen reading “COME IN 007.” The film ends with Bond dropping the watch next to a parrot, who speaks to Prime Minister Margaret Thatcher (an impersonator) in Bond’s place, using the watch as a communication device. Is there anything more Moore than that? Seiko 7549-7009 Professional Quartz Diver (Golden Tuna) - For Your Eyes Only (Watch Photo Credit: Analog:Shift) The aforementioned Dual Display is one of two Seikos worn by Bond in For Your Eyes Only. Bond also wears his Golden Tuna while searching the St. George wreck for the missing ATAC (Automatic Targeting Attack Communicator) device. The Golden Tuna is worn against the canary yellow dive suit, outside the sleeve, and on full display. The black titanium nitride-coated case and black rubber strap are in stark contrast to his brightly colored suit, but the gold bezel and accents are complementary to his louder dive getup. (Photo Credit: @movementsofaction) The Tuna is rather famous outside of Bond as it was the first dive watch ever produced with a quartz movement. The Tuna is also notable for its titanium case and is still highly regarded. Seiko TV Watch DXA-001 - Octopussy In the 1983 film Octopussy, Bond introduces us to the TV Watch during the standard issue Q Branch scene. 007 walks up to the watch and mounted camera combination and asks Q about it while messing with the camera, notably zooming in on the chest of a nearby MI6 employee, checking his work on the watch’s display, quipping, “Perfect image, Q.” Aside from that tongue-in-cheek, signature Moore moment, the TV Watch is used in the climax of the film. As Bond and Q descend on Kamal Khan’s palace, they use cameras mounted below their hot air balloon to view the ongoing battle and to locate Octopussy. Bond watches the video feed on his timepiece. (Photo Credit: @movementsofaction) The Seiko TV Watch features a 1.2” LCD in a standard Seiko case. All UHF and VHF channels can be viewed with the aid of an external receiver which affixes to the top of the watch case. The watch function is found in the thin banner above the TV screen, similar in style to the previously shown Dual Display. Seiko G757 Sports 100 - Octopussy (Photo Credit: @movementsofaction) This watch’s unique display design makes for a perfect Q Branch gadget. In an earlier Q Branch scene, it is implied that this model is the standard issue 00 operative watch, as Q notes that, “the homing device is compatible with the standard issue radio finder in your watch.” Bond uses this tracking device and the mini-map on his watch face to locate the Fabergé egg. Bond Lifestyle notes that this watch is the most visible Seiko in any of the films, and gets a healthy amount of close-ups throughout the film. A View to a Kill - A Trio Of Quiet Seikos Moore’s last outing as James Bond features three Seiko models, each with relatively brief moments, and as such they’ll be all addressed together here, for the sake of completionism. Seiko 7A28 7020 Quartz Chronograph Bond wears this white-dialed chronograph after evading capture in a ski chase and climbing aboard his iceberg-shaped submarine. The watch gets its moment in the sun as Bond flirts with yet another coworker. Seiko 6923-8080 Quartz SPD094 (Photo Credit: @movementsofaction) The gold dial dress quartz is only shown briefly but is worn by Bond during his time at Zorin’s home. The colorway and design are clearly Seiko’s budget take on the iconic Rolex Oyster Perpetual Datejust. Stills show that at one point Moore accidentally wore (or perhaps wore due to prop unavailability) his personal Datejust in place of the Seiko. Seiko “Arnie” H558-5000 Another Seiko dive watch is worn twice on screen by 007, first during the ski escape sequence (which causes a continuity error for the submarine scene) and later during the Eiffel Tower chase with May Day. In addition, the so-called Seiko “Arnie” also features on the wrist of a nefarious KGB agent in the film, providing a better screen capture than we were able to get for Bond himself. Product Placement & Seiko Beginning in The Spy Who Loved Me, the credits of Bond films note “Seiko Watches” as a partner. Unfortunately little is known about the behind-the-scenes reasons for this partnership, but the commercial nature of it is very clear, as shown by the advertisements of the period. Bond advertising and watches have a history spanning back to the Connery era and Rolex, and of course throughout recent years and the Omega partnership. TAG Heuer 1000 Professional Night Diver Ref. 980.031- The Living Daylights The last non-Omega or Rolex worn on screen by 007 was the seldom-seen TAG Heuer 1000 Professional Night Diver sported by Timothy Dalton in 1987’s The Living Daylights, and its appearance was once again tragically brief. The pre-titles show the 00 division parachuting into Gibraltar for a training exercise. Kitted out in 1980s SAS-style black tactical attire from head to toe, Bond also wears the black PVD cased watch on the matching bracelet. The only pop of color is the dial, which is fully lumed, leading to a soft yellow-green coloration. TAG Heuer released an updated variant of the Night Diver in 2021, with several prominent design modifications, making the new watch hardly reminiscent of the original. Bond’s watches, like his sidearms, are an iconic part of the character. Despite the miscellaneous Q Branch gadgets that crop up in many films, Bond often depends primarily on his wits, watch, and PPK to save the world. To that end, the timepieces of 007 will always be a cornerstone of the character, and if and when Bond 26 ever appears, I look forward to seeing what is on the wrist. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Bond: A Case for Omega

Sketchy Breitlings, A Vietnam-Era Rolex, & More Making fun of Navy SEALs writing books is a joke that will never get old.  That said, there have been some great authors to come out of the Teams and Jack Carr is at the top of the list. Carr’s series of novels detailing the adventures of James Reece has become a massive hit, transcending the boundaries of our community to find broader mainstream success including a 2022 television adaptation starring Chris Pratt, The Terminal List. We have discussed watch culture in the SEAL Teams at length and Carr is also a watch enthusiast, with an extensive collection that includes a Rolex Sea-Dweller he wore while serving in the Teams as well as a Tudor Pelagos FXD Black, several Vietnam-era Seikos, an Ares, and more (Photo Credit: W.O.E./James Rupley) One of the key aspects that makes Carr’s writing compelling is the author’s incredible attention to detail, always doing additional research to describe firearms, gear, and watches in depth. Throughout the series, James Reece, Carr’s protagonist, wears a vintage Rolex Submariner gifted to him by his father, a Vietnam-era SEAL turned CIA Case Officer. In the television adaptation, Reece—portrayed by Chris Pratt—wears several watches including an Oris Aquis Pro Date Calibre 400, Resco Instruments BlackFrog Gen2 Black PVD (an insider told us he wanted to wear a military watch in specific scenes), a G-Shock GA-100-1A1, and a period correct 5.11 Military Tactical Field Ops Watch. Chris Pratt wearing a Resco Instruments BlackFrog Gen2 Black PVD in the television adaptation of The Terminal List. (Photo Credit: Justin Lubin) Carr’s seventh book in the James Reece series, Red Sky Mourning, was released last month. When I read it, I was truly surprised by the number of specific watches mentioned in the text, with one even playing a pivotal role in the plot. I knew Carr was a watch enthusiast, but this new novel shows how far down the rabbit hole the SEAL-turned-author has fallen. If you haven’t checked out the book, be advised: This text contains some spoilers. Elba Industries Breitling Emergency In Red Sky Mourning, at least one watch with a special complication plays an integral role in the plot. Andrew Hart, the dastardly fictional head of the fictional Elba Industries, wears a sketchy Breitling Emergency complete with a co-signed dial featuring Elba’s logo, a golden bee, an homage to co-signed “unit watches” from Breitling including the Blackwater Breitling we have discussed in great detail. Given Carr’s history in the SEAL Teams and working with CIA, it would be reasonable to assume the author has seen a few of these watches in his day. Former Blackwater CEO Erik Prince wearing a Blackwater-signed Breitling Emergency. An analog digital timepiece from Breitling’s golden era producing “watches for professionals”, the Emergency contains an antenna that broadcasts a signal on the 121.5 MHz aircraft emergency frequency when activated. Commercial and military aircraft monitored the frequency and were able to alert search and rescue teams of an individual's location, anywhere in the world. At Red Sky Mourning’s climax, the signal from Hart’s Emergency is used to locate the ne'er-do-well and James Reece, an old-school Rolex guy through and through. Vintage Rolex Submariner A Rolex Submariner reference 5513 from the same era as the Sub worn by James Reece throughout the books. (Photo Credit: Wind Vintage) In the Terminal List series, James Reece is a former US Navy SEAL who has also worked extensively with the Agency. Reece’s father, Tom, was also a SEAL turned CIA Case Officer, having served in the Teams in Vietnam where he purchased the Submariner that also features prominently throughout the series on his son’s wrist. In Red Sky Mourning, James Reece’s Rolex is taken from him by the Chinese intelligence officer Ba Jin who also asks what year the Sub is from. Reece says, “It’s a ’68. You guys had just kicked off your Cultural Revolution a couple of years earlier. How many people did Mao kill in his efforts to purify the Party?” As you’d expect, Reece ends up getting the watch back in a way that does not work out well for Ba Jin. US Navy SEALs in Vietnam wearing Rolex or Tudor Submariners. Given the 1968 timeframe, the Submariner in question is most likely either a non-date chronometer certified 5512 or potentially the non-COSC 5513, both models that are closely associated with Vietnam-era SEALs. It’s also conceivable the watch is a date model 1680 that also offered the red Submariner text at the time that is so coveted by collectors today. While arguably this should have been an issued Tudor Submariner, a classic Rolex Submariner is the perfect choice for a legacy SEAL like Reece that also once again demonstrates the author’s attention to detail and love for horology. Rhodesian Army Roamer Anfibio W.O.E.’s personal Rhodesian Roamer (Photo Credit: James Rupley) In Red Sky Mourning, as he often does, Reece visits the Hastings family, home of his best friend Raife Hastings, a South African-born former SEAL teammate, and his father, Jonathan, who served with the Special Air Service (SAS) and later the famed Rhodesian Selous Scouts. Reaching extremely deep into the annals of military watch history, Carr equips Jonathan with a Roamer Anfibio, a seldom-discussed Swiss watch whose claim to fame is having been issued to the Rhodesian military back in the 1970s. Rhodesian issued Roamer on a leather military "Bund" strap worn by Colonel David “King” Parker, Commanding Officer of the Rhodesian Light Infantry (RLI). Col. Parker is wearing the Roamer, which was common according to pictures from the Bush War. Jonathan Hasting’s history with the Selous Scouts, a special forces component of the Rhodesian Army, makes this watch an excellent and historically accurate choice for Hastings who serves as something of an additional father figure to Reece. What led Roamer, a Swiss brand founded in 1888, to supply the Rhodesian military is one of watch history’s mysteries, but you can’t fault the quality of Carr’s homework. If you have been following this page, you know I've spent a lot of my life living, working, and traveling in Africa, a country with a large number of unique and lesser-known military watches. Interestingly, Hasting’s trajectory closely follows that of a real individual, someone who is not widely known outside of the Intelligence Community. Tianjin Seagull 1963 Chang Zheng is a Chinese Jin-Class Type 094 Submarine featuring  prominently in a cat-and-mouse game with the USS Reagan in the early pages of Red Sky Mourning. In describing her captain, Commander Zhen, Carr says mentions the, “…Tianjin Seagull 1963 watch on his wrist.”, a reference that serves as perhaps the second deepest watch cut in the book after the aforementioned Roamer Anfibio. Known to enthusiasts as simply the “Seagull 1963”, the Chinese-made manual-winding chronograph serves as perhaps the least expensive mechanical chronograph available today, with an ST19 caliber produced in China at Tianjin’s factory with tooling purchased from Switzerland back in the 1950s. A Chinese Jin-Class Type 094 Submarine like the Chang Zheng mentioned in Red Sky Mourning. Initially produced for Chinese Air Force pilots, the Seagull 1963 is an enthusiast-favorite watch because of its attainable price point—typically less than $500—in relation to its complication coupled with a surprisingly well-decorated movement. For a Chinese submarine commander, it also makes a lot of sense given the watch’s military history. Captaining a Chinese submarine likely involves direct inclusion in the communist party. For Commander Zhen to demonstrate his pride in the party by wearing a mechanical watch produced in his country feels dead-on accurate. Rolex Yacht-Master A second watch from the Crown mentioned in the text is the Rolex Yacht-Master, worn by Dr. Lawrence Miles, an avid sailor, former CIA contractor, and the billionaire founder of the Delphi Corporation. Reece goes to Miles’ home in Marin, California to learn more about the motivations behind the nefarious Andrew Hart. During their conversation, Miles describes a meeting he had with Hart and two other sketchy individuals, saying, “I remember they all wore the same watch—Breitling Emergencies. As a sailor you notice things like that,” he said, tapping the white gold Rolex Yacht-Master on his wrist and pointing to the stainless Submariner worn by his guest.” While white gold and platinum are the materials that come to mind first for the Yacht-Master, the new titanium version would also be an interesting pick for Miles’ character. (Photo Credit: Hodinkee) Also describing his sailing history, the Yacht-Master is the perfect choice for the billionaire and passionate sailor who spends his days overlooking San Francisco Bay. Unlike many Rolex sport models, there is no full-steel Yacht-Master in the modern catalog, meaning you’re looking at either full-gold, some combination of steel and platinum or steel and gold, or the new titanium variant released earlier this year. Given Miles’ financial situation, we like to think we went full billionaire bling. (Photo Credit: W.O.E./James Rupley) Digital Tool Watches (D.T.W.) & Smartwatches In addition to the above-listed mechanical analog watches, Carr also mentions a Timex Ironman in the text, placing the legendary attainable digital watch on the wrist of retired US Army General and current CIA Director Marcus Howe. In the text, Carr writes, “Howe looked down at the Timex Ironman watch that had graced his wrist for most of his time in uniform…” With a thirty-year background in US Army Special Forces, the humble Ironman is an appropriate and pragmatic option for the Agency director. Adding another layer, the Timex Ironman was commonly issued to CIA Paramilitary Officers as well as partner forces including Afghan units. While less key to the plot, smartwatches are also mentioned several times in the text, usually in discussions regarding their vulnerability. We’ve detailed the role and counterintelligence vulnerabilities of the smartwatch in modern espionage, and we appreciate Carr for bringing this element of modern watch culture into the book. Read more about “CIA Officers and Apple Watches” HERE. More than many thriller writers from outside the community, Carr manages to capture both the essential essence and concrete details of life within intelligence and special operations. Viewed from any number of angles and by various enthusiast communities for knives, firearms, tactical equipment, and watches, Carr packs the James Reece sagas with layer upon layer of references and Easter eggs that some will grasp and some won’t, but that’s the fun of it. We often make fun of SEALs, most of whom are authors, and will continue to do so. But Jack Carr has done it the right way, avoiding repetitively rehashing his own GWOT adventures in favor of the larger-than-life story of James Reece that is bolstered by Carr’s personal experience in the field of special operations and espionage. For watch enthusiasts, this level of attention to detail and historical accuracy is the good stuff and only adds another level of intrigue to Carr’s work. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.  Read Next: SOG Seikos - Vietnam MACV-SOG Watches, Part II     Featured Image Credits: Breitling Emergency (Photo Credit: Lunar Oyster), Rolex Submariner 5513 (Photo Credit: Wind Vintage), Roamer Anfibio (Photo Credit: James Rupley)

Celebrity Watch Deals Are Nothing New—But Are They As Compelling As They Once Were?  Last year, watch media was flown into Mykonos, Greece from all over the globe. The occasion? The 75th Anniversary of the Omega Seamaster. The real reason folks came out? Dinner with George Clooney, the salt-and-pepper Hollywood heartthrob on Omega’s payroll. A play-by-play account of the experience from an insider ran in Revolution Magazine: The sun was setting on a beach Omega managed to make private for the evening. Picture this: 2,000 candles covered the sand where a strong breeze was making sure my hair would make me look as if I had just gotten out of bed, or as if I had stuck two fingers into an electrical socket. There were 140 guests split into two tables and I was fortunate enough to sit at George Clooney’s…I mean, he’s a fuckin’ 62-year-old god I would date in a split second, even if, for the record, he is my Dad’s age. Thankfully, he’s married to a goddess named Amal Clooney, and fully taken. Although… I have to say that when I laid eyes on him, it felt as if I was struck by a bolt of lightning from Zeus himself. Omega CEO Reynaldo Aeschlimann (far left), George Clooney, (right of center), and a few other of Omega’s notable celebrity partners in Mykonos. (Photo Credit: Revolution) Needless to say, celebrities are a highly effective tool for getting the watch media to write about a certain event or product. That much is evident from the sort of celebrity coverage the watch world gave to the Met Gala the other week. In fact, entire TikTok and Instagram accounts have cropped up dedicated to covering what watches celebrities wear. And with them, a large following. W.O.E. is indifferent when it comes to this kind of celebrity marketing and I can confidently say a movie star wearing a watch has never impacted my buying habits. That said, for better or worse, celebrity endorsements are a massive part of modern watch culture. What we think about them doesn’t matter. They’re not going anywhere.  So how exactly did we get here? What happened to the iconic watch advertisements featuring people of real consequence shaping the course of history?  It has to do with the shifting aspirations of watch consumers, the changing role of the wristwatch, and the influencer economy. In this Dispatch, we’ll explore how watch marketing shifted from pilots, explorers, and divers to vapid Hollywood celebrities and K-pop superstars. The Early Age Of “Celebrity” Testimonials  Charles Lindbergh pictured alongside the Spirit of St. Louis in 1927.  Many pilots died trying to claim the Orteig Prize, a $25,000 cash prize for anyone who could fly from New York to Paris nonstop. Charles Lindbergh famously won the prize in 1927, but not before between six and 15 pilots perished in the competition, depending on the source of reporting. Lindbergh eventually became somewhat of an ambassador for Longines and later developed the “Lindbergh Hour Angle Watch” with Philip Van Horn Weems of the US Navy, an early pioneer of modern aerial navigation techniques. A celebrated pilot and explorer, Lindbergh was one of the earliest “celebrity” ambassadors for Longines in the ‘30s.  A 1931 advertisement for the Longines “Lindbergh Hour Angle Watch”. In the aviation world, one mid-century aviator’s name looms large, and that is, of course, Chuck Yeager. He was famously a Rolex ambassador, but he wasn’t the first ambassador who challenged the status quo in a profession and rose to stardom that Rolex founder Hans Wilsdorf would capitalize on. Wilsdorf was a brilliant marketer, and while the testimonial model was certainly used before, he took it to a new level and leveraged celebrity status in a novel way.  Rolex advertisement featuring legendary pilot Chuck Yeager. In 1927, Mercedes Gleitze swam across the English Channel with a Rolex strapped to her wrist (some accounts say it was around her neck). She was just 26 years old and spent a grueling 10 hours in the water. When she reached shore, her watch was in perfect order. In the 1920s, this was an incredible feat of engineering and paired well with the equally challenging real-world accomplishment. Wilsdorf then made her a brand ambassador, using Gleitze’s stardom as a record holder to demonstrate the waterproof properties of the “Oyster” case.  An advertisement for Rolex’s Oyster case technology celebrating Mercedes Gleitze’s English Channel swim.  That was the first instance of “celebrity” ambassadors by Rolex. Now back to Yeager. It was in 1987 that Yeager first appeared in a Rolex advertisement, although the brand had worked with him during his years of service as an aviator on product testing and development. It was only in the ‘80s that he became a spokesperson for Rolex. Rolex regarded airmen as celebrities in the mid-century era, because they were. Various advertisements even cite the Crown’s involvement with the US Air Force’s Thunderbirds, the jet demonstration team. During the ‘50s and ‘60s, the image of American might via the Thunderbirds helped Rolex sell watches.  Rolex advertisement highlighting the brand’s relationship with the US Air Force Thunderbirds. Partnerships were not limited to the high-flying variety. Underwater, Aqualung was touting its relationship with Jacques Costeau, underwater adventurer and documentarian, and Doxa was also tied up in this partnership. The ‘60s were an age of adventure, and Costeau’s films and shows filled viewers' imaginations with the magical world beneath the sea—providing a point of view they’d never seen before.  A 1958 ad from US Divers, the United States Aqua Lung affiliate, using Cousteau to market its diving equipment.  All of these “ambassadors'' (different brands called them by different names) had one thing in common: their popularity came from performing feats against the odds and contributing something important to their field. In other words, their real-world accomplishments moved the needle. As a generalization, the same can’t be said about today’s celebrity watch ambassadors, the majority of whom come from film, sports, or music. But this change also has to do with the fact that the watches being advertised back then filled a much different need than the watches of today. It’s easy to forget today, but watches were once tools. The Transmogrification From Tool To Luxury In Watches Jacques Cousteau and Luis Marden wearing Aqualung equipment, excellent social proof for Aqualung as a brand. (Photo Credit: National Geographic) Among Dr. Robert Cialdini’s “Weapons of Mass Influence'' is the concept of “social proof”. This means that in most instances, humans observe their environment and surroundings to learn what is the “correct behavior”. In simple terms, it’s looking to prominent figures for influence, observing what strategies have worked for successful individuals in the past. If Jacques Costeau used Aqualung diving equipment when he produced his famous documentary The Silent World in ‘56 and laid the foundations for what would become an era of undersea living research, then Aqualung could cite him as social proof that their equipment performed well enough for Costeau to carry out his job, which ultimately contributes to the field of undersea scientific research.  Up until the advent of phones, smartwatches, and other “wearables” that keep time, the crucial task was solely that of the mechanical wristwatch. There was no other choice. It wasn’t necessarily a fashion accessory, it had to perform its job just like any other tool one would rely on.  While often considered luxury items, watches are still critical tools in certain instances. (Photo Credit: Tudor Watch) Now in 2024 that’s not the case for the broader public. In the W.O.E. community it still very much is—while timepieces are in part about culture, they are still crucial tools used to accomplish tasks. But it’s important to remember that suits in Geneva aren’t necessarily marketing watches for the niche W.O.E. crowd. To reach a larger qualified demographic, watches are now marketed as luxury accessories.  The key takeaway is that while watches were once a necessity for the masses, they now primarily serve as a luxury item for those with horological interests and money to spend.  Classical Expressions Of Heroism Replaced By Celebrities Han So Hee, the star of K-drama Nevertheless, became an Omega ambassador in 2022.  Since the watch isn’t necessarily what it once was in terms of the role it plays, that means the way most watches are marketed and positioned must change, too.  To prove the point, let’s look at the inverse of the above hypothesis: Tools that have always been tools will still use “testimonial” style advertising, citing ambassadors that use their products for their jobs. Take a look at diving equipment manufacturer, Draeger’s online catalog and you’ll see operators, not celebrities, using their products.  The same goes for just about any gear company that’s popular in our community. You won’t find celebrities endorsing companies producing power tools and gear to get the job done.  So why did it happen in watches? Watch brands, like any other company, have one purpose: to make money. And in 2024 this means mainstream appeal. They’re going to make the most effective investment in terms of share of voice (SOV), often hiring agencies to make smart investment decisions that ultimately lead to the highest number of sales.  Whether we like it or not, actors like Brad Pitt, a Breitling ambassador, are an excellent vehicle for boosting watch awareness and sales. For better or worse, celebrities are synonymous with luxury and wield great influence. Brad Pitt, David Beckham, and Lady Gaga are leveraged to create social proof, which is in stark contrast to the “hero” or boundary-pushing individuals brands may have looked to in the past. The truth is that traditional celebrities simply have larger followings than outstanding individuals moving the needle in the world today. Investing in celebrity partnerships exposes a higher number of individuals to the brand.  Recently, K-Pop star Lisa launched her own Bulgari watch that takes inspiration from the Swiss Alps and the national flower of Switzerland, Edelweiss. This sort of release demonstrates the sort of deal watch companies engage in: They get to use a big name that draws in people, and in return, the celebrity gets clout and a big check. Lisa, a Thai national who is a member of a K-pop group, is not a known watch fan. It’s a transactional relationship, the same sort of arrangement that happens in the fashion world.  The John Mayer X Audemars Piguet Limited Edition Royal Oak Perpetual Calendar is a rare example of a celebrity being associated with watches because of a genuine passion for horology. (Photo Credit: Hodinkee)  On the contrary, some deals exist in the celebrity space that make a lot of sense including the John Mayer X Audemars Piguet Limited Edition Royal Oak Perpetual Calendar. Mayer stands out as the mainstream celebrity who has done a lot in terms of bringing watches to a wider audience while having a true passion for the craft. There are exceptions to every rule.  Nirmal “Nims” Purja, a former Bremont ambassador, is an excellent modern example of a brand getting behind a boundary-pushing athlete and explorer. (Photo Credit: Bremont)  While the golden era of exploration is over, there are still people today who have done far more to the advancement of humankind than any actor, fashion icon, or TikTok influencer. The problem is, that they do not wield the same influence as modern mega-celebrities do.   While it’s true that suits in Geneva hire celebrities to promote products, it’s also true that the general buying public doesn’t buy based on heroic actions of servitude anymore. While an explorer may have hundreds of thousands of followers and a certain level of influence, their ability to alter consumer decision-making en masse for $10,000 watches unfortunately just isn’t what it once was. This is more a reflection of societal interests than it is a core problem with the watch industry.  One of our altruistic motivations at W.O.E. is to maintain the ethos of the tool watch, using watches as a prism to tell stories of the unnamed men and women who actually make a difference in the world, not just on the silver screen. So What About The W.O.E. Community? What’s The Best Course Of Action?  Ryan Gosling, our nemesis and one of TAG Heuer’s modern ambassadors. (Photo Credit: TAG Heuer) With the advent of AI, the enshittification of the internet, and social media, this celebrity trend is most likely here to stay. But that doesn’t mean that you as an enthusiast have to embrace it. There’s still plenty of marketing that big watch brands use that specifically resonates with our community.  The celebrity trend only means that it’s harder for people who appreciate tool watches to find their tribe in the larger watch world. It’s like anything. There are groups inside a large whole, and then sub-groups inside those. What was once a much larger segment of the watch space has shrunk down to a much smaller group that occupies only a corner of the hobby now. We look at the world as it is, rather than how we might like it to be. This is just a fact. Those who simply don’t care about celebrities represent a smaller slice of the overall target market than those who do.  Concluding Thoughts Lisa, a K-Pop superstar, recently became a Bulgari ambassador. (Photo Credit: Bulgari) Like many interests and hobbies, what you put in is what you get out. There’s a surface-level veneer meant to appeal to the masses, and this is where standard celebrity partnerships fall. But dig deeper and there’s always another layer of authenticity and organizations doing something interesting. The deeper you go and the longer you spend wading through the watch world, the easier it becomes to separate what’s meaningful from what’s meaningless. One thing’s for sure: here at W.O.E, we’re not putting any celebrities on the payroll any time soon.  If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: A Saudi Astronaut’s Rolex GMT at the International Space Station

Watches of Espionage is vehemently brand agnostic. The watches we cover are dictated by the community and one brand that consistently pops up is Breitling. There are few truths in the world of intelligence, but one of them is Sketchy Dudes Wear Breitling. Before the Breitling fan clubs take out their pitchforks and start a bonfire, we want to be clear that this phrase is neither a commendation nor a criticism. It’s an observation that, while it remains relevant today, particularly applies to the 1990s and 2000s when Breitling was the adventure watch for unapologetic men focused on aviation and diving. Breitling was a signal that the wearer is adventurous but also appreciates fine craftsmanship in utilitarian tools. Blackwater CEO Erik Prince in Afghanistan wearing a custom Breitling Emergency. (Photo Credit: Vogue) Breitling - Tools For Professionals While likely an unintended consequence of marketing watches as “tools for professionals”, the brand developed an almost cult-like following in the national security community with both good and bad actors. Breitling watches can be found on the wrists of many gray area operators — from CEO of Blackwater Erik Prince’s Breitling Emergency (READ HERE), former Soviet arms dealer Viktor Bout’s Breitling B-1, and Director of CIA George Tenet’s Breitling Aerospace. When Leonardo DiCaprio played Danny Archer, a former Rhodesian smuggler turned mercenary in the movie Blood Diamond, he wore a Breitling Chrono Avenger. All of these men are sketchy, some good sketchy, some bad sketchy, but sketchy nonetheless.  Then Director of CIA wearing Breitling Aerospace while testifying for the 9/11 Commission. (Credit: AP) Breitling - A (Very Brief) History Lesson Breitling SA was founded in 1884 by Leon Breitling and passed down through his bloodline until 1979 when the brand was purchased by Ernst Schneider, a professional soldier turned watch executive. Under the leadership of Ernst and later his son, Théodore Schneider (an aviation enthusiast and helicopter pilot), Breilting found its niche manufacturing “tools for professionals”, developing several partnerships with military aviation units including the Frecce Tricolori, the aerobatic team of the Italian Air Force. Breitling Jet Team (MigFlug) Sketchy Breitling References While collectors value several vintage Breitling references, including the iconic Navitimer 806 and Cosmonaute 809, several analog-digital models cemented Breitling’s role as a leader in producing practical tool watches built for adventure. Breitling Aerospace: W.O.E.’s Jordanian Breitling Aerospace. (Photo Credit: James Rupley) While we are certainly biased, the Breitling Aerospace maintains legendary status in our community because, at its core, it is a highly functional tool. The dual digital screens of the chronometer-certified "SuperQuartz" have practical features including a digital chronograph, a second-time zone, day and date, an alarm, and a countdown timer. The combination of a well-finished titanium case and bracelet with traditional analog hands results in a robust piece that can be worn to a black tie dinner in Mayfair or the cockpit of a Caravan on a dirt strip in Mozambique. The Aerospace was introduced in 1985, more than a decade after the “Quartz Crisis,” where many consumers moved to cheaper, more accurate timepieces, resulting in a dramatic decline in the mechanically-driven Swiss watch industry.   As previously documented, I was gifted a Breitling Aerospace with a gold Royal Crown of Jordan on the dial from King Abdullah bin Al-Hussein and wore it for much of my career while operational at CIA. The Aerospace’s technical complications were legitimately useful for conducting clandestine operations where time matters. The Aerospace as we knew it was quietly discontinued, the recent release of the updated but likely-limited Aerospace B70 Orbiter indicates more is on the horizon for one of the brand’s sketchiest model families. Breitling Emergency: Perhaps the best example of Breitlings legendary tool watch status is the Breitling Emergency. Developed in 1995 in partnership with French aviation manufacturer Dassault Electronique, the original Emergency contained a beacon that transmits a signal on the international distress frequency of 121.5 MHz. In an emergency, the wearer unscrews the cap at four o’clock and extends a thin wire antenna which automatically activates the signal. Commercial and military aircraft monitor the frequency and are able to alert search and rescue teams of an individual's location, anywhere in the world. The watch was specifically marketed to the military and aviation sectors and, according to Breitling, has been used to rescue individuals including in 1997 when a reed boat was blown off course while sailing from Easter Island to Australia. Breitling Emergency Catalog (1985) The Breitling Emergency would go on to be favored by those who operated on the fringe of nonpermissive environments including several specialized aviation units, Blackwater personnel, and former SAS turned African mercenary Simon Mann. Today, the Breitling Emergency is still available at a massive 51mm diameter and complete with dual frequency distress beacons at 121.5 MHz and 406 MHz, both of which are monitored through the international Cospas-Sarsat system and based on a network of satellites in low-altitude earth orbit (LEOSAR). Breitling - The Unit Watch Pioneer Breitling Avenger Seawolf commissioned by Breitling SAS D Squadron in 2003/2004. We have covered modern “unit watches” extensively and much of what we see today implemented by Tudor, Bremont, IWC, and others was originally pioneered by Breitling in the 1990s and 2000s. This was a core aspect of Breitling's sketchiness, and the close relationship between Breitling and several elite units made it a prized possession for many operating at the tip of the spear. Originally focused on aviation squadron watches, Breitling branched out to Special Operations Forces, including US Army Delta Force and the British Special Air Service in the early 2000s. British SAS G Squadron Richard Williams wearing a custom 22 Special Air Service Breitling Avenger Seawolf in Iraq. (Photo Credit: Richard Williams) Breitling's customization program was not limited to the military or governments but extended to commercial entities. In 2010, Russian Oligarch Roman Abramovich commissioned 50 Breitling SuperOcean automatics with "Eclipse" on the dial, the name of one of his 533 ft super yachts, pretty sketchy if you ask me . . . (Photo Credit: Chiswick Auctions) Hollywood:   Breitling’s sketchiness also extends to the silver screen with several W.O.E. characters wearing the legendary tool watches in major Hollywood productions. Blood Diamond (2006) - Breitling Chrono Avenger In Blood Diamond, Danny Archer, a dreamy Rhodesian smuggler and ex-mercenary, embarks on a hair-raising adventure to find a large diamond amid the Sierra Leone Civil War. Leonardo DiCarprio's character wears a Breitling Chrono Avenger with a black dial and a solid titanium 44mm case on a brown calf leather strap. A Rhodesian mercenary turned diamond smuggler is the very definition of sketchy so this watch is on point. The movie takes place in 1999 when Breitling was at the height of its sketchiness and was a go-to tool for gray area operators and real mercenaries. Russian arms dealer Viktor Bout wearing a Breitling B-1 after his arrest in Thailand in a 2008 sting operation by the Drug Enforcement Administration. (Photo Credit: DEA) Thunderball (1965) - Breitling Top Time While Bond is known for Rolex and Omega, several other brands have graced the wrist of the world's most famous spy. In 1965’s Thunderball, the real OG Bond, Sean Connery, was outfitted with a Breitling Top Time that Q modified to include a Gieger counter to track down missing nuclear warheads… as sketchy as it gets.  Point Break (1991) - Breitling Navitimer Quartz As mentioned in a recent “Hollywood Watches of Espionage,” Breitling featured in Point Break on the wrist of bank robber/surf bro Bodhi, portrayed by the late Patrick Swayze. The Breitling Navitimer Quartz is shown in the scene leading up to a specific robbery where Bodhi ceremoniously declares: “The little hand says it’s time to rock and roll.” Very sketchy indeed. Breitling Of Today The past few years have seen massive changes for Breitling. In the early 2000s, the brand prospered in an era defined by massive case diameters and a masculine customer base. However, in many ways galvanized by the release of the Tudor Black Bay in 2012, the industry began to shift in favor of “vintage-inspired” styling, more attainable in-house calibers, and restrained dimensions.  "Arabic Breitling" -  Aviator 8 Etihad Limited Edition. Limited edition of 500 pieces and features stylized Arabic numerals on the dial, as is the norm with most Middle East editions. (Photo Credit: James Rupley) Breitling was admittedly slow to catch up but has made impressive improvements in its direction and product offering since being acquired in 2017 and appointing industry legend Georges Kern as CEO. Some enthusiasts still take issue with some of Breitling's price points or styling, however, it’s clear the brand is moving in the right direction in 2024, jumping from its 2017 $950M acquisition price to a 2022 valuation of $4.5Bn. The brand’s recent acquisition of Universal Genève is another intriguing development. It’s unclear what Breitling will do with the enthusiast-favorite vintage name, but we’re excited to see where it goes. Breitling CEO Georges Kern (Photo Credit: WatchPro) Is Breitling Still Sketchy? The question then becomes, is the kinder gentler Breitling of today as sketchy as it once was, especially as the brand enjoys a broader appeal and newfound level of mass market success? Yes and no. The brand’s long-standing military unit watch program is still active but appears to have waned, leaving the door ajar for brands like Bremont and Tudor. Producing military-specific personalized watches is likely not a key driver of revenue, but it is a central aspect of what has made Breitling one of the watches of choice for sketchy dudes.  While we are supportive of these changes at Breitling, and the strategy is clearly working, we hope the brand will continue to be inspired by its roots producing tool watches for those that operate on the fringes of sketchiness. With rumors of a new incoming Aerospace, our fingers are crossed for a return to Breitling’s legendary levels of sketchiness. -- If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: CIA Officer’s Love Affair with the Arabic Seiko

Sketchy Surfers, Intelligence Officers, And A Dictator – Timepieces Add Depth To Characters While Entertaining Watch Nerds As we established in our first installment of this series (READ HERE), watches play a significant role in film and television, particularly as it relates to the world of espionage. Watch enthusiasts can’t help but notice when a propmaster or costume designer has absolutely nailed the watch or in some cases, missed the mark entirely. Portrayals of watches on the wrists of characters representing the military and intelligence communities are often particularly challenging, with factors like paid product placement further complicating the issue. In the vast majority of films or TV shows, watches play little to no role in the overall plot, instead serving as a minor detail representing at times incredible attention to detail on behalf of the filmmakers. However, here and there, watches add something to a film as a whole, adding depth to a character or acting as a plot element. For intelligence officers and special operations, the tiniest details matter, and, if nothing else, watch spotting within the context of our community is an old-fashioned good time. In this piece, we’ll take a look at five additional examples of W.O.E. in Hollywood and provide our thoughts on the watch choices for a given character. Point Break - A Sketchy Breitling Navitimer Quartz (Pluton) Starting with one of history’s finest action films, Point Break is the improbable story of undercover FBI Agent Johnny Utah, played by Keanu Reeves, infiltrating a band of surfers with a penchant for bank robbery led by the charismatic Bodhi, portrayed by the late Patrick Swayze. While Bodhi is much too laid back and cool to wear a watch in much of the film, he does wear a Breitling Navitimer Quartz (also sometimes known as the Pluton) when it’s bank robbing time, even going so far as to say “little hand says it’s time to rock and roll” after a full-screen watch shot that we will attempt to recreate here. (Photo Credit: 20th Century Fox) It’s unclear whether Breitling’s early 90s marketing budget played a role in making the Navitimer Quartz Bodhi’s watch of choice, but it’s tough to argue with their decision-making process. Essentially the same watch as the Chronosport UDT, which was produced by Breitling and favored by Navy SEALs and other special operations forces of the day, the Navitimer Quartz provided 200 meters of water resistance and a slew of digital functions on top of its basic timekeeping abilities, exactly the kind of specs you need when you’re surfing in the morning and making tactical withdrawals in the afternoon. We don’t make the rules, sketchy dudes wear Breitling.  Jack Ryan - Hamilton Khaki Field Auto Chrono Inspired by Tom Clancy’s best-selling series of books, Jack Ryan stars John Krasinski as a CIA analyst turned special operator, almost single-handedly saving the world from certain doom at least once in each of the show’s four seasons. While any number of inexpensive digital watches from brands like G-Shock might have made even more sense given Ryan’s Global War On Terror Marine Corps background, the analyst of action opted for a Hamilton Khaki Field Auto Chrono Automatic for the first couple of seasons. Stemming from Hamilton’s Khaki collection, which is inspired by the brand’s history of producing field watches for military forces as far back as the First World War, the Khaki Field Auto Chrono opts for a tacti-cool all-black treatment from the PVD-coated stainless steel case to the hands and indices. Conceptually, an automatic chronograph with 100 meters of water resistance checks out for Ryan’s character, but we can’t help but wonder if the watch might be a little bit hard to read given the almost total lack of contrast. Overall, it’s not a terrible choice, and at just under $2,000 would be affordable for the presumed GS-13. Spy Game - Victorinox Swiss Army Officer’s 1884 In Spy Game, Robert Redford stars as Nathan Muir, a seasoned CIA Case Officer on the cusp of retirement tasked with freeing his former protégé Tom Bishop, portrayed by Brad Pitt, from imprisonment in China. Released in 2001, this film inspired a generation of post -9/11 Case Officers and is a relatively accurate (though Hollywoodized) portrayal of the business of intelligence. On Redford’s wrist throughout the film is a Victorinox Swiss Army Officer’s 1884. Victorinox is of course better known for its ubiquitous Swiss Army collection of knives and has also been a major producer of Swiss watches since at least the early 90s. While many watch snobs might turn up their noses at a brand like Victorinox, the watch makes perfect sense in this instance. Serving as the prototypical career C/O, Redford’s character is a gray man, blending in and avoiding auspicious clothing or luxury items that might solicit further questions about his background or occupation. As much as many within the CIA appreciate and use watches from luxury brands including Rolex, Tudor, or Breitling, certain circumstances require a more subtle approach. The straightforward white dial and stainless steel format of the Victorinox Swiss Army Officer’s 1884 does exactly that, providing reliable quartz timekeeping and the additional functionality provided by a secondary 24-hour scale without attracting the type of undue attention that can get you killed and, perhaps more importantly, prevent you from rescuing Brad Pitt.  The Dictator - Cartier Pasha  Revered for his seminal work Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Sacha Baron Cohen’s The Dictator is the (true) story of General Aladeen, leader of oil-rich nation called Wadiya. After the assassination of yet another body double, Gen. Aladeen opts to travel to the relative safety of New York City with a Cartier Pasha on his wrist. So named for Thami El Glaoui, the Pasha of Marrakesh, the internet claims the Pasha was a special design dating back to the early 1930s and intended for the Pasha’s sporty lifestyle. Whether that’s true or not is another matter, but the story does lend itself to the inclusion of the modern Pasha, which was unveiled in 1985 and famously designed by Gerald Genta, in this film.  Still, despite the supposed history of being designed for a fabulously wealthy Middle Eastern governing figure, we can’t help but wonder whether something even more ridiculous might have been a better fit for General Aladeen’s character and lifestyle. Just to throw a few ideas out there, what about a diamond-encrusted Patek Philippe or even an Audemars Piguet Royal Oak? That said, the Pasha’s historical tie-in demonstrates great care on behalf of either Sacha Baron Cohen himself or perhaps a particularly astute wardrobe designer. The watch might even be the least ridiculous part of the entire film. Argo - Rolex Sea-Dweller Deepsea 116660 In Argo, based on the real story of CIA technical officer Tony Mendez, played by Ben Affleck, is tasked with extracting six Americans holed up with the Canadian ambassador in Tehran, Iran after militants stormed the US Embassy on November 4th, 1979, taking 66 American diplomats hostage. Disguised as a film producer scouting locations for a science fiction film in Tehran, Affleck’s character wears a Rolex, which would theoretically be right in keeping with his cover assuming the Rolex in question was period correct. No joy, however, as the Rolex worn by Affleck in Argo was a decidedly modern Sea-Dweller Deepsea reference 116660, a watch released by the Crown in 2008.  How this came to pass is anyone’s guess. In 2022, Hodinkee reported an urban legend that the prop department provided a replica of a period-correct Rolex Submariner for Affleck to wear, but the actor preferred a genuine Rolex. Any Rolex from the era, but perhaps especially the Submariner, would have made perfect sense. A posh Hollywood producer wearing a rugged luxury watch intended for diving for his adventurous location-scouting trip to Tehran? Hell yes. Instead, a modern 44mm Rolex theoretically designed for saturation diving time traveled to 1979 to assist Affleck on his personnel extraction adventure, once again proving that details matter in espionage as well as filmmaking.  If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Bond: A Case for Omega

Allied Prisoners of War and Rolex Watch Co., a story of hope in the midst of a grim world conflict. As the war between Axis and Allied forces raged on, Hans Wilsdorf, the founder of the watch company named Montres Rolex SA, had a brilliant notion: Why not let these prisoners ‘purchase’ a new timepiece on the proviso

Movie Watches To Watch For This Christmas Season: Watches of Espionage Edition Like we’ve always said here at W.O.E., tradition matters. It’s what builds culture and forms the pillars of our community. And during the Holiday season, tradition means appreciating the cinematic masterpiece that is Die Hard. As usual, we’ll look at the movie–and a couple other Christmas movies– through the lens of watches and national security. Die Hard- “It’s the greatest Christmas story ever told”  Inside the wrist- tacticool style There are people out there that might tell you Die Hard is not a Christmas Movie. The debate has been going on for over 30 years. We’re not going to take a position on the matter other than saying that the movie is playing theaters right now. You can go see the movie, in 2023, during the holiday season. It doesn't matter what naysayers think. It’s a Christmas movie. A family comes together, a Christmas holiday is saved, and everything is merry and bright in the end. Re-creation Die Hard layout using a Tag model 932.206 from our friend @movementsofaction With that being said, let’s get into why the TAG Heuer 3000 Series Quartz Chronograph is a fitting watch for protagonist John McClane, masterfully played by Bruce Willis. McClane is a NYC cop, and in 1988 when the movie came out, the city was grappling with a massive crack cocaine problem and a record number of homicides–1,842 in total. The streets were tough. McClane was tougher. He’s a little rough around the edges, and that unpolished element of his character was exacerbated by his newly-estranged wife moving his family to Los Angeles. While visiting her for her company’s holiday Christmas party, all hell breaks loose as a group of German terrorists hold the entire party hostage, killing a few employees in the process. With his skills learned from being a cop on the mean streets of New York and his knack for improvisation, McClane jumps into action…and you know the rest. Yippee Ki Yay, motherf*cker! TAG Heuer 3000 Series Quartz Chronograph - worn inside the wrist allows McClane to check the time while putting in work. Worn inside the wrist in true tacticool fashion is a TAG Heuer 3000 Series Quartz Chronograph. It’s the perfect watch for McClane. The NYPD isn’t issuing watches, so this is a private purchase–or a gift from his ex-wife. It has a blue-collar character to it, and it’s the sort of watch that’s charming because it isn’t really a watch guy watch. It’s exactly the kind of watch you wear if you don’t care about watches. For McClane, it was a tool.  The Actual Tag worn by John McClane (Photo Credit: PropstoreAuction) If McClane wore a Rolex or Patek, it wouldn’t telegraph the right message. McClane is effortlessly cool because he just doesn’t give a damn. In a world where we fetishize what watches are worn on screen, there’s a certain charm to a guy wearing a quartz TAG Heuer while using a Beretta 92F/S and a Heckler & Koch MP5 (actually a modified HK94s) acquired from the terrorists he eliminated to eventually get to Hans Gruber, played by Alan Rickman–his breakout role. In addition to McClane’s TAG, Watches play a significant role in the plot. In fact, one crucial W.O.E.-related scene was reportedly left on the cutting room floor. In the original script, the members of the terrorist group synchronized their own black TAGs prior to entering Nakatomi Plaza. McClane would go on to remove one watch from the body of a dispatched terrorist, and use this small detail to identify Gruber as the leader of the group when he pretended to be a hostage. McClane’s ex-wife Holly wears a Rolex DateJust, a gift from her coworker and a not-so-subtle signal that she has moved on from the more “common” lifestyle of the wife of a cop. Gruber’s Cartier Tank says everything you need to know about him–he has good taste and wealth to match. And he probably didn’t earn it the right way. After all, how do you fund a massive “terrorist plot” to kill innocent Americans? Lethal Weapon - A Christmas Story Speaking of guns and TAG Heuers in the late ‘80s, there’s another Christmas Movie that showcases a law enforcement officer showing us how to make an otherwise mundane watch cool. Martin Riggs, played by Mel Gibson in all four Lethal Weapon movies, wears a black plastic TAG Heuer Formula One. It’s 35mm, minuscule by today’s standards. But that doesn’t matter. It’s the man that makes the watch. (Photo Credit Unknown) Riggs is a former Army Green Beret turned cop, and that explains the spec of the Formula One on his wrist. It’s black on black on black–black dial, case, and plastic strap. The color echoes his inconsolable attitude after the death of his wife. The plastic Formula One was incredibly popular in the era, almost like the Moonswatch of today. It was cheap, it was relatively cool, and it was ubiquitous. It was launched in 1986, one year before Lethal Weapon was released. We also have credible intelligence that the Formula One will be making a comeback in the not-too-distant future as well. Home Alone - Rolex the Escape and Evasion Tool And of course a look at Christmas movies through the scope of W.O.E. wouldn’t be complete without a mention of one key moment that we’ve discussed before: trading a Rolex to get out of a sticky situation. Kevin at high port practicing questionable trigger discipline, Breitling concealed under the Christmas sweater cuff. In Home Alone, Kate McAllister, mother to the protagonist of the movie, 8 year-old Kevin, needs to get back to Chicago from Paris as quickly as she can after realizing she forgot him at home. At the airport she barters with an elderly couple for a seat on the plane back to CONUS with two first class tickets, $500, gold jewelry…and most relevant to W.O.E., a watch. But not just any watch, a Rolex. The elderly woman asks Kate if it’s a real Rolex and she’s met with Kate’s non-answer “Do you think it is?” immediately followed with “But who can tell, right?” The interaction points to the nature of Rolex watches as universal currency- a tool. In this case it’s to get out of France, but a Rolex will most likely work as a bartering chip just about anywhere. It’s not just a tactic for those in SpecOps and the intelligence community. But of course, the repercussions of someone finding out it’s fake could be much more dire in that line of work. Luckily for Kate, she found her way back to the US and lived to fight another day. Happy Holidays and Merry Christmas to the W.O.E. community.  Get out there and use your tools. Read Next: Hollywood Watches of Espionage

Honoring an age-old tradition of matching watches up with heavy-hitting machinery. At W.O.E., we cover all sorts of subjects relevant to our community, ranging from in-depth profiles of impactful Intelligence Community and military practitioners to breaking down geopolitical conflicts through the lens of watches. Today, however, we figured we’d go a little lighter and engage in an age-old tradition that, while slightly more juvenile than most of our content, continues to be relevant and just plain fun. Just about every watch platform has matched up the Rolex Submariner with the perennial watch-guy favorite–the air cooled Porsche 911. But we’ll leave that to the popular watch style blogs. We’re here to talk about metal with a purpose beyond simply looking cool. We’re going to match up iconic watches with well-known aircraft. Many of you will be intimately familiar with both of these subjects, and finding the intricacies and characteristics that tie a watch to an airplane and vice versa is an exercise in diving deep into the engineering characteristics, legacy, and function of both the plane and the watch.  Tom Cruise wearing Porsche Design Chronograph 1 (Photo Credit: Paramount) Before we apply full nose down inputs and dive in, we’d like to acknowledge that folks will have very serious opinions about these pairings, and that this list is just a starting point. If you disagree, we’d love to hear about it in the comments. We eschewed the traditional “rules” for pairings using things like country of origin or physical appearance to pair watches and cars and instead focused on the core ethos of each piece of equipment and the character and reputation it has developed in both aviation and horology circles. Now let’s roll, pitch, and yaw right into it: The Plane: Lockheed C-130 Hercules The “SUV of the sky” is ubiquitous and tough as nails. It’s been in service since 1956 and the fundamental design of the aircraft hasn’t changed much over more than half a century. It can land and take off from unprepared airstrips, it can operate in hot and high environments, it can be fitted with skis to land on ice, it can use JATO (jet assisted take off), it can act as an aerial refueling platform, it can serve as a command and control platform, it can even be kitted out for long-range search and rescue, and maybe most importantly, the AC-130, the gunship version known as the Angel of Death, can absolutely rain down hell on the enemy. The Watch: Seiko SKX007  You won’t find this steadfast tool watch on the wrist of anyone wearing a suit. It’s not particularly accurate, and it’s not known for superior fit and finishing, either. But it’s where a lot of us started our watch interest, and it’s where it can end, too. You don’t need another watch. This one is tough as hell and just keeps on running. Like the C-130, it’s spawned a bunch of variants.  The Link: The same places you’ll find the SKX007 being worn, you’ll find the C-130 being used. They’re both the standard unit of toughness that all other watches and utility aircraft are measured against. The Plane: Boeing C-32A  This is the plane that the highest officials in the US Government use for executive transport. You’ll typically find the Vice President (Air Force Two) and the Secretary of State aboard. It can also serve as Air Force One when the President’s 747 is considered overkill for a specific destination. It’s a symbol of American might and democracy that you’ll find all over the world. The Watch: Rolex GMT-Master and GMT-Master II Photo Credit: James Rupley The Case Officer’s watch. It can get dirty and take a beating, but has a certain polished cache that’s elevated it to iconic status. It can tell time in three different time zones at once; and the design hasn’t changed much since 1954, when it was first worn by Pan-Am pilots. The model became popular with military pilots and was even famously worn by Chuck Yeager.  The GMT-Master II serves as a stand-in for worldliness The Link: Both of these at first appear polished and proper, but they’re also some of the most capable and bad-ass platforms around. The C-32A has a whole host of classified defense systems. And the guy wearing a GMT-Master probably isn’t a stranger to doing what it takes to get it done. The Plane: Lockheed Martin F-16 For the last 30 years, when someone says “fighter jet”, it’s most likely the F-16 that many people–familiar with military aircraft or not–think of. It’s the most widely operated fighter in the world. In other words, it’s the OG fighter aircraft of the modern era. It’s a multi-role aircraft, and there’s even a project led by the US Air Force, Project Venom, to operate F-16s autonomously. The F-16 has come a long way since its first flight in 1973. The US Air Force had once said that it would be retired in 2025, but then signed on to keep the F-16 flying for another 20 years. It’s not going anywhere just yet. And that’s a great thing. If it ain't broken, don’t fix it.  The Watch: IWC Big Pilot’s Watch 43 Actual military pilots wear all sorts of watches. Everything from Garmins to Bremonts. But there’s such a thing as a prototypical “pilot’s watch” and it’s the IWC Big Pilot’s Watch, specifically, the 43. It’s the watch that some real fighter pilots wear, but that many, many more people who wish to be a fighter pilot wear. It’s become an icon for what it represents, not necessarily for what it actually is. But what it is, is a watch that’s been at the center of the military aviation scene since before World War II.  IWC has a long history with aviation, and continues to produce Unit/Squadron watches for many aviators. The Link:  The link here is obvious–these are both the icons of their type. They’re what first comes to mind when thinking of fighter jets and pilots watches. They’re also sort of the most basic iterations of their forms as well. The Plane: A-10 Warthog  This aircraft’s primary role is CAS (close air support) and it absolutely excels at it thanks to its twin-turbofan, straight wing setup. It frequently gets “down in the dirt” and you’ve almost certainly seen memes or videos of the infamous “BBRRRRRTTTTT” that’s emitted from the 30mm GAU-8 Avenger rotary cannon affixed to the nose of the airplane. It crushes tanks, lights up enemies, and emerged as an absolute icon after Desert Storm. BBBBRRRRTTTT. The Watch: Tudor Ranger The Ranger is mostly considered a field watch, not necessarily a pilot’s watch. Its simple, stripped-down nature is where its beauty lies. Consider it the modern version of what the Rolex 1016 was (or the vintage Tudor Ranger)–a simple-as-hell time only tool watch that was indestructible and somewhat of an everyman’s watch. You have 3, 6, and 9, and nothing much else except fantastic legibility. It just gets the job done and doesn’t cost too much. The Link: The A-10 is cheap as chips to operate and consistently crushes the competition when it comes to fixed-wing CAS. The Ranger embodies the same ethos–value-forward, reliable, and has a “git ‘er done” way about it. They’re both simple. The Plane: Lockheed Martin F-35 The F-35 was delivered ten years late and went 1.7 trillion USD over budget, but it’s the most technologically advanced plane that has ever existed. It’s over the top in every single way, not to mention it costs $41,986 an hour to fly. But trying to find anything that rivals it. You won’t China’s J-20? Nope. Russia’s Su-57? Negative. The aircraft defines air superiority through its host of technical features, many of which are still classified (on the US-operated variants, of course). The Watch: RM 39-01 Richard Mille marketing shot If you want one of these, it’ll set you back about 150K. But you’ll also have the most feature-rich, tech-forward analog pilot’s watch that exists. A titanium case and a skeletonized carbon fiber dial characterize the watch, along with the signature Richard Mille lightweight technical look. Richard Mille is the epitome of technical mastery in watchmaking, and the RM 39-01 is the brand’s foray into pilot’s watches. It’s the opposite of legible and robust, but sometimes the most technically advanced things are just that way. The Link: The amount of engineering that goes into these two things– and the price tag– are both superlative. The Aircraft: UH-60 Black Hawk You’ve seen Black Hawk Down. Hell, we know some of you even fly the Black Hawk, which is operated in a branch-specific variant by the US Army, Air Force, Navy, and Marine Corps. The design dates back to 1974 with Sikorsky, and now the US military operates over 2,000 Black Hawk helicopters. Roughly 30 other countries around the world also operate the UH-60 in some form or another, not to mention civilian operators that use it for firefighting, cargo transport, to search and rescue. It’s a ubiquitous helicopter when it comes to roles in the defense sector. Anyone who flies the Black Hawk knows that when it stops leaking hydraulic fluid, that’s when you have to worry. It can carry between 12 and 20 soldiers into battle and can lift 22,000 lbs. It was first used operationally in combat during the invasion of Grenada in 1983, and it’s been going strong ever since. The Watch: Marathon TSAR Cheap, chunky, and indestructible, the TSAR has been a mainstay in the inventory of issued watches of US forces over the past decade. Many models even feature the “US Government” markings on the dial in addition to the nuclear regulatory commision designation on the caseback. The watch has earned a stellar reputation by those to whom it has been issued to. It’s designed solely for utility, not looks. The tall case is meant to make it easy to operate the bezel with gloves on, and tritium tubes are employed for superior legibility and visibility in the dark. In short, it’s been a longstanding fixture in the military watch scene for good reason–it just works. The Link: The TSAR, like the Black Hawk, isn’t going to win any awards for looking good or being a hero. Neither draw a crowd. But those in the know will always choose these tools over the more sexy options.  (Marathon, Watch Maker for the Modern Military) The Aircraft: Lun-class Ekranoplan What makes this craft different from most on this list is that even though it has “wings”, it’s not an airplane, or airship even. It’s technically still just a standard maritime ship, because it only lifts about 13 feet off the water and flies in “ground effect”, meaning it takes advantage of reduced drag flying close to a fixed surface. In this case, the surface is the surface of the ocean. It’s essentially just a massive flying boat powered by eight turbofans mounted to canards near the bow of the ship. Flying in ground effect meant that unless the surface of the sea was steady, it simply couldn't fly, and that ultimately led to its demise. It’s an incredibly neat idea that’s also very Soviet–and it can certainly be debated whether or not it’s a good-looking craft or not.  The Watch: Hublot Big Bang  This is the model that’s most typically associated with Hublot, the brand that everyone loves to hate–and by most engineering and mechanical accounts, the watch is pretty strong. But most people agree–it has a very specific type of culture attached to it. The Link: Both the Ekranoplan and Hublot are loved by Russians, but that’s not all. They both had their mainstream time to shine decades ago, but still both have a small legion of loyal followers today that still live like it’s the heyday of the Ekranoplan and Hublot. But hey, they like what they like. SHOP NOW:  Five Eye Nylon Watch Strap

Watches of Espionage was recently profiled by Andrew Harrison for Esquire's "The Big Watch Book." The Mysterious Story Behind 'Watches of Espionage' The Instagram account and website has become a runaway hit by revealing the surprising links between luxury timepieces and spycraft. One detail remains classified. The identity of the former CIA officer who runs it by Andrew Harrison Which watch would you choose to wear on the day you die? It’s not a question that many of us face too often. But then our day’s work seldom involves flying in secret by Black Hawk helicopter from Jalalabad in eastern Afghanistan to the Pakistani city of Abbottabad, there to locate and kill Osama bin Laden. Will Chesney was the dog handler with SEAL Team Six, the US special-forces unit selected to carry out “Operation Neptune Spear” in 2011. His chances of being shot down by Pakistan’s air defences en route or killed by an explosion in bin Laden’s compound were, he calculated, high, for Chesney and his dog Cairo were tasked with locating IEDs on the compound perimeter. So for this operation only, Chesney put aside his workaday digital and wore his prized Rolex Submariner instead. It was a special watch, reference 14060, engraved with the SEALs’ “red man” logo. Rolexes and Tudors had been engrained in SEAL culture since Vietnam; Chesney had bought his own watch when he passed the infamously harsh selection process to join Team Six. It was, by certain measures, impractical for the mission. But what exactly, he reasoned, was he saving it for? “I thought it would be fitting to wear the watch on that operation since it was my gift to myself for making it there,” he would say later. “I figured we wouldn’t be making it back so I might as well die with it on.” But they got their man, Chesney didn’t die and neither did Cairo. When Chesney told this story — of how the two would later be presented to President Obama, how Cairo would help him rehabilitate after he was seriously wounded in a grenade attack in Afghanistan in 2013, how Chesney commemorated his canine partner in the book No Ordinary Dog after Cairo died of cancer in 2015 — he told it to Watches Of Espionage. (Read the full post, it’s fascinating.) Launched in February 2021 by a former CIA intelligence operative with an itch for timepieces, the Watches Of Espionage Instagram feed has gained some 130,000 followers and its website has a cult audience unlike anything else in the horological universe. “WoE” readers range from hardcore watch aficionados who want to know exactly why SEALS love Panerai and how Delta Force guys get their custom Breitlings; to fans of the vicarious military experience, from the knowledgeable to what you might call the Gareth-from-The-Office demographic; to another, more select, harder-to-reach group: anonymous men who do anonymous things in the service of their country. They might not be allowed to talk about what they’ve done — many a WoE post ends with the words, “This has been reviewed by the CIA’s Prepublication Classification Review Board to prevent the disclosure of classified information” — but they want to communicate their watch lore to others in the know, and maybe leak a little to the rest of us. WoE is both their community centre and a window into their world. Continue Reading: The Mysterious Story Behind 'Watches of Espionage'

The watches of the most powerful men in the world, the Commander in Chief

A CIA Case Officer’s job is to steal secrets by recruiting and running assets - penetrations of a foreign government or hostile non-state actor. At the core of this trade is manipulating an individual to report on his or her organization and spy on behalf of the US Government.  A significant step in the “development” of a clandestine relationship is the acceptance of an expensive gift, something that will make that individual feel indebted to his “friend,” the Case Officer. As the Watches of Espionage platform has grown, we have been offered significant “gifts” and “favors” from brands and accessory companies in the form of “lending” a watch for a review, invitations to lavish parties in Geneva and even cash payments in return for coverage.  From the brand’s perspective, the goal is simple; to exploit the relationship we have developed with our community (you) to sell more products.   Like a clandestine developmental, the offers are flattering and appeal to my ego, but having spent my professional career manipulating others, I understand this is a dangerous path. How can we objectively cover the watch industry if we feel indebted to a brand?  How can we maintain our authenticity if we mislead our community in return for financial remuneration?  From experience I know a small favor can quickly develop into a dependent relationship. Nothing in life is free, and upon reflection, the marketing of watches and influence of public opinion on timepieces has more in common with the clandestine world than initially apparent. Covert Influence Covert Influence (COVIN) is the act of influencing a population’s political sentiment or public discourse, all while concealing the hand of the actor, a foreign government.  In short, it is a government’s messaging disguised as organic content intended to influence a segment to take a certain action.  All major intelligence services engage in COVIN to further their country’s political and military objectives. Photo Credit: IWC Information, Misinformation, Disinformation While there is and always will be tension between journalists and intelligence officers, the reality is the two trades have much in common. At the core of both disciplines is the process of collecting information, analyzing it, and then reporting it for the sake of decision-making. On the journalism side, the general public is the decision-maker and the decision is often simply public opinion. On the intelligence side, Intelligence Officers collect and analyze information to inform policy makers to (hopefully) make sound decisions.   According to now declassified documents, during the Cold War, some prominent journalists and media outfits were aligned with the CIA and helped carry out Agency goals in both reporting from foreign nations as well as influencing the populace through placed stories.  US Embassy, Moscow, USSR Today, claims of the CIA’s mass media control and “spooking the news” in the US have very little factual basis.  Contrary to Hollywood, CIA’s current use of the media and COVIN is heavily regulated by US law under Title 50 authorities and only occurs under significant congressional oversight, most notably that it cannot be used to influence the US public opinion. Watch Journalism: To inform or influence?   While W.O.E. is still new to the watch media landscape, it is easy to identify the same tradecraft used by intelligence services to influence you as the consumer.  There are very few impartial actors in this space and traditional marketing is supported with a sophisticated COVIN-like campaign to manipulate the consumer (you) to take a certain action (buy a certain watch).   Understanding how niche media–particularly in the watch community– works, and recognizing influence, can help identify partial and impartial actors. This isn't entirely different from what happens in the intelligence world. Intelligence agencies constantly seek to identify, analyze, and counter hostile foreign intelligence services COVIN campaigns targeting the US and our allies. sexy (Photo Credit: Tudor) Brand Capture of Enthusiast Platforms What separates “Enthusiast Media” from the typical “Fourth Estate” (media meant to hold people in power accountable, i.e., big media) is that enthusiast platforms are driven by access. And access is typically granted at the will of the subjects being covered (in the watch world, that’s the big watch companies). This Enthusiast model creates a symbiotic relationship between journalists/watch personalities and the subjects they cover, which inherently results in a bias when reporting. Like a Case Officer providing a gift to a developmental, brands provide watch influencers “gifts”, most notably in the form of access. To gain and maintain access, the published narrative must be consistent with the established communication direction of the powerful players in the watch world. This is at the core of understanding watch media: As the digital age caught up with the traditional world of watch enthusiasm and platforms started cropping up, there was a very sharp shift from scholarship and reporting to advocacy. We’ve seen this happen in mainstream media as well–and as a result, there is a growing distrust of the major news media conglomerates. Part of this change in watch media was intentional, but most of it was a byproduct of how the shifting model allowed for more participation, and in turn, more engagement of enthusiasts by brands. All the sudden there was a comment section, and consumers could openly voice their dissent or admiration directly to the brands. Tribalism–which as anyone in the IC can relate to–exists on every level. There are fewer “watch guys” and more and more “Rolex guys” or “Omega guys”, or whatever brand one developed an allegiance to. The “flame wars” erupted on comment sections and forum threads as collectors engaged in heated debates about certain elements of watch enthusiasm.  (Photo Credit: Panerai) Swiss Brands - The Puppet Masters  Watch brands, long masters at marketing, quickly figured out how to manipulate organic advocacy and create communication strategies that brought the leaders of those advocacy movements front and center. Prominent collectors and “tastemakers” were compensated to influence taste, or rather influence “mass opinion” of the watch community at large.  This led to the modern watch “influencer” model, but something even more impactful happened. The emergence of blogs that cashed in on their influence. Banner ads in the early days were commonplace, and that was the most obvious form of advertising. But the game has evolved. This is where it takes a discerning eye to distinguish what’s meant to influence–and what has roots in scholarship and enthusiasm.  Watches and Wonders (Photo Credit: Unknown) Scholarship vs Advocacy Big watch brands spend large budgets on “native content” packages that wrap up banner ads, sponsored content, and sometimes events all into one package. Absent is one line item: coverage, as in stories, on the brand’s new releases. It’s implied that the digital platform will cover the release favorably when the brand signs a six-figure ad deal. That’s how big watch platforms can technically remain “independent” while still being influenced by watch brands. It’s the same sort of “soft power” one might see in the intelligence world. There’s always a part of the deal that’s bound by an implied handshake rather than a written contract.  Don’t bite the hand that feeds you. To make things even more complicated, most large watch platforms now sell the very watches they cover so there’s even more opportunity for the platform to be influenced by brands (as a channel to push their watches) and to influence consumers (to sell more watches).  As a platform starts to carry more brands, there are fewer brands that would be subject to criticism–and if the platform aspired to carry a brand, of course it wouldn't be subject to criticism either. The pattern that occurs is that every article is positive and very few publications offer any earnest scholarship when it comes to a watch or watch manufacturer. (Photo Credit: Tag) If one were to look for an objective watch review–it would be notably absent from any of the big watch publications. This isn't by accident. At W.O.E., we celebrate the stories of the community–and we suggest ways to get further into watches, but we generally leave the “reviews” for the blogs. They always seem to be positive, because there is general commercial interest involved, whether overt or clandestine. We’ve looked at how the conflict in Ukraine is an information war. This ties into how we can think about media–whoever controls the narrative controls public opinion. In enthusiast media, whoever sways opinion controls the consumer purchases.  The World As it Is To be clear, we are not criticizing any major watch platform or brand for that matter.  We believe in a free market and actors should make decisions on what is best for their shareholder’s interests.  In a perfect world, all major news outlets and watch platforms would cover events in an objective manner.  That said, we observe the world as it is, not how it should be. At W.O.E., we’ve long ago established that we will not follow the model of traditional watch media in the sense that we will not take money in exchange for allowing our platform to be used as a tool to influence our community. (Photo Credit: Breitling) W.O.E. is brand agnostic.  To date, we have profiled several brands including Tudor, Casio G-Shock, Marathon and Bremont and covered examples of many more (Breitling, Seiko, Omega, Panerai etc). While these are not necessarily endorsements, each brand maintains a connection with our community and our goal is to document that history.  We plan to cover many more and we will continue to do it on our terms without a hidden hand on the libra scale. We’re not closing the door of collaborating with a major watch brand one day–but it would be for the sole purpose of designing with the scope of our very specific community in mind, and again, on our terms. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Criminal Rolex Gangs And Traveling With Watches, Part I This article has been reviewed by the CIA's Prepublication Classification Review Board to prevent the disclosure of classified information.

Mercenaries, Arms Dealers, CIA Contractors, and Navy SEALs – a timepiece can complement a fictional character. Watches play a significant role in film. An accurate depiction of a character often includes a watch they might actually wear, and this is especially true in the military, intelligence and espionage genre. When this happens, it lends a sense of credibility to the work.  This is likely a mixture of art imitating life and vice versa.  Believe it or not, we know plenty of real “spies” and “operators” whose watch choices were influenced by movies.  The Bond Omega and Bond Rolex are obvious ones. But other watches are also featured on the silver screen, and we’ll explore them here. (Photo Credit James Rupley) In Hollywood, watch decisions range from paid product placement (as seen with the Bond Omega) to actors' personal watches worn on set and prop masters making specific choices for what they deem is best for that character.  It’s a small detail, but as enthusiasm around horology grows, and viewers develop a more nuanced understanding of the details that make up a character for the growing number of watch enthusiasts, the watch becomes an element that says a lot about a character.  In this piece, we’ll take a look at several examples of W.O.E. in Hollywood and provide our thoughts on the watch choices for a given character.  Blood Diamond- Breitling Chrono Avenger: In Blood Diamond, Danny Archer, a Rhodesian smuggler and ex-mercenary, embarks on a hair-raising adventure to find a large diamond in the midst of the Sierra Leone Civil War. Leonardo DiCarprio's character wears a Breitling Chrono Avenger, with a black dial and solid titanium 44mm case on a brown calf leather strap.  Overall, this watch nails it.  We all know that sketchy dudes wear Breitling and a Rhodesian mercenary turned diamond smuggler is the very definition of sketchy.  The movie takes place in 1999, when Breitling was at the height of its sketchiness and was a go-to tool for gray area operators. Both former CEO of Blackwater Eric Prince and former British SAS turned African mercenary Simon Mann wore Breitling Emergencies.   Breitling has developed an almost cult-like following in the national security community. With strong roots in aviation, Breitling is a signal that one is adventurous but also appreciates fine craftsmanship in utilitarian tools. Breitling has cultivated this narrative through marketing and product development of unique tools for adventurers, particularly in the military and aviation space.  13 Hours: The Secret Soldiers of Benghazi - Rolex Submariner In 13 Hours, Ty "Rone" Woods, a CIA Global Response Staff contractor played by James Badge Dale, wore a six digit Rolex Submariner while defending the State Department facility and the CIA annex in Benghazi, Libya.  As a former SEAL turned GRS contractor, this choice makes sense given the Naval Special Warfare (NSW) community's long standing relationship with Rolex and Tudor.  As we have documented in the past, it is common for SEALs to commemorate a deployment or BUD/S graduation with a Rolex Submariner. In fact, according to research by Rolex Magazine, the real Tyrone had at least two watches: a Rolex Sea-Dweller reference 16660 and a Panerai Luminor Marina, which is also common in the Teams. As documented by Rolex Magazine, "On January 1st, 2010, late on a Friday night, he registered an account with RolexForums.com under the username sdfrog177. He wrote a post mentioning the sale of his Panerai Luminor Marina 44mm and a Rolex Sea-Dweller triple 6 model (1983-1984 model). Thanks, T.W., he signed at the bottom.” According to a declassified CIA document, “On the morning of September 12, the CIA Base was subjected to repeated mortar fire . . . Defending the Base from the rooftop, they died when a mortar round landed near them. Tyrone Woods loved his life, his family, and his country. All who knew him remember that he was a joy to be around and he always made people feel better. Tyrone was 41 years old.” Lord of War -  Platinum Rolex President Day-Date: Lord of War is a 2005 (mostly) fictional Hollywood account of the life of Viktor Bout, aka the "Merchant of Death," a notorious Russian arms dealer who took advantage of the fall of the Soviet Union to sell off the massive arms left over at significant profit. Yuri Orlov, played by Nicolas Cage, wears a platinum Rolex President Day-Date, overall a fitting timepiece for this uber-wealthy and charismatic character. Cage, an avid watch collector himself, has an impressive collection; it is possible this is a personal watch.  The real Merchant of Death, Viktor Bout, was arrested in a sting operation led by the US Drug Enforcement Administration (DEA) in Bangkok in 2008.  During his arrest, Bout was wearing a Breitling B-1, a watch that he was able to wear while in detention for at least a month.  Another sketchy dude wearing a Breitling . . . in the business, we call this a pattern.  Terminal List - Oris, RESCO Instruments, IWC, Ares and more: (Photo Credit: Justin Lubin) Watches play a central role in former SEAL-turned-writer Jack Carr’s Terminal List book series.  Central to the story of James Reece is a legacy Rolex Submariner, purchased by his father, Thomas Reece, during an R&R in Saigon during his first tour in Vietnam with SEAL Team Two. The elder Reece went on to wear this Sub while serving as a CIA Case Officer overseas (sound familiar?). So it is no surprise that the Amazon series adaptation contains several accurate and well-placed watches for the lead (James Reece) and supporting characters.  We are told that these choices were organic and not product placements, which makes it even cooler.  (Photo Credit: Justin Lubin) James Reece, played by Chris Pratt, wears several watches throughout the series, including an Oris Aquis Pro Date Calibre 400, Resco Instruments BlackFrog Gen2 Black PVD (an insider told us he wanted to wear a military watch in specific scenes), a G-Shock GA-100-1A1 and a period correct 5.11 Military Tactical Field Ops Watch.  Carr even makes a cameo in the film wearing an Ares Diver, who the founder of was former CIA. (Photo Credit: Justin Lubin) Overall, it is a well done series with great “watch spotting,” including several Oris, Digital Tool Watches (DTWs) and even an IWC Big Pilot IW500901 worn by Steve Horn (the villain- Jai Courtney).  Both Pratt and Carr are watch guys and it's cool to see these pieces featured, another subtle and accurate nod to our community. It’s always a joy when someone gets it right.  Magnum PI - Rolex Pepsi GMT-Master 16750: We have previously said that the Rolex GMT, any reference, is the ultimate CIA Case Officer’s watch– a classy and refined tool that signals to others you are a man of culture, yet don’t mind getting your hands dirty. The ideal Case Officer has been described as a “Ph.D. that can win a bar fight,” and this idiom covers Thomas Magnum well. (Photo Credit James Rupley) Magnum was a former SEAL, Naval Intelligence Officer and Vietnam War veteran. He’s the ultimate cool guy from the 80s and the Pepsi GMT is the perfect watch for him.  During an interview with Frank Rousseau, Selleck said of the watch: "I’ve always loved that watch. It was the perfect match for Magnum. It’s a watch that likes action, and believe me I know what I’m talking about. I’ve had my fair share of “sport” watches but never one as tough as the Rolex. It’s been underwater, buried in sand, taken I don’t know how many knocks, and never a problem. It’s called the Pepsi because the bezel colors are the same as the Pepsi logo. Personally, I thought the red went well with the Ferrari and the blue matched Hawaii’s lagoons and sky. " You might think you’re cool, and you might actually be cool, but you will never be Tom Selleck sporting a legendary mustache in a red Ferrari wearing a vintage Rolex GMT Pepsi cool.   -- If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Prince Harry The Military Watch Enthusiast This article has been reviewed by the CIA's Prepublication Classification Review Board to prevent the disclosure of classified information.

We get a lot of questions about “everyday carry,” commonly known as “EDC.” So in light of these requests, we want to provide some insight into our typical EDC and what I carried as a CIA Case Officer (C/O) in Africa and the Middle East. A timepiece is a crucial and often overlooked

This Dispatch is a counter argument to the previous Dispatch “James Bond Should Wear a Rolex” To those familiar with modern fiction, the inclusion of extreme detail for items such as the tools of the hero’s trade are incredibly common, but rarely to the extent found in Ian Fleming’s text written 70 years ago. Authors today rarely go the distance to ground their characters in the real world as much as Fleming, with the exception of a few, notably Jack Carr in his James Reece saga. Such level of detail has created passionate responses in readers to the choices made since Fleming’s first novel in 1953, and even today, we continue to discuss these issues at length. Bond's Galco Executive Shoulder Holster, Walther P99 Gen 1, and Omega Seamaster Professional 2531.80.00, which first appeared with an automatic movement in 1997's Tomorrow Never Dies. (Photo Credit: James Rupley/ @omegabondwatches) Today, I am thrilled to be writing in the Dispatch. My name is Caleb Daniels (@commandobond), and I am a lifelong fan of all things Bond, with a particular passion for his style and selection of daily carry items. While this certainly lends a focus to sartorial items, holsters, and handguns, it also includes one of the most important pieces of any discerning gentleman’s wardrobe – his timepiece. I’m grateful for the chance to share my viewpoint today in a playful response to the “Why Rolex” piece previously published. Here, we will first share the full story of Omega’s origins with James Bond, followed by a detailed analysis of the history of product placement in Bond, and the critical role it plays in keeping the franchise alive. While this piece does not serve as a direct response to the first Dispatch, it aims to present a more thorough history of Bond, offer a better understanding of why adjustments have been made, and propose a case for why we can celebrate Omega’s inclusion in 007’s history. The Omega Story I’d like to begin by first clearing the air and telling the true story of how Omega found its way into the Bond films. While today it is clearly one of the most powerful and important marketing relationships in cinema, it did not start that way. Pierce Brosnan and Omega (Photo Credit: Unknown) Rather, it is due to the actions of costume designer Lindy Hemming. Hemming’s journey with Bond began in GoldenEye (1995), and she was faced with a challenge that few had been faced with before. There was to be a new Bond actor (Pierce Brosnan), one that was coming on the heels of a commercial disaster (Dalton’s second and final outing Licence to Kill, which released inopportunely against Batman ’89 and suffered the consequences). This was also to be the first Bond film to be made post the fall of the Soviet Union. The relevance of Bond was in question, as was the prospect of GoldenEye. The space between Licence to Kill and GoldenEye was the longest gap between films to date, six years, and with the poor reception of the previous one, it seemed as if Bond’s journey on the silver screen may be at an end. This was certainly at the forefront of everyone’s mind during the production of GoldenEye, and yet it was in the face of these challenges that arguably one of the finest Bond films was created. Now, what exactly does this have to do with Omega? Like every other Bond actor’s first outing, the goal of the film was to reintroduce the character through the lens of that era. Think Live and Let Die (1973). Moore was introduced wielding a revolver (although he carries a PPK in the film, promo imagery and the finale leaned heavily on wheel guns), sipping bourbon (not vodka martinis) and smoking cigars (not cigarettes). Minor adjustments to the layperson, but significant shifts to the stalwart fan. This process, and the space between films inspired Hemming to take a step back from Rolex, as she explained in a New York Times article. “There hadn’t been a Bond for a few years and I was given the opportunity to rethink him,” she said. “I wanted him to be more modern and European.” With that motive in mind, she looked to those she knew for guidance, including friends of her father who were Naval men, and who preferred Omega. “They were gentlemen, good guys, ready for anything,” she said. “Omega was perfect for a Naval commander who dived and rescued people.” In Hemming’s words, Rolex was not the brand of the time for a man like Bond in 1995. “The Rolex watch had become rather flash,” Ms. Hemming said. “Rolex was part of a city boy culture. It didn’t seem appropriate for Bond at that moment.” What’s most important, however, is the fact that the original deal did not include product placement. Hemming herself reached out to Omega and was given a Quartz movement Seamaster 300M, reference number 2541.80.00. Bond's Galco Executive Shoulder Holster, Omega Seamaster Professional  2541.80.00 Quartz Movement, on a Hirsch Toronto and (non-explosive) Parker Jotter pen. (Photo Credit: Rupley/@Omegabonwatches) “There was no product placement incentive in 1995 whatsoever. I went to them, and of course they were interested. But it was no more than helping us. They gave us the watches for nothing.” (Photo Credit: Bond Franchise, Thunderballs) I find this to be an important detail in this story. While this relationship quickly expanded past a costume designer’s choice and into one of the most foundational product deals in cinema, like with Fleming, it came from a natural and organic place and does not deserve to be chastised on those grounds. Rather, like many of Fleming’s own choices, this was a selection that was made by personal preference to match the moment, and then later became a marketing engine to keep the film series alive. Fleming Lore & Product Placement (Photo Credit: Rupley) Fleming was a true pioneer. He sought in his writing to clearly ground Bond in the world around him, despite the incredible adventures he found himself part of. It’s this level of detail that still allows fans today to source and locate everything from the toiletries of Bond to his preferred alcohol brands (for example, just ask my friend James Rupley about his fruitless attempts to get a bottle of Old Grand-dad bourbon featured in the novel Live and Let Die), recipes for scrambled eggs, and in the case of this article, his timepieces. In this section, we will be pulling from Fleming’s own letters surrounding his time writing Bond, as found in the book The Man with the Golden Typewriter, Ian Fleming’s James Bond Letters. (Photo Credit: Rupley) Today, this level of detail, particularly in the vein of firearms and watches, is often met with skepticism, complaints, and even accusations of pay-offs for the inclusion of such pieces. Fleming, however, wrote long before product placement was the standard fare, and he set the stage for the cinematic Bond to take part in the very same level of intense detail. His unique passion was for verisimilitude, the creation of hyper-real worlds and adventures for his fictional hero. As Fleming himself said in a letter written in response to the director of the fragrance brand Floris, which had written him thanking him for their brief inclusion in the novel Moonraker, “My books are spattered with branded products of one sort or another, as I think it is stupid to invent bogus names for products which are household words, and you may be interested to know that this is the first time a name-firm has had the kindly thought of acknowledging the published tribute.” -Ian Fleming to Michael Bodenham, Esq., Director, Floris Ltd., 89 Jerymn Street, London, S.W.1. Floris is a brilliant example of a brand that found itself included due to its own use in Fleming’s personal life. His preferred fragrance, No. 89, is still available today and is a favorite of Bond fans throughout the world, again showing the staying power of even the smallest of association with 007. In fact, Floris has happily leaned into the Bond connection, even releasing a No. 007 scent for the 60th anniversary celebrations last year. (Photo Credit: Rupley/ @Omegabonwatches) (Photo Credit: Bond Franchise / Omega) From day one of film production, it seems that Fleming was being written by brands asking for placement deals in Doctor No. Fleming wrote producer Harry Saltzman about such things and an unspecified brand in 1961, and his letter seems to set some clear parameters for how he selected products, a template that has been followed well since. Fleming to Harry Saltzman December 7th, 1961: “My Dear Harry,I have acknowledged the attached but told them to get in direct touch with your Company.Incidentally, I expect you will be getting similar approaches from other branded products used by James Bond.I don’t know what your policy in the matter will be, but I have personally found that the use of branded names in my stories helps the verisimilitude, so long as the products are quality products.Admittedly one is giving free publicity to these people, but I don’t think it matters so long as the products are in fact really good.Anyway, over to you.” Again, while Fleming himself never was paid for an endorsement, he certainly understood the power of it in producing realism, and left the decision to the film producers for how to proceed. (Photo Credit: Rupley) While the films have been met with scrutiny as described above, product placement contracts have continued to provide fans with new silver screen adventures for ages. Tomorrow Never Dies reportedly covered 100% of its product budget with brand tie-ins in 1997, and 2012’s Skyfall had nearly a third of its budget covered by a deal with Heineken. The producers of Bond have attributed this level of detail to Fleming’s work as well. The reality is, we may not have the caliber of films with the incredible production quality and stunt work that we have today without these endorsements. “Fleming describes in great detail all the things that Bond uses, whether it comes down to a glass of wine, a meal he is eating, a car he is driving, or what suit he is wearing. That’s how Bond became synonymous with quality goods. That notion really started with the books. If you think you may not be alive tomorrow, you might as well have the best of everything.” – Barbara Broccoli Now, while Fleming wrote with a great deal of intricate detail surrounding Bond’s clothes, tools, cars, and more, it took him until On Her Majesty’s Secret Service, book number 11, to switch Bond to a Rolex. Fleming’s original choice, and defense of it over a Rolex, was described by Fleming in a letter to a fan in 1958 (five years before OHMSS was published). This letter was written in response to a fan’s request that Bond upgrade his timepiece to, seemingly based on Fleming’s response, a Rolex Oyster Perpetual. For those unfamiliar with Fleming, he often referred to himself as the biographer of Bond, and frequently wrote as if his character were a real man, which is clear in the letter below. "June 5, 1958I have just got back from abroad to find your sapient rebuke of 007’s timekeeping equipment.I have discussed this with him and he points out that the Rolex Oyster Perpetual weighs about six ounces and would appreciably slow up the use of his left hand in combat. His practice, in fact, is to use fairly cheap, expendable wrist watches on expanding metal bracelets which can be slipped over the thumb and used in the form of a knuckle-duster, either on the inside or outside of the hand.In passing on his comments to you, I would add that James Bond has trained himself to tell time by the sun in either hemisphere within a few minutes.Thank you, nevertheless, for raising the point and 007 wishes to assure you that when an appropriate time-piece is available he will wear it.” It seems that Fleming finally gave in, and wrote the Rolex Oyster Perpetual into On Her Majesty’s Secret Service five years later. His expanding metal bracelet remained. (Photo Credit: Rupley/ @Omegabondwatches) I make this case in its entirety to say this – Fleming himself only named a Rolex as Bond's dedicated watch after writing ten Bond stories, (Bond briefly wears one while diving in Live and Let Die, 1954, but according to Fleming's letter, daily wore other watches until OHMSS) and he himself argued against its inclusion initially as well. There’s nothing wrong with the brand, nor would I argue that Rolex watches do not have a place on Bond’s wrist. But if everything Fleming wrote remained today, and no evolution with the times had taken place, the character would still be driving a 1930s Bentley Blower and carrying a skeletonized .25 ACP Beretta that was underpowered and outdated even in 1953. Omega has a place in the Bond story, and it is one born out of a reimagining of an iconic character, a reimagining that saved the franchise, inspired GoldenEye 007 N64, and created a new generation of fans. Deriding the brand or discounting its inclusion in the mythos is a misunderstanding of history. Both Rolex and Omega have a place in the legacy of Bond, and they deserve our respect and celebration. (Photo Credit: Rupley) My sincere thanks to WOE for the opportunity to write this counter argument, my friend Lorenzo Anselmo (@omegabondwatches) for providing me and James Rupley with unfettered access to his astounding Omega collection. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.   Read Next: James Bond should Wear A Rolex  —----------------------------------------------------------- The photography above, and much of the text stems from an upcoming project from Headstamp Publishing @headstamp and Caleb Daniels (@commandobond) – the first comprehensive study of all the firearms of James Bond, including every novel (Fleming and otherwise) and every screen treatment of the character. Other critical items, such as his watches, will be discussed in great detail, dissecting the most essential carry implements of one of the world’s most celebrated action heroes, James Bond, 007. Follow @headstamp and @commandobond to keep abreast of this project – so much more to come.

Prince Harry has worn at least four watches with strong military ties: a Pulsar G10, Rolex Explorer II, custom Breitling Aerospace Avantage, and even a Casio G-Shock.

You don’t mess with tradition. It’s a critical piece of culture, particularly in the Intelligence and Special Operations communities, and serves as a reminder of those who have come before us, and those who will come after us—that we’re all tied together. We’re all part of the same mission.