US Navy-Issued Doxas, Rolex, & A Complete Surprise By Benjamin Lowry The US Navy’s SEALAB experiments of the 1960s were pioneering attempts to prove man’s ability to live and work on the sea floor for an extended period, supported by a specialized underwater habitat. The techniques and equipment developed for SEALAB I, II, and III would later be used in shadowy underwater espionage targeting the Soviet Union, but SEALAB is better remembered to watch enthusiasts for some of the legendary watches used by some of history’s boldest divers. In this Dispatch, I’ll share how a chance encounter with a piece of handwritten history forever alters our understanding of the watches of the Navy’s final SEALAB project. __ For someone like me, the Man In The Sea Museum in Panama City Beach is something akin to paradise, providing one of the world’s most impressive collections of vintage military diving memorabilia, much of it related to SEALAB. Given the timing, SEALAB is associated with some of history’s great tool dive watches and played a key role in the development of the Rolex Sea-Dweller. Artist’s rendering of SEALAB III, the Navy’s final experiment to prove men could live and work on the sea floor. (Photo Credit: US Navy) But, despite what the internet may say, Rolex isn’t the only name in the SEALAB game. Thumbing through old binders while volunteering in the museum’s library, I came across an issue log for dive watches hand-written in 1968 by a SEALAB legend. The usual suspects including Rolex were there, but the log also illuminated the outsized role played by Doxa as well as another Swiss brand I would argue no one would ever guess. In this Dispatch, we’ll look to archival evidence, interviews with surviving Aquanauts, and a few educated guesses to provide the most complete picture ever assembled of the watches of SEALAB III. Man In The Sea Museum, Panama City Beach - 2022 My dad and I were hard at work cataloging and organizing the library in the Man in the Sea Museum when we came across a document that stopped us in our tracks. In this increasingly digitized world, there are still a few horological secrets lost to history waiting to be uncovered, the type of secrets that haven’t been converted to PDF. The same watch stories make the rounds again and again, some amazing discoveries are put forth by genuine horological enthusiasts, and some stories are haphazardly cobbled together by brands to help push more watches. Searching for dive watches in vintage photographs at the Man in the Sea Museum is the stuff of legend. (Photo Credit: Man in the Sea Museum) Most are somewhere in between. Watches have never received the amount of attention they do today. Record-keeping for the sake of enthusiasm or posterity was not common practice. This is also true in the arena of dive watches, fostering a healthy debate about the actual timeline of the introduction of the Blancpain Fifty Fathoms, Zodiac Sea Wolf, and Rolex Submariner, in particular. Except when it comes to the military. In military settings and especially diving, recording every bit of minutiae is an occupational necessity, a matter of life and death in certain cases. Luckily, as a Coast Guard veteran turned commercial diver, it happens to be my area of interest, which is how I found myself volunteering to help organize the Man in the Sea Museum’s stacked but admittedly disheveled library a couple of years ago. The Man In The Sea Museum is home to the original SEALAB habitat as well as an incredible library full of old US Navy records. Leafing through records from the SEALAB programs, I came across a few scribbled lines on notebook paper that validated my years-long horological quest to understand the role of tool watches in the United States military, particularly in underwater applications. Along with these handwritten records, I uncovered hundreds of photographs from SEALAB that had yet to be digitized, and therefore, had yet to be seen by the watch community, until now. A dive watch enthusiast’s dream. An archival photo from the SEALAB program shows Dr. George “Papa Topside” Bond (left), Captain William Nicholson (center), and Commander Jack Tomsky (right). Tomsky is wearing a Doxa Sub. (Photo Credit: Man in the Sea Museum) I went through binder after binder of records from all three of the Navy’s SEALAB experiments. I was looking for something that clued me into what equipment was used, particularly what watches were used. These aquanauts recorded everything. It was part of their job, of course, but the level of detail was staggering. A detailed record of saturation dives undertaken in a chamber at the Navy Experimental Diving Unit (NEDU) preceding SEALAB III. (Source: US Navy) Finally, after hours spent carefully flipping through delicate aged paper and deciphering faded handwriting from the ‘60s, my efforts paid off. A list of the exact watches that were used on SEALAB III. And when I say exact, I mean it—right down to the serial numbers. And it came directly from one of the aquanauts, meticulously detailed like everything else about the mission. While several watchmakers have established SEALAB connections—including an excellent article by Justin Couture detailing the role potentially played by Aquastar—some of the brands mentioned in the log had never really been in the SEALAB conversation before, let alone with hard evidence of being officially issued by the US Navy. If I could, with the help of friends and former Aquanauts, prove the veracity of this hastily written log, our understanding of military dive watches would be forever altered. Here is the handwritten log that sent me so deeply down the rabbit hole. The original handwritten log was reportedly penned by none other than Bob Barth, the only aquanaut to serve on all three SEALAB missions. For the sake of legibility and to aid in deciphering the shorthand, I have—with help from surviving aquanauts—added some context to the list to help give us a better picture of who these watches were issued to. Watches Issued On 03 Sep 1968 SEALAB III Rolex, 25 jewels Cyril Tuckfield, Chief Petty Officer, USN     Rolex, serial 1478174 Derek J. Clark, Petty Officer First Class, Royal Navy    Jaquet Droz Keith H. Moore, Machinist’s Mate Second Class, USN Doxa William P. Lukeman, Leading Seaman, Royal Canadian Navy Doxas Issued To Aquanauts On 23 Sep & 27 Sep 1968 SEALAB III Doxa 6665358 Keith H. Moore, Machinist’s Mate Second Class, USN Doxa 6665354 Cyril F. Lafferty, Lieutenant Royal Navy, Team Leader Doxa 6665425 James H. Osborn, Lieutenant Commander, Civil Engineer Corps, USN Doxa 6665416 Leo Gies Lieutenant Commander, USN Doxa 6665364 Richard M. Blackburn, Aviation Ordnanceman First Class, USN Doxa 6665367 Mark E. Bradley, Lieutenant Commander, Medical Corps, USN Doxa 6665417 Robert A. Bornholdt, Lieutenant, USN, Team Leader   Aquanaut Bob Barth’s Rolex Submariner Ref. 5512. (Photo Credit: Hodinkee) Unsurprisingly, we see the usual suspects on the wrists of the aquanauts, starting with Rolex, although it’s important to note that what was sometimes recorded as Rolex was sometimes actually a Tudor Submariner, as Rolex took care of distribution and delivery. In ‘69, the US Navy had a contract with Tudor that had already begun in the late ‘50s, so there’s a chance these watches came from that procurement arrangement. A brand associated with anything but diving in 2024, I was surprised to see Jaquet Droz mentioned in the issue log from SEALAB III. Looking through the list, something else stood out immediately. “JK Droz” was listed in the records as having been issued to an aquanaut. Surely not the Swatch-owned atelier producing automatons that cost six figures and watches with all sorts of crazy enameling and decorations. Jaquet Droz isn’t a name you hear in the W.O.E. sphere often. The brand has never once been mentioned on this site before, and they certainly don’t fit in with the “Watches of Espionage” crop of brands. As usual, there are layers to the story. But first, let’s look at the watches from brands we do know something about: Doxa and Rolex. While Doxa has been loosely associated with SEALAB and Navy Divers in the past, the discovery of this document adds clarity to the brand’s official position as a US Navy-issued watch during the SEALAB experiments. Digging deeper into the Doxa watches on the list, the brand’s serial numbering convention has been well documented by MKWS, a Doxa expert on Watchuseek. MKWS posits that Doxa introduced a 7-digit system where the first two numbers correspond to the year of production. In the case of all the models issued to SEALAB, that number is 66, which would suggest they were produced in ‘66, at least in theory. Officially released in 1967, there are only a few other examples of Doxa Sub 300 models from 1966, meaning the US Navy was among the earliest adopters of the brand. If that’s not an endorsement for a new-to-market dive watch, especially when Navy Divers already had access to Rolex and Tudor Submariners, I’m not sure what is. A Doxa Sub 300 from 1967. (Photo Credit: Analog:Shift) Interestingly, the only Rolex serial number listed also registers as being produced in ‘66 (Rolex serial numbers of that era aren’t an exact science, but can be traced to an approximate year of production). This all checks out, as the gearing up for SEALAB III would have taken place during this time. SEALAB II had been a successful mission in ‘65, and SEALAB III took some time due to engineering requirements and modifications that allowed the habitat to go significantly deeper than the previous two missions, 610 feet as opposed to 205 feet for SEALAB II and 192 feet for SEALAB I. The Vietnam War also put pressure on budgets for such a novel and costly project. Bob Barth (right) wearing his Rolex Submariner 5512, one of many Rolex Submariners used on the SEALAB missions. Much of the equipment and material—including watches—for the final SEALAB program was likely carried over from SEALAB I and II. After Doxa, the second most present brand appearing in the logs was Rolex, and the Crown had certainly been ever-present in underwater exploration for nearly a decade at the commencement of SEALAB III. Bob Barth, the only aquanaut to have dived on all three SEALAB missions, was reportedly instrumental in developing the Rolex Sea Dweller. This SEALAB III Rolex Submariner is not on our list but was owned by Leo Gies and sold by Bonhams in 2015. (Photo Credit: Bonhams) Barth dove with his Rolex Submariner on SEALAB I and II, so it’s no surprise to see several Submariners listed in the SEALAB III records. Another Rolex Submariner was issued to Leo Gies who is recorded on our list as having received a Doxa. Gies’s Submariner—which was sold by Bonhams on behalf of the Gies family in 2015—was engraved “SEALAB III” on the back, which makes its absence from our list all the more interesting. Maybe there is another handwritten log out there. Our research continues. We’ll do another Dispatch on the role of Rolex in US Navy Undersea Research, but for now, let’s continue by discussing the role played by Doxa in the dive watch landscape of the late 1960s. Doxa & Diving In The 1960s Georges Ducommun founded Doxa in 1899, and the company quickly developed a reputation for producing a broad range of dress and sport watches—but the brand will always be best remembered for its contributions to the world of undersea timekeeping. In the 1960s, Doxa was one of the front-runners when it came to producing watches specifically for professional diving applications. The “skin diver” category of watches was well established, with sporty watches suitable for recreational water activity. These came out of the recreational diving boom of the late ‘50s, but as diving equipment became more technologically advanced, so did the need for a watch that could handle significant depth and pressure, but more importantly, remain legible in murky water. This is where Doxa’s signature design element surfaced; the company found that a specific hue of orange was most visible underwater. The bright orange “Professional” dial became their calling card. Legendary oceanographer and filmmaker Jacques Cousteau wearing a Doxa Sub 300T “Sharkhunter”. The Sub 300 and later 300T models emerged from Doxa’s design and field studies and quickly became a popular diving watch for professionals—the intended target segment, and the military alike. The Swiss Armed Forces purchased and issued this model to Swiss combat divers in approximately 1970. Bolstered by its inclusion in Clive Cussler’s thriller novels, the orange dial and “beads-of-rice” bracelet have become a common sight in recreational and military dive communities ever since. The model also became popular because it was championed by none other than French oceanographer Jacques Costeau. Doxa & The US Navy A Navy Experimental Diving Unit photo from the early 1970s shows a Doxa Sub 300T Professional in use. (Photo Credit: Richard Blackburn) With a better grasp of the brands and watches on the list, our next step was to track down and speak with the surviving aquanauts, one of whom provided a bombshell about the written log’s author. When we reached out to aquanaut Richard “Blackie” Blackburn, he took one look at the log and confirmed that it was the handwriting of none other than Bob Barth, the Bob Barth who helped create the Sea-Dweller, pioneering the use of a helium escape valve in watches in the process. Barth was also, according to Blackburn, the man who kept track of where all the Navy’s Doxa Sub models and other watches were going. Unfortunately, Barth passed in 2020, so we weren’t going to be able to ask him directly about the log, but our research carried on. It’s also important to note there is no mention of the Doxa Conquistador in our log, which is a specific version of the 300T equipped with a helium escape valve. For more on the rarest Doxa Sub variant, check out Perezcope’s research on Doxa’s role in developing the helium escape valve. Given SEALAB was a saturation diving experiment—the one environment where you need the valve—it would have made sense for Doxa to have sent over the Conquistador, but we found no definitive evidence of this being the case. There are numerous examples of Doxa Sub models being used by Navy Divers, but their role in SEALAB hasn’t been confirmed until now. (Photo Credit: Man in the Sea Museum) The next step was taking stock of exactly what was issued using the records and then matching those serial numbers with the watches on the wrists of aquanauts, if possible. It was time for the detective work. While many have passed—SEALAB III took place 55 years ago—five of the aquanauts listed in the log as the recipients of Doxa watches are still alive today. We started by tracking down their contact info and cold-sending emails to these legends of undersea exploration. Doxa 6665364 Richard M. Blackburn, Aviation Ordnanceman First Class, USN Taken while working on an oil spill in California after leaving the Navy, this photo shows Richard Blackburn’s Rolex GMT-Master, a gift from Bob Barth upon his retirement. Whether or not Blackburn ever received a Doxa remains a mystery. (Photo Credit: Richard Blackburn) When I sent an email to Richard “Blackie” Blackburn with my number in the signature, my phone rang about two minutes later. After identifying the handwriting on the log as that of Bob Barth, Blackie informed me he had no recollection of ever being issued a Doxa. But, he said it wasn’t that unusual to see his name on the log, describing Barth’s issue process for watches as being as casual as “trading a cup of coffee” for a watch in certain instances before noting the transaction in his log with whatever name and number moved him at the time. Years later, Barth made up for it, gifting Blackburn a Rolex GMT-Master with his name and “SEALAB III” engraved on the caseback, a watch that he lost to a shady watch repairman years later. Doxa 6665354 Cyril F. Lafferty, Lieutenant Royal Navy, Team Leader Cyril Lafferty during SEALAB III. (Photo Credit: Shared By Perezcope) Because of a photo circulating the web showing the former Royal Navy officer wearing a Doxa, I felt confident Cyril Lafferty, who was loaned to the US Navy SEALAB project by Her Majesty’s Royal Navy, might have the goods. While Mr. Lafferty confirmed he is the man in the photo wearing a Doxa, he said he had no recollection of being issued a Doxa watch or any other by the US Navy. He did remember being issued a Rolex or Omega by the Royal Navy, however. Later serving as the captain of the Royal Navy’s only deep-diving research vessel, HMS Reclaim, Lafferty went on to pioneer hyperbaric treatment techniques for multiple sclerosis. Doxa 6665425 James H. Osborn, Lieutenant Commander, Civil Engineer Corps, USN Then-LCDR Osborn preparing for a dive in 1968. (Photo Credit: Jim Osborn) In an email exchange with retired Captain Osborn, he confirmed he was issued a Doxa watch and wore it for all of the years he was an active Navy Diver before making the change to a Seiko in 1983, a gift from his wife when he retired from the Navy. Years later, Osborn sold the Doxa and a personal Rolex to a jeweler, saying, “The cash went into my pocket and I never gave it a second thought.” We may not have the watch or its serial number, but this is a second piece of evidence—after the Laffery photo—supporting the issue log we found. Doxa 6665416 Leo Gies, Lieutenant Commander, USN While I failed to contact LCDR Gies via email, the salty old Naval officer was kind enough to give me a call one Friday morning. Despite the passing of some five and half decades, Gies is razor sharp and remembered being issued a Rolex dive watch before receiving the Doxa when he joined the SEALAB III program. Sadly, the Doxa is no longer in his possession. After leaving the Doxa with a watchmaker in the 1970s, Mr. Gies explained he never saw it again, thinking it was perhaps sold under dubious circumstances. It’s the kind of thing that could break a watch enthusiast’s heart, but for Gies, another lost diving tool wasn’t a huge deal then or now. In any case, Gies’s recollection serves as another hard firsthand link confirming the US Navy’s issue of Doxa watches during SEALAB III. Doxa 6665358 Keith H. Moore, Machinist’s Mate Second Class, USN I met Omar Moore in 2022 at a SEALAB reunion. He was wearing a Navy-issued Doxa T-graph, the stuff of legend. The hardest to track down was ironically the only aquanaut from the list I have met in person, Keith “Omar” Moore. On the very trip where I discovered the issue log in question, I also attended 2022’s SEALAB reunion. Moore attended wearing the impeccable example of a Doxa T-Graph photographed above, a watch he says was also issued to him by the Navy in 1968, before its commercial introduction in 1969. Could one of the serial numbers on this list belong to Moore’s T-Graph? After several unanswered emails, I asked a couple of the other aquanauts I connected with to vouch for me to Moore. 1968 photo of Omar Moore showing the incredible amount of gear worn by divers training for SEALAB III. (Photo Credit: US Navy) It did the trick. One morning a few days later, the phone rang. Moore informed me he was indeed issued a Doxa on one of the days listed in our note. He remembered Bob Barth setting up a small folding table not unlike a bake sale where SEALAB III divers and support staff could go and make an argument for why they should be issued a watch. Moore’s rapport with Barth was good, and Moore distinctly remembered Barth throwing him his brand new Searambler dial Doxa in its box from “across the room”. Where Barth got the watches from is unclear, but it is at least possible Doxa sent the watches to Barth directly or in the care of Barth because of his status as one of the “celebrity” aquanauts along with Mercury 7 astronaut Scott Carpenter. In any case, a few months later, Barth gave Moore another Doxa, this time the then-pre-production T-Graph chronograph. Moore remembered using both extensively in training dives and while supporting the construction and installation of the SEALAB III at no less than 610 feet of seawater off the coast of California’s San Clemente Island. “Mr. Moore, can I take a photo of your watch?” “Sure, man, whatever”. Unfortunately, when I was finally able to confirm the serial numbers of  Moore’s Doxa, both of which he still has, neither matched the handwritten log. Here are the numbers as read (and confirmed) from Moore’s Doxa watches: Doxa Sub 200 T-Graph - Serial: 6675653 Doxa Sub 300 Searambler - Serial: 717923 How the documented serial numbers manage to differ from Moore’s actual watches is anyone’s guess. Perhaps the recordkeeping on Barth’s part was simply not great—a theory Moore seconded—or the names and numbers had become mixed up as could easily happen with any piece of diving equipment. The idea that the first two numbers of a Doxa serial number indicate the year is also not watertight at this point as we are pretty sure the T-Graph wasn’t around in 1966 when the Doxa Sub itself was in its infancy. There are other examples of vintage T-Graphs with “66” as the beginning of the serial number, so I believe Moore’s example to be correct. Omar Moore’s incredible Doxa Sub 200 T-Graph. While it isn’t the smoking gun I was hoping for—a perfect match between the serial numbers on the handwritten log and the caseback of a Doxa Sub owned by a surviving Aquanaut—we’ve done more than enough to prove the role played by Doxa during SEALAB III and after, serving as an intriguing addition to the annals of dive and military watch history. Of course, the mission to record these stories for posterity is never over, so let’s finish with a closer look at the role played potentially by Jaquet Droz during SEALAB III. Though the log lists Moore as the recipient of a “JK Droz”, he has no memory of the watch. The plot thickens… An Unexpected Contender Jaquet Droz produced dozens of dive watches during the 1960s and 70s. Could some of them have been used on SEALAB III? The records indicate that several “JK Droz” watches were also issued alongside the Doxa models. If that sounds familiar, that’s because it sounds like the modern luxury brand “Jaquet Droz” that produces intricate automaton watches. And there is indeed a connection—but let’s get it straight—aquanauts were not wearing complicated watches featuring mechanical butterflies and singing birds worth tens of thousands of dollars during SEALAB III. Pierre Jaquet-Droz was a prolific watchmaker and automaton producer in the 1700s based in the Swiss city of Neuchatel. His name looms large in the Swiss Jura watchmaking region, and that makes it the perfect borrowed name for a brand—or many. Throughout the years, a few brands have resurrected the Jaquet Droz name to capitalize on his fame and imply a quality product, but many of these have a tenuous connection at best. They all originated in the same area of Switzerland, but that’s about it. It’s next to impossible to know for sure, but there are a few watch sightings in SEALAB archives that could be Jaquet Droz. The "JK Droz" watches that were issued have yet to be spotted. They could well be one of the ones pictured above or below, but we have no conclusive evidence. Given the timeframe and the role of the watch, it makes sense that the watch came from Jaquet Droz SA registered by Dr. Charles-Edouard Virchaux in 1964. The name was used to brand watches in the “Coopérative” that he ran. The Coopérative was essentially an OEM manufacturer that produced what were known as “catalog watches” that could be branded by any number of clients. (Photo Credit: Naval Undersea Museum) His in-house brand became known as Jaquet Droz, and they produced watches that looked similar to watches from a number of popular tool watch brands at the time. In the photo above, the “C” case might appear at first glance to be an Aquastar—and it may well be—but indeed Jaquet Droz also produced models resembling this design. Since the logs indicate that a few “JK Droz” watches were issued, this may be one, possibly even a standard skin diver whose bezel fell off. We may never know, but with period ads boasting that there were 1000 distinct models available, the possibility is there. Jaquet Droz might not get named along with the usual undersea living and exploration watches of the ‘60s and ‘70s, but that’s just it—the story is constantly being written. With these documents, two new brands are imbued with the lore of the United States Navy’s SEALAB program. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: The Dive Watch - How The Military Helped To Shape History’s Greatest Tool Watch  

SpecOps, Spies, & Military Watches In Movies Watches play a significant role in films, and an accurate depiction of a character often includes a watch they might actually wear. This is especially true in movies focusing on the military and intelligence. Whether we’re talking about mercenaries, arms dealers, CIA Officers, or Navy SEALs, a thoughtfully selected timepiece can complement a fictional character, lending a sense of credibility and bridging the gap between reality and Hollywood—especially for those in the know. Watches in popular films are also influential. Believe it or not, we know plenty of real spies and operators whose watch choices were influenced by movies. Take for example the Omega Seamaster and its connection to James Bond. Even though Omega pays big bucks to be the watch of choice for 007, the Seamaster has still become a go-to option for real-life intelligence officers, a classic case of life imitating art and vice versa. In our new video on the W.O.E. YouTube channel, we discuss some of the most accurate and intriguing depictions of watches in movies relevant to our community. Enjoy episode six of W.O.E. TV. Happy Hunting, -W.O.E.

New Omega & Tudor Watches For Military Pilots, Exploding Pagers, Stolen Astronaut Watch Recovered, & Even More Watch Crime  By Benjamin Lowry The Watch Industry SITREP or Situation Report, is a brief discussion of the preceding month’s watch industry news and current events related to the W.O.E. community. Based on feedback, we will ensure each story directly relates to Watches of Espionage and is not just a regurgitation of watch news you can get elsewhere. If you’re here looking for a hot take on the new Patek Philippe x Minecraft collab, you have come to the wrong place. Before we don our costumes and head out the door for Trick or Treat, this past month provided no shortage of intriguing W.O.E. stories, more watch-related crime, and even some explosive international espionage. To start, we have a rare Omega “unit watch” produced for a specialized aviation unit, once again showing the impact watches from within our community can have on the broader watch industry. Omega Speedmaster Flight Qualified “Unit Watch” The Omega Speedmaster Flight Qualified in action. (Photo Credit: Omega Forums) Thanks to a few cell phone photos from Navy SEALs, more widespread coverage of Danish King Frederik’s Frømandskorpset Omega Seamaster Diver 300, and most prominently, a watch worn by a member of former President Trump’s protective detail during his assassination attempt, the cat is very much out of the bag when it comes to Omega’s formerly secretive unit watch program. However, thus far, we’ve largely seen the Seamaster as the watch of choice for Omega’s customized military projects, that is until the leak and later confirmation of a novel variant of the Speedmaster available only to US Military pilots and navigators. The Omega Speedmaster Flight Qualified can be ordered by qualified US military pilots and aircrew and is available with a range of different case back insignia. (Photo Credit: Omega Forums) Most of the details surrounding the Omega Speedmaster Flight Qualified come from a military pilot active on Omega Forums, including an insane action shot of the watch in the cockpit juxtaposed against the edge of the Earth’s atmosphere—very cool. In contrast to the commercially available Speedy variants, the Flight Qualified offers up a color-coded display taking inspiration from Omega’s long-gone Flightmaster. According to the pilot on Omega Forums, you must be a qualified aviator, pilot, or navigator to place an order, and the watch is available with a range of different case backs to reflect specific insignia or squadrons. Our look at Omega’s unit watch program has become one of our most popular articles, and it’s great to see the brand broadening its collection of military-only offerings to include the aviation community. Tudor Pelagos FXD GMT & The Marine Nationale Following up on the original Pelagos FXD of 2021, the new Pelagos FXD GMT is yet another product of Tudor’s longstanding partnership with the Marine Nationale or French Navy. But where the original FXD was developed for diving with the combat swimmers of the Commando Hubert, the new watch was allegedly designed to meet the needs of the Aéronautique Navale, the MN’s aviation component. Coming from Tudor, this was a highly publicized release, and we plan to cover the watch in greater detail but will wait until we have information beyond what is already out there in press releases. At a glance, this is another cool release from Tudor that speaks directly to our community while also feeling like a great basis for future unit watches. Exploding Lebanese Pagers & The Dangers Of Connected Tech A crowd developed outside Beirut Medical Center as the injured poured in after the pager attack. (Photo Credit: Mohamed Azakir/Reuters) Expanding beyond the reach of the watch media, the preceding weeks also produced one of the more memorable and public instances of espionage in recent memory when pagers belonging to members of Hezbollah and others exploded in a coordinated fashion on September 17th. The pagers, which were developed and inserted into Hezbollah’s supply chain by Mossad, Israel’s intelligence agency, were packed with hidden explosives and designed to explode almost in unison, causing at least 37 deaths and thousands of injuries. While the use of pagers is not widespread in 2024, Hezbollah has opted for simpler tech in recent years, forgoing cell phones and other more complex wearables that are easily compromised by Israeli intelligence. The remains of exploded pagers. (Photo Credit: Getty) What does this have to do with watches? We’ve written extensively on the counterintelligence risks of smartwatches, and this attack once again demonstrates the dangers of connected technology and the lengths intelligence services are willing to go to reach their adversaries. With this attack setting a precedent, it is conceivable that a future attack could incorporate compromising smartwatches through the insertion of explosives or other means. As the attacks in Lebanon again prove, any level of connection, even the relatively simple tech involved in a pager, is more than enough for lethal effect. Spymaster Mark Zuckerberg Joins The W.O.E. Community With A Series Of Deep Cuts A Patek, two F.P. Journes, and a JLC make for one hell of a watch enthusiast starter pack. Mark Zuckerberg is arguably the greatest spymaster of the 21st Century. Monthly active users of Meta products (Facebook, Instagram, and WhatsApp) are estimated to be up to 3 billion people, approximately 37% of the world's population, a remarkable fact. Zuck knows who you are, where you are, and your deepest secrets. He wields significant political influence with the ability to curate what you see by enforcing opaque community standards. So it is no surprise that spymaster Zuck, an individual traditionally known to wear t-shirts and hoodies, has finally caved and given into the world of Watches of Espionage. We wish him the warmest welcome to our community! Zuck was also recently spotted wearing an F.P. Journe Centigraphe Sport Aluminium. Zuckerberg has jumped into watch collecting with both feet and a surprising amount of taste by billionaire standards, already adding a Patek Philippe reference 5236P perpetual calendar, two F.P. Journe models, and a more obscure JLC to his collection. Of course, a watch is never just a watch, and Zuckerberg is no doubt aware of the inferences people will make based on his newfound appreciation of horology. It’s not rare for someone with billions of spare dollars to get into watch collecting, but Zuck’s approach suggests he is actually a fan of real horology or at least well-advised by knowledgeable enthusiasts or collectors. FBI Recovers Stolen Space-Worn Speedmaster & Returns It To The Smithsonian Eisele wearing two Speedmasters during training for Apollo 7. (Photo Credit: Bloomberg) This isn’t a new story but rather a classic from a few years back that was recently augmented with new information thanks to a FOIA document request by Jason Leopold over at Bloomberg. We all know US astronauts were issued Omega Speedmaster watches purchased directly from the Swiss brand by NASA. Once reaching the end of their service to the Space Program, most astronauts were expected to return the watches to NASA which then donated many—including a space-flown Speedy worn by Apollo 7 astronaut Donn Eisele—to the Smithsonian. Later loaned to the Instituto Geográfico Militar, a museum in Quito, Ecuador in 1988, Eisele’s Speedmaster was stolen the following year and in the wind for almost three decades, which is where it gets interesting. Smithsonian Inspector General documents detailing the return of the Eisele’s Omega Speedmaster. (Photo Credit: Bloomberg) In 2017, a tipster informed the Smithsonian they believed the missing watch—which is valued at $400k—was in private hands in Texas. The Smithsonian’s Inspector General, which is a thing, contacted the FBI who then located and met with the current owner. After verifying the serial number and the watch’s authenticity, and following a few stern words from the FBI, the dubious collector agreed to return the Omega to the Smithsonian to avoid further legal ramifications. You have to love a happy ending. Surprisingly, a total of six Speedmasters used by astronauts are still missing after having been stolen while either on loan or en route to other museums, including the Speedmaster worn by Buzz Aldrin on the moon during Apollo 11. Space-Flown Rolex GMT-Master Sells At Auction For $1.73M Mitchell’s GMT-Master is believed to be the first worn on the Moon. (Photo Credit: RR Auction) Keeping the space theme alive, the first Rolex worn on the moon was auctioned off a few days ago, hammering for an astounding $1.73M (before buyer's premium), well above its $400k estimate. This particular GMT-Master was worn by astronaut Edgar Mitchell on Apollo 14, likely underneath his space suit, while his NASA-issued Speedmaster managed primary timing duties. We at W.O.E. mostly don’t care about auction results and want nothing less than to aid in driving already insane prices with any sort of media coverage, but at times, history and the often frustrating world of auction houses intersect, and Mitchell’s GMT-Master is an important piece of not only the history of space flight but also horological history. Mitchell wearing his GMT-Master during Apollo 14. As Omega’s marketing often reminds us, they are the watchmaker of manned space flight, but that isn’t to say there aren’t other players, which is particularly interesting when astronauts chose to wear Rolex watches in space in addition to their Omegas. Ours is clearly not the first generation of Use Your Tools watch enthusiasts. Having sold for well over 1.5 million dollars, this kind of thing is out of reach for virtually all of us but incredibly cool nonetheless. We may never know, but I can't help but wonder whether it was Rolex itself which purchased the watch. The Crown is no stranger to preserving its history by buying up important vintage examples. Man Robbed Of $100k Worth Of Luxury Watches In Las Vegas The scene of the crime. (Photo Credit: AP Photo) In a real-life homage to the classic 2009 film, The Hangover, a man was robbed of approximately $100,000 worth of luxury watches from Rolex and Audemars Piguet after a very long night in Las Vegas. According to the Las Vegas Review Journal, a man and his friend were approached by two women while enjoying an adult beverage at a bar at Encore Las Vegas. After a certain amount of discussion, the women suggested the men head upstairs where further vigorous interactions were intended to take place. The victim allegedly fell asleep in his room where he had been “hanging out” with one of the women before both ladies elected to leave. In what may be the least surprising piece of news this month, the sleeping victim was relieved of several luxury watches including, “...an Audemars Piguet watch with a black face and full diamonds, valued at $80,000, a Rolex Presidential watch that features a green face and full diamonds, valued at $25,000, and a Rolex Submariner “Starbucks” watch with a black face, valued at $15,000.” Bummer. The victim also sent a Zelle transaction to someone named “Nikaila” though he conveniently has no memory of who that person could possibly be or why he would have sent them money. Some mysteries aren't meant to be solved. As it happens, this story has at least one happy ending. Las Vegas casinos have a lot of cameras and both women have since been arrested after being identified in surveillance footage from the scene. We’ve spoken at length about traveling with watches, but suffice it to say you’re probably better off leaving your $100k watch collection at home when traveling to Sin City, especially if you’re hoping to make friends. And people wonder why everyone meets on Tinder these days… Final Thoughts Whether it’s a pair of watch-thirsty ladies of the night, a new Omega unit watch for aviators, the new Tudor Pelagos FXD GMT, an astronaut’s stolen Speedy, exploding pagers, or Zuck’s new watch-collecting habit, the preceding month or so offered a plethora of intriguing events relating to the W.O.E. community. We sincerely hope you guys have as much fun reading this column as we have writing it, and please be sure to share any events we failed to mention in the comments so they can be considered for next month’s SITREP. As they say, the more you know… If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Watch Industry SITREP - September

A Watch Belonging To Adolf Hitler… Purchased By A Jewish Collector? At Watches of Espionage, we often explore the darkest corners of horology. Whether we’re talking about the watches of terrorists, mercenaries, war criminals, or dictators, nothing is off the table. We use watches as a medium to get to the human element; they are our prism to view the world. That said, when I heard Adolf Hitler's gold reversible watch was auctioned for $1.1 million, I paused, thinking I may have found a watch too controversial for even W.O.E. to cover. As I attempted to wrap my head around the sale of Hitler’s watch, the buyer’s motivations, and the lack of traditional watch media coverage, I found myself wading into a more complicated conversation. Watches serve as mementos, objects that transcend their utilitarian value by representing history’s best and worst moments. But for collectors of historically charged timepieces, where is the line? Should anyone be comfortable buying, owning, or wearing watches associated with some of the most evil people to walk the Earth? Let’s explore. Watches, Warfare, & Swiss-Neutrality Watches are inextricably linked with warfare and many premier luxury brands owe their designs, legitimacy, and very existence to providing tools to warfighters. Iconic brands like IWC and Panerai often tout their military provenance as tools of choice for pilots and combat swimmers. But what the marketing departments (understandably) downplay is that some of those pilots wearing IWC watches were German Luftwaffe (Nazis) and Panerai’s Italian frogmen were Decima Flottiglia MAS, early amphibious commandos responsible for sinking Allied ships in WWII. The truth is complicated. Some of the most prominent Swiss brands have willingly provided custom watches to murderous dictators, including North Korean Kim Il-Sung’s Omega Constellation, Syrian President Hafez Al-Assad’s Rolex Submariner 5513, and a series of Patek Philippe models made for Libyan strongman Muammar Gaddafi. Even by conservative estimates, these men are responsible for hundreds of thousands of innocent deaths, yet their watches continue to fetch significant sums. Auction houses and dealers have a clear ideological allegiance: money. But what about the collectors buying these watches? Nazi Watches? WTF? With the above-listed issues in mind, some watches are too controversial for us to touch, most notably the watches of Nazis. In July of 2022, a watch reportedly belonging to Adolf Hitler auctioned for $1.1M at a Maryland auction house, Alexander Historical Auctions. The gold watch was reportedly manufactured by German watchmaker Andreas Huber with a movement from LeCoultre, now Jaeger-LeCoultre, and bears Hitler's initials (AH), a swastika, and the date of his appointment as Chancellor of Germany: January 30, 1933. The watch was allegedly liberated from Hitler's residence by French soldier Sergeant Robert Mignot as a “spoil of war.” The buyer? Reportedly an anonymous Jewish bidder in Europe, a detail that would not be significant if not for the fact that the man who wore this watch was responsible for the genocide of millions of Jews during World War II.  When I heard this news I cringed, why would someone want to own a watch belonging to (arguably) the most evil person to ever live? I am by no means superstitious, but I wouldn't want that thing in my house, let alone on my wrist. But the news of the auction led me down a rabbit hole of introspection on the ethical dilemmas of watch collecting. When does something controversial cross over into taboo? At what point does the preservation of history turn into the promotion of hate? It's complicated and highly subjective. Controversial Timepieces I own and wear several “controversial” timepieces including a Blackwater Breitling Emergency, a Rhodesian military-issued Roamer, and a South African Navy-issued Tudor MilSub. The Tudor Submariner and Roamer are byproducts of apartheid-era conflicts, a controversial topic by any measurement. Blackwater is one of the most controversial private military contractors and also conjures up strong emotions for many. These pieces are more than the sum of their parts, they are wearable artifacts of specific periods in time and for me indicative of historical significance rather than ideological affiliation. I believe one can own them and not condone the behavior of the original end-user (for the record I am against apartheid in South Africa).  Hafez Al-Assad Syrian Dial Rolex Submariner 5513 To complicate matters more, I recently considered purchasing a Rolex Submariner 5513 made for the late former President of Syria Hafez Al-Assad. President Al-Assad was responsible for numerous atrocities, including the 1982 Hama massacre when the Baathist government besieged the town of Hama for 27 days, resulting in an estimated 10,000 to 40,000 civilian deaths.  Hafez Al-Assad Syrian Dial Rolex Submariner 5513 (Photo Credit: HairSpring) Why would I want to own this piece? Is it really that different from Hitler's watch? Having spent much of my life living and working in the Arab world, including Syria, something about the red Arabic signature on the dial speaks to me. Of course, this desire is by no means an endorsement of the Assad regime. On the contrary, much of my time at CIA was spent working against individuals like Assad. For me, it comes down to collecting context. By default, I think we should take a nuanced understanding of history, and exploring a topic, or a watch, does not equate to endorsement of the subject. Provenance & Watches Of Notable Historical Figures Marlon Brando's GMT-Master on set for Apocalypse Now, 1979. “Provenance” is a term used by collectors and auction houses to document the history of a watch’s ownership, modifications, and service history.  Whether Paul Newman’s Rolex Daytona or Marlon Brando’s Rolex GMT, watches with notable provenance fetch premiums as they transcend from “just a watch” to a historical artifact. Military watches are no different and those with documented provenance to a specific individual or unit can increase the value by a multiple of two or three. When it comes to celebrities and other benign “famous people,” the inherent value is widely recognized. But when you get into the gray area of watch collecting, the “value” of provenance can vary based on one's ties to what that item represents.  My prized possession (grail watch) is a South African-issued Tudor MilSub reference 7016 from approximately 1974. While I have no ties to the Apartheid-era South African Navy, I have spent much of my life living and working in Africa and have a particular interest in Tudor MilSubs. The provenance of this watch has a greater value for me than the average collector. Similarly, Israeli Defense Force (IDF) issued Tudor 7928s likely have a greater value to one with ties to Israel whereas those opposed to Israel may view these watches with disgust. So What Type Of Person Would Buy Hitler’s Watch? My initial thought was a neo-Nazi sympathizer, a Bond villain character who wants to wear the watch in his underground lair as he pets his hairless cat. And while this may be the case, the truth, and motivations are likely more complicated.  According to at least one report from the Washington Post, the auction house president claims the watch was purchased by an “anonymous European Jewish bidder.” Is it possible that an individual spent over a million dollars on this item to remember the defeat of the Nazis? As uncomfortable as this may sound, the answer may be yes.  On the shelf in my office is a WWII-era-German (read Nazi) Eagle Claw Scabbard and Mauser-Werke Luftwaffe pistol, both war trophies brought home from the European theater by my grandfather. These items are by no means intended to honor the Nazis and to be clear as an individual and a platform we are anti-Nazi. On the contrary, these items commemorate what my grandfather and the Greatest Generation accomplished, defeating Nazi expansion in World War II. Would I purchase them at auction? No, but they do hold personal value. Watch Collecting On A Spectrum Our willingness to preserve history through the collection of timepieces occurs on a spectrum. Most are willing to buy and wear a new military-inspired watch. Even pacifists can appreciate them for their connection to the past. WWII Allied watches like the Dirty Dozen are also generally uncontroversial given the belief that the Allies were on the right side of history. But once you pass this, the value of the provenance is subjective. Auction Houses Google the name of any major auction house and you are sure to find at least one significant controversy including “fake” watches, stolen artifacts, or items of religious or cultural importance. The trade is morally complicated, and auction houses are incentivized to maximize monetary gain. The fact that Hitler's watch was sold at a relatively obscure auction house suggests that the larger auction houses passed on these items, finding them too controversial. This raises another rhetorical ethical question, is it ok for auction houses to profit off of these sales? Conclusion Would I want to own Hitler's watch? Absolutely not. Despite what is written above, I still believe this watch is a physical representation of pure evil. It belongs buried in a tomb or maybe in a museum honoring the holocaust victims. That said, collecting controversial watches should not be immediately shunned and we should have an open conversation on the ethical considerations at each level. Engaging in thoughtful discussions about the implications of collecting these items and considering their historical impact is essential for navigating this complex issue. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: The Watches of Hamas, ISIS, & the Taliban

Civilians Wearing Military Watches, W.O.E.’s Grail, A Perfect EDC Bag, & More In this edition of the Dispatch, we’ll answer some common questions we get about W.O.E., timepieces, and the Intelligence Community at large. Many of these responses can—and probably will at some point—serve as stand-alone stories, but for now, here’s some additional insight on Watches of Espionage. If you have any other questions, please ask in the comments section and we’ll do our best to answer them in a future article. See past questions “Ask W.O.E. Anything Part I”, “Ask W.O.E. Anything Part II”, and “Ask W.O.E. Anything Part III”. Is it OK for civilians to wear military watches or does this qualify as “stolen valor”? (Photo Credit: Panerai) Many watch brands and references are centered around a specific narrative and culture of professionals: the Omega Speedmaster and space exploration, the Rolex Submariner and diving, and IWC’s aviation watches.  With this marketing, there comes some form of cosplaying or larping and in general, this is fine and part of the fun of the passion. I will likely never travel to space, but I like the idea of wearing a watch that has and has been designed for that purpose. (Photo Credit: James Rupley/W.O.E.) Additionally, we have covered many military-inspired brands like Bremont, Marathon, and Sangin, which are intended for use by active duty and former military members. While they maintain a strong customer base in these communities, of course not all of the customers are tier-one operators. Overall, there is no problem with this and it is by no means stolen valor. “Military-inspired” is synonymous with tough gear that is meant to be used. However, I do struggle with commercially available watches with a branch or unit insignia on the dial. IWC’s Pilot’s Watch Top Gun, Marathon’s USMC GSAR, and of course Panerai’s “Navy SEAL” watches. While I still don’t think this is stolen valor as such and don’t have a problem with people wearing them, I personally would not want to wear a watch with an insignia on the dial that I have no direct connection to, i.e. a unit I did not serve in. (Photo Credit: Marathon Watch) With “unit watches,” it gets more complicated and, in my opinion, depends on the specific unit watch and how much time has elapsed since it was worn by those who earned it. In general, I think watches with a specific unit insignia on the dial or caseback should be worn by those who earned them, not those who can afford to pay the absurd premium they command at auction. Customized Tudors, Omega, Rolex, and even Breitlings have sold for well over $40,000, a remarkable number. That said, at a certain point these watches do become collectibles and it is fine to collect them. Where that line is, is highly subjective. What was your go-to EDC bag when you were at CIA? W.O.E. in the Middle East, Sandstorm EDC bag. As a Case Officer operating overseas, your job is to recruit spies and steal secrets. This calling requires frequent travel and operational activity in a range of environments, from diplomatic functions in European capitals to dark alleys in war-torn countries. A good EDC bag should support your persona (cover) and not immediately peg you as an American. This obviously rules out the tacti-cool bag with Velcro for your Punisher morale patch. While I was at CIA, I relied on “issued backpacks” that were purchased overseas and modified by CIA as well as man purses I acquired myself, most notably the Canvas Andrew Work Bag from Sandstorm, Kenya, a bag I still use regularly today. Sandstorm Kenya The fictitious representation of “Q” in James Bond is largely a figment of Hollywood imagination, but gear and spy gadgets have been an integral part of espionage since the early days of the Office of Strategic Services.  Prior to an overseas assignment, CIA Case Officers visit an obscure warehouse outside of Washington D.C. and are issued a range of gear from disguises and backpacks. For most assignments, the gear is not as exciting as it sounds, but there are some deep disguises available, as made famous by former Chief of Disguise for CIA, Jonna Mendez. Case Officer’s EDC The key for EDC bags at CIA is to use something that won’t make you stick out as an American, i.e. the ubiquitous North Face and Patagonia backpack. I spent much of my overseas time living and working in Africa and fell in love with a boutique manufacturer called Sandstorm, which makes canvas and leather bags out of repurposed safari tent material. The bags are durable and classy, at home in the back of a dusty Land Cruiser just as much as a first-class lounge in Amsterdam. They aren’t cheap, but nothing good is. If you are really trying to blend in, or at least not stick out, my advice is to buy clothing and bags locally, or at least outside of the United States or your home country. Save the tacti-cool bags for range day and family trips to Chucky Cheese.  Many microbrands you cover use watches or parts made in China, is this ok? I’m a red-blooded American and in an ideal world, all tools would be made in America, watches made in Switzerland, and Whiskey distilled in Tennessee. That said, with the decline in American/British manufacturing and watchmaking, the reality is there are some great watches (and tools) that are designed in the US/UK, but manufactured in China and East Asia. In my opinion, many of these watches offer great value for the customer and I own some of them. Elliot Brown Holton on Glomar Explorer strap (Photo Credit: James Rupley/W.O.E.) Obviously, there is a stigma with “Made in China” and in some ways, this is warranted but the fact is that the country, and the region in general, has specialized in high-quality manufacturing at a cost-effective price. The computer I am writing this on, and the device you are reading this on, are made in China. There has been an effort to “reshore” manufacturing and watchmaking back to the United States, but much of these efforts have come up lacking, with customer complaints about price and quality control. The key here is transparency. Designed/assembled/sewn in the USA can mean very different things and many manufacturers work to obscure the origin of products with clever language. I’m not saying that brands should lead with “Made in China,” or stamp the case back, but they should be at least open about it. (Photo Credit: Atelier DE GRIFF) There is a lot of smoke and mirrors in the watch and EDC industry and even “Swiss-made” means that the watch is assembled and tested in Switzerland but not that all the parts originate there. Legally, “Swiss Made” means “60% of production costs are generated in Switzerland, and at least 50% by value of all components is Swiss-made”, which gives a lot of wiggle room. While I won’t dime them out here, there are plenty of “Swiss watches” with significant inputs from China. When you’re traveling abroad as a civilian with an Agency background, what is your EDC? Case Officer’s EDC, just the essentials. First of all, I think people put way too much thought into “Every Day Carry” and not enough into mindset, training, and physical fitness. I am a minimalist and generally carry the same thing I did at the Agency, no crazy whizzbang tactical tools, just the essentials: pen and paper, folding knife, over $300 in cash, passport, tourniquets, and a Surefire Defender flashlight. An external battery is a necessity also. Check out a past Dispatch on “CIA Case Officer’s Everyday Carry - EDC” for more on my reasoning and experience with these tools. My personal EDC hasn't changed much in two decades and it likely won't change anytime soon. Assuming I can’t afford the real thing, how do you feel about homage watches as opposed to  “fake” or “replica” watches? We wrote an article about the counterfeit watch industry (Read HERE) and several people asked what my thoughts are on “homage” watches like a Seiko modified to look like a Rolex Submariner or GMT. I don’t necessarily have a problem with these, but I would never buy one personally. It's hard for me to determine where the line between homage and fake is and I wouldn’t someone to spot me from across the room thinking I am wearing a Rolex, then come to find out it's a homage. That said, there are some “homage brands” like Tornek-Rayville, Benrus, and Vertex, that essentially brought these brands back to life, and that is something I can get behind (I own a Tornek and love it). (Photo Credit: Modbrand) Congrats on your first video and the launch of the W.O.E. YouTube channel. How did you come up with this unique format? Our core competency at W.O.E. is storytelling, offering readers/viewers insight into our community through the prism of watches. The goal is to inform and entertain and while long-form articles (ie the W.O.E. Dispatch) are our preferred medium, the sad fact is that most people don’t read more than a couple paragraphs, preferring to take in bite-sized chunks of engaging video and photographic content. We knew video was inevitable and have been working on this for over a year. The school solution in launching a YouTube channel is to have an influencer sit in front of a ring light and offer spicy clickbait takes and “Top 10 lists” of the best watches. At W.O.E. we always aim to do something different so we decided to take the concept of our Dispatch articles and convert them into mini-episodes. This concept will evolve as we gain more resources. We have been overwhelmed with the response and plan to continue to release an episode every 2 weeks through the end of the year. Check out our first four videos HERE. What’s the best spy movie from a former Case Officer’s point of view? I like thrillers/spy movies as much as the next guy. Jason Bourne, James Bond, and Red Sparrow are all fun and entertaining experiences, but they are far from the reality of true espionage work which is months of hard work and lots of writing, punctuated by exciting moments and “cool” operations. The fact is most intelligence work is boring and if the movies were accurate . . . they wouldn’t be that interesting. Spy Game is one of my favorite movies and is entertaining, but also has threads of truth, particularly the training and mentorship of Tom Bishop, played by Brad Pitt. It’s still Hollywood, but a great watch, nonetheless. Argo and Charlie Wilson's War are interesting looks at historic CIA operations, however, I would recommend starting with the books. Tinker Tailor Soldier Spy and The Good Shepherd capture the methodical aspect of the wilderness of mirrors of the spy world, but also aren’t as exciting as the Bourne series. The Recruit is an interesting look at the training pipeline at “The Farm” and one that many from my generation watched multiple times prior to training. (Photo Credit: Black Hawk Down) Movies like Zero Dark Thirty and Black Hawk Down are less historically accurate, but interesting watches nonetheless. Regardless, if you want to learn about these events and what really happened, I would recommend reading the books first. Our W.O.E. Reading List (read HERE) is a great place to start. Last but certainly not least, Spies Like Us is a comedy with zero historical accuracy but does have a real cult following in CIA. “Doctor” can be heard in just about every CIA Station around the globe. Don’t sleep on it. If I’m down to two or three watches that all meet my criteria and price range, how do I decide? (Photo Credit: James Rupley/W.O.E.) One of the most common questions I get is people looking for help trying to decide between two or three watches they want to buy. Sometimes they are very different—like a Tudor FXD and a Breitling Aerospace—and sometimes they are similar references from the same brand. The answer is always the same, go with your gut. Continue to watch videos and read about the watches, but most importantly try them on at the store or borrow one from your watch friends. This is such a personal decision and nothing I say should impact your choice. Ultimately, go with your gut, and your budget.  Is there any watch that’s a grail for you, something you’d trade your entire collection for? W.O.E.’s South African-issued Tudor Submariner reference 7016. (Photo Credit: James Rupley/W.O.E.) Yes, no. A “grail watch” is the ultimate watch for a collector, something that they would never sell if they were able to acquire it. Like the “holy grail”, this watch is often unattainable, or incredibly unlikely to obtain. It’s more of a fantasy than a realistic goal. Pictured above is my South African-issued Tudor Submariner ref 7016 from approximately 1974, which is (was?) my grail watch. I acquired this piece from Ross Povey last year and it is my “prized possession,” I will never sell it. A Rolex Milsub is another grail for me, but I wouldn’t trade my entire collection for one. (Photo Credit: Bonhams) Moving forward, there are plenty of watches I would love to acquire including a Rolex MilSub and an Israeli-issued Shayetet 13 Tudor Sub 7928. That said, there is nothing I would trade my entire collection for. Many of my watches have personal value that transcends monetary value. The Breitling Aerospace I received from King Abdullah of Jordan (Read HERE) is probably worth a few thousand on the market, but to me, it is priceless. I have too many memories with that piece to let it go.    How do I buy a watch for my wife? (Photo Credit: Tudor Watch) This is a tricky one. I have purchased Mrs. W.O.E. several watches including a Cartier Tank, Black Bay 58, and a Patek Philippe Gold Ellipse. Despite my best efforts to woo her into the world of watch nerds, she couldn't care less. The fact is that women have more competition for their attention (and money) than men. While this is a generalization I am probably going to catch some smoke for, women are bombarded by messaging for and tend to covet handbags, shoes, earrings, bracelets, and necklaces whereas men traditionally have fewer personal items to consider. The watch industry has been desperate to acquire women customers and has made some headway, but it's still heavily tilted toward men. My advice is simple, bring your significant other to a watch store to try on a range of watches. If something speaks to them, then follow that thread. If not, don’t push it.    What is your favorite strap and why? (Photo Credit: James Rupley/W.O.E.) When it comes to W.O.E. products, I am our first customer and if it's not something I would use, then it doesn’t get made. That said, each of our product lines is very discrete and developed for different use cases. Just because you like one of our straps doesn’t mean you will like them all. The Glomar Explorer probably gets the most wrist time, particularly in warmer months. It’s such a versatile strap and works particularly well with both the Blue and Black FXDs, but also virtually any tool watch. With the new tightened strap keeper, there is no chance it is coming off your wrist.  Sizing can greatly vary on these straps, depending on the watch and your wrist size. (Photo Credit: James Rupley/W.O.E.) Second, I am a big fan of leather on field watches and divers and wear the Jedburgh, particularly on my older vintage pieces and watches like the Arabic Seiko.  From the start, it is a very comfortable strap with a low profile. (Photo Credit: James Rupley/W.O.E.) Lastly, I love all of our Five Eyes straps and wear them regularly. But when it comes to single-pass straps, I often defer to our past collaborations with Zulu Alpha and recently have been wearing the W.O.E. - Zulu Alpha 4.0 a lot. They are expensive, there is no way to sugarcoat that, but the quality of the hardware and fabric are night and day in my opinion. (Photo Credit: James Rupley/W.O.E.) The main point here is to find a strap that works for you.  There are so many variables in watches, wrist size, and preferences, that there is no one size fits all. I encourage you to read the (over 1,000) reviews on each product page and see what other people's experiences have been. Remember, it’s much easier to buy and try a lot of different straps than it is with watches… What current Rolex model family would you buy assuming no wait list and cost isn’t an issue? I am a big fan of Rolex, particularly vintage and neo-vintage Submariners and GMTs. I am a simple man and give me any Sub or GMT with an aluminum bezel and drilled lug holes and I will be happy. I have “expressed interest” in the new Black/Gray Rolex GMT Master II, and would love to get one, but I am not losing sleep over it. That said, the one piece I would kill for (not actually) is the Titanium Yachtmaster. However, these pieces are almost impossible to get and I am not willing to pay the excessive premium on the secondary market or play silly games with ADs to get one. I am ok with that. Watch buying advice? (Photo Credit: James Rupley/W.O.E.) Still, the most common question we get is on watch buying advice from newbies and experts alike. While the W.O.E. platform is geared towards telling stories from our community, we have considerable resources to answer these questions.  Please check out the following articles if you are new to the world of watches. Advice for Buying a Watch Best Watches Under $5,000 - Ask the Experts Best Watches Under $1,000 - Ask the Experts Best Military Watches If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. – This Dispatch has been reviewed by the CIA’s Prepublication Classification Review Board to prevent the disclosure of classified information.

Despite being a fictional character, perhaps no figure in the world of Watches of Espionage claims as much influence as James Bond. The celebrated links between 007, Rolex, and Omega are well-established and contribute to the lore surrounding two of history’s most important tool watches, namely the Rolex Submariner and Omega Seamaster. But wherever you fall on the Rolex vs. Omega debate for 007, the charismatic secret agent’s watch history is much more diverse, including several brands and watches you may have never imagined. We’ve theorized our picks for a more realistic James Bond in the past (read HERE), but what brands and watches have been worn by Bond onscreen that didn’t come from the hallowed halls of Omega or the Crown? To explore the lesser-known watches of James Bond, we invited Caleb Daniels, a longtime friend of the site and subject matter expert on all things James Bond, for an in-depth look at Bond’s other watches. For those interested in Bond’s considerable history with firearms, Caleb has a new book coming out with our friends at Headstamp Publishing called LICENSED TROUBLESHOOTER: The Guns of James Bond. Beyond Omega & Rolex, The Watches Worn by 007 Over The Years  By Caleb Daniels In two previous Dispatches, the discussion around the watches of James Bond has focused on the two most prevalent brands of the franchise, Rolex and Omega. There are, however, many other timepieces that have been included in the cinematic world of James Bond, and this Dispatch will highlight these watches from varying manufacturers and their stories. Some, you may know. Others appear only in brief sequences and are often missed but deserve equal celebration. Gruen Precision 510 (Or Maybe Not) - Dr. No, From Russia with Love, Goldfinger, You Only Live Twice, Diamonds are Forever (Watch Photo Credit: Second Hand Horology) In 1962’s Dr. No, when James Bond utters the famous line introducing himself for the first time, in a dim casino, while lighting a cigarette nonchalantly, it’s not a Rolex on his wrist. Rather, it is a common watch for the era, an understated and relatively small gold dress watch. Legend has it that this was a personal watch of Connery’s. Further, this watch would appear time and again throughout his tenure as 007, including in From Russia with Love, Goldfinger, You Only Live Twice, and Diamonds Are Forever. If speculation is to be believed (and it ought not to be) the watch in question is a Gruen Precision 510, a diminutive 34mm, 17-jewel watch with a sub-seconds register. Or at least that’s the story on most style blogs and mainstream outlets, including Esquire and GQ. Unfortunately, this model selection is entirely speculative, as at no time on screen is the watch visible enough to confirm any definitive identifiable details. In 2013, Dell Deaton “confirmed” the model as accurate on James Bond Watches Blog, leading to absurdly overpriced listings of a relatively simple timepiece. A Gruen Precision 510 similar to the one Bond could have worn in several films. Ironically, Connery’s watch could be an Omega based on the case construction and lug shape. If that’s the case, Omega by sheer happenstance was the first ever on-screen Bond watch, a monumentally big deal if true. Despite the uncertainty around the piece, I appreciate the lower-priced Gruen examples—as little as $30—as a quiet Bond nod and adore the finished details. The questionable origin story notwithstanding, the brand has been deeply ingrained in the Bond community, and I enjoy seeing it on the wrist. Tragically, we have yet to identify this watch, but if the Connery estate ever confirms the model, expect to see yet another classic and inexpensive timepiece explode in value. Breitling Top Time - Thunderball “Here we have a Geiger counter, useful and unobstructive, the sweep hand takes the radioactive count, it's waterproof of course” - Q to Bond in Thunderball. (Watch Photo Credit: Christie’s Auction House) Sketchy dudes wear Breitling. W.O.E. doesn’t make the rules but just keeps getting this one completely right. In one of my all-time favorite films, Thunderball, 007 dons a Breitling Top Time encapsulated in an oversized cushion case as he hunts for missing nuclear weapons stolen by SPECTRE. His Breitling, in a wild turn of events, is equally as sketchy as the man who wears it, as its Q Branch modifications include the addition of a Geiger counter to aid Bond in his mission. The oversized case was designed by the Valley Tool Company, as commissioned by EON’s art department. Only one watch was ever manufactured, making this an incredibly rare piece. The actual watch is infamous for going missing for decades, only to be found at a flea market, purchased for roughly $33, and in 2013 it fetched $103,875 at Christie’s. The Top Time dial lends itself to the Q Branch aesthetic, with the two silver sub-registers that could just as easily actually be a Geiger counter. Bond wears this watch most notably with his blue striped camp shirt and cream linen trousers while visiting Emilio Largo’s oceanside home, Palmyra. It’s in this sequence that Connery casually shoots a 12-gauge Browning A5 from the hip while trap-shooting over the water, and without looking, dusts the clay pigeon. This scene is made even cooler by the very real recoil of the shotgun—it’s likely that Connery actually fired a live 12 gauge round over the ocean from the hip. Sketchy watch, Sketchy dude, epic film. Bond - “Seems terribly difficult…” [shoots without looking] “Why no, it isn’t, is it?” Hamilton Pulsar P2 2900 - Live and Let Die With Roger Moore, a new Bond was brought onto the scene, and unlike with Lazenby, a conscious effort was made by EON Productions to market Moore as his own version of the character. Live and Let Die’s marketing portrays Bond with several Smith & Wesson revolvers, most notably the chrome-plated .44 Magnum Model 29. Moore’s Bond also doesn’t smoke cigarettes anymore, he prefers cigars, and bourbon to his martinis. While Moore does wear a Rolex throughout his films, his Bond also wore a variety of digital timepieces, hallmarks of the quartz revolution and a new age of timekeeping. Live and Let Die opens with Bond being issued a new Rolex, with a buzz-saw bezel and a magnetic personality, but in putting it on, he first removes his Hamilton Pulsar P2, highlighting the timeliness of the Bond films. Pulsar released the P2 in 1973, the same year as the film, and it was the first successfully marketed and manufactured digital watch. The Pulsar’s portrayal in the film is brief but serves as a clear example of EON’s concern for putting daylight between Connery and Lazenby, the Bonds of old, and Moore, a 007 for a new generation. Bond’s digital Pulsar had glowing red digital indices that appeared only when the user tapped a button on the side of the case. Hamilton recently brought this model back, with the most notable difference being their name on the case instead of Pulsar. The Seikos of Roger Moore Moore’s affinity for new, cutting-edge watches did not end in Live and Let Die. Throughout the 12 years and (00)7 Bond movies, there are (00)7 nonstandard watches worn, including the aforementioned Pulsar and six Seikos. The Seiko watches selected work well inside the Moore era, which leaned on the campier tones more often than not. Like so many Bond watches, the Seikos get gratuitous screen time as gadgets on many occasions, beginning with the Seiko 0764 LC of The Spy Who Loved Me. Seiko 0764 LC - The Spy Who Loved Me In the opening sequence of The Spy Who Loved Me, James Bond is rather cozy in front of a fire, only to be interrupted by his timepiece that prints out the message “007 TO REPORT.” Bond quickly dons his canary yellow ski suit, departs the cabin, battles KGB agents on the slopes, and opens the title song sequence by skiing off a cliff face and opening a rather overt Union Jack parachute. Unlike his Pulsar, Bond wears this watch throughout the entire film. Seiko M354 Memory Bank Calendar - Moonraker Promotional shot for Moonraker focusing on the Seiko. It is an interesting selection that feels a bit visually incongruent with the classic country aesthetics of Moore’s sartorial selection in Moonraker. The full-face digital display is in harsh contrast to his brown donegal tweed suit and the chateau atmosphere of the Drax estate. For all the deliberation we have had in previous Dispatches on product placement, the forceful inclusion of this watch in the place of the previously worn Rolex 5513 is an error I cannot defend. Once again, this watch is a gadget used by Bond. In this case, it conceals an explosive that Bond and Ms. Goodnight use to escape the Moonraker launch platform. Billboards for this watch are visible in the film as well, highlighting the clear partnership between EON and Seiko. Seiko H357 Dual Display - For Your Eyes Only Screen capture from For Your Eyes Only. The Dual Display seen in For Your Eyes Only is an interesting design, with a digital screen above a more traditional analog dial. The watch is rarely seen on-screen but does get a shining moment at the end of the film. Bond receives a message on his watch in red letters, scrolling across the screen reading “COME IN 007.” The film ends with Bond dropping the watch next to a parrot, who speaks to Prime Minister Margaret Thatcher (an impersonator) in Bond’s place, using the watch as a communication device. Is there anything more Moore than that? Seiko 7549-7009 Professional Quartz Diver (Golden Tuna) - For Your Eyes Only (Watch Photo Credit: Analog:Shift) The aforementioned Dual Display is one of two Seikos worn by Bond in For Your Eyes Only. Bond also wears his Golden Tuna while searching the St. George wreck for the missing ATAC (Automatic Targeting Attack Communicator) device. The Golden Tuna is worn against the canary yellow dive suit, outside the sleeve, and on full display. The black titanium nitride-coated case and black rubber strap are in stark contrast to his brightly colored suit, but the gold bezel and accents are complementary to his louder dive getup. (Photo Credit: @movementsofaction) The Tuna is rather famous outside of Bond as it was the first dive watch ever produced with a quartz movement. The Tuna is also notable for its titanium case and is still highly regarded. Seiko TV Watch DXA-001 - Octopussy In the 1983 film Octopussy, Bond introduces us to the TV Watch during the standard issue Q Branch scene. 007 walks up to the watch and mounted camera combination and asks Q about it while messing with the camera, notably zooming in on the chest of a nearby MI6 employee, checking his work on the watch’s display, quipping, “Perfect image, Q.” Aside from that tongue-in-cheek, signature Moore moment, the TV Watch is used in the climax of the film. As Bond and Q descend on Kamal Khan’s palace, they use cameras mounted below their hot air balloon to view the ongoing battle and to locate Octopussy. Bond watches the video feed on his timepiece. (Photo Credit: @movementsofaction) The Seiko TV Watch features a 1.2” LCD in a standard Seiko case. All UHF and VHF channels can be viewed with the aid of an external receiver which affixes to the top of the watch case. The watch function is found in the thin banner above the TV screen, similar in style to the previously shown Dual Display. Seiko G757 Sports 100 - Octopussy (Photo Credit: @movementsofaction) This watch’s unique display design makes for a perfect Q Branch gadget. In an earlier Q Branch scene, it is implied that this model is the standard issue 00 operative watch, as Q notes that, “the homing device is compatible with the standard issue radio finder in your watch.” Bond uses this tracking device and the mini-map on his watch face to locate the Fabergé egg. Bond Lifestyle notes that this watch is the most visible Seiko in any of the films, and gets a healthy amount of close-ups throughout the film. A View to a Kill - A Trio Of Quiet Seikos Moore’s last outing as James Bond features three Seiko models, each with relatively brief moments, and as such they’ll be all addressed together here, for the sake of completionism. Seiko 7A28 7020 Quartz Chronograph Bond wears this white-dialed chronograph after evading capture in a ski chase and climbing aboard his iceberg-shaped submarine. The watch gets its moment in the sun as Bond flirts with yet another coworker. Seiko 6923-8080 Quartz SPD094 (Photo Credit: @movementsofaction) The gold dial dress quartz is only shown briefly but is worn by Bond during his time at Zorin’s home. The colorway and design are clearly Seiko’s budget take on the iconic Rolex Oyster Perpetual Datejust. Stills show that at one point Moore accidentally wore (or perhaps wore due to prop unavailability) his personal Datejust in place of the Seiko. Seiko “Arnie” H558-5000 Another Seiko dive watch is worn twice on screen by 007, first during the ski escape sequence (which causes a continuity error for the submarine scene) and later during the Eiffel Tower chase with May Day. In addition, the so-called Seiko “Arnie” also features on the wrist of a nefarious KGB agent in the film, providing a better screen capture than we were able to get for Bond himself. Product Placement & Seiko Beginning in The Spy Who Loved Me, the credits of Bond films note “Seiko Watches” as a partner. Unfortunately little is known about the behind-the-scenes reasons for this partnership, but the commercial nature of it is very clear, as shown by the advertisements of the period. Bond advertising and watches have a history spanning back to the Connery era and Rolex, and of course throughout recent years and the Omega partnership. TAG Heuer 1000 Professional Night Diver Ref. 980.031- The Living Daylights The last non-Omega or Rolex worn on screen by 007 was the seldom-seen TAG Heuer 1000 Professional Night Diver sported by Timothy Dalton in 1987’s The Living Daylights, and its appearance was once again tragically brief. The pre-titles show the 00 division parachuting into Gibraltar for a training exercise. Kitted out in 1980s SAS-style black tactical attire from head to toe, Bond also wears the black PVD cased watch on the matching bracelet. The only pop of color is the dial, which is fully lumed, leading to a soft yellow-green coloration. TAG Heuer released an updated variant of the Night Diver in 2021, with several prominent design modifications, making the new watch hardly reminiscent of the original. Bond’s watches, like his sidearms, are an iconic part of the character. Despite the miscellaneous Q Branch gadgets that crop up in many films, Bond often depends primarily on his wits, watch, and PPK to save the world. To that end, the timepieces of 007 will always be a cornerstone of the character, and if and when Bond 26 ever appears, I look forward to seeing what is on the wrist. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Bond: A Case for Omega

What Watches Teach Us About Political Messaging, Propaganda, & Manipulation In one month, the American public will elect the next President of the United States. In honor of another historic presidential race, our new episode on the W.O.E. YouTube Channel discusses the small but significant role played by the watches worn by US Presidents and the current candidates for Commander-in-Chief. Whether it’s Donald Trump’s collection of solid gold luxury watches, a Cartier on the wrist of Vice President Kamala Harris, or a humble Timex on the wrists of George W. Bush or Bill Clinton, watches are a subtle tool to communicate with constituents and influence potential voters. To be clear, W.O.E. is an apolitical platform. Our analysis of political figures and their watches is presented as an informational exercise not intended to align with one side or the other. If seeing a particular president or their watch upsets you, we recommend you take some deep breaths and consider spending more time outside. Don’t let the internet ruin your day. No matter where you fall politically, it’s important to keep in mind that every aspect of a president or candidate’s appearance—including the watch on their wrist—is carefully curated and intended to send a message. Remember, a watch is never just a watch. Happy Hunting, -W.O.E.

Affordable Yet Capable Digital Watches Favored By SEALs, Special Forces, & Intelligence Officers It’s hard to believe we’re already on our third video on the W.O.E. YouTube Channel. There’s been a steep learning curve in adapting to the new platform, but the response has been surprising and humbling. THANK YOU for your support and stay tuned. We have a lot of great stuff in the pipeline. While W.O.E. often focuses on analog mechanical tool watches, the reality today is that the majority of special operators utilize affordable digital watches including the G-Shock, which has also been widely issued across the US Military in particular. Our third video provides an in-depth look at G-Shock, affordable digital watches from Japan that have earned a place on the wrists of elite military operators and intelligence officers since the 1980s. Whether you’re a seasoned luxury watch snob or a G-Shock fanboy, you can’t argue with the utility and unmatched durability offered by even the most inexpensive G-Shock models. -W.O.E.

Share Your Military-Issued Watches, Custom Unit Projects, & Operationally Worn Watches To Be Included In Our Upcoming Book We have big news. Watches of Espionage is in the early stages of working on a coffee table book that will offer a closer look at some of your favorite stories from the Dispatch as well as completely new content, all supported by brand-new professional photography from our regular photographic contributor and publisher, James Rupley. A US Navy UDT-issue Tudor Submariner 7928 from W.O.E.'s personal collection. (Photo Credit: James Rupley/W.O.E.) As always, everything we do is for, with, and through the community. Our book will be no different, and we are looking for individuals with interesting watches to feature in our first printed publication. If you’re in the DC/Maryland/Virginia area or willing to travel there and have an interesting watch you wore operationally in the military, special operations, or intelligence, we’d love to hear from you. Here’s what we’re looking for: Military-issued watches. Unit watches i.e. custom Tudor, Omega, Bremont, Breitling, etc… Mechanical timepieces that were worn in an operational capacity. If any of these apply to any of the watches in your collection, please let us know by completing this brief survey HERE. As always, thank you for your support. -W.O.E.

The World Needs Watchmakers & A Unique Organization Aims To Help Fill The Gap With Veterans Bolstered by the rise of social media and a slew of watch-related platforms, the internet has made the age-old art and science of horology cool once again. Ironically, as more people enter the hobby, the global watch industry faces a labor crisis. Becoming a skilled watchmaker is no joke, and there are simply not enough qualified watchmakers to go around. In this Dispatch, we’ll discuss the watchmaker shortage, including how we got here, what the industry is doing about it, and a unique opportunity for veterans who want to get involved. It may not feel like an obvious choice, but if you’re a disabled veteran in search of a new career, watchmaking may be one to consider. An organization called the Veterans Watchmaker Initiative provides all but completely free initial watchmaker training, credentialing, and even help with job placement. What Is A Watchmaker? (Photo Credit: VWI) Watches date back to the 16th Century, and watchmakers were artisans who hand-fabricated every component of every single watch they produced. By the early 1900s, standardization took over, with watch companies focusing on mass production using interchangeable components. A watchmaker from the Swiss Vallée de Joux. (Photo Credit: Musée de l’Elysée, Lausanne) Watchmaking changed from a largely European artisanal cottage industry to a broader technical field where budding watchmakers could learn the ways of assembling, maintaining, and repairing watches and “calibers”, which is what watch nerds and the French call the movement. Until the 1960s, watches were virtually all powered by mechanical means. That, coupled with the fact that almost everyone used to wear a watch, meant watchmaking was a small but legitimate career field supported by trade schools, apprenticeship programs, and infrastructure providing aftermarket components for servicing or repair. The Quartz Crisis To Today The release of the Seiko Astron spurred the Quartz Crisis, the effects of which directly influenced the current watchmaker shortage. (Photo Credit: Seiko) While there were numerous earlier efforts with electronic timekeeping, Seiko’s 1969 release of the Astron launched what came to be known as the “Quartz Crisis”, a major contributor to today’s watchmaker shortage. Bad news for watchmakers, quartz calibers were easier to mass produce and would quickly become far less expensive than their mechanical counterparts. Some estimates indicate the number of watchmakers employed just in Switzerland dropped by over 60% during the 1970s while the Swiss watch industry as a whole saw its employment decline from 90,000 at its peak to just 28,000 during the same period. Inexpensive digital quartz watches from Japan like the Casio Casiotron of 1974 emperiled the Swiss industry like never before. (Photo Credit: Casio USA) As the need for watchmaking declined with the rise of quartz, the once-proud trade of watchmaking became less profitable and attractive and the watchmaking needs of those who still preferred mechanical timekeeping were increasingly met by an aging population of watchmakers, a trend that continues into modern times. The numbers are staggering. A watchmaker at work at Patek Philippe's "The Art Of Watches" exhibition in 2017. (Photo Credit: CNN/Getty) According to Jordan Ficklin, the executive director of the American Watchmakers-Clockmakers Institute (AWCI), today there are an estimated 4,000 watchmakers in the United States, a decrease of as much as 90% compared to the 1960s. Of course, there are fewer mechanical watches out and about compared to that period, but the shortage still means backlogs for watch repairs stretch into the years in some instances. Becoming A Watchmaker In 2024 (Photo Credit: VWI) As internet-based watch enthusiasm has spurred a modern renaissance for mechanical watches at virtually all levels of the industry, the supply of newly minted watchmakers has failed to keep pace. Every year, hundreds of watchmakers who were trained before the Quartz Crisis retire with only a handful of qualified replacements stepping up to take up the reins. But let’s say you’re interested in watches and seriously considering taking up watchmaking as a career choice, how does one become a watchmaker in the first place? At least in the United States, there are essentially two options. A budding watchmaker can either attend a formal school—and there are only a few in the US—or complete an apprenticeship program. There are only a handful of certified watchmaking schools in the United States including Gem City College School of Horology in Quincy, Illinois (Photo Credit: AWCI) With a formal watchmaking school, students pay to attend a program lasting from two to four years. The schools also typically work with brands and other entities to employ newly minted watchmakers, which is the easy part given the shortage. With an eye towards self-preservation more than altruism, many watchmaking schools are subsidized by the brands. Apprenticeships, the old-school way of becoming a watchmaker, still exist but are rare in the United States today. In most cases, apprentices don’t get paid, making this a challenging route. (Photo Credit: VWI) In either case, if you can get yourself trained or experienced or both to a solid level, there is no shortage of jobs out there waiting for qualified watchmakers, some of which pay surprisingly well compared to a traditional college education for non-binary art history or whatever kids are studying these days. If you’re a veteran, there is another unique opportunity out there that is so good, we almost didn’t think it was real. Veterans Watchmaker Initiative Sam Cannan founded VWI in 2017. (Photo Credit: VWI) Starting in 2015, Sam Cannan, a retired Baltimore police officer turned watchmaker, set out on a unique journey, to create a school for disabled veterans to learn watchmaking. Even more challenging, Cannan aimed to make the school completely free of charge, providing a pathway for veterans to learn a skilled trade and earn gainful employment in a high-demand career field. It took a couple of years, but Cannan eventually found a building in Odessa, Delaware where he set up shop, donated by the New Castle County government for $1 a year. The Joseph Bulova School of Watchmaking was founded after the Second World War and provided no-cost watchmaker training to disabled veterans. (Photo Credit: Bulova) Calling back to the Joseph Bulova School of Watchmaking founded in WWII to provide veterans of the wars in Europe and the Pacific with free watchmaker training, Bulova came on board as a founding sponsor. In return, VWI is also an authorized Bulova service center, and students finishing the school’s full 16-month watchmaker training course attend a further three-month internship repairing watches within the service center. While studying, students also have the option to live in a nearby house owned by the school, providing an opportunity for students to obtain an almost completely free education in watchmaking. (Photo Credit: VWI) The program’s graduates are in high demand and have been placed—with the program’s assistance—within the Richemont and Swatch Groups as well as brands like Patek Philippe, with a near 100% placement rate for students graduating from the full watchmaker course. Staring into a watch movement wearing a loupe may seem like a far cry from the realities of military service, but many program attendees and particularly those diagnosed with PTSD as a service-connected disability describe the trade as therapeutic, providing a level of mental health support in addition to promising career implications. If you’re a disabled veteran and interested in attending one of VWI’s courses, which also include a shorter six-week watch technician program, click HERE to learn more. Watchmaking In 2024 (Photo Credit: VWI) Thus far, a renewed interest in mechanical watches has failed to spur a new generation of watchmakers. However, with the help of programs like VWI, hope is on the horizon. As is often the case with the so-called “Skills Gap”, awareness is at the core of the issue. If watch brands both big and small hope to persevere, qualified watchmakers must exist at all levels, ready to handle assembly at the production level as well as after-sales service whether handled by an authorized dealer or an independent watch repair business. As we’ve described, brands including Bulova are stepping up to help—in its interest as much as anything—but we would argue a broader effort from the largest players is necessary to keep pace with a majority retirement-age watchmaking workforce. Especially for disabled veterans searching for a skilled career field that is also in high demand, watchmaking might be a great place to look. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Advice for Buying a Watch

Top Picks From A CIA Case Officer’s Bookshelf One of the most common requests we receive is for a reading list on intelligence, special operations, and national security. While this is a little outside our scope of Watches of Espionage, we are encouraged by this question because it demonstrates a desire to learn more about impactful topics within our community. With that in mind, I took a hard look at my library and queried other friends on their favorite books on intelligence and SpecOps to create an incomplete but workable list. There are a lot of great books out there on these subjects. For brevity’s sake, we elected to make this a series, with the first installment focused on books covering the Global War On Terror that raged for 20 years in the aftermath of the attacks on September 11th, 2001. We encourage you to add your favorite reads to the comments.  CIA’s Team Alpha Prior to Insertion into Afghanistan in the wake of 9/11. While the purpose of this platform isn’t to inspire the next generation of public servants, we are quickly learning this is a byproduct of W.O.E., which is great. So whether you are a student interested in a career at CIA or a washed-up dad wanting to relive the glory days, here are some great books to keep you entertained, informed, and educated. *We have added affiliate Amazon links for each book if you want to purchase directly from Amazon and support the site. If not, that's cool too. The Global War On Terror (GWOT) In Books Kill Bin Laden: A Delta Force Commander's Account of the Hunt for the World's Most Wanted Man, Dalton Fury In Kill Bin Laden, retired US Army Major Thomas Greer, whose action movie-style pen name is Dalton Fury, describes his firsthand experiences as a senior Delta Force officer during the hunt for Osama Bin Laden including a riveting eyewitness account of the Battle Of Tora Bora in 2001. Of note, he also has some great fiction reads similar to Jack Carr. The Way of the Knife: The CIA, a Secret Army, and a War at the Ends of the Earth, Mark Mazzetti While we’re typically hard on reporters, Mark Mazzetti, a Pulitzer Prize winner, provides an excellent multi-faceted look at modern warfare by sharing the stories of intelligence officers, special operators, and CIA assets including at least one socialite. There is some great detail in this book that would never pass the CIA’s Publication Review Board. Licensed to Kill: Hired Guns in the War on Terror, Robert Young Pelton A closer look at the world of private military contractors (PMC), Licensed to Kill details CIA’s “Dirty Wars”, contractor training, and some of the most prominent successes and failures of private military contractors, often operating without oversight or repercussions when they cross the line. If you want to learn more about the Blackwater Breitling, this is a good place to start and about as unbiased as it gets on this controversial topic. Jawbreaker: The Attack on Bin Laden and Al-Qaeda: A Personal Account by the CIA's Key Field Commander, Gary Berntsen & Ralph Pezzullo This time coming from the Agency’s perspective, Jawbreaker is career CIA Case Officer Gary Berntsten’s first-hand experience coordinating the CIA's fight against the Taliban while searching for Usama bin Laden in the war’s early years. First In: An Insider's Account of How the CIA Spearheaded the War on Terror in Afghanistan, Gary Schroen Gary Schroen was a legendary CIA Case Officer who led the initial Northern Alliance Liaison Team—codenamed “Jawbreaker”—into Afghanistan, in late 2001. First In is his account of some of the first boots on the ground belonging to a team of CIA Officers tasked with linking up with the Northern Alliance in the Panjshir Valley. We profiled Schroen and his Rolex Submariner in a previous Dispatch, read HERE. First Casualty: The Untold Story of the CIA Mission to Avenge 9/11, Toby Harnden One of the best-researched accounts of the first phase of the war in the aftermath of 9/11, Toby Harnden’s book, First Casualty, should be required reading for anyone looking for a 10,000-foot overview of the CIA and US Army Special Forces’ efforts in Afghanistan in the Fall of 2001. Of note, Harnden also wrote a Dispatch on Israeli Spy Eli Cohen’s Eterna-Matic Centenaire Recovered by Mossad, read HERE. The Triple Agent: The al-Qaeda Mole who Infiltrated the CIA, Joby Warrick Coming from another Pulitzer Prize-winning reporter, Joby Warrick’s The Triple Agent is the harrowing narrative of Humam Khalil al-Balawi, a Jordanian double agent who claimed the lives of seven CIA Case Officers and Paramilitary Officers at a secret outpost in Afghanistan in 2009.  This was required reading for several courses at CIA and an important study of counterintelligence in counterterrorism operations. Hunting the Jackal: A Special Forces and CIA Ground Soldier's Fifty-Year Career Hunting America's Enemies, Billy Waugh & Tim Keown A legend among SpecOps and the Agency, Billy Waugh fought in Vietnam with US Army Special Forces and worked as a contractor for CIA in Khartoum, Sudan in the early 90s keeping tabs on a certain bad actor named Usama bin Laden. When the GWOT kicked off, Waugh, who was then 71, deployed to Afghanistan to continue his lifelong service to our country. Waugh is also a W.O.E. Dispatch profile alum, having worn some of history’s great tool watches throughout his adventure-filled life including a Rolex GMT-Master, Seiko 6409, and numerous Digital Tool Watches (D.T.W.) throughout his career. Click HERE to read more. Ghost Wars: The Secret History of the CIA, Afghanistan, and bin Laden, from the Soviet Invasion to September 10, 2001, Steve Coll Where many of the books we’ve mentioned thus far cover the events immediately following 9/11, Steve Coll’s Ghost Wars concentrates on the intelligence efforts before September 11th including CIA’s clandestine efforts to subvert Soviet action in Afghanistan in the 1980s. I read and reread this book every time I went to Afghanistan, and it is one of the most comprehensive histories of the US Government's involvement in the region. Directorate S: The C.I.A. and America's Secret Wars in Afghanistan and Pakistan, Steve Coll Another Steve Coll piece, Directorate S covers the intelligence challenges faced by CIA in Afghanistan caused by Pakistani ISI’s "Directorate S", a highly secretive wing of the country’s intelligence service charged with arming, training, and attempting to legitimize the Taliban’s role in the region. This is a great follow-on reading to Ghost Wars. Surprise, Kill, Vanish: The Secret History of CIA Paramilitary Armies, Operators, and Assassins, Annie Jacobsen Another text looking at CIA’s Paramilitary operations, Surprise, Kill, Vanish provides a high-level overview of the history of CIA's Special Activities Division (SAD / SAC) interwoven with firsthand accounts of the secretive unit’s actions during the Cold War and the GWOT. I will note, while this is a good read with lots of great information, several sections are over-Hollywoodized and not as accurate as they appear. 13 Hours: The Inside Account of What Really Happened In Benghazi, Mitchell Zuckoff with the Annex Security Team 13 Hours is a detailed account of the events of September 11th, 2012, when a six-man team of GRS security contractors working for the US Government defended a CIA annex and a State Department Special Mission Compound from armed militants in Benghazi, Libya. Also having been made into a feature film of the same name starring the dreamy John Krasinski, 13 Hours also offers some premium Rolex Submariner content on the wrist of Ty "Rone" Woods, a CIA Global Response Staff contractor played by James Badge Dale. The Looming Tower: Al-Qaeda and the Road to 9/11, Lawrence Wright Another prequel to the events of 9/11 and the GWOT to follow, The Looming Tower is a Pulitzer Prize-winning narrative describing Usama bin Laden and Ayman al-Zawahiri’s ascent to the heights of global terrorism as well as the FBI’s efforts to track and understand the emerging threat presented by al-Qaeda in the 1990s. This is the best read on helping understand the events that led to the attacks on September 11th and an easy read. Send Me: The True Story of a Mother at War, Marty Skovlund Jr. & Joe Kent Authored by our good friend Marty Skovlund Jr. and former CIA Joe Kent, the subject’s widower, Send Me is the incredible story of Senior Chief Petty Officer Shannon Kent, a trailblazing female special operator, gifted linguist, and mother of two who served with Naval Special Warfare and CIA during the Global War On Terror, ultimately losing her life in a suicide bombing in Syria in 2019. Relentless Strike: The Secret History of Joint Special Operations Command, Sean Naylor Relentless Strike is one of the best overviews of Joint Special Operations Command or JSOC, the parent organization that serves as operational control for Delta Force, the 75th Ranger Regiment, SEAL Team Six, and other secretive intelligence and aviation assets. From its humble beginnings in the 80s to its exponentially larger role in the GWOT, JSOC became one of the United States’ most impactful weapons in the fight against terrorism. There is some great CIA content also in this book that is scarily accurate. Not a Good Day to Die: The Untold Story of Operation Anaconda, Sean Naylor An in-depth account of Operation Anaconda, Not a Good Day to Die is intelligence and counterterrorism reporter Sean Naylor’s beautifully researched description of one of the United States’ bloodiest battles in the Global War On Terror. This work details the early actions of SOF, JSOC, and CIA in the early days of the conflict in Afghanistan. No Easy Day: The Firsthand Account of the Mission that Killed Osama Bin Laden, Mark Owen & Kevin Maurer Where 9/11 is the event that caused the GWOT, the killing of Usama Bin Laden in 2011 is perhaps the second-most crucial event marking the culmination of an unprecedented intelligence effort by CIA and a harrowing raid by SEAL Team Six, which is described in detail in No Easy Day by Mark Owen, a veteran SEAL operator who was on the mission. While we generally roll our eyes at SEAL books, this is an incredible insight into SEAL Team Six and a first-hand account of this historic operation. See No Evil: The True Story of a Ground Soldier in the CIA's War Against Terrorism, Robert Baer Another account from a CIA Officer serving before and in the opening phases of the GWOT, See No Evil is an incendiary look at what the author sees as the Agency’s intelligence failures as well as a description of the roots of modern terrorism. Bob Baer is a controversial figure at CIA and many say his reputation is less than stellar. That said, this book inspired an entire generation of CIA officers, coming out shortly after September 11th. Horse Soldiers: The Extraordinary Story of a Band of US Soldiers Who Rode to Victory in Afghanistan, Doug Stanton One of the GWOT’s most iconic images is that of US Army Special Forces riding horses into battle in Afghanistan shortly after September 11th. Horse Soldiers tells the story of how these American special operators blended old-school cavalry tactics with modern warfare to fight the earliest battles of the early GWOT. This book sets a good foundation for our follow-on piece by former senior CIA Case Officer J.R. Seeger writes about the role his watches played in the early days of the conflict in Afghanistan (read HERE). The Accidental Guerrilla: Fighting Small Wars in the Midst of a Big One, David Kilcullen Providing a global perspective on the Global War On Terror, David Kilcullen’s The Accidental Gorilla contextualizes the importance of smaller conflicts and intelligence operations in Indonesia, Thailand, Pakistan, the Horn of Africa, and East Timor and their role in the more prominent wars in Iraq and Afghanistan. The More You Know Beyond their entertainment value, these books provide detailed history and incredible firsthand accounts of how modern warfare, special operations, and intelligence collection unfolded over 20 years of war in Iraq, Afghanistan, and around the globe. Setting politics aside, the GWOT presents myriad cases of true heroism displayed by regular soldiers, intelligence officers, and SpecOps personnel at all levels of the war. There are, of course, numerous other books detailing the events of the Global War On Terror including thousands written by Navy SEALs, but this list is a great place to start. As they say, the more you know... If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Israeli Spy Eli Cohen’s Eterna-Matic Centenaire Recovered by Mossad   *As a disclaimer, as Amazon Associates, we earn from qualifying purchases. When you click on links to various books in this article and make a purchase, this can result in Watches of Espionage earning a commission. If you’re interested in these books and want to make a purchase using these links, we appreciate your support.

From the Cold War To The War In Ukraine, Watches Are Used As A Propaganda Tool, But Are They Effective? In June 2022, Ukrainian President Volodymyr Zelensky visited the frontline troops on Ukraine's Armed Forces Day and presented soldiers with Ukrainian-produced Kleynold watches. The tradition of presenting watches to military personnel as commemorative gifts is long, but these watches served another purpose. With a government photographer on hand to capture the moment, the Ukrainian-produced Kleynold KFS-820s were tools of propaganda, a public demonstration of unity, patriotism, and Ukrainian ingenuity. This is just the latest example of watches used as tools of influence by Ukraine, the Soviet Union, and the United States. Cold War Of Covert Influence During the Cold War, the United States and the Union of Soviet Socialist Republics (USSR) competed on several “battlefields.” These included “hot wars” like Korea and Vietnam, “near-miss Armageddons” such as the Cuban Missile Crisis, and shadowy proxy wars around the world. One of the lesser-known battlefields involved influence operations. Both superpowers used overt, clandestine, and covert resources to influence non-aligned populations in Asia, Africa, and Latin America. In the United States, the lead agency was the US State Department and, specifically, the Policy Planning Staff (PPS). George Kennan, the State Department senior official responsible for the PPS, served in Moscow and realized that in the case of the USSR, the United States faced an implacable foe under Joseph Stalin determined to control the world either by force of arms or by political warfare. George F. Kennan pictured in Geneva, Switzerland. To counter that threat, Kennan prepared a series of papers at State addressing political warfare's challenges. Kennan understood that a successful program would have to include every possible tool in the national security tool kit. This included public diplomacy, economic and military support to neutrals as well as allies, and clandestine and covert influence programs run by the newly formed Central Intelligence Agency.  The diverse set of CIA operations supporting this strategic plan included clandestine publishing and delivery of books banned in the USSR such as Boris Paternak’s Doctor Zhivago, smuggling news and music radio broadcasts into the Warsaw Pact countries and the USSR, and effective use of “agents of influence” to deliver a US-orchestrated message. Traditional Propaganda To counter this effort, the USSR used similar techniques. In the case of strategic communications, the USSR offered foreign journalists tours of “Potemkin villages” presenting the power of the communist economy. The May Day celebrations included displays of the Soviet military might, and in 1960, they created an international university in Moscow, Patrice Lumumba University, to train future non-aligned leaders. The KGB conducted “active measures” propaganda using their own agents of influence designed to portray the West and most especially the US as a poverty-stricken, depraved nation. The greatest tool in the Soviet propaganda tool kit was their space program. While US rockets were blowing up on the launch pad, the Soviets launched a small satellite, SPUTNIK, in October 1957 which broadcasted a radio signal as it orbited the Earth. In April 1961, the Soviets put the first man, Yuri Gagarin, into orbit, providing rocket fuel for the USSR’s propaganda program. The Soviet Union & Watches The Soviet Union had a basic watch industry before the start of World War II, but it was after the war that their watchmaking endeavors shifted from producing watches for the war effort to a blend of military and civilian programs. Two of the best-known of these 20th-century watch factories were VOSTOK (“East” in Russian) and the Petrodvorets Watch Factory (later renamed RAKETA, Russian for “rocket” after Yuri Gagarin’s epic flight). Both companies produced basic, easy-to-service, reliable hand-wound watches. Both RAKETA and VOSTOK watches were worn by Soviet political and military leaders as well as Soviet astronauts, pilots, and polar explorers. Soviet watch designs were also distinctive (for example the “Big Zero” Raketa). They also offered creative designs for water resistance including the legendary Vostok Amphibia that relied on increasing water pressure at depth to secure its water resistance. Raketa “Big Zero” in a chrome-plated cushion case with short, curved lugs (Photo Credit: Vintage Watch Inc) Beginning in the 1960s, both factories began to produce watches that advertised Soviet successes in military operations, space, and exploration. These watches had dial designs including Gagarin’s face, Soviet tanks, Soviet ships, submarines, and Soviet aircraft. These designs were primarily focused on building solidarity within the Soviet Union, but they were also exported around the globe allowing citizens of non-aligned countries with weak economies to own a reliable watch marked in English as “MADE IN USSR”.  Vintage Raketa with Soviet astronaut Yuri Gagarin on the dial. The objective was clear: While the West produced watches for the elite, the Soviet Union made watches for the common man. While anyone familiar with the international watch industry of the 1960s knows that US, UK, and Japanese firms were producing high-quality watches at an affordable price, the marketing plans for these firms did not counter the Soviet argument. Simply put: The West ceded this particular piece of strategic communications to the Soviets. Did it matter? Probably not. The collapse of the USSR was a catastrophe for most command economy industries. However, both RAKETA and VOSTOK survived and began to export to the West. The oddest aspect of these export efforts was the importance of nostalgia for the Cold War. Soviet paraphernalia began to show up in kiosks throughout Europe and both RAKETA and VOSTOK found European partners willing to invest in their robust yet extremely inexpensive watches. The War In Ukraine Long after the collapse of the USSR and the creation of the modern state of Ukraine, the country had a nascent watch industry in Kyiv founded in 1997 and focused on simple quartz and mechanical watches. None of these watches appeared on the market in the West and they certainly didn’t hold the status of popular VOSTOK models including the  Komandirskie and the Amphibia, both of which have cult followings among enthusiasts.  A KLEYNOD watch from the brand’s military-oriented “Forces” collection. However, following the full-scale Russian invasion of Ukrainian territory in 2022, the Ukrainian Kyiv watch company changed its name to KLEYNOD (Ukrainian for “treasure”) and began to impress a historic Ukrainian battle insignia on their watches. Their marketing tool was simple: The KLEYNOD watches symbolized the Ukrainian resistance to the Russian invasion. In a previous W.O.E. Dispatch, we showed President Zelensky giving KLEYNOD watches to front-line troops. At present, KLEYNOD offers over a dozen different military-related watches, clearly keeping the ongoing war effort in mind. Colonel Oleksandr “Grey Wolf” Oksanchenko, an early casualty of the War in Ukraine wearing a Ukrainian-made watch, Kleynod "Independence Insignia" edition. When Ukrainian Su-27 Flanker fighter pilot Colonel Oleksandr “Grey Wolf” Oksanchenko was killed on 25 February by a Russian S-400 missile during the Battle of Kyiv, he was posthumously awarded the Order of the Gold Star. Oksanchenko was a legendary Ukrainian pilot who retired in 2018 but like many Ukrainians returned to service to defend his nation. To celebrate this national hero and create unity, the Ukrainian government and press circulated pictures of the Grey Wolf, with a Kleynod "Independence Insignia" edition watch clearly visible on his wrist. The watch was developed on the 15th anniversary of Ukraine’s Independence. Russia, Putin, & Timepieces Similarly, Russia continues to tout its watch industry as a source of national pride. President Putin, known for his extensive watch collection including an 18k yellow gold Patek Philippe, A. Lange & Sohne, Blancpain, and IWC, is now seen regularly wearing a Russian made, Imperial Peterhof Factory (Raketa) watch. Putin and affiliated Donetsk People's Republic (DPR) officials similarly have presented Russian-made watches to forces as honorary gifts. Conclusion: In the West, we often see watches as timekeeping tools or status symbols. Certainly, both points are true around the world with world leaders wearing valuable timepieces. Cases in point include the new Danish King Frederik’s Omega Seamaster “Unit Watch” or Donald Trump’s many Rolex models. However, in the case of the USSR or today’s Russia and Ukraine, watches made locally serve as small but impactful propaganda tools that remind both the wearer and the observer alike that indigenous industries make reliable tools that are robust and meant to be used. Both countries export these timepieces to sustain their industries, but also to send a small message to the world: We are industrial powers. -- This piece was jointly written by W.O.E. and J.R. Seeger who served as a paratrooper in the 82nd Airborne and as a CIA officer for a total of 27 years of federal service. Seeger led multiple, small unit teams during his service, including leading one of the CIA teams that infiltrated Afghanistan after 9/11. This newsletter has been reviewed by the CIA’s Prepublication Classification Review Board to prevent the disclosure of classified information. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.  Read Next: Double Wristing Stormin' Norman

Asking Watch Nerds & Experts from Special Operations, Intelligence, & NatSec For Their Picks We’ve often argued the best place to start with watch collecting is under $1,000. With the rise of watch enthusiasm bolstered by the internet over the last couple of decades, there are more great options than ever to consider on the more attainable end of affairs, many of which we discussed in a previous “Ask The Experts” Under $1,000 Dispatch. We stand by our statements about starting with an affordable watch, but that doesn’t mean there won’t be a day when you’re interested in ascending to a more luxurious tier of watchmaking. Whether we like it or not, so-called “luxury” watches bring a lot to the table, more commonly offering in-house calibers, better finishing standards, and more premium materials while also tapping into the history and heritage behind some of horology’s most legendary names. As many of our Dispatch articles have illustrated, using a more expensive watch doesn’t have to impede upon the “Use Your Tools” ethos with numerous documented cases of individuals from the military and intelligence communities reaching for luxury watches in the performance of their missions and to honor their culture. For further guidance on where to look in the crowded $1,000 to $5,000 tier, we asked a handful of our friends from both the traditional watch media and NatSec communities for their choices. There are a few returning guests from our previous look at watches under $1,000 (read HERE) as well as some new blood. Despite the diversity of our experts, the one thing they all have in common is a shared love of timepieces. These watches are not inexpensive by any means, and the idea that not everyone can afford to play in this space isn’t something we take lightly. Tudor Pelagos FXD Black - $4,150 Jason Heaton (@jasonheaton) is an author, freelance writer, and co-host of the podcast, The Grey NATO. The field of “Use Your Tools” watches is a crowded one, but in my mind, the Pelagos FXD stands above the rest. Forged from the ethos of vaunted historic military divers from the houses of Rolex and Tudor, it is modernized through its use of titanium, ceramic, and, in the case of the movement’s escapement, silicon. Fixed strap bars aren’t for everybody, but their use on the FXD is delightfully uncompromising and will appeal to those who like to use their blunt instruments at the sharp end. CWC Mutineer ≈ $2,000 Chris Craighead (@christian_craighead) former British Special Air Service (SAS). Founder of The Ministry of Defence. To start, I have to apologize for the tease, but this article with W.O.E is too good an opportunity to miss mentioning my upcoming collaboration with my brand, Ministry of Defence, and CWC, a legendary British watchmaker known for supplying UKSF units since the 70s. Building upon an existing CWC case design, the Mutineer will offer a Swiss automatic movement and a few other subtle elements speaking directly to my experiences in the military. I used a number of different analog and digital watches during my service, but if I could have designed the perfect watch for my needs then, it would have looked something like this. The tentative release date is Fall 2024. Sinn U2 - $3,160 Dave Hall (@davehall1911) is a retired SEAL Senior Chief, Strategic Advisor, and President of the Silent Warrior Foundation. The Sinn U2 has been my daily wear and tool watch for over a decade and it is as at home in a pool or ocean as it is in a subterranean environment. I love the simple style and brute ruggedness of this watch. I use the dual time zone feature daily. The watch has many more useful features such as the comfortable four o’clock crown placement, an Argon-filled case, a water compromise indicator, a clasp expansion system to wear over rubber, hacking seconds, and a luminous blue bezel indicator which easily differentiates it from the greenish dial and hand colors in darkness. These features combined with the price point make it a tool watch worthy of consideration in the W.O.E. community. Sangin Hydra DLC - $1,999 Brock Stevens (@deepsea.edc) is an active-duty US Navy Diver and watch photographer. The Sangin Instruments Hydra is my first Sangin and definitely will not be my last. With a 43mm case, 49.5mm lug to lug, and a case thickness of 12.5mm, the Hydra wears great on my 7-inch wrist. The stand out here is the thinness of the case (while offering 300m of water resistance), which allows for a very comfortable, low-profile wearing experience. The Hydra is offered in both 12-hour and elapsed time bezel variants, and the case options include a DLC or beautifully brushed 316L stainless steel. As you can see, I chose the DLC diver’s version and never looked back. The Hydra immediately drew me in with its rugged, mid-century compressor design with that tool watch or tactical element that I love to see in my collection. The build quality and operation of the internal bezel are excellent for the price and stand up to larger Swiss and German brands. The dial is extremely legible and in low-light conditions, the lume is fantastic. With a name like “Hydra,” you would expect the watch to excel in an amphibious environment. However, it’s hard to know if you have a proper diver’s watch until you take it underwater. After testing the Hydra on-wrist on many dives, I am happy to report that it lives up to its name. Vertex M100A - $3,300 Darren (@zulualphastraps) is the owner Zulu Alpha Straps and a veteran of the British Royal Navy. The Vertex M100A is a must for every military watch enthusiast. Based on the Cal 59 which formed part of the original Dirty Dozen issued by the British Ministry of Defence in WW2. The M100A connects you to the story that brought us all into the fold, the origins of where watches and the military intersect. Tudor Black Bay GMT - $4,375 James Rupley (@jamesrupleyphoto) is a co-founder of small arms reference publishing companies, Vickers Guide and Headstamp Publishing, and a regular photographic contributor to W.O.E. A properly built GMT is a do-anything watch, and the OG 41mm Tudor Black Bay GMT with “Pepsi” bezel is my go-to timepiece. One of my pleasures when traveling is “jumping” the hour hand to the local time zone of my destination as I settle into the seat of my flight for departure. Its versatility is evidenced by the fact that I have worn it straight to the beach after landing, to formal business dinners, and to photo shoots hauling more Pelican cases than I have hands for across cobble-stoned European streets. Its satin-finished anodized aluminum red/blue bezel hits differently than the ceramic bezel inserts in use by Rolex today—part of the reason I consider it the spiritual successor to the iconic Rolex 16710 BLRO GMT Master II. I’ve got more miles under the belt of my Tudor Black Bay GMT than another other watch in my possession, and I have yet to see any contender capable of dethroning it of that title. Christopher Ward Twelve Ti - $1,895 Rob Huberty is a former SEAL and the COO and co-founder of ZeroEyes, an AI gun detection company. My first choice would be a Tudor Pelagos FXD, but others in the W.O.E. community chose it. Tudors are more rugged tool watches, and I am a washed-up Team Guy, so the Christopher Ward Twelve takes its place. Christopher Ward is starting to replace Seiko as my recommendation for the first “good” watch for enthusiasts. The Twelve is inspired by Gerald Genta’s (the most famous watch designer) integrated bracelet watches that cost 25 times more. (AP Royal Oak, Patek Phillipe Nautilus). The Twelve feels like it should cost much more, is COSC certified, and is watch nerd-approved. It comes with both a rubber strap and an awesome titanium bracelet that feels like an AP Royal Oak. The Twelve is less action and adventure than my Tudor, but it looks great when I am answering Slack messages, writing emails, or watching YouTube videos about watches. Bulgari Aluminum 40mm GMT - $3,700 Justin Hast (@justinhast) is a writer, producer, and watch lover. The Bulgari Aluminum 40mm GMT is criminally comfortable with a distinct vibe you either love or hate (the way great design should be). It was the watch of the Jet Set in the 90’s and even adorned the nose of an Alitalia. It’s a sub-$5k wild card for the curious. IWC Pilot’s Watch Automatic Spitfire - $4,900 Nic Barnes is an Australian military pilot & W.O.E. contributor. Given the industry’s relentless price increases over the past few years, finding a watch from a major luxury brand within this price range is now much more challenging than it would have been previously. That said, if I was given $5,000 to spend on a watch tomorrow, I’d go straight to this one. The IWC Pilot’s Watch Automatic Spitfire combines exceptional Swiss craftsmanship with rich aviation heritage and versatile style. The clean dial is incredibly legible, with a distinct military-inspired aesthetic that gives it a classic appearance reminiscent of IWC’s mid-20th century pilot’s watches. In terms of robust functionality, the 6-bar water resistance is sufficient for any aviation activity I’d be willing to undertake, while the movement has recently been upgraded to the 32111 Calibre, giving it an impressive 5-day power reserve. At 39mm, the Spitfire is subtle enough to avoid unwanted attention but strikes a rare balance of sophistication and practicality. CWC RN Automatic Divers Watch 'MK. 2' - $1,370 Henry Black (@onhenryswrist) is a WOE contributor and a writer for Fratello. He's passionate about the power of the hobby to forge friendships and a sense of community, as well as sharing stories about the hobby from across the globe. The CWC RN Automatic Divers combines actual military heritage, with the original watches being issued to Royal Navy divers in the early 1980s (and iterative versions also being issued to the UK's Special Boat Service members). The specifications are modern: Fixed spring bars and a rugged stainless steel case with 300m of water resistance and a flat sapphire crystal, inside is a trusty Sellita SW200-1. The CWC is a fantastic strap-on-and-go watch. CWC watches continue to see action with journalists reporting from the front lines of conflicts around the world. I wear mine in the ocean regularly, and the practical visibility and the quality of the luminescent material are good, too. For that reason alone, it is a solid choice for the W.O.E. community, and epitomizes the idea of "everything you might need, and nothing else." There are versions available in quartz, too. Doxa Sub 300T - $1,990 Sketchy Boyz Watch Club (@sketchyboyzwatchclub) is an online community of professional end-users sharing our takes on all things horological. A modern reinterpretation of the original 1968 Doxa 300T "Conquistador", the contemporary Sub 300T is a purpose-built tool packed with functionality and historical provenance. Historically used by military, scientific, and professional divers across the world, Doxa has earned its place on this list. Those who wear them certainly understand the meaning of "use your tools." One of the best parts about the Sub 300T is the wide array of colors and configurations available to users as well. While the enigmatic "Professional" model in Signal Orange is, dare I say, "Iconic", there are several variants that all have their own appeal and unique history behind them. It is because of all these reasons that the Sketchy Boyz Watch Club recommends the Doxa Sub 300T for this list. (And all the other ones we wanted to do were already taken). Tudor Pelagos FXD MN - $4,150 Asha Wagner (@wildlander6) is a Fire Captain, Hazardous Materials Specialist, & USAR Task Force team member. The FXD MN was the first watch in the FXD series and was built from the ground up to be a purpose-built tool watch. The watch has a bidirectional bezel, which goes against the ISO 6425 requirements but makes the watch more useful for its intended purpose as an underwater navigation tool. It is also the first watch in the Pelagos line to have a bezel that overhangs the case as well as having its namesake fixed lugs. The wider bezel makes the watch easier to operate, especially while wearing gloves. The fixed lugs ensure the watch will remain securely attached to my wrist no matter what I get up to (I’ve popped spring bars on a number of occasions and almost lost a few watches). The shade of blue Tudor picked for this watch looks great whether it’s paired with my work uniform or it’s worn while on a tropical vacation. For all the reasons mentioned above, the Tudor FXD is a pioneering purpose-built tool watch that’s hard to beat for under $5,000. Sinn T50 - $3,840 Nacho Conde (@nachoconde) is a writer, photographer, host of the Fratello Talks podcast, and the Head of Content/Managing Editor at Fratello. Few brands today take the creation of bona fide tool watches as seriously as Sinn. The Frankfurt-based brand prides itself on manufacturing some of the world's most overdesigned, overspecced, action-ready watches. The Sinn T50 is a pinnacle of the brand's efforts to create a perfect titanium dive watch with the brand's uniquely function-informed aesthetics. It's an uncompromising tool, obscenely legible, perfectly proportioned, and packed with special features such as its locking bezel, dehumidifying capsule, and hard-coated titanium case. For the price, it's damn near impossible to beat. The Sinn T50 is an unpretentious watch more than capable enough to take on anything you throw its way and look good doing it, whether it's daily life or the sketchiest of adventures. Tudor Black Bay Pro - $4,225 Soturi (@soturidesign) is a Marine veteran-owned business producing handmade watch straps inspired by military heritage. The Tudor Black Bay Pro is easily the best watch under $5,000 because it nails that perfect mix of vintage style and modern performance. With a 70-hour power reserve, you can leave it off for a couple of days and it’s still ticking strong. Its versatile design means it looks great whether you’re at the office or in the field. Plus, the build quality is top-notch, so you know it’s going to last. Tudor’s solid reputation in the watch world just seals the deal. Sinn T50 - $3,870 James Stacey (@jestacey) is the Lead Editor with Hodinkee, Co-Host of The Grey NATO Podcast, and a hopeless tool watch nerd. Given the $5000 limit meant that I couldn't pick my beloved Tudor Pelagos 39, the final choice was pretty easy for me as I'm a huge fan of the excellent Sinn T50. Essentially a titanium take on the already A+ Sinn U50, the T50 offers a 41mm grade 5 titanium case with a black dial and super-legible sword hands. Paired with either Sinn’s matching bracelet or the brand's recent addition of a two-piece nylon (or heck, one of W.O.E's excellent Five Eye nylon straps) it's a premium sport watch that looks the part and won't get you much in the way of unwanted attention if someone spots it on your wrist. Think of it like a modern Omega Seamaster 2254 but made of titanium and representing all of Sinn's skillset in crafting sporty, well-made, and entirely action-ready watches. Doxa Sub 1200T - $1,990 Benjamin Lowry (@submersiblewrist) is a member of the W.O.E. team, a former commercial diver, and a veteran of the United States Coast Guard. The predecessor to the modern Sub 300T that also made this list, I received my Doxa Sub 1200T as a gift from my wife when we got married in 2015. Heading to commercial diving school shortly thereafter, I decided I would wear the watch in all conditions above and below the water’s surface no matter the repercussions. Today, with a lot of dives under its bracelet, the old Doxa shows no shortage of wear and tear while feeling more like an old friend than any other watch in my collection. With 1200 meters of water resistance, an unused helium escape valve, and a chunky wearing experience, the Sub 1200T is way more capable than I ever was underwater while harkening back to the golden age of tool dive watches. The case back is also engraved with my anniversary so I don’t forget. Tudor Pelagos 39 - $4,700 Watches of Espionage is a former CIA Case Officer turned watch influencer. My pick-up-and-go watch is the Tudor Pelagos 39. While dubbed a smaller version of the 42mm Pelagos, in reality, this is more of a modernized titanium Tudor Submariner than a smaller Pelagos. Titanium is my favorite material for tool watches given its wearability which is, at 39mm, perfect. The bracelet is so comfortable I rarely wear straps with it and the micro adjustments make it comfortable during the summer months.  If the Black Bay 58 and FXD got together and had a baby, it would be the Pelagos 39. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.  Read Next: Advice for Buying a Watch

Sketchy Breitlings, A Vietnam-Era Rolex, & More Making fun of Navy SEALs writing books is a joke that will never get old.  That said, there have been some great authors to come out of the Teams and Jack Carr is at the top of the list. Carr’s series of novels detailing the adventures of James Reece has become a massive hit, transcending the boundaries of our community to find broader mainstream success including a 2022 television adaptation starring Chris Pratt, The Terminal List. We have discussed watch culture in the SEAL Teams at length and Carr is also a watch enthusiast, with an extensive collection that includes a Rolex Sea-Dweller he wore while serving in the Teams as well as a Tudor Pelagos FXD Black, several Vietnam-era Seikos, an Ares, and more (Photo Credit: W.O.E./James Rupley) One of the key aspects that makes Carr’s writing compelling is the author’s incredible attention to detail, always doing additional research to describe firearms, gear, and watches in depth. Throughout the series, James Reece, Carr’s protagonist, wears a vintage Rolex Submariner gifted to him by his father, a Vietnam-era SEAL turned CIA Case Officer. In the television adaptation, Reece—portrayed by Chris Pratt—wears several watches including an Oris Aquis Pro Date Calibre 400, Resco Instruments BlackFrog Gen2 Black PVD (an insider told us he wanted to wear a military watch in specific scenes), a G-Shock GA-100-1A1, and a period correct 5.11 Military Tactical Field Ops Watch. Chris Pratt wearing a Resco Instruments BlackFrog Gen2 Black PVD in the television adaptation of The Terminal List. (Photo Credit: Justin Lubin) Carr’s seventh book in the James Reece series, Red Sky Mourning, was released last month. When I read it, I was truly surprised by the number of specific watches mentioned in the text, with one even playing a pivotal role in the plot. I knew Carr was a watch enthusiast, but this new novel shows how far down the rabbit hole the SEAL-turned-author has fallen. If you haven’t checked out the book, be advised: This text contains some spoilers. Elba Industries Breitling Emergency In Red Sky Mourning, at least one watch with a special complication plays an integral role in the plot. Andrew Hart, the dastardly fictional head of the fictional Elba Industries, wears a sketchy Breitling Emergency complete with a co-signed dial featuring Elba’s logo, a golden bee, an homage to co-signed “unit watches” from Breitling including the Blackwater Breitling we have discussed in great detail. Given Carr’s history in the SEAL Teams and working with CIA, it would be reasonable to assume the author has seen a few of these watches in his day. Former Blackwater CEO Erik Prince wearing a Blackwater-signed Breitling Emergency. An analog digital timepiece from Breitling’s golden era producing “watches for professionals”, the Emergency contains an antenna that broadcasts a signal on the 121.5 MHz aircraft emergency frequency when activated. Commercial and military aircraft monitored the frequency and were able to alert search and rescue teams of an individual's location, anywhere in the world. At Red Sky Mourning’s climax, the signal from Hart’s Emergency is used to locate the ne'er-do-well and James Reece, an old-school Rolex guy through and through. Vintage Rolex Submariner A Rolex Submariner reference 5513 from the same era as the Sub worn by James Reece throughout the books. (Photo Credit: Wind Vintage) In the Terminal List series, James Reece is a former US Navy SEAL who has also worked extensively with the Agency. Reece’s father, Tom, was also a SEAL turned CIA Case Officer, having served in the Teams in Vietnam where he purchased the Submariner that also features prominently throughout the series on his son’s wrist. In Red Sky Mourning, James Reece’s Rolex is taken from him by the Chinese intelligence officer Ba Jin who also asks what year the Sub is from. Reece says, “It’s a ’68. You guys had just kicked off your Cultural Revolution a couple of years earlier. How many people did Mao kill in his efforts to purify the Party?” As you’d expect, Reece ends up getting the watch back in a way that does not work out well for Ba Jin. US Navy SEALs in Vietnam wearing Rolex or Tudor Submariners. Given the 1968 timeframe, the Submariner in question is most likely either a non-date chronometer certified 5512 or potentially the non-COSC 5513, both models that are closely associated with Vietnam-era SEALs. It’s also conceivable the watch is a date model 1680 that also offered the red Submariner text at the time that is so coveted by collectors today. While arguably this should have been an issued Tudor Submariner, a classic Rolex Submariner is the perfect choice for a legacy SEAL like Reece that also once again demonstrates the author’s attention to detail and love for horology. Rhodesian Army Roamer Anfibio W.O.E.’s personal Rhodesian Roamer (Photo Credit: James Rupley) In Red Sky Mourning, as he often does, Reece visits the Hastings family, home of his best friend Raife Hastings, a South African-born former SEAL teammate, and his father, Jonathan, who served with the Special Air Service (SAS) and later the famed Rhodesian Selous Scouts. Reaching extremely deep into the annals of military watch history, Carr equips Jonathan with a Roamer Anfibio, a seldom-discussed Swiss watch whose claim to fame is having been issued to the Rhodesian military back in the 1970s. Rhodesian issued Roamer on a leather military "Bund" strap worn by Colonel David “King” Parker, Commanding Officer of the Rhodesian Light Infantry (RLI). Col. Parker is wearing the Roamer, which was common according to pictures from the Bush War. Jonathan Hasting’s history with the Selous Scouts, a special forces component of the Rhodesian Army, makes this watch an excellent and historically accurate choice for Hastings who serves as something of an additional father figure to Reece. What led Roamer, a Swiss brand founded in 1888, to supply the Rhodesian military is one of watch history’s mysteries, but you can’t fault the quality of Carr’s homework. If you have been following this page, you know I've spent a lot of my life living, working, and traveling in Africa, a country with a large number of unique and lesser-known military watches. Interestingly, Hasting’s trajectory closely follows that of a real individual, someone who is not widely known outside of the Intelligence Community. Tianjin Seagull 1963 Chang Zheng is a Chinese Jin-Class Type 094 Submarine featuring  prominently in a cat-and-mouse game with the USS Reagan in the early pages of Red Sky Mourning. In describing her captain, Commander Zhen, Carr says mentions the, “…Tianjin Seagull 1963 watch on his wrist.”, a reference that serves as perhaps the second deepest watch cut in the book after the aforementioned Roamer Anfibio. Known to enthusiasts as simply the “Seagull 1963”, the Chinese-made manual-winding chronograph serves as perhaps the least expensive mechanical chronograph available today, with an ST19 caliber produced in China at Tianjin’s factory with tooling purchased from Switzerland back in the 1950s. A Chinese Jin-Class Type 094 Submarine like the Chang Zheng mentioned in Red Sky Mourning. Initially produced for Chinese Air Force pilots, the Seagull 1963 is an enthusiast-favorite watch because of its attainable price point—typically less than $500—in relation to its complication coupled with a surprisingly well-decorated movement. For a Chinese submarine commander, it also makes a lot of sense given the watch’s military history. Captaining a Chinese submarine likely involves direct inclusion in the communist party. For Commander Zhen to demonstrate his pride in the party by wearing a mechanical watch produced in his country feels dead-on accurate. Rolex Yacht-Master A second watch from the Crown mentioned in the text is the Rolex Yacht-Master, worn by Dr. Lawrence Miles, an avid sailor, former CIA contractor, and the billionaire founder of the Delphi Corporation. Reece goes to Miles’ home in Marin, California to learn more about the motivations behind the nefarious Andrew Hart. During their conversation, Miles describes a meeting he had with Hart and two other sketchy individuals, saying, “I remember they all wore the same watch—Breitling Emergencies. As a sailor you notice things like that,” he said, tapping the white gold Rolex Yacht-Master on his wrist and pointing to the stainless Submariner worn by his guest.” While white gold and platinum are the materials that come to mind first for the Yacht-Master, the new titanium version would also be an interesting pick for Miles’ character. (Photo Credit: Hodinkee) Also describing his sailing history, the Yacht-Master is the perfect choice for the billionaire and passionate sailor who spends his days overlooking San Francisco Bay. Unlike many Rolex sport models, there is no full-steel Yacht-Master in the modern catalog, meaning you’re looking at either full-gold, some combination of steel and platinum or steel and gold, or the new titanium variant released earlier this year. Given Miles’ financial situation, we like to think we went full billionaire bling. (Photo Credit: W.O.E./James Rupley) Digital Tool Watches (D.T.W.) & Smartwatches In addition to the above-listed mechanical analog watches, Carr also mentions a Timex Ironman in the text, placing the legendary attainable digital watch on the wrist of retired US Army General and current CIA Director Marcus Howe. In the text, Carr writes, “Howe looked down at the Timex Ironman watch that had graced his wrist for most of his time in uniform…” With a thirty-year background in US Army Special Forces, the humble Ironman is an appropriate and pragmatic option for the Agency director. Adding another layer, the Timex Ironman was commonly issued to CIA Paramilitary Officers as well as partner forces including Afghan units. While less key to the plot, smartwatches are also mentioned several times in the text, usually in discussions regarding their vulnerability. We’ve detailed the role and counterintelligence vulnerabilities of the smartwatch in modern espionage, and we appreciate Carr for bringing this element of modern watch culture into the book. Read more about “CIA Officers and Apple Watches” HERE. More than many thriller writers from outside the community, Carr manages to capture both the essential essence and concrete details of life within intelligence and special operations. Viewed from any number of angles and by various enthusiast communities for knives, firearms, tactical equipment, and watches, Carr packs the James Reece sagas with layer upon layer of references and Easter eggs that some will grasp and some won’t, but that’s the fun of it. We often make fun of SEALs, most of whom are authors, and will continue to do so. But Jack Carr has done it the right way, avoiding repetitively rehashing his own GWOT adventures in favor of the larger-than-life story of James Reece that is bolstered by Carr’s personal experience in the field of special operations and espionage. For watch enthusiasts, this level of attention to detail and historical accuracy is the good stuff and only adds another level of intrigue to Carr’s work. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE.  Read Next: SOG Seikos - Vietnam MACV-SOG Watches, Part II     Featured Image Credits: Breitling Emergency (Photo Credit: Lunar Oyster), Rolex Submariner 5513 (Photo Credit: Wind Vintage), Roamer Anfibio (Photo Credit: James Rupley)

A Special Unit-Specific Version Of An Iconic Watch Designed For The US Secret Service This past Saturday, a series of gunshots was heard around the world. Former US President Donald Trump was speaking at a rally in Pennsylvania in support of his upcoming presidential bid when suddenly, he flinched and reached for his right ear as shots rang out. In seconds, the former president’s US Secret Service protective detail took him to the ground, shielding Trump with their bodies as a USSS Counter Sniper Team engaged and killed Thomas Matthew Crooks. As Secret Service agents rushed Trump offstage, a member of his detail was photographed wearing a special unit-specific version of the Omega Seamaster, another example of a member of our community wearing a serious watch in the line of fire. The USSS Omega Seamaster Diver 300 “Unit Watch” on the wrist of an agent on Trump’s protective detail. (Photo Credit: Anna Moneymaker/Getty Images) As a disclaimer, our interest in the watch in no way diminishes the severity of the incident, the injured, or the tragic loss of firefighter Corey Comperatore. The Omega is relatively insignificant here, but timepieces are our prism to view history and current events. By any measurement, this assassination attempt was a security failure and will be investigated. Much of what transpired remains unclear and disinformation and misinformation are rampant. We will not opine on what we think happened and will wait for the details to come to light.  Regardless of the failures this past weekend, the Secret Service is an honorable profession with ranks filled with true professionals. Secret Service Agents are in harm’s way on a daily basis, regularly putting their lives on the line to protect the office of the President and those running for it. It is a zero-fail mission. The good guys have to get it right every single day, the bad guys only have to get it right once.   This article will likely be interpreted by some as political, but to be clear, it is not. On Saturday, July 13th, a timepiece—a special version of the Omega Seamaster Diver 300 designed for the US Secret Service—found itself at the center of a history-making event. We are here to talk about that watch. Omega Seamaster Diver 300 US Secret Service Unit Watch A community submission showing a USSS Omega Seamaster “Unit Watch”. In late 2023, US Secret Service Agents representing multiple field offices and units began taking delivery of a customized version of the Omega Seamaster Diver 300, a model family more closely associated with James Bond. Serving as the primary unit watch within Omega’s catalog, the Secret Service Seamaster differs from the standard version with a no-date format, beige luminescent material, and matte finishing throughout the case and bracelet. On the case back, the Secret Service star is engraved along with “Worthy of Trust and Confidence.” On the bottom of the case, agents can have their commission book number or something else unique to them printed in subtle text. While watches like this are sometimes purchased from a commemorative point of view, many are used as tools, with the pictured Special Agent in Trump’s protective detail providing further evidence. Importantly, this reference is available only to military and law enforcement units, including the US Navy SEALs, Danish Frogman Corps (Frømandskorpset), and other American and European units. Other individuals within the Secret Service including the Counter Assault Team (CAT aka HAWKEYE), which was also present during the assassination attempt, have also purchased the Omega. Of note, other USSS units have special versions of the Tudor LHD Pelagos and certain Breitling references. As is often the case in our community, the US Secret Service has a thriving watch culture. Again, the watch in question does not represent the most important aspect of the events that transpired over the weekend, instead serving as yet another example of how watches are utilized as tools in the daily lives of professionals in the military, intelligence, NatSec, and federal service communities. Thoughts and prayers for all involved in the events over the weekend. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: U.S. Presidents and Timepieces, The Last 40 Years

Fake Watch Shopping In Istanbul -  A Case Study As a CIA Case Officer operating overseas, you are exposed to the dark side of humanity. It is not a career for the faint-hearted and you learn some things they don’t teach in school. He who fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you. – Friedrich Nietzsche While the quote is dramatic, there is some merit to it. I didn’t fully realize how abnormal life at CIA was until I separated from the Agency. A byproduct of a career at CIA is a fascination with illicit activity; arms dealers, wildlife trafficking, organized crime, and, now that I am an aspiring watch nerd, counterfeit watches. Fake Watches - A Real-World Case Study Most articles on fake, or “replica” watches cover topics like “How to spot fake Rolex?”, “How much does a fake Rolex cost?”, or “Where to buy a fake Rolex?” These are all interesting topics, but we wanted to go deeper into the counterfeit luxury watch industry.  To do this, I went counterfeit watch shopping in Istanbul, Turkey. There’s nothing like first-hand experience. Counterfeit timepieces are a multi-billion-dollar industry, with shaky estimates indicating between 30 and 50 million fake watches entering the market each year. Contrast that figure with Rolex’s estimated annual production of approximately 1 million pieces per annum; It is reasonable to conclude that there are probably more fake Rolex watches on wrists than there are genuine examples throughout the world. This means that when you see someone wearing a Rolex, statistically speaking, it’s probably fake – a crazy thought. Istanbul - A Counterfeit Watch Mecca During a recent trip to Istanbul, I had a mission: to acquire a “super clone,” or ”superfake” a watch that is nearly indistinguishable from a real thing. Not only are cosmetic traits like the miniature laser-etched Rolex crown on the crystal present but if you take the watch apart, the movement itself is branded Rolex. Even for experienced watchmakers, some of these “super clones” are, all the way down to the movement components, virtually indistinguishable from genuine Rolex. There are differences, of course, but these “super clones” are astonishingly close to the genuine product to the untrained eye. I wanted to see for myself. Rolex crown laser-etched into the crystal, introduced in 2001 to deter counterfeiters. (Photo Credit: Bob’s Watches) Istanbul, Turkey Istanbul's Grand Bazaar is a covered market with over 4,000 shops selling everything from Turkish sweets to clothes and yes, of course, a large selection of counterfeit goods. Entering through the Nuruosmaniye Mosque gate, visitors are overwhelmed with a plethora of shops specifically targeting tourists. The presence of fake watches is immediately apparent and, in contrast to many markets around the world, completely in the open. The watch shopping experience varies depending on the shop but on the higher end is almost like a boutique experience, the only difference being the watches are fake and you can actually buy a “Rolex” rather than be put on a waiting list. They offer tea and coffee, a chair for your bored spouse to sit in, and customer service that exceeds the boutique experience presented by many luxury watchmakers. Interestingly, pictures are generally not discouraged and the sellers are relatively open about the sale of fakes. It isn’t just Rolex, either. Panerai, Audemars Piguet, Patek Philippe, and even counterfeit sketchy Breitlings are readily available, with starting (negotiable) prices of around $450. Most of the watches utilize Miyota movements and are, as you might expect, made in China. Pretty much any reference you can imagine is available including the Le Mans Daytona and Titanium Yachtmaster. 2024 Watches and Wonders releases? No worries, they should be available soon. What Is A “Fake” Rolex?  It is important to understand what a fake Rolex is. We have identified three categories of counterfeit Rolex watches to be aware of. Cheap Or Tourist Fakes: These cost somewhere between $50 and $300 and are generally picked up from street vendors in major tourist cities in Europe, South America, the Middle East, and even New York. You used to be able to spot them by their quartz movements which caused the second hand to “tick” instead of sweep, but now they tend to have automatic movements, more accurate details, and better finishing. But, in general, they are still sloppy fakes and you are not fooling anyone who owns a Rolex with this piece unless you are in a dark room. Super Clone or One For One: So-called replica watches, nearly identical to the genuine thing. They can cost over a thousand dollars and rumor has it that even when taken apart, it can be difficult to tell if the watch is genuine or a reproduction. In theory, one could wear a super clone to the local RedBar watch nerd meetup and fool everyone in the room. It’s been rumored that these have even been unknowingly sold by legitimate dealers as well, proving that the only way to know something is real is to buy it from the boutique. Frankenwatches:  A catch-all term used to describe watches that may be made up of parts that have been switched out and/or a real watch with fake parts (replaced bezel, dial, hands, etc…). Some are honest efforts to restore a watch, but more sinister versions are meant to fool prospective buyers. A recent notable example was the “Tropical” Omega Speedmaster Ref. 2915-1 ‘Broad Arrow’ auctioned by Phillips for over $3.4 million. As documented by popular watch blogger Perezcope, the watch itself was a frankenwatch, allegedly cobbled together by insiders with access to the Omega archives.   Tropical” Omega Speedmaster Ref. 2915-1 ‘Broad Arrow’ frankenwatch, sold Phillips for over $3.4 million (Photo Credit: Phillips) Why Are Fake Watches A Problem? At a minimum, fake watches are textbook examples of intellectual property (IP) theft, using the designs and logos that Swiss brands spent millions of dollars developing over decades. Some go as far as to link the sale of counterfeit watches to child labor, sweatshops, and even terrorism, human trafficking, and organized crime. While direct evidence of this is scarce, it is reasonable to assume that a link exists to some extent. That said, the vast majority of the counterfeit industry originates in China and it appears as though the Chinese government at least tacitly supports it and probably has some oversight and regulation. Are Fakes Substitutes For The Real Thing? According to Business Insider, 23.3 million counterfeit watches are circling the US, more than Rolex has sold worldwide in the past 15 years. The logical conclusion is that this hurts Rolex’s bottom line. But are fakes reasonable substitutes? Is Rolex losing potential customers to fake watches? Probably not. The fact is, the type of person that will buy and wear a fake, likely can’t afford the real thing. In other cases, some may buy a fake now and then the real thing as their financial circumstances change. UFC fighter Conor McGregor recently revealed during a GQ Sports interview that he used to wear fake watches to press conferences before he could afford a genuine Rolex. He is now a legitimate customer, owning millions of dollars in Rolex, AP, and Patek. One could argue that in McGregor’s case, the fake Rolex watches served as the “top of the funnel” for Swiss brands. Conor McGregor Wearing a (real?) Rolex Daytona “Eye of the Tiger” Should I Buy A Fake Rolex? We can think of very few legitimate reasons to purchase a fake Rolex, and yes, doing so does ultimately fuel the already insatiable market for these timepieces and potentially provide funding for organized crime syndicates. Further, in some places, it’s illegal to buy and transport fake watches. Our advice is simple, buy the (real) and best watch you can afford. There are plenty of great and legitimate watches on the market that cost less than your iPhone. Real Rolex Sub (Photo Credit: James Rupley) In response to “Trading A Rolex To Get Out Of A Sticky Situation - Myth Or Reality?”, many commenters suggested traveling with a fake Rolex for bartering. The logic may be sound, but if you are really at the point where you have decided to part with a watch worth thousands of dollars, your life is likely on the line and the cost is trivial. Further, whoever you are giving the watch to is presumably in a position of power and likely someone you do not want to piss off should they determine the watch is fake. The potential for this plan to backfire is simply too high. Le Mans Daytona and “Titanium” Yachtmaster - all fakes I have heard of some people with expensive watch collections that have “dummy” displays in their house, the idea being that if someone breaks in to steal their collection, they would take the fake watches without realizing the real collection is hidden in a safe. This is something that could potentially make sense but is not a practice I would advise. If someone goes the distance to specifically target you for your watch collection, they are likely going to be pissed to find out they stole fake watches and may come back for retribution. No watch is worth your life. All that said, I do have a fake Rolex Submariner that I received as a gag gift from a wealthy friend in Dubai. I have never worn it or even taken out the links to make it fit. Who knows, maybe it will come in handy one day. A real Rolex Daytona (Photo Credit: James Rupley) Should I Be Worried About Fake Watches? By some estimates 20-50% of art in museums is fake and even the largest auction houses with significant resources have been duped with fake watches. While the risk of unwittingly buying a modern watch that is fake is real, this is particularly real in the vintage market, where replacement parts and refinishing jobs can result in a “real” watch becoming a frankenwatch. As an individual buyer, you should not be responsible for identifying a fake.  The safest thing to do is to either buy new watches or build a relationship with a seller you not only trust but trust their expertise. The latter is difficult as it can be incredibly difficult to determine which parts are genuine and which are replacements.   Back In Istanbul Despite my best efforts, I was not able to track down a “super clone” in the Grand Bazaar. Many of the vendors claimed to have better quality watches and vigorously sent Whatsapp messages to their colleagues to bring one by, but they never appeared. The fakes in the souk were mediocre at best with loose bezels and crude finishing and claimed Miyota movements. Fun party gags? Maybe, but I didn’t buy one. W.O.E.’s personal fake watch, acquired in Dubai. I did pick up a set of (fake) boxes, papers, and a blank Rolex warranty card to match my gifted counterfeit Rolex. Similar to the watches themselves, the box was crudely crafted and isn't fooling anyone. While I do not advocate for anyone to purchase anything illicit, I did it in the name of science. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: The W.O.E. Tudor PVD Pelagos FXD

Unit Watches Of The UK’s Royalty and Specialist Protection Despite the rise of inexpensive Digital Tool Watches and feature-rich connected smartwatches, there is an ever-growing subset of the military, intelligence, and law enforcement communities with a passion for mechanical or otherwise more interesting timepieces. We’ve discussed so-called “unit watches” in detail many times. However, in this Dispatch, we’ll take a closer look at unit watches from the world of law enforcement, specifically the UK’s Royalty and Specialist Protection (RaSP), an intriguing unit from within the Metropolitan Police’s Specialist Operations directorate. To date, there are three known unit watches from RaSP, a Casio G-Shock from the attainable tier as well as a Tudor and Omega from the world of Swiss luxury, all of which see active service as tools in the performance of the unit’s unique role. Protecting Royals, Politicians, & A Castle Or Two Officers stand guard outside Windsor Castle. (Photo Credit: Maureen McLean) Similar to the role played by the US Secret Service, who are also no strangers to unit watches, RaSP provides close protection services to the UK royal family including the king, the prime minister, various other politicians, ambassadors, and visiting heads of state. In addition, the unit also serves as specially trained armed security for royal residences including palaces in London, Windsor Castle, and other sites in Scotland. Unlike the United States, which has not been ruled by anyone wearing a crown since a kerfuffle ending in 1783, the average police officer in Great Britain doesn’t carry a firearm, making the armed and highly trained RaSP a higher level of protection and response in the event of terrorist attacks or assassination attempts on the Royal Family. Hired from the ranks of experienced frontline police officers as opposed to “off the street”, RaSP officers have been called into action on several prominent occasions. Royal Protection Officers tackle an attacker after an assassination attempt on then-Prince Charles (standing far right) in Sydney in 1994. (Photo Credit: Express UK) Far from idle threats, Royalty Protection Officers engaged in a dramatic shootout during an attempted kidnapping of Princess Anne in 1974 as well as when then-Prince Charles was attacked during a speech in 1994. In recent years, the Duke of Sussex (Netflix calls him Prince Harry) made headlines when he fought to continue his RaSP protection detail even after leaving his royal role and moving to California in 2020. In close protection scenarios, RaSP officers typically wear a suit with a concealed firearm, radio, and less-than-lethal weapons in certain instances. In contrast, officers don a more traditional uniform when providing overt armed protective security at royal residences. This operational duality is reflected in the unit’s choices for customized timepieces. A Custom Full-Metal G-Shock For Royalty Protection Officers The RaSP’s customized GM-B2100BD-1A. (Photo Credit: G-Central) The impetus for this article stems from G-Central, a leader in G-Shock news and information. A few weeks back, we noticed a post covering a unit-specific version of the GM-B2100BD-1A, a full-metal variant of the so-called “CasiOak” that debuted back in 2019. With an analog-digital display and an IP-coated black stainless steel case and bracelet, the RaSP unit variant was spotted on uniformed officers outside Windsor Castle and included a custom United Kingdom flag integrating a Thin Blue Line motif on the clasp as well as a special XIV engraving on the bracelet. The XIV references the SO14, the former name of the Royalty Protection Department that merged with SO1 or Specialist Protection to become the modern RaSP in 2015. On the case back, the watch offered an engraved image of Windsor Castle. Judging by the wear across the case and bracelet on the watches spotted by G-Central, the Royalty Protection Officers use these tools in performing their duties, with the G-Shock serving as an excellent pairing with the more utilitarian uniform worn by the unit in this instance. While we always hear about G-Shock in military and law enforcement scenarios, customized unit versions are rare and in this case, pretty cool. A custom caseback and clasp engraving for the RaSP G-Shock. (Photo Credit: G-Central) Rather than an officially sanctioned unit watch, these G-Shock models appear to have been a smaller unofficial unit purchase only for members of Windsor Castle’s protective detail. With that in mind, the G-Shocks do not expressly display “RaSP”, instead using XIV as a reference to the unit’s history. For more refined scenarios including providing close protection for royals during public events, RaSP also has a couple of interesting official watches from more luxurious brands in its stable. Omega Planet Ocean For Royalty Protection Officers Known for recently providing customized versions of the Seamaster Diver 300 to US Navy SEALs, Danish Frogmen, and the US Secret Service, Omega also produced a very rare unit version of its Seamaster Planet Ocean for RaSP, designing the piece with input from the unit in 2018 with delivery of approximately 60 units taking place in 2020. From the front, the watch looks identical to civilian market versions. On the case sides, the watches are engraved with the officer’s initials, warrant number, and watch issue number, marking the only time we’ve seen engravings on the case side of a unit-customized Omega. In addition, the sapphire exhibition case back is emblazoned with a two-part emblem consisting of a crown representing the royalty side of the branch as well as a portcullis signifying the specialist side tasked with protecting government ministers and other dignitaries. In addition, the caseback's outer perimeter references the previous unit designations used by those departments that merged to eventually become RaSP. SO14 and SO1 we've already touched on, which were in existence until 2015, however SO12(A) was an earlier forerunner on the ministerial side. The Shield Protects The Crown (Photo Credit: Bob’s Watches) The phenomenon of Tudors of Espionage (T.O.E.) is nothing new, with the shield having provided special unit versions of many of its core models to various military and governmental organizations. Around 2017 or 2018, the unit commissioned 75 Tudor Black Bay Blue for current and former members of the unit through Watches of Switzerland. A Tudor rose with a crown on top is on the dial, representing an intriguing mashup between Tudor the watch brand’s rose logo—seen on the crown on this reference—and the traditional heraldic rose that often serves as an emblem of England. The case back is engraved with “ROYALTY & SPECIALIST PROTECTION”, an individual's identification number, and serialized one through 75. Photo Credit: Bob’s Watches (Left) & Ross Povey (Right) Like other special watches commissioned for military or government units, several of these RaSP Tudor Black Bay have made their way into private civilian hands by way of prominent auction houses and aftermarket resellers asking for prices as high as $30,000. One special example produced for Queen Elizabeth II’s Platinum Jubilee in 2022 hammered for a staggering CHF 81,900, about $91k in today’s US dollars. These very public sales—one of which occurred around the time of The Queen's funeral—resulted in a change of policy from the department's senior leadership sometime in 2023, and there have been no newly developed official RaSP unit watches since. That’s why the above-mentioned G-Shock was produced on a smaller team-specific scale without RaSP markings. While we are not here to condemn unit members looking to turn a profit on personalized watches they likely never imagined would attain such value, we prefer to see these in the hands of the operators themselves, carrying forward the Use Your Tools ethos. Dual Purpose Tools While we typically concentrate on unit watches related to the military and intelligence community, there is clearly a significant community of watch enthusiasts in law enforcement and first responders. Unit watches like those produced for the UK’s Royalty Protection Officers serve a dual purpose role, acting as tools in the performance of their daily missions while also serving as keepsakes honoring their service both during and after the fact. Seeing such a wide swath of watchmaking within the Royalty Protection community, from a $500 G-Shock to luxury models from Omega and Tudor, further solidifies that our community is oriented around the capabilities and intrigue of the tool rather than flex culture. If you have other interesting unit watches to share, you know where to find us. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: U.S. Presidents and Timepieces, The Last 40 Years

Picking More Reasonable Timepieces For History's Most Famous Secret Agent When it comes to Watches of Espionage, James Bond is the elephant in the room. While there is a significant gap between real-world intelligence operations and Hollywood's depiction, Ian Fleming’s character has had an indelible impact on our community’s watch culture. We know several real “spies” who purchased an Omega or Rolex because of the Bond connection. Even before the legendary films, 007 was already closely linked to the world of horology. Fleming, the legendary author behind Bond, even went so far as to name names, calling out a “Rolex Oyster Perpetual” in his 1954 novel, Live and Let Die while unfortunately failing to identify a specific model. Likely inspired by Fleming’s reference 1016 Explorer, many regard the James Bond of the literary world as an Explorer man as well. However, 1962’s Dr. No, the secret agent’s first foray into film, would forever alter Bond’s history with Rolex, with Sean Connery serving up a full-screen wrist shot of a Submariner reference 6538. Beyond a few abbreviated sojourns into other brands including Breitling, Seiko, and Hamilton, the Bond of film was primarily a Rolex guy until 1995’s GoldenEye where Irish actor Pierce Brosnan famously wore an Omega Seamaster Professional, a seismic shift for watch enthusiasts. In the Dispatch, we’ve argued for tradition in favor of The Crown in the past with an excellent counter-argument coming from Caleb Daniels in favor of Omega, which remains Bond’s chosen brand. It’s a fun debate, but what watch would a former British SpecOps turned “Secret Agent” really wear? Bond’s Rolex Submariner 6538 in Dr. No and the OMEGA Seamaster Professional in GoldenEye are both icons, but what if they’re not the right picks?  Taking a step back, there’s a good chance a real “secret agent" using their license to kill on MI6’s behalf wouldn’t wear a luxury watch at all. With the most up-to-date Rolex Submariner Date reference 126610 coming in at $10,250 (assuming you can get one) and Omega’s 007 Edition No Time To Die Seamaster priced right at ten grand US, the biggest issue here is probably cost taking into account Bond’s role as a civil servant. Add to that the ostentatious nature of these heavily-branded luxury watches for a guy who would probably prefer a low profile, and some other timepieces just might be better suited to Bond’s profession. In addition, we'd argue our Bond would also favor British watchmaking brands, with more great options than ever before coming from the UK. In this Dispatch, we’ll share our picks for which watch we think our more reasonable 007 would wear. CWC SBS Diver Issue Price: $750  Given Bond’s insurmountable Britishness, we would argue it makes sense to look at brands with strong ties to the Empire as well as the Ministry of Defense (MOD). The obvious choice is a brand with a strong following in the W.O.E. community, CWC or Cabot Watch Company, which was founded in 1972 for no reason other than supplying the MOD. For maritime specialist units including the Royal Marines and Special Boat Service, CWC has long supplied the SBS Diver Issue, a PVD-coated descendant of the original Royal Navy Diver’s watch that succeeded the Rolex Military Submariner in 1980. We know several former British SBS members who still have, and wear, their issued SBS, making this a logical watch for Bond. Robert 'Bob' Hawkins (1961-2023) was a legend in the Mine Warfare Clearance Diving community. Like Bond, Hawkins was a Commander in the Royal Navy and is seen here wearing the CWC SBS Diver Issue. With 300 meters of water resistance, the utility offered by day and date functions, and excellent legibility, the SBS Diver Issue is an excellent option for the modern British secret agent whether he’s doing some Thunderball-style diving combat or simply keeping a lower profile. Fixed lug bars mean Bond is stuck with pull-through straps, but for a secret agent who inspired a namesake nylon strap color scheme, it shouldn’t be a problem.  Vertex M100A Price: $2,625  For a more old-school look that also leans into the literary Bond who many argue wore a Rolex Explorer, we have the Vertex M100A. Dating back to 1912, Vertex is another brand closely associated with the Ministry of Defense, having produced watches for the British military as early as the First World War. Of the twelve manufacturers of the legendary “Dirty Dozen” watches produced for the Allied war effort in World War II, Vertex was the only British option, with the modern M100A calling back to that history with its core design while making room for more modern watchmaking standards and specifications. But what does James Bond have to do with a WWII field watch, you may ask? (Photo Credit: WatchGecko) Thunderball aside, the vast majority of Bond’s adventures both tactical and otherwise have taken place in the dry, and we might argue some of the key elements of a perfect Bond watch would be—even more than water resistance—legibility, durability, and the timeless style so often associated with Bond’s on-screen portrayals. Compared to something like the aforementioned blacked-out CWC, the Vertex would also be a lot easier to wear with a tux.  Elliot Brown Holton Professional Price: $541 Where the CWC SBS celebrates its history of issue to the Special Boat Service in both name and marketing, the Holton Professional from Elliot Brown takes a more subtle approach to its special operations associations. Founded in 2013, the founding principle of Elliot Brown’s collection is durability, with many of the watches finding favor within the British Military. Based in Poole, the elite Special Boat Service approached Elliot Brown in 2015 to help design a watch for the unit to issue. The result was the Holton Professional, a watch that has earned an NSN or Nato Stock Number making it available for official issue to military forces. Coming from another British brand, and with a quartz movement, hardened stainless steel bezel, and C3 Super-LumiNova, the Holton also presents a solid option for someone like Bond who is likely to be harder on his watches than most. For deep nerds, Bond has an entirely imagined special operations background, meaning Commander Bond may have either been issued the Holton Professional or purchased a special version as part of a smaller unit-specific order. Bremont S302 Price $4,200  Currently the subject of some well-deserved controversy regarding a recent rebranding effort, Bremont is still among our top picks for James Bond. Despite its foundations in aviation, Bremont also boasts an impressive array of diving-oriented watches under the Supermarine name. For a more luxurious option compared to some of the other watches we’ve highlighted, we select the S302 for Bond, a watch that combines 300 meters of water resistance with the useful addition of a GMT function. Where some of our choices thus far are more utilitarian and even tactical, Bremont manages to straddle the line, feeling just almost as at home with a suit from Savile Row as it does with a wetsuit, no mean feat. The S302’s GMT is particularly appropriate as well. As we discussed in our Dispatch unpacking Zulu Time, having a second timezone at a glance provides tremendous upside for an asset coordinating with a broader multi-agency effort. Besides, Bremont is one of the few companies that has actually made a unit watch for the British Secret Intelligence Service.  Christopher Ward C60 Trident Pro 300 Price: $1,095 Long scolded as a microbrand rehashing established designs, Christopher Ward has stepped up massively in recent years and is another brand with a strong following in the W.O.E. community, at an affordable price point. For a government employee like James Bond, the price of the C60 Trident Pro, one of Christopher Ward’s marquee dive watches, is fair. Add to that the watch’s solid water resistance and legible dial format and we have another under-the-radar pick for Bond. Adding an element of legitimacy, Christopher Ward has been quietly collaborating with numerous military units in recent years. Despite solid finishing for the price range, the Trident isn’t ostentatious and doesn’t advertise to prying eyes or invite further scrutiny. Bamford London GMT Price: $1,500  Better known for Bamford Watch Department’s watch customizations and collaborations with established watchmakers from the luxury tier, George Bamford also produces a more attainable line of wholly designed watches under the Bamford London moniker. Assuming our modern Bond was a man of more avant-garde styling who rubbed shoulders with Eton graduates, something like the Bamford London GMT could make a lot of sense.  Available in a wide array of dial colors, Bamford’s GMT is housed within a reasonable 40mm case complete with an internal rotating GMT bezel that obviates the risk of accidentally changing the secondary timezone on display. For the $1,500 asking price, Bond also gets an excellent bracelet, 100 meters of water resistance, as well as a sub-12mm case height that should work as well with a tuxedo as it would with a woolen commando sweater.  Arken Alterum Price: $750  A true microbrand at this stage, Arken presents a wild card choice for Bond. Housed within a scratch-resistant titanium case, the Alterum, the second watch from the brand, fuses GMT functionality with 200 meters of water resistance and a design format that is a lot further afield than many of our previous choices. Admittedly, the Alterum dial serves up a lot of information including the second time zone, managed by a GMT hand, as well as a date sub-register and an intriguing day/night indicator executed with a pair of apertures on the dial’s lower half. Despite the additional complexity, the overall effect is clean, subtle, and the kind of thing Bond could easily wear in virtually any environment without anyone asking too many questions.  Final Thoughts For the diehard Rolex and Omega James Bond fanboys, the picks in this Dispatch may be blasphemous. We invite you to submit your counterarguments in the comments. In any counterpoints, it's important to remember that for intelligence professionals like Bond, watches are, first and foremost, a tool. While there is a significant watch luxury watch culture in espionage, it’s not so hard to imagine a real-life James Bond might benefit from a watch that won’t get him mugged by some scooter-riding London street toughs. As for Bond's strap of choice, we'd argue 007 would do his best work with a Five Eye (FVEY). -- If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Does Rolex Make Mistakes? The Motley 8 - Error Batman Bezel

Crossing The Atlantic In A DC-3 To Commemorate The 80th Anniversary Of Operation Overlord  Watches intended for pilots represent one of the most compelling categories in the arena of tool watches, only matched in enthusiast appeal by watches designed for diving. Pilots are, for lack of a better term, cool. And in the realm of flying, it’s difficult to imagine a cooler undertaking than piloting 1940s aircraft over the Atlantic to commemorate the 80th anniversary of D-Day. This is the mission of the D-Day Squadron, an intrepid group of enthusiasts, crew, and commercial and general aviation pilots tasked with flying vintage Douglas C-47s and DC-3s back to Normandy where they changed the course of history eight decades ago. As we have often described, pilots have a close relationship with timepieces, and in this Dispatch we’ll take a closer look at the watches these pilots wore while hand-wheeling 80-year-old aircraft across the Atlantic, battling arctic cold with no autopilot and only marginal heating systems. Despite the desperate need for sponsorship dollars to keep these vintage aircraft in operational condition, no watch brand jumped at the opportunity in this case, meaning the watches were a direct result of the preferences, personal choices, and stories of the pilots. As a professional photographer and amateur watch enthusiast, I was honored by the opportunity to ride along and document the journey, the watches, and more importantly, the stories behind them.  To the readers of W.O.E., it may not come as a surprise that the most common brand on the wrists of these pilots was Breitling. No matter how you slice it, flying 80-plus-year-old radial-engined airplanes across the Atlantic is sketchy—the good kind of sketchy. That said, smartwatches were also a common sight, and many pilots had opted not to wear a watch at all, but we’re not here to talk about them.  Breitling Emergency One of the pilots on C-47 Placid Lassie wore an orange-dialed Breitling Emergency with the brand’s Co-Pilot module, essentially a miniature digital watch integrated into the bracelet and capable of tracking UTC and flight time while also providing another chronograph. Pilots love redundancies. Frequently flying older aircraft, the pilot appreciated the utility of the Emergency, knowing that, as long as he could activate the watch’s signal in the event of a crash, his body would be found and returned to his family. His Emergency was one of the first sold in the US, something the pilot was proud of, representing his 20-year connection to Breitling that all started with a B1.  Hamilton Khaki Aviation Pilot Pioneer The youngest pilot on the crossing was flying with his father, the D-Day Squadron chief pilot. The son wore a newly acquired watch, a Hamilton Khaki Aviation Pilot Pioneer he picked up because he was tired of changing the batteries on his former quartz Timex. After initially deciding against what was for him an expensive mechanical watch, the young pilot ultimately decided to pull the trigger to commemorate a series of events: getting his type rating as a C-47 co-pilot, his first solo flight in a Twin Beach, and of course, the transatlantic crossing side-by-side with his father for D-Day 80. Omega Speedmaster Another pilot onboard D-Day veteran Placid Lassie was wearing an Omega Speedmaster he plans to give to his son one day. After losing a watch in the gym, he spent an entire year deciding which watch to get as a replacement. When his son was born, he decided it was time for something significant: “I like to buy one nice thing and keep that.” Influenced by the Speedy’s history in rally racing, the watch’s celebrated role in the Apollo missions, and its broader significance in aviation, he selected the Omega Speedmaster, purchasing a brand new example with the goal of adding his own patina over the years before gifting the watch to his son. The veteran pilot said he wears the watch for literally everything he does, including all of his travels, flying airplanes old and new (Douglas C-47s, Boeing 737s, and the North American T-6, a WWII Trainer), swimming in the ocean, sailing, and more. With only one service to date, he said the watch gets excellent marks for reliability. Before parting, he mentioned, “I’d love to have a Rolex, but I don’t know if it is for me.” Timex Expedition Chronograph  The loadmaster for C-47 Placid Lassie wore a simple Timex Chronograph. He admitted to not knowing too much about watches but picked this one because of its military look and the way the olive-drab color scheme matched the aircraft he helps care for.  Breitling Aviator 8 Curtiss Warhawk P-40 & Other Assorted Breitling Models  Purchased only three weeks before the crossing, the Douglas A-26 Invader Million Airess was late to the party, bringing with it the highest concentration of interesting watches I experienced during the trip. An owner of many luxury watches, he chose his most meaningful for the flight, a serial number 3 Breitling Aviator 8 Curtiss Warhawk P-40 that was also the first example sold in the United States. The watch commemorated a friend, the late Ollie Crawford who flew Curtiss P-40s during the war. A longtime friend of the brand, Crawford, who passed in 2019, was prominently featured in Breitling marketing over the years.  The pilot and owner described himself as a bit of a Breitling fan, even going as far as securing watches for the entire crew to wear for the historic flight including a modern Avenger, a Colt Skyracer, and two iterations of the Emergency. As previously mentioned, the Emergency models take on an even more significant role on a transatlantic flight done the old-school way.  Vaer C5 Tactical Field Solar  When asked about his all-black field watch, a Spirit of Douglas co-pilot said he simply wanted a dependable watch requiring no maintenance, eventually selecting an inexpensive solar-charging Vaer C5 for the crossing. After some prying, he also shared the story of his most meaningful watch, a 1975 Omega Speedmaster gifted to him by his grandfather after completing flight training. Remaining the source of great meaning many years later, the old Speedy served as a sign of approval after his grandfather initially criticized his decision to become a pilot. For fear of damaging such a significant family heirloom, he elected not to bring the Speedmaster along for the transatlantic journey.  Breitling Navitimer  One of the watches most concretely linked to aviation, it was no surprise to see a Breitling Navitimer on the wrist of one of the pilots of the UK-based C-47 Drag-em-oot. Also the owner of one of the Navitimers that went around the world onboard a DC-3 for a publicity stunt some years back, this is one he typically wears, making it the watch on his wrist for this historic event.  Praesidus C-47 D-Day  Another watch story from the trip that is worth telling but unrelated to the aircraft crossing is that of the Praesidus C-47 D-Day, a field watch with a dial made from the doors of a vintage C-47 present on D-Day. The watches were gifted to D-Day veterans present for the 80th-anniversary ceremony. The veterans seemed to appreciate them. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Covert Influence in Watch Media About the Author: René is an aviation photographer and writer from Germany focusing on vintage aircraft and warbirds. He has followed the W.O.E. blog from the very beginning with a keen interest in tool watches. All photos are credited to @romeolimaphoto. 

Materials, History, Fit, & Which Strap Is Right For You One of the most common ways for members of our community to customize their watches is with a new strap that is, in either material or design, more appropriate for austere conditions. Over the past couple of years, we have grown our strap collection to include more refined options made from domestically sourced leather and more attainable choices designed to excel in the most extreme scenarios. We are often asked what is the best strap for a given use case, and in this Dispatch, we’ll provide an overview of our strap collection including some pros and cons, historical and design background, and recommendations based on some of the questions we are most commonly asked. As always, everything we make is developed for the quiet professional, someone who appreciates the history of Intelligence and Special Operations and honors those who came before us. W.O.E. Fabric Straps Closely associated with military watches, pull-through fabric watch straps trace their origins to the mid-century when they were utilized by American and British armed forces, with the most popular format tracing dating back to 1973 and a British Military design known as the G10. Commonly issued to the British Ministry of Defense, the G10 also cemented the formula for the majority of nylon watch straps to follow. In starting our collection of fabric watch straps, we partnered with veteran-owned and UK-based Zulu Alpha Straps to create the most premium fabric straps possible which are also manufactured in Great Britain. Then, to provide a more attainable alternative that also conforms to the obsessive quality standards of our community, we designed the Five Eye nylon strap that we believe is the best on the market for the price. Five Eye Nylon Watch Strap - $35-38 Named after the intelligence-sharing alliance of Australia, Canada, New Zealand, the United Kingdom, and the United States, the Five Eye (FVEY) Nylon Watch Strap is our modern take on the iconic British Military G10 design from 1973. This collection is more attainable compared to our Zulu Alpha collaborations while still providing a premium wearing experience and unrivaled durability for a watch of this style. The Five Eye is built from a custom matte woven material with a reinforced stitched tip and is complete with our custom stainless steel hardware. We didn’t reinvent the wheel but did take the original design to the next level with modern materials, manufacturing standards, and colors tailored to the unique needs of our community. To suit a wider variety of watches, we offer solid colors, striped variants, and Five Eye straps with black-coated PVD hardware, all in 20 and 22-mm sizes that will fit wrists from 6.25 to 9 IN (15.9 to 22.9 CM). Of note, like all “affordable” nylon straps, these are produced in Asia. Cons: With almost four hundred five-star reviews, the Five Eye doesn’t have a lot of cons, but like any nylon strap, the look isn’t elegant or refined and wouldn’t be a great pairing for dressier watches. ORDER HERE Glomar Explorer - Hook And Loop Watch Strap - $47 Modeled off traditional hook-and-loop dive watch straps, the Glomar Explorer is a premium single-pass adjustable adventure strap for those who use their watches as tools. We set out to create a premium “hook and loop” watch strap, something that many consider an oxymoron. After many iterations over a six-month period and extensive testing, we finally came up with the design of the Glomar Explorer. We developed an ultra-thin custom matte weave nylon construction, a custom 316L stainless steel engraved buckle, and a strap keeper to ensure the watch remains secure on your wrist. The Glomar Explorer is available in two lengths, Short (for wrists between 5.5 to 6.5 IN/14 to 16.5 CM) and Standard (for wrists between 6.5 to 8.5 IN/16.5 to 21.5 CM), and in two colors: black and admiralty grey with olive green coming soon. The strap name is derived from USNS Hughes Glomar Explorer, a deep-sea drillship platform that was used by the CIA to recover a Soviet submarine K-129 in the Pacific Ocean in 1974. To be clear, this is not your grandpa’s Walmart hook and loop strap. Cons: With a casual and utilitarian look, a hook and loop strap simply isn’t going to be for everyone. Sizing will also be an issue for some as the wearing experience will depend on the lug length of the watch in question, wrist size, and how tightly the strap is worn.  ORDER HERE Single Pass Zulu Alpha Strap 4.0 - $145 It’s crazy to think we’re on the fourth iteration of our collaboration with Zulu Alpha, one of the world’s premier makers of fabric straps and a supplier of other webbing items to the British Ministry of Defense (MOD). Back in 2022, we started with the 1.0, with each subsequent variant incorporating color changes and small upgrades inspired by the community. Our Single Pass Zulu Alpha 4.0 is the culmination of everything we’ve learned working with Zulu Alpha and direct feedback from end users. Completely constructed in Great Britain, the 4.0 is 11.8 IN (30 CM) long, 1.2mm thick, and complete with a uniquely adhered patch with the W.O.E. Spearhead logo. Secured by way of an over-engineered stainless steel buckle that is also available with a PVD finish, the 4.0 is available in both 20 and 22-mm widths and will fit the vast majority of adult wrists. If you’re looking for the most premium, capable, and durable fabric strap on the market, this is it, full stop. Cons: Every aspect of our Zulu Alpha straps is ultra-premium, produced entirely in the UK, and designed without compromise. The price reflects our no-holds-barred approach to a fabric watch strap for the most extreme conditions. ORDER HERE USA Five Eye - Third Option Foundation - $40 While it’s otherwise the same as our standard Five Eye Straps, our USA Third Option Foundation Fundraiser offers the most eye-catching visual format in our entire collection with a subtle play on the red, white, and blue color scheme. Benefitting CIA paramilitary officers and their families, $20 (50%) of every USA Five Eye sale goes directly to Third Option Foundation. Just as at home sipping PBR in your local dive bar as it is sailing the Cape on your dad’s catamaran, the USA Stripe Five Eye is the undisputed strap of summer. Available in both 20 and 22mm, the USA Five Eye can also be purchased with PVD hardware, a look works a lot better than we thought it would. Cons: Celebrating freedom and donating to charity aren’t for everyone.  This strap is a limited edition. Once it’s gone, it’s gone. ORDER HERE W.O.E Leather Straps While there is a lot of virtue signaling and overstated marketing language associated with goods that are “Made in America”, supporting small businesses in the United States is in line with our core beliefs as a community. This is especially true when it comes to leather goods. There is no shortage of reasonably high-quality leather straps imported from Asia, but we believe the finest leather straps come from right here in the USA or, in some cases, Europe.  With that in mind, our collection of leather straps is entirely produced by hand in small batches from the finest quality materials in the United States or Europe, with each strap demonstrating subtle differences and the ability to patina over time for a custom look and feel. Like all leather straps, these are not your best options for use in or around water but do provide a durable and handsome pairing for field watches, vintage divers on desk duty, or any other refined watch in your collection. Jedburgh Leather Watch Strap - $115 Named after the Jedburgh teams of the Office of Strategic Services (OSS), “The Jedburgh” was W.O.E’s first leather strap, handmade in the USA with American-made English bridle leather. Available to fit 20 and 22-mm lugs, the Jedburgh is complete with a subtle W.O.E. Spearhead stamp at the tip, white hand stitching throughout, and a buckle available in either polished stainless steel or black-coated PVD. The Jedburgh is designed to break in for a comfortable custom fit that is best for wrists between 5.75 to 7.5 IN (14.6 to 19.1 CM). For a refined look, the Jedburgh also tapers 4 millimeters from the lugs to the buckle, meaning the buckle measures 16mm on the 20mm strap and 18mm for the 22mm variant. Cons: Tapering from 20 to 16mm and shorter than some of our straps, the Jedburgh is not the best choice for larger wrists or heavier watches. While we’ve seen some of you guys push the envelope, the Jedburgh is also not the best option for extreme use i.e. jumping out of airplanes. ORDER HERE Horween Leather and Canvas Strap - $185 Produced in the United States in extremely limited quantities, our Leather and Canvas Strap pairs Horween leather tanned in Chicago with repurposed camouflage canvas from surplus military uniforms. These robust straps were designed by W.O.E. in collaboration with Greg Stevens Design, one of the best in the custom leather strap business, and manufactured by hand in Utah. Available in 20 and 22-mm widths, the Leather and Canvas strap is thicker than the Jedburgh and does not taper, making this strap an excellent choice for heavier watches while being designed to fit wrist sizes between 6.25 to 7.75 IN (15.9 to 19.7 CM). Given our use of repurposed military uniforms, this strap also offers a wide range of variation in terms of the actual color and condition of the canvas material. Complete with a signed stainless steel buckle, the Leather and Canvas Strap is a more rugged leather option ideally suited for larger watches and larger wrists. Cons: Manufactured without taper and with a less subtle look compared to many of our straps, our Leather and Canvas Strap is unapologetically extreme and therefore not for everyone. ORDER HERE Leather Single Pass Zulu - $92 Our newest leather strap, the Leather Single Pass Zulu is intended to serve as a bridge between our leather strap collection and the legendary nylon pull-through straps long favored by military members and divers. Manufactured in the United States from a single layer of premium cowhide measuring 1.4mm thick, the Leather Single Pass Zulu also provides a “pull up” effect meaning the leather lightens when stretched or creased, creating a custom finish unique to your wearing experience. In comparison to many nylon pull-through straps, the tail on our Single Pass Zulu is shorter, and the hardware is closer together, designed for wrists up to 7.5 IN (19.1 CM). With hand stitching and more rugged leather material, the Single Pass Zulu is our most casual leather strap, pairing well with utilitarian tool watches.  Cons: Despite being modeled after nylon straps designed for diving, this leather strap is not intended for in-water use. Wearing leather straps on dive watches is a controversial topic, anyway.  ORDER HERE Final Thoughts:  While we believe there is a strap in our collection that will work for virtually any watch or scenario, like choosing a new watch, strap selection is highly individual and personal. There is no one-size-fits-all solution and like with any tool, we encourage you to experiment and find out what works best for you. Subsequent iterations of our straps will always be informed by your feedback. Be sure to let us know what you think.  View our entire strap collection HERE.

As a CIA Case Officer, one of my go-to watches was an IWC Mark XVII. It’s a great and versatile watch that can fit in with a suit and tie at a diplomatic function in Europe or jeans and a dirty t-shirt in the African bush. Notably, IWC also has a strong squadron watch program and a significant following in the aviation community around the world.  To document a first-hand perspective, we asked Nic Barnes, an Australian military pilot, to write a Dispatch on the history of the brand and his experience using IWC watches as a military aviator. This piece is co-written with Henry Black, a previous W.O.E. contributor and full-time journalist based in Australia. As always, this content is not sponsored and the views and perspectives are of the authors. At W.O.E., we are brand agnostic but do support any brand that supports our community. Precision In Flight: IWC’s Historical & Enduring Bond With Military Aviation IWC’s Special Pilot’s Watch Ref. IW436. (Photo Credit: IWC) International Watch Company (IWC) Schaffhausen is a watchmaker steeped in history. Their modern line of luxury tool watches are direct descendants of the company’s military aviation watches of the mid-20th Century.  IWC Schaffhausen’s history with pilot’s watches predates World War II. In 1936, the company was owned by Ernst Homberger who had two sons that were keen amateur pilots. The boys helped to produce the Special Pilot’s Watch (Ref. IW436) using their flying experience to dictate the specifications and requirements of the timepiece. The design established the foundational DNA for IWC’s future pilot’s watches with an emphasis on legibility and durability that would in time lead to two distinct watch families - the ‘Big Pilot’ and ‘Mark’ series. Watches Of War During WWII, the United Kingdom’s Ministry of Defence (MoD) identified a requirement to replace the aging Army Trade Pattern (ATP) watches that had adorned the wrists of their troops since 1939. These new timepieces needed to be waterproof, shockproof, and highly accurate with a black dial, legible Arabic numerals, and the ability to read the watch at night. Twelve Swiss watchmakers took on the task of manufacturing these W.W.W. (‘Wrist Watch Waterproof’) specification watches. As one of the 12 makers, IWC provided an estimated 5,000 – 6,000 ‘Dirty Dozen’ timepieces to the MoD. The design would later evolve into the IWC Mark 11 – introduced after the war in the late 1940s.  IWC’s W.W.W. is one of the rarer ‘Dirty Dozen’ watches in circulation today. (Photo Credit: Watch-Site x Steltman Watches) Interestingly, while IWC was supplying W.W.W. watches to Commonwealth forces, it was concurrently supplying the German Luftwaffe (Air Force) with ‘B-Uhr’ timepieces. These onion-crowned watches were over 50mm in size and featured sword hands along with a prominent triangle and paired dots marking the 12 o’clock position. Much of the design DNA in today’s IWC Pilot’s line-up can be seen in these oversized pilot’s watches for the Luftwaffe with IWC’s modern Big Pilot’s watches drawing their aesthetics directly from the Luftwaffe B-Uhrs. Of note, IWC supplied watches to both the Axis and the Allies during WWII. IWC produced approximately 1,000 B-Uhr models for the Luftwaffe (Photo Credit: SJX) War Reaches Schaffhausen WWII did not leave IWC’s hometown of Schaffhausen unscathed. In April 1944 a disorientated U.S. Air Force bomber group of 15 B-24 Liberators mistook the Swiss town for a German target. Dropping as many as 371 high explosive bombs and incendiary munitions on the town, the resulting carnage killed 40 people (including members of author Henry’s own family) and caused widespread damage. One bomb dropped through the roof of the IWC factory but luckily did not explode.  A B-24 Liberator of the 392nd Bomb Group that accidentally bombed Schaffhausen in 1944. (Photo Credit: United States Army Air Force) Interestingly, declassified correspondence from November 1944 gives further insight into such incidents. Director of Office of Strategic Services (OSS), William J. Donovan describes to Commander of the United States Army Air Forces, General Henry H. Arnold that the accidental American bombing of Swiss towns was deeply disturbing the Chief of Staff of the Swiss Army and increasing ‘the difficulty in obtaining Swiss cooperation in our present task of penetrating Germany’. Mark 11 – A New Standard in Military Aviation Timepieces After the war, IWC introduced their navigator's wristwatch Mk.11 - Stores Ref. 6B/346 (Mark 11), taking the basic principles of the tough tool watch that was the W.W.W. and upping the ante. The Mark 11 removed the sub-seconds and utilized an IWC Calibre 89 manual wind movement with a central seconds. It featured a Faraday cage to resist magnetic interference and proved to be immensely capable as a timepiece for military aviators. These watches were issued to Commonwealth Air Forces, including the Royal Air Forces of Great Britain, Australia, New Zealand, the South African Air Force, and the British Overseas Airways Corporation (BOAC). IWC Mark 11 for the Royal Australian Air Force circa 1957 (Photo Credit: IWC) Neo-Classic IWC Military-Inspired Models The design of the Mark 11 (which was in production from 1949-1953 with a second iteration for the civilian market from 1973-1984) went on to influence the ‘Mark’ timepieces that followed, specifically the Mark XII (introduced in 1994) and Mark XV (introduced in 1999). These subsequent iterations utilized a similar handset design including the iconic ‘block’ hour hand and classical sizing – the Mark XII was 36mm, and the Mark XV was 38mm. The Mark XII used a Jaeger Le-Coultre calibre while the Mark XV used a heavily modified ETA 2892-A2. The Mark XV was the last of the Mark series to feature the ‘block’ hour hand (Photo Credit: Henry Black) The Mark XVI represented a turning point in IWC’s modern pilot designs – one that has continued to the current Mark XX. While retaining their commitment to solid specifications, the numeral font, dotted triangle marker at 12, and use of flieger sword hands have far more in common with the Luftwaffe B-Uhr watches than the MoD Mark 11s that share the Mark name. This flieger design is reflected across other modern IWC pilots including the Big Pilot and Pilot Chronograph, unfortunately leaving the original Mark 11 with no aesthetic successor in the brand’s current catalogue. IWC Pilot’s Watch Automatic Edition ‘RAAF’ (Photo Credit: @timepoor) Modern Military Connections In 2007, IWC entered a commercial relationship with the US Navy, becoming an official licensee and beginning their line of TOP GUN watches. Featuring the logo of the 1980s hit movie of the same name, the series of watches became a stable of IWC’s offerings with licensing fees directly funding morale, welfare, and recreation programs for US sailors, retirees, and their families. TOPGUN & Other "Unit Watches" The IWC Pilot’s Watch Chronograph Edition 'SFTI' features the school’s patch on the dial (Photo Credit: @h.m.uhren) This prepared the foundation of a more organic relationship – IWC’s foray into custom squadron watches. Having seen watches from the TOP GUN line, pilots from the United States Navy Fighter Weapons School (the real TOPGUN) reached out to IWC to investigate the feasibility of making their own piece for the Strike Fighter Tactics Instructor (SFTI) program. The result was the 2018 release of the IWC’s first custom military piece – the Edition ‘SFTI’ in both a Pilot’s Watch Mark XVIII and a Pilot’s Watch Chronograph. These exclusive watches continue to be made today but can only be purchased by TOPGUN graduates. The IWC Pilot’s Watch Automatic Edition 'SFTI' worn by Monica Barbaro on the set of Top Gun: Maverick  (Photo Credit: Paramount) The SFTI connection paid dividends for IWC when filming began for Top Gun: Maverick. The film crew noticed the Navy pilots wearing their custom IWCs and, in pursuit of authenticity, ended up being introduced by the pilots to IWC CEO Chris Grainger-Herr, resulting in almost every character in the film wearing IWCs.  Since the first SFTI watches, exclusive squadron collaborations have continued at a small scale and considered pace. This means IWC is very particular about the projects the brand approves, with limited production slots available. Falling under the Richemont group, IWC is generally hesitant to publicly elaborate on their military collaborations although Watches and Wonders 2022 marked a departure from this discretion. The IWC booth featured an exhibit of the brand’s military projects to date – with a total of 18 on display IWC Pilot’s Watch Chronograph ‘APACHE AH-64E’ (Photo Credit: @chrisgraingerherr) While predominantly working with US Navy fighter squadrons, other military editions were shown including watches for Swiss Air Force Staffel 11, French Aeronavale, No. 663 Squadron Army Air Corps (British AH-64 Apache attack helicopters), and a very special homage to the IWC Mark 11 issued to Royal Australian Air Force aircrew in the 1950s. Notably, all known custom military projects have strict and tangible ties to professional military aviation. IWC Big Pilot’s Watch ‘TYPHOON DRIVER’ (Photo Credit: @blackseries_driver) The Future of Aviation Horology  Beyond atmospheric flight, IWC was recently involved with the Inspiration4 private space program. Commanded by the billionaire owner of the world’s largest private air force, Jared Isaacman (under usual W.O.E. criteria you’d expect him to be a Breitling guy), Each of the four astronauts of this first all-civilian mission to orbit wore a custom Pilot’s Watch Chronograph Edition ‘Inspiration4’. After the mission each watch was auctioned, raising a total of $405,000 USD for St. Jude Children’s Research Hospital in Memphis. Collaborations with Isaacman’s space endeavors are forecast to continue with the launch of the Polaris Dawn mission later this year. This mission is scheduled to include the first private spacewalk and result in another auction of new special edition IWCs to be worn during the flight.  The IWC Pilot’s Watch Chronograph Edition ‘Inspiration4’ (Image credit: IWC) Final Thoughts While the role of wristwatches in aviation has changed over the last century, IWC’s commitment to aviation ‘use-your-tools’ wristwatches remains. From the humble beginnings of IWC’s Special Pilot’s Watch in 1936 to their custom pieces for private space exploration, IWC has firmly and legitimately positioned itself as a brand for professional aviators, synonymous with the frank design purpose of the pilot’s watch. IWC Pilot’s Chronograph ‘Death Rattlers’ (Photo Credit: @wingwatches) Their commitment to legibility, durability, and continuous technical improvement, along with their lasting ties to military aviation resonates with the W.O.E. community, creating unique watches to be cherished and used by generations to come. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. Read Next: Watches Of The War In Ukraine   About The Authors: Nic is an Australian military pilot who has been a follower of W.O.E. since the early days. He has a particular interest in custom military watch projects having designed and produced timepieces with multiple brands Henry is a journalist based in Australia who writes about watches in his spare time. He’s worked around the world including in conflict zones. He’s passionate about watches and how the hobby brings people together. Cover Photo Credit: IWC Pilot’s Watch Automatic Edition ‘AÉRONAVALE’ (Photo Credit: @etienne_b___r)

A Capable Timepiece Is An Essential Tool For Service Members Timepieces intended for the military have inspired the broader watch industry since the earliest days of wristwatches. Names like the Rolex Submariner, Blancpain Fifty Fathoms, Breguet Type XX, and Hamilton Khaki have all been influenced by or owe their very existence to military use. Buying a watch can be challenging and modern watch marketing clouds the picture, with major watch brands seeking an edge by calling out tenuous or altogether false associations with certain hyped military organizations or units, particularly from the world of special operations. In reality, most modern military members utilize digital tool watches (D.T.W.) to perform their duties, seeking attainability and utility above all else. But, as we’ve so often documented in the W.O.E. Dispatch, a growing subset of the military and the Intelligence Community value the combination of utility, heritage, and mechanical intrigue presented by analog timepieces. In addition, many outside the military reach for military watches because they provide not only a rugged aesthetic but also a higher level of legibility and durability in comparison to more pedestrian options. In this Dispatch, we’ll present our choices for analog watches intended for military members operating in the most common environments: land, sea, and air. If you’re on the cusp of graduating from basic training, officer candidate school (OCS), another more specialized pipeline, or you’re just a regular civilian who appreciates the “Use Your Tools” ethos, our picks represent a wide range of price points, spanning affordable options for the brand-new privates out there as well as a few luxury options for the academy ring-knockers with family manors in the Hamptons. Land - Watches For The Field Timex Expedition North Field Mechanical - $229 Timex has surprisingly deep military associations dating back to World War I when the brand created specialized pocket watches for artillery gunners. Also known for watches worn by US presidents and its plastic, disposable field watches provided to the US Army in the 1980s, modern Timex has a legitimate right to the field watch DNA embodied by the Expedition North Field Mechanical. Measuring 38mm in diameter, the North Field Mechanical offers 100 meters of water resistance, a hand-winding mechanical caliber, and an anti-reflective sapphire crystal, rare specs for this price range that combine to represent a solid field watch for any infantryman on a budget. CWC G10 Military Issue Watch - $300  In contrast to almost every other brand on this list, CWC was created for no reason other than to supply military watches to the British Ministry of Defense (MOD), providing its first quartz-powered G10 in 1980. The modern G10 is — beyond a slimmer case profile — almost identical to the original, still equipped with fixed lug bars, a Swiss quartz caliber, a legible dial and handset, a battery hatch for easy battery changes, and a relatively modest 50 meters of water resistance. Over 200,000 of these simple field watches have been issued over the years, serving as further proof of the utility of this legendary British field watch design. Marathon General Purpose Mechanical - $420 Almost a Canadian answer to a brand like CWC, Marathon was founded in 1939 and was already supplying watches and clocks to the Allied war effort by 1941. Better known for its SAR collection of dive watches, Marathon also produces a large volume of its General Purpose Mechanical field watches for military contracts. Powered by a Seiko NH35, the automatic GPM is housed within a 34mm High-Impact Composite Fibreshell case paired with a stainless steel bezel. Easily visible at night thanks to tritium gas tubes on the dial and hands, the GPM’s smaller size is actually an asset, making the watch unobtrusive when paired with a bunch of tactical equipment. As a note for anyone less familiar with watch sizes, the combination of the 34mm case and a 16-millimeter wide strap means the GPM wears relatively small. Hamilton Khaki Field Automatic - $695  A supplier to the US Military since the First World War, Hamilton is probably the number one name in field watches thanks to its heritage and the value proposition offered by the modern Khaki Field collection. Our pick for this list is the Khaki Field Automatic, offering a more modern design compared to its more-celebrated hand-winding sibling, the Khaki Field Mechanical, as well as 100 meters of water resistance, and a Swiss automatic caliber offering 80 hours of power reserve. If you’re newer to watches and looking for a proven do-it-all field design that is as appropriate for daily wear as military service, this is going to be one of your best bets. Seiko Alpinist SPB121 - $725  The successor to the SARB017, an all-time watch enthusiast favorite from Seiko, the SPB121 is the modern form of the Alpinist, which is the Japanese brand’s explorer’s or field watch. Measuring 39.5mm in diameter, the Alpinist has a few quirks including the use of a cyclops, the odd pairing of green and gold on the dial and hands, and an internal compass bezel. Still, a legible design, impressive lume, and a ridiculous-for-this-category 200 meters of water resistance mean the Alpinist is a field watch deserving of Seiko’s heritage in this department, having been the producer of capable field watches for specialized units including MACV-SOG during the Vietnam War. Tudor Ranger - $3,300  Once positioned as a cheaper Rolex alternative within the same family business structure, modern Tudor has become so much more than that. As we’ve established many times in the Dispatch, Tudors of Espionage (T.O.E.) are very much a thing including special unit versions of the brand’s dive watches, the Black Bay and Pelagos, as well as the brand’s Explorer-like field watch, the Ranger. Also one of the least expensive sports watches in the collection, the modern Ranger is now 39mm in diameter, powered by an in-house caliber, and capable of hard use for anyone looking to test the “Use Your Tools” ethos on a Swiss luxury watch. Rolex Explorer 40 - $7,700 Assuming you’re an Academy graduate, former captain of the polo team, daddy’s special boy, and a newly minted second lieutenant, you may be able to flex something like the Rolex Explorer 40 in uniform. An inspiration for virtually the entire Rolex sport collection, the Explorer as a model family has incredible chops in the arena of mountaineering history, having accompanied Sir Edmund Hillary and Tenzing Norgay on their 1953 ascent of the world's tallest mountain. Today serving more as a luxury item given the price point, the Explorer is still one hell of a watch for anything outdoors, but likely not a serious option for most service members relying upon their biweekly direct deposit. Sea - Watches For The Maritime Environment Scurfa Diver One D1-500 - $250  To put it mildly, the advent of so-called “microbrands” has changed the watch landscape forever, bringing previously unobtainable features and specifications to price points once thought unimaginable. A great example of this trend is Scurfa Watches founded by commercial saturation diver Paul Scurfield. For around $250, the Diver One serves up a domed sapphire crystal, 500 meters of water resistance, a real helium escape valve tested by the founder, some of the best lume on this entire list, and a custom rubber strap. For anyone on the aquatic end of the military searching for a durable dive watch for a more affordable price even compared to brands like Seiko or Citizen, Scurfa is one of the more compelling options to explore. Seiko Prospex SRPE99 - $550  Affectionately known to enthusiasts as the “Turtle” for its cushion case shape, the SRPE99 is inspired by the older 6309, one of Seiko’s most iconic dive watch designs and a watch issued to numerous special operations units including the US Navy SEALs. Revived in 2016, the modern Turtle provides hacking and hand-winding functionality, a larger 45mm case that thankfully wears smaller thanks to its shorter lugs, and much of the old-school Turtle DNA throughout the dial and hands. With the SKX having been discontinued a few years back, the Turtle is Seiko’s flagship automatic diver in this price bracket. Seiko makes some of the most effective utilitarian dive watches on the market, and the Turtle — whichever variant you go for — is a great place to start for any military diver. Tornek-Rayville TR-660 - $895  One of the more intriguing tales in dive watch history, the original Tornek-Rayville was essentially a modified Blancpain Fifty Fathoms intended to subvert the Buy American Act requiring military organizations to purchase US-made goods. Designed for US Navy SEALs and other amphibious special operators, vintage Tornek-Rayville TR-900s have become prohibitively expensive for most, making Mk II and Bill Yao’s relaunch of the brand and watch a couple of years back all the more exciting. While it stays close to the vintage look, the modern TR-660 is subtly upgraded everywhere you look from the Seiko automatic caliber to the domed sapphire crystal to the custom-woven nylon strap. If celebrating the old-school with a modern diving tool appeals to you, Tornek-Rayville is a niche pick worthy of a closer look. Citizen Aqualand JP2007-17W - $550  In military and commercial diving circles, Citizen is one of the top names in the game thanks to models like the Aqualand, an analog-digital diver that debuted in 1985. An ISO-6425-rated professional dive watch, the Aqualand combines diving functionality including a depth gauge in a robust utilitarian package that simply works, earning fans among Navy SEALs and other amphibious military units. The modern Aqualand appears almost unchanged compared to the OG other than a new caliber using one battery instead of three on the older model. Last year, Citizen unveiled the JP2007-17W, a new Aqualand with a full lume dial housed within a dark grey PVD case. For the price, it’s among the best picks on this list for anyone doing the military’s wettest and saltiest work. Marathon GSAR 41mm - $1,500  Many of the watches on this list are great for military divers, but only the Marathon GSAR is currently for military and government issue through official supply channels. Surprisingly, the SAR family of watches has a history closely linked to the enthusiast community, with Marathon having tapped the head of a niche military watch forum for help designing the watch in 2001. Intended for Canadian Air Force Search and Rescue Technicians (SAR Techs), the modern GSAR or Government Search And Rescue provides 300 meters of water resistance, a Swiss automatic caliber, tritium tubes on the dial and hands, and one of the best rubber straps in the price range. Our in-house maritime expert, Benjamin Lowry, recently went diving with the SAR collection, confirming its utility in the underwater environment.  Sinn U50 Hydro - $2,690  Another brand closely associated with military diving is Sinn, which was founded by a pilot named Helmut Sinn in 1961. Despite its aviation heritage, Sinn is well known for dive watches backed by impressive tech not commonly seen elsewhere including the oil-filled approach utilized in the new U50 Hydro. Based on the 41mm U50, the U50 Hydro swaps an automatic movement for quartz which is the only option when the central case is filled with oil, a seldom seen method of combatting water pressure that makes the watch all but pressure-proof. Another oil-filled watch from Sinn is standard issue for the KSM or Kommando Spezialkräfte der Marine, essentially the German Navy SEAL equivalent and the brand also makes special “mission timers” for the GSG 9, the German Federal Police’s special operations unit. Tudor Pelagos 39 - $4,700 A favorite of the W.O.E. team, our next pick is the Tudor Pelagos 39, the hotly-anticipated smaller version of the 42mm Pelagos that is just a bit too large for some wrists. While it’s not cheap, Tudor presents a solid value for what you’re getting in a modern luxury dive watch from Switzerland, with the P39 housed within a grade 2 titanium case and equipped with a manufacture caliber providing 70 hours of power reserve. The Pelagos FXD might seem like the obvious choice here, but we’re going with the 39 for its versatility, a watch that looks just as appropriate on its rubber strap with dive gear as it does on its bracelet with a dress uniform. Whether we like it or not, most knuckle-dragging enlisted divers simply aren’t reaching for a $5,000 watch for actual diving duties. Omega Seamaster Diver 300 - $5,900  Often associated with James Bond, the Omega Seamaster Diver 300 is also a watch with legitimate military history including use by the Special Boat Service, Danish Frogmen, and the US Navy SEALs. Originally intended as a direct competitor to the Rolex Submariner, Omega’s professional diving watch now comes in at around half the trading price of a regular Sub while offering finishing and specifications that exceed the Rolex in some departments. Rather than simply engraving a caseback for special orders from military organizations, Omega also has a completely different version of the Diver 300 with a matte-finished case and bracelet, no-date dial, and a special color for its luminescent material. The days of military organizations issuing watches like the Seamaster are long gone, but for anyone seeking a dive watch offering a blend of military provenance and luxury, the Seamaster Diver 300 is one of the better options.  Blancpain Fifty Fathoms 42mm - $16,600  To get it out there right up front, a $17,000 watch probably isn’t going to be the number one pick for military members, but it is important to pay homage to the original gangsters in this space. Dating back to 1953 and designed specifically for the needs of French commando frogmen, the Blancpain Fifty Fathoms cemented the format we now innately understand as the prototypical dive watch. Having climbed the ranks of luxury brands over the past 70 years, the recently-released Blancpain Fifty Fathoms Automatic Titanium 42mm isn’t for everyone given its price tag, but would still serve as one hell of a dive watch for anyone with the scratch. Air  - Watches For Pilots & Aircrew Seiko 5 Sports SSK001 - $460  Beyond durability, low-pressure resistance, and legibility, the ability to track a second timezone is one of the most useful aspects of a pilot’s watch. If there has been one major change in more affordable watches in the past few years, it is the advent of less expensive mechanical GMT watches, with Seiko’s SSK collection leading the way. For under $500, the SSK001 offers a friction-fit, bidirectional GMT bezel, an automatic “caller” GMT caliber, and the established case silhouette and dial format calling back to Seiko’s legendary SKX007 and SKX009. Also backed by 100 meters of water resistance, the Seiko SSK001 is one of the better inexpensive GMT watches on the market and ideal for a budding military pilot while also being a brand with extensive service history in the US Military in particular. Sangin Kinetic II - $600  Despite plenty of negative outcomes from the Global War On Terror, one of the positives has been the rise of entrepreneurship among GWOT veterans whether we’re talking about coffee, apparel brands, knives, or watches. Sangin was founded by a Marine Recon Raider and specializes in watches intended for military environments while also representing solid value for what you’re getting. The Kinetic II is Sangin’s purpose-built aviator’s watch, the result of extensive testing by over forty military pilots and aircrew. With a ridiculous 300 meters of water resistance, Swiss-made Super-LumiNova on the dial and hands, and a Swiss Ronda GMT quartz caliber, the Kinetic II is a lesser-known but not less capable option for any military pilot looking to celebrate the community with a legitimate tool watch. Longines Spirit Zulu Time - $3,150  Another brand with legendary status in the arena of pilot’s watches is Longines which produced specialized watches intended for flight for none other than Charles Lindbergh. Also once a supplier to the Czech military, modern Longines still makes some excellent watches for pilots including the Spirit Zulu Time. With refined looks, design DNA that calls back to vintage Longines designs, and an impressive caliber offering “true” GMT (or Zulu Time) functionality and 72 hours of power reserve, the Zulu Time is one of the better “entry-to-luxury” options for a GMT watch today. Of interest to military pilots, the Zulu Time is also available on a wide range of straps including an excellent leather strap with a micro-adjusting clasp, a traditional nylon strap, and a well-done stainless steel bracelet. Bremont U-2 - $4,950 Coming from a brand founded by a pair of pilots, Bremont was always going to need to be on this list. Also one of the primary producers of “unit watches” in the current watchmaking landscape, Bremont’s U-2, which was designed with input from serving military pilots, is our pick for this list. Housed within a 43mm case made of hardened steel, the chronometer movement inside the U-2 is located within a rubberized movement mount that reduces the effect of shocks. Also including an internal rotating bezel operated by way of one of the two crowns, the U-2 can be used for a variety of different navigational computations. There have been numerous unit-specific versions of Bremont watches over the years, the U-2 is one of the most common models chosen by military aviation professionals for good reason. Breitling Navitimer - $9,850 Among the all-time icons in the world of aviation timekeeping, the Breitling Navitimer is at or very near the top, having been created with pilots in mind back in 1953 in association with the Aircraft Owners and Pilots Association (AOPA). Like a few other watches on this list, Breitling has ascended to a more luxurious position but still has a strong history of use by military pilots as well as numerous other sketchy dudes. Looking at the functionality, the Navitimer is of course a chronograph but also offers a unique rotating internal bezel that can be used for a wide range of navigational and computational functions directly related to the needs of pilots in the air. You wouldn’t necessarily think of a watch costing nine grand on the wrist of a military pilot, but when it comes to the Breitling Navitimer and a few other models from the brand including the Aerospace and Emergency, it happens more often than you’d imagine. IWC Pilot’s Watch Mark XX - $5,250  Used by military pilots on both sides of World War II, IWC is another brand with serious legitimacy in the world of military aviation. While IWC’s chronographs including the Top Gun collection receive a lot of the shine, our pick in this category is the Mark XX which traces its history to the Mark XI, a watch produced for the British Military by IWC (and other brands) in the wake of the Second World War. Today, the Mark series serves as a robust time-only watch honoring IWC’s heritage in the space while also providing crystal clear legibility for modern pilots. Recently reimagined, the Mark XX offers 100 meters of water resistance and a more wearable case compared to previous iterations. For the price, the movement is also solid, providing an extended five-day or 120-hour power reserve. Rolex GMT-Master II - $10,900  In the arena of sports GMT watches, whether we like it or not, one name reigns supreme: The Rolex GMT-Master II. When the original GMT-Master was unveiled in 1954, the watch aligned with the early jet-setting era and the advent of business travel, but the GMT-Master and later the GMT-Master II would become legendary in our community thanks to the watch’s use by pilots as well as special operations personnel. One might argue the modern GMT-Master II feels more jewel than tool, but there are still numerous instances of military members selecting this iconic model for hard use in austere environments including the cockpit. Final Thoughts As we mentioned, any of the watches in this could be replaced by a capable digital tool watch, but for anyone in uniform who values the mechanical intrigue and heritage represented by a quality timepiece, this list is for you. Our goal is to let this be a living article that we can add as we go until we’ve created the most complete list of excellent analog military watches on the internet. If you think something is missing, be sure to let us know in the comments. If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: Watches of Diplomatic Security   *As an Amazon Associate, we earn from qualifying purchases. When you click on links to various watches in this article and make a purchase, this can result in Watches of Espionage earning a commission.

Celebrity Watch Deals Are Nothing New—But Are They As Compelling As They Once Were?  Last year, watch media was flown into Mykonos, Greece from all over the globe. The occasion? The 75th Anniversary of the Omega Seamaster. The real reason folks came out? Dinner with George Clooney, the salt-and-pepper Hollywood heartthrob on Omega’s payroll. A play-by-play account of the experience from an insider ran in Revolution Magazine: The sun was setting on a beach Omega managed to make private for the evening. Picture this: 2,000 candles covered the sand where a strong breeze was making sure my hair would make me look as if I had just gotten out of bed, or as if I had stuck two fingers into an electrical socket. There were 140 guests split into two tables and I was fortunate enough to sit at George Clooney’s…I mean, he’s a fuckin’ 62-year-old god I would date in a split second, even if, for the record, he is my Dad’s age. Thankfully, he’s married to a goddess named Amal Clooney, and fully taken. Although… I have to say that when I laid eyes on him, it felt as if I was struck by a bolt of lightning from Zeus himself. Omega CEO Reynaldo Aeschlimann (far left), George Clooney, (right of center), and a few other of Omega’s notable celebrity partners in Mykonos. (Photo Credit: Revolution) Needless to say, celebrities are a highly effective tool for getting the watch media to write about a certain event or product. That much is evident from the sort of celebrity coverage the watch world gave to the Met Gala the other week. In fact, entire TikTok and Instagram accounts have cropped up dedicated to covering what watches celebrities wear. And with them, a large following. W.O.E. is indifferent when it comes to this kind of celebrity marketing and I can confidently say a movie star wearing a watch has never impacted my buying habits. That said, for better or worse, celebrity endorsements are a massive part of modern watch culture. What we think about them doesn’t matter. They’re not going anywhere.  So how exactly did we get here? What happened to the iconic watch advertisements featuring people of real consequence shaping the course of history?  It has to do with the shifting aspirations of watch consumers, the changing role of the wristwatch, and the influencer economy. In this Dispatch, we’ll explore how watch marketing shifted from pilots, explorers, and divers to vapid Hollywood celebrities and K-pop superstars. The Early Age Of “Celebrity” Testimonials  Charles Lindbergh pictured alongside the Spirit of St. Louis in 1927.  Many pilots died trying to claim the Orteig Prize, a $25,000 cash prize for anyone who could fly from New York to Paris nonstop. Charles Lindbergh famously won the prize in 1927, but not before between six and 15 pilots perished in the competition, depending on the source of reporting. Lindbergh eventually became somewhat of an ambassador for Longines and later developed the “Lindbergh Hour Angle Watch” with Philip Van Horn Weems of the US Navy, an early pioneer of modern aerial navigation techniques. A celebrated pilot and explorer, Lindbergh was one of the earliest “celebrity” ambassadors for Longines in the ‘30s.  A 1931 advertisement for the Longines “Lindbergh Hour Angle Watch”. In the aviation world, one mid-century aviator’s name looms large, and that is, of course, Chuck Yeager. He was famously a Rolex ambassador, but he wasn’t the first ambassador who challenged the status quo in a profession and rose to stardom that Rolex founder Hans Wilsdorf would capitalize on. Wilsdorf was a brilliant marketer, and while the testimonial model was certainly used before, he took it to a new level and leveraged celebrity status in a novel way.  Rolex advertisement featuring legendary pilot Chuck Yeager. In 1927, Mercedes Gleitze swam across the English Channel with a Rolex strapped to her wrist (some accounts say it was around her neck). She was just 26 years old and spent a grueling 10 hours in the water. When she reached shore, her watch was in perfect order. In the 1920s, this was an incredible feat of engineering and paired well with the equally challenging real-world accomplishment. Wilsdorf then made her a brand ambassador, using Gleitze’s stardom as a record holder to demonstrate the waterproof properties of the “Oyster” case.  An advertisement for Rolex’s Oyster case technology celebrating Mercedes Gleitze’s English Channel swim.  That was the first instance of “celebrity” ambassadors by Rolex. Now back to Yeager. It was in 1987 that Yeager first appeared in a Rolex advertisement, although the brand had worked with him during his years of service as an aviator on product testing and development. It was only in the ‘80s that he became a spokesperson for Rolex. Rolex regarded airmen as celebrities in the mid-century era, because they were. Various advertisements even cite the Crown’s involvement with the US Air Force’s Thunderbirds, the jet demonstration team. During the ‘50s and ‘60s, the image of American might via the Thunderbirds helped Rolex sell watches.  Rolex advertisement highlighting the brand’s relationship with the US Air Force Thunderbirds. Partnerships were not limited to the high-flying variety. Underwater, Aqualung was touting its relationship with Jacques Costeau, underwater adventurer and documentarian, and Doxa was also tied up in this partnership. The ‘60s were an age of adventure, and Costeau’s films and shows filled viewers' imaginations with the magical world beneath the sea—providing a point of view they’d never seen before.  A 1958 ad from US Divers, the United States Aqua Lung affiliate, using Cousteau to market its diving equipment.  All of these “ambassadors'' (different brands called them by different names) had one thing in common: their popularity came from performing feats against the odds and contributing something important to their field. In other words, their real-world accomplishments moved the needle. As a generalization, the same can’t be said about today’s celebrity watch ambassadors, the majority of whom come from film, sports, or music. But this change also has to do with the fact that the watches being advertised back then filled a much different need than the watches of today. It’s easy to forget today, but watches were once tools. The Transmogrification From Tool To Luxury In Watches Jacques Cousteau and Luis Marden wearing Aqualung equipment, excellent social proof for Aqualung as a brand. (Photo Credit: National Geographic) Among Dr. Robert Cialdini’s “Weapons of Mass Influence'' is the concept of “social proof”. This means that in most instances, humans observe their environment and surroundings to learn what is the “correct behavior”. In simple terms, it’s looking to prominent figures for influence, observing what strategies have worked for successful individuals in the past. If Jacques Costeau used Aqualung diving equipment when he produced his famous documentary The Silent World in ‘56 and laid the foundations for what would become an era of undersea living research, then Aqualung could cite him as social proof that their equipment performed well enough for Costeau to carry out his job, which ultimately contributes to the field of undersea scientific research.  Up until the advent of phones, smartwatches, and other “wearables” that keep time, the crucial task was solely that of the mechanical wristwatch. There was no other choice. It wasn’t necessarily a fashion accessory, it had to perform its job just like any other tool one would rely on.  While often considered luxury items, watches are still critical tools in certain instances. (Photo Credit: Tudor Watch) Now in 2024 that’s not the case for the broader public. In the W.O.E. community it still very much is—while timepieces are in part about culture, they are still crucial tools used to accomplish tasks. But it’s important to remember that suits in Geneva aren’t necessarily marketing watches for the niche W.O.E. crowd. To reach a larger qualified demographic, watches are now marketed as luxury accessories.  The key takeaway is that while watches were once a necessity for the masses, they now primarily serve as a luxury item for those with horological interests and money to spend.  Classical Expressions Of Heroism Replaced By Celebrities Han So Hee, the star of K-drama Nevertheless, became an Omega ambassador in 2022.  Since the watch isn’t necessarily what it once was in terms of the role it plays, that means the way most watches are marketed and positioned must change, too.  To prove the point, let’s look at the inverse of the above hypothesis: Tools that have always been tools will still use “testimonial” style advertising, citing ambassadors that use their products for their jobs. Take a look at diving equipment manufacturer, Draeger’s online catalog and you’ll see operators, not celebrities, using their products.  The same goes for just about any gear company that’s popular in our community. You won’t find celebrities endorsing companies producing power tools and gear to get the job done.  So why did it happen in watches? Watch brands, like any other company, have one purpose: to make money. And in 2024 this means mainstream appeal. They’re going to make the most effective investment in terms of share of voice (SOV), often hiring agencies to make smart investment decisions that ultimately lead to the highest number of sales.  Whether we like it or not, actors like Brad Pitt, a Breitling ambassador, are an excellent vehicle for boosting watch awareness and sales. For better or worse, celebrities are synonymous with luxury and wield great influence. Brad Pitt, David Beckham, and Lady Gaga are leveraged to create social proof, which is in stark contrast to the “hero” or boundary-pushing individuals brands may have looked to in the past. The truth is that traditional celebrities simply have larger followings than outstanding individuals moving the needle in the world today. Investing in celebrity partnerships exposes a higher number of individuals to the brand.  Recently, K-Pop star Lisa launched her own Bulgari watch that takes inspiration from the Swiss Alps and the national flower of Switzerland, Edelweiss. This sort of release demonstrates the sort of deal watch companies engage in: They get to use a big name that draws in people, and in return, the celebrity gets clout and a big check. Lisa, a Thai national who is a member of a K-pop group, is not a known watch fan. It’s a transactional relationship, the same sort of arrangement that happens in the fashion world.  The John Mayer X Audemars Piguet Limited Edition Royal Oak Perpetual Calendar is a rare example of a celebrity being associated with watches because of a genuine passion for horology. (Photo Credit: Hodinkee)  On the contrary, some deals exist in the celebrity space that make a lot of sense including the John Mayer X Audemars Piguet Limited Edition Royal Oak Perpetual Calendar. Mayer stands out as the mainstream celebrity who has done a lot in terms of bringing watches to a wider audience while having a true passion for the craft. There are exceptions to every rule.  Nirmal “Nims” Purja, a former Bremont ambassador, is an excellent modern example of a brand getting behind a boundary-pushing athlete and explorer. (Photo Credit: Bremont)  While the golden era of exploration is over, there are still people today who have done far more to the advancement of humankind than any actor, fashion icon, or TikTok influencer. The problem is, that they do not wield the same influence as modern mega-celebrities do.   While it’s true that suits in Geneva hire celebrities to promote products, it’s also true that the general buying public doesn’t buy based on heroic actions of servitude anymore. While an explorer may have hundreds of thousands of followers and a certain level of influence, their ability to alter consumer decision-making en masse for $10,000 watches unfortunately just isn’t what it once was. This is more a reflection of societal interests than it is a core problem with the watch industry.  One of our altruistic motivations at W.O.E. is to maintain the ethos of the tool watch, using watches as a prism to tell stories of the unnamed men and women who actually make a difference in the world, not just on the silver screen. So What About The W.O.E. Community? What’s The Best Course Of Action?  Ryan Gosling, our nemesis and one of TAG Heuer’s modern ambassadors. (Photo Credit: TAG Heuer) With the advent of AI, the enshittification of the internet, and social media, this celebrity trend is most likely here to stay. But that doesn’t mean that you as an enthusiast have to embrace it. There’s still plenty of marketing that big watch brands use that specifically resonates with our community.  The celebrity trend only means that it’s harder for people who appreciate tool watches to find their tribe in the larger watch world. It’s like anything. There are groups inside a large whole, and then sub-groups inside those. What was once a much larger segment of the watch space has shrunk down to a much smaller group that occupies only a corner of the hobby now. We look at the world as it is, rather than how we might like it to be. This is just a fact. Those who simply don’t care about celebrities represent a smaller slice of the overall target market than those who do.  Concluding Thoughts Lisa, a K-Pop superstar, recently became a Bulgari ambassador. (Photo Credit: Bulgari) Like many interests and hobbies, what you put in is what you get out. There’s a surface-level veneer meant to appeal to the masses, and this is where standard celebrity partnerships fall. But dig deeper and there’s always another layer of authenticity and organizations doing something interesting. The deeper you go and the longer you spend wading through the watch world, the easier it becomes to separate what’s meaningful from what’s meaningless. One thing’s for sure: here at W.O.E, we’re not putting any celebrities on the payroll any time soon.  If you enjoyed this article, please consider signing up for our weekly free newsletter for further updates HERE. READ NEXT: A Saudi Astronaut’s Rolex GMT at the International Space Station